EE 21 - Sonia Deasy - Creating the Formula for Global Success

Sonia Deasy is the co-founder and CEO of skincare company, Pestle & Mortar. Founded in 2014, Sonia and her husband, Padraic, have grown it into a global brand in just 5 years.  Pestle & Mortar is now listed in stores such as Liberty London, Arnotts, Avoca, FaceGym, Harvey Nichols, and Bloomingdales. Irish-owned and based in Naas, Sonia & Padraic have created a local company with global ambition. In this episode we discuss: - The lightbulb moment for creating the company - Sonia secrets for PR success & how to tell your brand story - How she managed to get her products listed in global stores - What it takes to go live on QVC to over 100 million people - Balancing a work/marriage partnership. - Why you should have global ambition  

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