The Equine Business Podcast — Marketing, Mindset, Money & Growth for Equestrian Entrepreneurs

247: Where Should You Actually Show Up Online To Get Clients In Your Equine Business?

18 Mar 2026

Contributed by Lukas

Most equine business owners think they have a marketing problem.They believe they need to post more on social media, show up everywhere online, and co...

[SHOWS] National Equine Show 2026 - Was it worth it?

16 Mar 2026

Contributed by Lukas

The National Equine Show 2026 was a significant event for business owners, with a focus on the realities of exhibiting, the financial implications, an...

246: What To Focus On Each Week In Your Equine Business (So You Actually Move Forward)

03 Mar 2026

Contributed by Lukas

If you're getting to the end of the week feeling like nothing has shifted—even though you've been busy and exhausted—this episode is for y...

[SHOWS]: How I Am Preparing For The National Equine Show And Planning A Stand That Actually Works For Me

26 Feb 2026

Contributed by Lukas

The National Equine Show is just around the corner and in this episode I’m taking you behind the scenes of how I am actually preparing for it and pl...

245: Why Raising Your Prices Feels Terrifying In The Horse World And How To Make It Feel Safer

25 Feb 2026

Contributed by Lukas

If the idea of raising your prices makes you feel sick, but you also know you cannot carry on as you are, this episode is for you.Pricing in the horse...

[SHOWS]: Five Questions To Ask Before You Book Any Big Equine Show

19 Feb 2026

Contributed by Lukas

Thinking about booking a big equine show this year? Before you fill in that booking form, there are five key questions I really want you to ask yourse...

244: Big Bold Decisions In Your Equine Business And When To Burn The Barn

18 Feb 2026

Contributed by Lukas

Every so often in business you hit a point where you just know something has to change. An offer, a project, a commitment that once made sense now fee...

[SHOWS] I Asked 20 Exhibitors: Is It Worth Exhibiting at the London International Horse Show?

12 Feb 2026

Contributed by Lukas

If you’ve ever looked at a big equine show like the London International Horse Show and wondered “Would this actually be good for my business — ...

243: Why Your Equine Business Loses Momentum (And How To Get It Back)

11 Feb 2026

Contributed by Lukas

Do you ever feel like you start strong in your equine business… and then, without really deciding to stop, the momentum just disappears?You still ca...

[LIHS 1] Is the London International Horse Show Worth It for Exhibitors?

05 Feb 2026

Contributed by Lukas

In this episode, recorded live at London International Horse Show, Jenni Bush chats with Karzan Hughes, founder of Horse Rider Fitness Academy, about ...

242: Why Your Marketing Isn’t Landing (And the 3 Fixes That Work in the Equine Industry)

04 Feb 2026

Contributed by Lukas

Why isn’t your equine marketing landing, even when you’re showing up and doing “all the right things”?In this episode, equine business mentor ...

241: Overwhelmed and Burning Out in Your Horse Business? Here’s What to Do About It

28 Jan 2026

Contributed by Lukas

If you’ve been feeling mentally full, emotionally drained, or like you’re constantly on the edge of burnout… this episode is for you.Jenni share...

Why You Can’t Stay Consistent in Your Equine Business (And What Actually Fixes It)

21 Jan 2026

Contributed by Lukas

If you run an equine business and constantly tell yourself you “just need to be more consistent”, this episode is for you.In this episode, I’m b...

239: The Real Reason Your Equine Business Feels Chaotic (And the Framework That Fixes It)

14 Jan 2026

Contributed by Lukas

If your equine business feels busy but messy, full but unstable, or like everything lives in your head, this episode will make things click.In this ep...

238: Why You’re Not Getting Clients in Your Equine Business (And What Actually Works in 2026)

06 Jan 2026

Contributed by Lukas

Feast and famine is one of the biggest stressors in equine businesses and it’s rarely talked about properly.If you’re established, good at what yo...

237: The One Decision That Will Change Your Business in 2026

29 Dec 2025

Contributed by Lukas

Most equine business owners head into a new year thinking they need better goals, more motivation, or a bigger plan. But that is not what actually cha...

