The "Elevate" by MAPS Podcast

Reinventing MLR: What Happens When AI Joins the Review Room?

17 Mar 2026

Contributed by Lukas

As Medical Affairs teams face rising content volumes, tighter timelines, and increasing complexity, many leaders are asking the same question: Can AI ...

Meaningful DOL Partnerships to Counter Global Misinformation

10 Mar 2026

Contributed by Lukas

Health misinformation is a critical threat to global public health. It erodes confidence in vaccines and medicines, fuels pandemic denialism, promotes...

The Value of Medical Affairs: A CEO's Perspective

03 Mar 2026

Contributed by Lukas

On today's MAPS "Elevate" episode, we'll deep dive into how Medical Affairs professionals can strengthen their business knowledge,...

From Content to Conversation: An External AI Use Case in Medical Affairs

10 Feb 2026

Contributed by Lukas

Learning Objectives:After listening to this episode, the audience will be able to:  Describe how a Medical Affairs organization prioritized and imple...

Building a Global Medical Information Network

03 Feb 2026

Contributed by Lukas

How can Medical Affairs Professionals connect teams, harmonize processes, and enable consistent, high-quality scientific communications?In today'...

The Role of Medical Affairs in Redefining Patient Engagement in Clinical Development

27 Jan 2026

Contributed by Lukas

For years, patient involvement in drug development was limited to trial participation and post-approval education. But things are evolving. Patients t...

Creating a culture of innovation: Episode 2

20 Jan 2026

Contributed by Lukas

In the first episode of our series on innovation in Medical Affairs, we focused on the mindset that allows ideas to flourish and on why innovation mat...

Creating A Culture Of Innovation: Episode 1

13 Jan 2026

Contributed by Lukas

Medical Affairs is evolving faster than ever. It demands not only execution, but imagination. In fact, innovation in Medical Affairs isn't just n...

Top 10 Publications of 2025

16 Dec 2025

Contributed by Lukas

Join us for a fun look back at the top publications of 2025 — and info your publications team can use to find success beyond only impact factor and ...

Marketing And Why It Matters For Medical Affairs

25 Nov 2025

Contributed by Lukas

In this podcast, lead by members of the MAPS Business Knowledge Domain, our experts will:Recognize marketing terminology and implications for Medical ...

Navigating The Storm Episode 2: Building the Crisis Management Team (CMT)

18 Nov 2025

Contributed by Lukas

This three-part podcast explores how Medical Affairs leaders can navigate and lead through disruption with clarity, structure, and resilience.We explo...

Leading in Times of Change: Part 1

11 Nov 2025

Contributed by Lukas

In Part 1 of this 3-part series, experts from the MAPS Leadership and Management Domain discuss understanding change. How does it impact our teams, an...

Leadership: Tips on Leading an Intergenerational Med Affairs Workforce

28 Oct 2025

Contributed by Lukas

As Medical Affairs leaders, we are tasked with optimizing MA operations and talent through an increasingly multi-generational workforce. Several autho...

New Era of Leadership

14 Oct 2025

Contributed by Lukas

In today’s rapidly evolving healthcare landscape, leadership in the pharmaceutical industry is entering a new era—one defined by innovation, agili...

Piloting GenAI in Medical Information: Lessons from the Front Lines

09 Sep 2025

Contributed by Lukas

What does it actually look like to implement a GenAI solution in a Medical Information department? What are the risks? The benefits? And what should o...

Work Smarter, Publish Stronger: Data-Driven Targeting

02 Sep 2025

Contributed by Lukas

You’re not alone if a strong publication didn’t land. More often than not, the problem isn’t the paper - it’s the data behind your target sele...

Navigating The Storm Episode 1: Crisis Management – A Process

26 Aug 2025

Contributed by Lukas

This three-part podcast explores how Medical Affairs leaders can navigate and lead through disruption with clarity, structure, and resilience.This epi...

How to Navigate Privacy Regulations in Medical Affairs

19 Aug 2025

Contributed by Lukas

The Learning Objectives for this podcast are to understand the scope and requirements of the main privacy laws and regulations, covering data types an...

