Ristretto | Mark and Rob Talk Packaging Ep. 9

Packaging is both a marketing tool and a means to preserve freshness.The choice of packaging should reflect the coffee's intended market and distribution method.Simple and elegant packaging can be effective for local sales.Investing in quality packaging technology can enhance operational efficiency.Distinctive packaging helps brands stand out on crowded shelves.Understanding your brand identity is crucial for packaging decisions.Cost considerations are important when choosing packaging options.Freshness is a key factor in packaging for longer distribution routes.Artisanal approaches to packaging can slow down production but may add value.Collaborating with established roasting plants can reduce initial packaging costs.   Part of The Exchange Coffee Podcasting Network TAKE OUR LISTENER SURVEY Visit and Explore Covoya!

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