236: The 3 Things Every Equine Business Should Do Before 1 January

22 Dec 2025

Contributed by Lukas

Before you step into a new year, there are three things every equine business owner should do and most people skip them. That is exactly why January f...

235: The Year-End Audit Every Equine Business Owner Should Do | equine business review tips

17 Dec 2025

Contributed by Lukas

If you’re ending the year feeling messy, tired, or unsure what actually worked in your equine business, this episode is for you.Before you plan anyt...

234: End of Year Equine Business Reset: What to Stop, What to Keep, What to Strengthen Before January

10 Dec 2025

Contributed by Lukas

Take your Equine Business Health check here: https://app.jennibush.com/widget/survey/4ueYCzQOOheXiBjIS3cLIn this episode, Jenni Bush discusses essenti...

233: Why You Didn’t Hit Your Goals (And What To Do Next)

03 Dec 2025

Contributed by Lukas

If you’re looking at your goals for this year and realising a lot of them didn’t happen, this week’s podcast episode is for you.Have a listen an...

232: PLAN 2026 WITH ME: Your End-of-Year Reset

26 Nov 2025

Contributed by Lukas

Its that time of year again! Enjoy this episode Here are the links you needGet your free planner herehttps://equinebusinessmentor.com/annualplanGet th...

231: Stop Sounding Boring Online (Even If You Hate Selling)

19 Nov 2025

Contributed by Lukas

If your marketing sounds flat or forced, this episode’s for you. Jenni Bush shares how to add genuine personality to your posts, sound more like you...

230: Are You Talking to the Right People? Fix Your Marketing Message Fast

17 Nov 2025

Contributed by Lukas

 Think your marketing isn’t working? You might just be speaking to the wrong people. Jenni Bush explains how to spot a misaligned audience and fix ...

How Lizzie Found Clarity, Confidence, and Calm Inside The Collective

14 Nov 2025

Contributed by Lukas

Lizzie’s story is all about finding structure, confidence, and a safe space to grow. Inside The Collective, she built momentum, found her rhythm, an...

229: The 3-Minute Daily Habit That Keeps You Visible (Without Feeling Salesy)

12 Nov 2025

Contributed by Lukas

Feeling inconsistent online? Jenni Bush shares a 3-minute daily habit that keeps equine business owners visible, confident, and connected — without ...

228: Your Marketing Isn’t Broken, You’re Just Hiding

10 Nov 2025

Contributed by Lukas

Most “marketing problems” aren’t strategy issues — they’re confidence ones. In this episode, Jenni Bush shares why visibility is the real fi...

How Zelina Found Focus, Confidence, and Her People Inside The Collective

07 Nov 2025

Contributed by Lukas

Running a business can feel isolating — until you find the right people. Zelina shares how joining The Collective helped her find confidence, commun...

How Diane Built Confidence and Structure as Her Equine Business Grew

31 Oct 2025

Contributed by Lukas

When your business starts growing faster than you can keep up, it’s easy to lose focus. In this episode, Diane from Northern Equine Therapy Centre s...

227: The Hard Lesson I Learned from Undercharging

29 Oct 2025

Contributed by Lukas

Every equine business owner has a turning point — this was mine.In this honest episode, I’m sharing how undercharging almost broke my business (an...

226: How Equine Business Owners Raised Prices and Kept Every Client

27 Oct 2025

Contributed by Lukas

What if you could raise your prices and keep every client? In this episode, Jenni Bush shares real stories of equine business owners who did exactly t...

How Sophie Found Clarity and Confidence in Her Equine Business

24 Oct 2025

Contributed by Lukas

Sophie helps riders build confidence — but behind the scenes, she was second-guessing her every move. In this chat, Sophie shares how working with J...

225: The Fastest Way to Check If Your Equine Business Makes Money

22 Oct 2025

Contributed by Lukas

Think your equine business is profitable? Let’s find out. In this episode, Jenni Bush shares the fastest way to check if your business really makes ...

224: Are Your Prices Really Profitable? The Equine Business Offer Audit

20 Oct 2025

Contributed by Lukas

Being busy doesn’t always mean being profitable. In this episode, Jenni Bush helps you identify which offers actually make money — and which are q...