Effective Risk Mitigation And Compliance At The Medical/Commercial Interface

12 Aug 2025

Contributed by Lukas

This podcast looks at the identification and mitigation of risks in four examples of activities at the Medical/Commercial interface with the intent of...

Scaling GenAI in Medical Affairs: From Pilot to Practice

05 Aug 2025

Contributed by Lukas

From chatbots and content generation to insights mining and decision support, GenAI is moving from buzzword to backbone. In this "Elevate" e...

Mastering the Art of Storytelling in Scientific Communications

29 Jul 2025

Contributed by Lukas

In this podcast episode, our experts dive into the importance of storytelling in scientific communication, emphasizing the need to balance creativity ...

Cutting Edge Episode 1: "One Team, One Voice: The Impact of Centralized Medical Content Development

22 Jul 2025

Contributed by Lukas

This podcast will provide an overview of results of a poster presented at MAPS Americas in 2025. The title of the poster was "One Team, One Voice...

The Tipping Point: When to Bring Medical Information Systems In-House

08 Jul 2025

Contributed by Lukas

When is the right time to bring your medical information system in-house? What needs to happen once you get there? In this podcast, we dive into scPha...

The Role of AI in Academic Publishing

13 Jun 2025

Contributed by Lukas

AI offers tremendous benefits but creates new challenges for licensing and research integrity that medical publishers must address. In this MAPS podca...

Expedited Pharma Publishing: Solutions, Struggles, and Strategic Importance

13 May 2025

Contributed by Lukas

Expedited publications are essential for rapidly disseminating research findings and accelerating drug approval processes, particularly during public ...

Is Bluesky ahead? The past and future of Social Media for Medical Affairs

22 Apr 2025

Contributed by Lukas

The Times Higher Education recently reported that Bluesky has overtaken X in hosting posts related to new academic research. And yet many Medical Affa...

The Kardashian Effect: How Celebrity Culture Influences Research Trends

19 Mar 2025

Contributed by Lukas

Believe it or not, the field of Kardashian studies can inform the ways Medical Affair professionals identify and understand influencers and influence ...

Optimize your Medical Education strategy: Insights from Wiley's 2024 HCPs' Information Seeking Behavior Study

19 Dec 2024

Contributed by Lukas

In this podcast episode, we share insights from the Wiley annual healthcare professionals survey and interviews on the sources of information they see...

Artificial Intelligence (AI) Use Cases in Medical Information

10 Dec 2024

Contributed by Lukas

AI and Generative AI seem to be a part of every webinar, conference, and conversation these days.  Most of you are probably experimenting with AI for...

How pre-launch scientific activities are associated with launch success

20 Nov 2024

Contributed by Lukas

In this podcast, we explore how digitally active HCPs and emerging experts can amplify the impact of scientific data presented at congresses to drive ...

Regional Considerations and Challenges in Integrated Evidence Generation Planning (IEGP) 

05 Nov 2024

Contributed by Lukas

Overcoming regional disparities to ensure successful IEGP development and implementation requires effective strategies for cross-functional collaborat...

Top 10 Most "Interesting" Publications of 2024

29 Oct 2024

Contributed by Lukas

This podcast speaks with experts from Altmetric to delve into different methods for extracting insights to comprehend the influence of a publication o...

Integrated Evidence Generation Planning (IEGP): Cross-functional alignment to optimize value, minimize risk

01 Oct 2024

Contributed by Lukas

 This session takes a closer look at one of the key challenges associated with integrated evidence generation planning that was identified in our fir...

Digital First Communications: How Digital Transformation is Opening Opportunities in Medical Affairs

10 Sep 2024

Contributed by Lukas

Recorded at the MAPS 2024 Annual Meeting in Puerto Rico following a workshop on modular content in which all of today’s speakers were faculty. Lead...

Integrated Evidence Generation Planning: Top Challenges for Medical Affairs Teams

03 Sep 2024

Contributed by Lukas

As the sources of data and technologies needed to make sense of data expand, opportunities exist for further integrating Real-World Evidence (RWE) and...