How Megan Built Systems, Structure, and Balance in Her Equine Business

17 Oct 2025

Contributed by Lukas

Megan runs Classical Horsemanship in Colorado, helping adult riders build confidence and connection. But behind the scenes, she was working non-stop a...

223: 3 Money Beliefs That Hold Equestrian Business Owners Back

15 Oct 2025

Contributed by Lukas

Money mindset runs deeper than pricing — it affects how you market, sell, and feel about your business. In this episode, Jenni Bush breaks down thre...

222: How Raise Your Rates Without Losing Clients in Your Equestrian Business

13 Oct 2025

Contributed by Lukas

Worried that raising your prices will send clients running? You’re not alone — but the truth is, most won’t leave. In this episode, Jenni Bush s...

221: The Simple Shift to Make Equestrian Clients Say Yes!

08 Oct 2025

Contributed by Lukas

In this episode, Jenni explains how to reframe and repackage your offers so clients say “yes” faster, whether you sell services or products.What y...

220: You’re Charging Too Little in Your Equine Business - How to Fix It Now

06 Oct 2025

Contributed by Lukas

In this episode of the Equine Business podcast, Jenni Bush discusses the critical issue of undercharging in the equine business sector. She explores t...

219: Why Your Next Big Break Could Come from Who You Know (Not What You Sell)

04 Oct 2025

Contributed by Lukas

 In this episode, Jenni sits down with Shona and Kirsty from the Equestrian Business Support Network to talk about the real power of networking. Forg...

218: Beta International 2025: Insights and Innovations with Jenni Bush

01 Oct 2025

Contributed by Lukas

In this episode, Jenni Bush shares her experiences and insights from Beta International 2025, highlighting the event's organization, the importanc...

217: Are You Building a Business or Just Creating a Job for Yourself?

16 Jul 2025

Contributed by Lukas

You say you want freedom, but you’re still doing everything yourself. In this episode, Jenni breaks down why so many equine business owners resist d...

215: The Fear Behind Raising Your Prices

11 Jul 2025

Contributed by Lukas

f your stomach flips when you think about raising your prices, this episode is for you. Because it's not just about the numbers — it's about...

214: If Your Business Falls Apart Without You - It’s Not a Business!

10 Jul 2025

Contributed by Lukas

Ever wondered what would happen if you walked away from your business for a week? Chances are—it wouldn’t survive. That’s because most equine bu...

213: Welcome Back: What’s Coming + Why It Matters

10 Jul 2025

Contributed by Lukas

After a break since January, the podcast is officially back — and this short, punchy welcome episode sets the tone for what’s coming. I share why ...

212: ✅ The 10-Minute Rule to Stop Overwhelm in Its Tracks

29 Jan 2025

Contributed by Lukas

Feeling like there’s too much to do and not enough time? In this live mini-training, we’ll tackle the real reasons behind your overwhelm and uncov...

210 📣 The 3 Questions to Instantly Improve Your Marketing

15 Jan 2025

Contributed by Lukas

Feeling overwhelmed by marketing? Let’s cut through the noise. In this quick episode, I’ll share three powerful questions that will simplify your ...

209: 🧠 7 Minutes to Conquer Fear of Raising Your Prices

08 Jan 2025

Contributed by Lukas

In this conversation, Jenni Bush discusses her approach to supporting members of the Equestrian Business Support Network through a live podcast format...

#208: ✅ 5 Things to Stop Doing in 2025

01 Jan 2025

Contributed by Lukas

In this episode, Jenni Bush discusses five critical habits equine business owners should stop in 2025 to enhance their business success. She emphasize...

#207: 👥 What's it Like to work with me Sarah’s Story

25 Dec 2024

Contributed by Lukas

In this episode, Jenni Bush discusses her coaching approach and shares feedback from her clients, particularly focusing on the importance of integrati...

#206: 📣 10 Reasons Your Marketing Isn’t Working (and What to Do About It)

18 Dec 2024

Contributed by Lukas

In this episode, Jenni Bush discusses the top 10 reasons why marketing efforts may not be yielding desired results for equestrian business owners. She...

205: 👥 Beating the Pre-Christmas Squeeze: Wrap Up Your Year Strong!

11 Dec 2024

Contributed by Lukas

Quick Actions Checklist: Finish 2024 Strong & Set Up 2025 for Success Reframe Your Mindset Shift from overwhelm to focus: Identify the top 3 t...