What a Nurse and Patient Advocate Wants Medical Affairs to Know About Engaging Patients

20 Aug 2024

Contributed by Lukas

Here we speak with Kate Davies, Nurse Educator at London South Bank University and expert in clinical endocrine research focusing on genetics in short...

Maximizing the Impact of a Niche Publication

30 Jul 2024

Contributed by Lukas

Getting the most impact from a publication requires being able to define who the audience is and how to reach them, across both journals and online ch...

Leadership to Drive Performance: Plus a Sneak Peek into the 2024 Medical Affairs Innovation Olympics!

23 Jul 2024

Contributed by Lukas

When you think about innovation in Medical Affairs, perhaps the first things that come to mind are GenAI or maybe new approaches to KOL network mappin...

Practical Tips to Optimize the Impact of a Practice-Changing Publication

18 Jul 2024

Contributed by Lukas

A PubMed search on the day this was written finds 36,735 new publications in the last 24 hours. Adding the word “oncology” narrows the number to 4...

Journal Selection: Looking Beyond Traditional Metrics

02 Jul 2024

Contributed by Lukas

Is there a correlation between a higher journal impact factor and increased reach and engagement? The answer has always been, "Of course!" B...

Medical Congresses: Optimizing Your Most Strategic Investment

11 Jun 2024

Contributed by Lukas

In this podcast, we discuss a data-driven approach for optimizing congress planning and execution. MAPS speaks with experts from United Therapeutics a...

Why NOW is the Time to Measure Medical Impact

04 Jun 2024

Contributed by Lukas

When Medical Affairs was a support function, it was enough to count the actions we performed to aid the missions of our collaborators in Commercial an...

Technology Fears & Scapegoats: The Origins and Consequences of Pharmaceutical Industry Myths

28 May 2024

Contributed by Lukas

As Medical Affairs professionals, many of us have moved from first careers in academia or healthcare. What did your colleagues say when you told them ...

Modernizing Scientific Storytelling for Deeper Field Medical Engagement

21 May 2024

Contributed by Lukas

Modern scientific storytelling is about more than data dissemination — it's about creating meaning for the audience, and as such (as any good b...

A Dose of Inspiration: 100 Purpose Stories from Pharma Leaders

07 May 2024

Contributed by Lukas

We know the expectations of our job and we likely know the purpose of our organization. But what is the purpose of your role? What is the golden threa...

Emerging trends in Continuing Medical Education (CME)

16 Apr 2024

Contributed by Lukas

Continuing Medical Education (CME) is transitioning from in-person, day-long seminars to bite-sized, virtual, learn-at-your-own pace courses. Here we ...

How Machine Learning Can Be Used to Understand Audiences

09 Apr 2024

Contributed by Lukas

Many of us think about machine learning and AI as a way for an audience to get information: We ask ChatGPT a question and it provides the answer. Here...

Digital First Medical Affairs: GenAI: The Importance of Prompt Engineering

05 Mar 2024

Contributed by Lukas

In our last podcast episode of this series, we talked with Matt Lewis.  We discussed generative AI, what it is and how it may change and evolve the m...

Utilizing Audience-Related Insights to Support Omnichannel Strategy in Medical Affairs

20 Feb 2024

Contributed by Lukas

In this podcast, we delve into the world of omnichannel strategies in Medical Affairs, where understanding your audience's educational needs and ...

Leveraging AI for Medical Affairs

14 Nov 2023

Contributed by Lukas

In Medical Affairs, our eyes are open to the vast possibilities of Artificial Intelligence — not only to make our current work more efficient, but t...

Patient-Centered Solutions: Navigating challenges & unlocking value through patient engagement

02 Nov 2023

Contributed by Lukas

MAPS speaks with Liz de Somer, CEO of Medicines Australia and Sharon Winton, CEO of Lymphoma Australia to explore patient engagement from the perspect...