204: 🧠 What if it goes wrong? Fear of failure in business and how to overcome it!

04 Dec 2024

Contributed by Lukas

www.JenniBush.com Summary In this episode, Jenni Bush addresses the common fear of failure that many entrepreneurs face, particularly in the equine...

203: 👥 No Camera Shyness! Using Video to Market Your Equestrian Business with Jay Hunt

27 Nov 2024

Contributed by Lukas

In this episode of the Equine Business podcast, Jenni Bush interviews Jay Hunt from Equine Video Pro, discussing practical tips for equestrians to enh...

202: 📣 Building a High Converting Social Media Strategy for Horse Businesses

20 Nov 2024

Contributed by Lukas

Summary In this episode, Jenni Bush discusses the common misconception that simply posting more on social media will yield better results. She emphasi...

#201:🧠 Mindset Shifts to Turbocharge Your Social Media Game

13 Nov 2024

Contributed by Lukas

In this episode, Jenni Bush discusses the essential mindset shifts needed to enhance social media engagement for equine businesses. She emphasizes the...

#200: ✅ Plan 2025 with me!

06 Nov 2024

Contributed by Lukas

Get the Annual Review Journal here https://me.jennibush.com/Review Summary In this episode of the Equine Business Podcast, Jenni Bush emphasizes the...

199: 👥 Leading the Way to Business Success with Lizzie from the Equestrian Leadership Consultancy

30 Oct 2024

Contributed by Lukas

In this episode, we dive deep into equestrian leadership and the challenges unique to the industry. Lizzie, a seasoned leadership and management consu...

198 : 📣 10 Mistakes You May Be Making on Social Media and What to Do About It

23 Oct 2024

Contributed by Lukas

In this episode, Jenni Bush discusses the ten most common social media mistakes made by business owners and how to rectify them for better results. Sh...

#197: 🧠 Overcoming Self-Doubt in Your Equine Business

16 Oct 2024

Contributed by Lukas

In this episode of the Equine Business Podcast, Jenni Bush dives deep into the topic of self-doubt, a common struggle among equine business owners. Sh...

Trailer For The Equine Business Podcast

15 Oct 2024

Contributed by Lukas

What is this Podcast About...

#196 - Breakthrough not Break Even! Let's Chat Profit Margins

11 Sep 2024

Contributed by Lukas

In this episode, Jenni Bush discusses the importance of breaking through and not just breaking even in business. She highlights how many business owne...

#195: Back to It! Adapting to Changing Circumstances in Business

04 Sep 2024

Contributed by Lukas

Summary In this episode, Jenni Bush discusses the importance of being intentional about building a work-life balance and prioritising your business. ...

#194: Mindset Coaching & Business with Jenni Winter-Leach of Flying Changes Coaching

27 Mar 2024

Contributed by Lukas

In this conversation, Jenni Winter-Leach of Flying Changes Coaching discusses her business journey and the importance of mindset training. They highli...

#193: Horse Business with Clare Wood of EFECS Equine Faecal Egg Count Solutions

20 Mar 2024

Contributed by Lukas

In this episode, Jenni Bush interviews Clare from Efecs, who runs a faecal account worming business. Clare explains that her business involves looking...

192: Saddling up for Success with Bradley Whale of Ipotane

13 Mar 2024

Contributed by Lukas

Bradley Whale, an osteopath and equestrian specialist, discusses his journey of designing a revolutionary saddle. Frustrated by the lack of innovation...

191: Come to the National Equine Show 2024 with Me!

08 Mar 2024

Contributed by Lukas

March 2nd & 3rd I visited the National Equine Show at the NEC in Birmingham and got to chat with so many businesses! Louise at Silva Bed https://...

190: Protecting Passion: Carmen Cummiskey on bringing FOMO Body Protectors to the Equine Market!

06 Mar 2024

Contributed by Lukas

In this episode of The Stable Business Podcast, Jenni Bush chats with Carmen Cummiskey, founder of FOMO Body Protectors. Carmen shares her inspiring j...

#189: Threads of Success: Boost Your Branding with Kathryn Bell

28 Feb 2024

Contributed by Lukas

Jenni Bush and Kathryn Bell discuss the importance of branded clothing for businesses, particularly in the equestrian industry. They cover topics such...

#188: Getting Your Business Seen with Katy Wright of the Equestrian Business Awards & Equinnect

21 Feb 2024

Contributed by Lukas

Katie Wright, founder of the Equestrian Business Awards and Equinect, discusses the importance of recognition and nominations in the equestrian indust...

#187: Part 5: The Ultimate Guide To Shows & Events for Equine Businesses; What to Do After the Show to Keep the Flow

16 Feb 2024

Contributed by Lukas

In this episode, Jenni Bush discusses what to do after a trade show to maintain the flow and maximize success. She emphasizes the importance of follow...

#186: Part 4:The Ultimate Guide To Shows & Events For Equine Businesses; Essential Trade Show And Event Checklist

15 Feb 2024

Contributed by Lukas

Summary In this episode, Jenni Bush provides a checklist for trade shows and events for equine businesses. She covers pre-event planning, strategic p...

#185: Part 3: The Ultimate Guide To Shows & Events for Equine Businesses: 11 Steps to a Successful Trade Show or Event

14 Feb 2024

Contributed by Lukas

In this episode, Jenni Bush shares 11 tips for having a successful trade show or event. She emphasizes the importance of allowing plenty of time for s...

#184: Part 2: The Ultimate Guide To Shows & Events for Equine Businesses: Planning for a successful stand at a show or event.

13 Feb 2024

Contributed by Lukas

This episode provides a comprehensive guide on how to plan and prepare for a show or event. It covers setting clear goals and objectives, collecting l...

183: Part 1: The Ultimate Guide To Shows & Events for Equine Businesses: How to Decide If This Is the Right Show for Your Business

12 Feb 2024

Contributed by Lukas

Summary In this episode, Jenni Bush discusses the factors to consider when deciding whether to participate in a trade show. She emphasizes the import...

#182: Connect to Clients Through Your Copy with Gemma Knight

07 Feb 2024

Contributed by Lukas

Summary In this episode, Jenni Bush interviews Gemma Knight, a copywriter for equestrian and rural business owners. Gemma explains the difference bet...

#181: Fundamentals of Retail for Equine Business with Sarah Giddings

31 Jan 2024

Contributed by Lukas

In this episode, Sarah Giddings of the Stables Retail Consultancy shares her expertise in equestrian retail. She discusses the importance of retail fu...

#180: Finding the Perfect Brand Ambassador or Rider for Your Equestrian Business with Katie Lawrence

24 Jan 2024

Contributed by Lukas

In this episode, Jenni Bush interviews Katie, the founder of Riviera PR, about the essentials of finding the right brand ambassador or rider for a bus...

#179: 3 Reasons Why You Should Re-look at Your Branding & Messaging To Grow Your Horse Business (and How to Do It!)

17 Jan 2024

Contributed by Lukas

In this episode, Jenni: ✨ Shares the importance of reevaluating your branding and messaging for the new year. ✨ Gives practical steps to align you...

#178: Revitalise Your Social Media Strategy to Grow Your Herd in 2024

10 Jan 2024

Contributed by Lukas

Dive into the dynamic world of social media with host Jenni Bush as she unpacks the critical need to revitalize your strategies for the new year. In t...

#163: How to Stay Consistent and the best 2023 Episodes!

20 Dec 2023

Contributed by Lukas

This year I decided I would show up every week on the podcast! It's not been easy but since I made the decision in March I have managed it! And a...

#162: How I started & what I actually do?

13 Dec 2023

Contributed by Lukas

Book your Free Fitting Call here https://tidycal.com/jennibush/fittingcall-pod

#161: 3 Essentials to keep the Cash Flowing in Your Business

06 Dec 2023

Contributed by Lukas

Watch the training in the Equestrian Business Support Network here & get the Free Guide https://www.facebook.com/groups/EquestrianBusinessSupportN...

A Quick Request

05 Dec 2023

Contributed by Lukas

I'm on a mission and I need your help to support as many business owners as I can over the next year! Leave a review wherever you listen and shar...

#160: Goal Setting for Success - What you need to know!