Identifying and Quantifying Unmet Medical Needs: Expert Perspective on Enabling Field Medical with Data 

31 Oct 2023

Contributed by Lukas

This podcast reviews new ways of identifying and quantifying opportunities for field medical impact with disease-state analytics. Industry experts fro...

AI As a Catalyst for Cross-Functional Collaboration

26 Oct 2023

Contributed by Lukas

MAPS speaks with Amit Lalwani, omnichannel lead and executive committee member of Medical Affairs Professionals of Australasia and member of the core ...

Digital First Scientific Communications: Generative AI: Changing the future of MedComms

26 Sep 2023

Contributed by Lukas

When we look at AI, and in particular natural language processing, we think about how we can use these new tools in the medical information space. How...

Optimize your Field Medical Team for the Omnichannel World

05 Sep 2023

Contributed by Lukas

At MAPS Global 2023, “omnichannel in Medical Affairs” was a hot topic across numerous sessions. As part of the Field Medical track, Rosie Humphrey...

Medically Trained AI for Insights Generation and Communication

29 Aug 2023

Contributed by Lukas

Generative AI technologies are allowing Medical Affairs teams to find insights in more and more diverse data in less time and with more robust results...

Grow Engagement with HCPs: Findings from the Wiley HCP Survey

22 Aug 2023

Contributed by Lukas

This podcast shares results from the latest Wiley HCP survey, which studies the content habits and preferences of over 900+ HCPs, as well as what they...

Digital First Scientific Communications - Measuring the Value or Success of Omnichannel in Medical Affairs

15 Aug 2023

Contributed by Lukas

Partially recorded at the MAPS America's Annual meeting in Nashville, members of the MAPS Digital FAWG interviewed representatives from seven org...

Digital First Scientific Communications - Implementing Omnichannel in Medical Affairs

08 Aug 2023

Contributed by Lukas

Partially recorded at the MAPS America's Annual meeting in Nashville, members of the MAPS Digital FAWG interviewed representatives from seven org...

Digital First Scientific Communications - Defining Omnichannel: An Ongoing Debate

01 Aug 2023

Contributed by Lukas

Partially recorded at the MAPS America's Annual meeting in Nashville, members of the MAPS Digital FAWG interviewed representatives from seven org...

Communicating the Value of Field Medical to External Stakeholders

18 Jul 2023

Contributed by Lukas

Welcome to Part 2 of the MAPS Field Medical Focus Area Working Group's two-part podcast series entitled "Communicating the Value of Field Me...

Communicating the Value of Field Medical to Internal Stakeholders

11 Jul 2023

Contributed by Lukas

Welcome to Part 1 of the MAPS Field Medical Focus Area Working Group's two-part podcast series entitled "Communicating the Value of Field Me...

How to Use Modular Content & Netflix-Style Content Hubs to Engage HCPs

05 Jul 2023

Contributed by Lukas

In a post-COVID world, HCPs want to access industry information through self-service content that is available anytime, anywhere — before they engag...

Rising stars, hidden jewels and unicorn KOLs - can we identify them and is it useful?

27 Jun 2023

Contributed by Lukas

One of the great challenges in Medical Affairs is understanding our opinion and communication networks. Over the last few years, the diversity of stak...

Digital First Medical Information: Innovative Content in MI

06 Jun 2023

Contributed by Lukas

Today’s podcast objectives are for listeners to better understand: What innovative content is in the context of Medical Information Expectations o...

Driving Clinical Impact Through Effective E-Learning: Practical Tips

30 May 2023

Contributed by Lukas

During Covid, many companies developed capabilities to provide eLearning resources, both for internal training and for external education. In this epi...

Five Ways Medical Affairs Can Impact Clinical Change & Outcomes

12 Apr 2023

Contributed by Lukas

The goal of all Medical Affairs activities is to improve patient outcomes. That said, until recently, we have measured our progress toward this goal b...

The Evolving Role of RWE to Support your Medical Strategy

13 Mar 2023

Contributed by Lukas

The role of real-world evidence (RWE) in Medical Affairs has greatly evolved in the last few years. The clinical evidence regarding the potential bene...