29 Nov 2023

Contributed by Lukas

Goals.... You've probably heard of smart goals, but have you still struggled to achieve goals. This maybe why! Ready to SAVE your SMART goals wit...

#159: What she said about working with me!!!!

22 Nov 2023

Contributed by Lukas

Brooke worked 1:1 with me and this is what she said! Read the testimonial at www.JenniBush.com

#158: Should you do Black Friday in your Equine Business?

15 Nov 2023

Contributed by Lukas

I know Black Friday is approaching fast and its tempting to think - Black Friday won't work for Equine Business - No ones buying right now with...

#157: Break the Self Made Myth

08 Nov 2023

Contributed by Lukas

Breaking the 'Self-Made Success' Myth in Equestrian Business Introduction:In this episode, Jenni Bush shares her personal journey in the eques...

#156: Plan 2024 With Me [FREE PLANNER]

01 Nov 2023

Contributed by Lukas

Plan for 2024 in your Equine business with me! Don't forget to head to jennibush.fyi/2024 to get your free planner and find me at https://www.in...

#155: 👻 Spooky Season Fear of Not Being Good Enough - Building Self-Worth

31 Oct 2023

Contributed by Lukas

Episode 7: Fear of Not Being Good Enough - Building Self-Worth In this episode, we delve into the fear of not being good enough, a challenge many eque...

#154: 👻 Spooky Season Fear of Success - Overcoming the Fear of Achieving

30 Oct 2023

Contributed by Lukas

Episode 6: Fear of Success - Overcoming the Fear of Achieving Join Jenni in this episode as we discuss the often-overlooked fear of success. Learn abo...

#153: 👻 Spooky Season Fear of Failure - Embracing Setbacks

27 Oct 2023

Contributed by Lukas

Episode 5: Fear of Failure - Embracing Setbacks Explore the fear of failure and learn how to embrace setbacks in your equestrian business journey. Jen...

#152: 👻 Spooky Season Fear of Judgement - Dealing with Criticism

26 Oct 2023

Contributed by Lukas

Episode 4: Fear of Judgement - Dealing with Criticism Join us for a deep dive into the fear of judgment in the equestrian business world. In this epis...

#151: 👻 Spooky Season Fear of Investing in You - Overcoming Worries about Investments

25 Oct 2023

Contributed by Lukas

pisode 3: Fear of Investing in You - Overcoming Worries about Investments In this episode, we tackle the fear of investing in yourself and your equest...

#150: 👻 Spooky Season New Level, New Devil - Overcoming Upper Limits

24 Oct 2023

Contributed by Lukas

Episode 2: New Level, New Devil - Overcoming Upper Limits Welcome to the second instalment of our "Spooky Series." We dive into the fear of ...

#149: 👻 Spooky Season How to Cope in Seasonal Businesses and Plan for Profit

23 Oct 2023

Contributed by Lukas

Episode 1: Spooky Season - How to Cope in Seasonal Businesses and Plan for Profit Join Jenni on the Stable Business Podcast as we kick off our "S...

#148: 10 Steps to Better Marketing Results in your Equestrian Business

18 Oct 2023

Contributed by Lukas

In this podcast episode, Jenni Bush, the Equine Business Assistant, dives into 10 essential steps to improve the results of your equestrian business m...

#147: 6 Reasons Why Your Marketing Might Not Be Working

11 Oct 2023

Contributed by Lukas

In this episode of The Stable Business Podcast, your host Jenni Bush explores the six critical reasons why your marketing efforts might not be deliver...

#146: How to build a business that WORKs on the days you CAN'T!

04 Oct 2023

Contributed by Lukas

In this episode of "The Stable Business Podcast," Jenni Bush shares valuable insights on how to build a business that continues to thrive ev...

#145: The Most Important Question For You & Your Business

27 Sep 2023

Contributed by Lukas

As equine business owners, it can be so tempting to get stuck in the "day job" but this question I feel is where we can really start to unlo...

#144: HR & Horse Business Chatting Managing your People with Shona from Lilac HR

20 Sep 2023

Contributed by Lukas

🎙️ Episode 144: HR Horsepower for Equine Businesses with Shona from Lilac HR In this episode of The Stable Business Podcast, your host Jenni Bus...