Data-Empowered Conference Prep and Planning for MA

07 Mar 2023

Contributed by Lukas

Conference prep requires more than placing publications, securing booth space and scheduling as many KOL meetings as possible. Here we speak with Chri...

Medical Affairs in Rare Disease and Gene Therapy - Why a different approach?

02 Mar 2023

Contributed by Lukas

In today's episode of the MAPS "Elevate" podcast, we'll be looking at considerations for Medical Affairs in Rare Disease and Gene ...

Innovations in External Education Episode 02: Learning Opportunities and Events Not To Miss in 2023!

28 Feb 2023

Contributed by Lukas

This series of the Elevate Podcast illuminates the path scientific communication takes from teaching to diagnosis to treating all the way to changing,...

Share of Voice: Understanding How Your Research is Reaching a Real-World Audience

21 Feb 2023

Contributed by Lukas

In this episode of the Elevate podcast series, MAPS speaks with experts from Altmetric about tackling the challenges of an expanding world and underst...

The Digital Transformation of Medical Journal Publishing Episode 3: Open Access from the Publisher’s Perspective

31 Jan 2023

Contributed by Lukas

How and why medical publishing is changing and where is it going in the future.The benefits of digital-first development of manuscripts.How enhanced c...

Innovation Olympics: Applications That Save Time for Physicians and Researchers

24 Jan 2023

Contributed by Lukas

MAPS speaks with Tim Mikelhashvili and winners of his Medical Affairs Innovation Olympics about applications that can match patients with clinical tri...

The Role of Medical Information in Generating Medical Insights

18 Jan 2023

Contributed by Lukas

When we think about Medical Insights, the first function that comes to mind is Field Medical and capturing/analyzing MSL/HCP interactions in ways that...

Innovative Technologies for Smarter Pharma-Healthcare Interactions

09 Jan 2023

Contributed by Lukas

On today's episode, we're Speaking with Tim Mikhelashvili, CEO and Co-Founder of Amedea Pharma, and the winners of his Medical Affairs Olymp...

Innovations in External Education Episode 01: The Power of the Podcast Format of Medical Education

02 Jan 2023

Contributed by Lukas

This series of the Elevate Podcast illuminates the path scientific communication takes from teaching to diagnosis to treating all the way to changing,...

5 Practical Tips to Deliver Medical Education Programs Successfully

13 Dec 2022

Contributed by Lukas

How do you deliver impactful medical education? Hear from industry experts how to design medical education programs successfully for today’s healthc...

Using AI to Accelerate Diagnosis and Treatment

05 Dec 2022

Contributed by Lukas

In today's episode, we're talking with Joseph Zabinski, PhD, Senior Director, AI & Personalized Medicine at OM1 about Artificial Intelli...

Choosing Journals and Understanding Publication Impact in the Digital Age

21 Nov 2022

Contributed by Lukas

Today we're talking about publications impact with Mike Taylor, Head of Data Insights and GRONYA Farrell, Manager Corporate Life Science, Central...

Using Real-World Data to Understand Patient Journeys in Dermatology

17 Nov 2022

Contributed by Lukas

Post-approval safety studies have traditionally been cumbersome and expensive, and safety study sites are likely to mirror those used in clinical tria...

Advancing Field Medical Skills: Critical Competencies for Engagement Experiences Customers Desire

08 Nov 2022

Contributed by Lukas

As technology changes the ways we engage with external stakeholders, the skills we need to manage these interactions are changing, as well. Here we sp...

Placing the Patient at the Heart of Medical Affairs

31 Oct 2022

Contributed by Lukas

Patient communities continue to mobilize and play an increasingly important role by influencing many elements of the drug development journey and subs...

Digital First Scientific Communications – How Digital is Transforming Medical Communications EPISODE 2: Open Access Part 1-Making Scientific Information More Accessible

24 Oct 2022

Contributed by Lukas

This podcast series focuses on how digital is transforming scientific communications.  In this, our second episode this season, we'll be discuss...

Opening Doors: Advice on Seeking an MSL Career with Áine Prendergast

20 Oct 2022

Contributed by Lukas

In this Opening Doors episode of the Medical Affairs Professional Society podcast series, Elevate, we speak with Áine Prendergast, Medical Science Li...

Advancing Field Medical Skills Episode 2: Delivering Constructive Feedback

17 Oct 2022

Contributed by Lukas

In this second podcast in this series, we will discuss delivering constructive feedback.

Using Real-World Data to Understand Treatment Resistant Depression in Mental Health

12 Oct 2022

Contributed by Lukas

On today's episode of the MAPS "Elevate" podcast, we're discussing the use of Real-World Evidence to understand and possibly inter...

Digital First Scientific Communications – How Digital is Transforming Medical Communications EPISODE 1: Compliance in Medical Communications: Struggles and Successes

10 Oct 2022

Contributed by Lukas

This podcast series focuses on how digital is transforming scientific communications.  Season 2 Episode 1 will focus on the struggles and successes o...

Opening Doors: Niha Yerneni on Finding a First Medical Affairs Position

03 Oct 2022

Contributed by Lukas

Opening Doors episodes of the MAPS Elevate Podcast Series give Medical Affairs professionals the opportunity to tell the story of how they found their...

A Strategic Partnership – Medical Strategy and Medical Communications Part 2

26 Sep 2022

Contributed by Lukas

With the evolving role of Medical Communications in Medical Affairs, greater partnership and integration in Medical Strategy Planning is key to improv...

What Amazon can Teach Medical Affairs About Insights Mining

23 Sep 2022

Contributed by Lukas

The pharmaceutical and MedTech industries, and specifically Medical Affairs knows how far we are behind big tech in our ability to mine data for meani...

A Strategic Partnership – Medical Strategy and Medical Communications Part 1

19 Sep 2022

Contributed by Lukas

With the evolving role of Medical Communications in Medical Affairs, greater partnership and integration in Medical Strategy Planning is key to improv...

Best Practices for Journal Publication of Industry Sponsored Content

13 Sep 2022

Contributed by Lukas

In this episode of the Elevate podcast series, we speak with experts Felix David and Richard Donnelly about the tips and tricks to navigate through pe...

Lessons Learned vs Still Unaddressed from Virtual Scientific Conferences Two Years Post COVID

12 Sep 2022

Contributed by Lukas

Congresses have traditionally been an important opportunity for Medical Affairs to present data while connecting with scientific leaders. But when the...

How to Prioritize, Track, and Measure your Medical Communications Plan Episode 3: Pubs

07 Sep 2022

Contributed by Lukas

Measuring what really matters is often not straightforward, sometimes expensive, and always takes committed upfront thinking and planning. In this thi...

How to Prioritize, Track, and Measure your Medical Communications Plan Episode 2: MedEd

29 Aug 2022

Contributed by Lukas

What do you need to consider when thinking about measurement, and what might this look like in practice? In this second podcast of a 3-part series, we...

How to prioritize, track, and measure your Medical Communications Plan Episode 1: Fundamentals

22 Aug 2022

Contributed by Lukas

We’re sensing a shift within Medical Affairs to make the case for and insist on better measurement, but how do we actually make that a reality? Meas...

Advancing Field Medical Skills Episode 1: Leading Through Change

15 Aug 2022

Contributed by Lukas

In this series, brought to your by the MAPS Field Medical Focus Area Working Group, we will be highlighting skills, topics and behaviors that are fund...

Automation Opportunities for Medical Affairs EPISODE 3

08 Aug 2022

Contributed by Lukas

In the final of this 3-part series, we will be meeting with Georgios Tramountanis, a member of the MAPS Digital Focus Area Working Group.The podcast o...

How Medical Affairs Professionals Are Effectively Engaging and Educating Patients in Social Networks

04 Aug 2022

Contributed by Lukas

On today's "Elevate" podcast episode, we're speaking with Eric Peacock, co-founder and CEO of MyHealthTeam about Medical Affairs w...