The Extraordinary Business Book Club
Episodes
Episode 89 - The science of stories with Dr Lynda Shaw
27 Nov 2017
Contributed by Lukas
'Neuroscience is the future of business,' claims Dr Lynda Shaw, and once you've listen to her talk about how emotion drives our decisions and how bein...
Episode 88 - The art of the business book with Nigel Wilcockson
20 Nov 2017
Contributed by Lukas
Matt Watkinson described Nigel Wilcockson, publishing director at Random House Business Books and his own editor, as the brains behind many of the bes...
Episode 87 - Humour and connection with Carol Wyer
13 Nov 2017
Contributed by Lukas
Something a bit different on this week's show. Meet Carol Wyer, blogger, author, and stand-up comedian. 'She know her audience so well,' Ben Cameron t...
Episode 86 - Storytelling and Attention with Matt Locke
06 Nov 2017
Contributed by Lukas
Matt Locke tells a good story. He does, after all, run The Story conference, and his content studio Storythings helps businesses including Google and ...
Episode 85 - The Publisher's View with Donya Dickerson
30 Oct 2017
Contributed by Lukas
Donya Dickerson is Editorial Director with responsibility for business books for McGraw Hill in New York. So what does she look for when a proposal cr...
Episode 84 - Do It! Marketing with David Newman
23 Oct 2017
Contributed by Lukas
David Newman describes the process of writing a book as capturing 'lightning in a bottle'. In today's episode he describes how Do It! Marketing has tr...
Episode 83 - Enterprise Within with Rebecca Jones
16 Oct 2017
Contributed by Lukas
Rebecca Jones was told at school that she'd better hope she made 'pretty babies', because she'd never amount to anything. She left aged 16 with a hand...
Episode 82 - Book as Toolkit with Dan Underwood
09 Oct 2017
Contributed by Lukas
Dan Underwood is part of the ArtOf team, whose mission is to use diagrams and drawings to help people and organisations see their challenges and oppor...
Episode 81 - Entrepreneurial You with Dorie Clark
02 Oct 2017
Contributed by Lukas
'You have to open yourself up... away from making money from something and understand that nowadays you make money because of something, and that's a...
Episode 80 - The Best Bits
25 Sep 2017
Contributed by Lukas
My personal favourite moments from the last 9 episodes of The Extraordinary Business Book Club. It's an incredible selection: Daniel Priestley (Key...
Episode 79 - Brilliant Noise with Antony Mayfield
18 Sep 2017
Contributed by Lukas
Antony Mayfield runs marketing and communications agency Brilliant Noise, helping some of the biggest brands in the world transform their approach to ...
Episode 78 - Fearless Growth with Amanda Setili
11 Sep 2017
Contributed by Lukas
'I'm actually shocked at what writing now means to me relative to what it would have meant before I wrote two books. I used to dread writing... now it...
Episode 77 - Independent Publishers Guild with Bridget Shine
04 Sep 2017
Contributed by Lukas
Bridget Shine, CEO of the Independent Publishers Guild in the UK, is at the forefront of the revolution taking place in publishing today. In this week...
Episode 76 - Think #Digital First with Warren Knight
28 Aug 2017
Contributed by Lukas
Warren Knight isn't your traditional entrepreneur (whatever that is). He began as a hip hop dancer, and quite simply saw the opportunities that presen...
Episode 75 - Global Content with Pam Didner
21 Aug 2017
Contributed by Lukas
The internet may be international, but is your content? Pam Didner shares the secrets of global content marketing for businesses of all sizes, and rev...
Episode 74 - Reader-centric writing with Matt Watkinson
14 Aug 2017
Contributed by Lukas
'If you want to be a good designer, you don't really bring an ego to the work, you listen to what people say and you try and design the most customer...
The Entrepreneurial Journalist with Sara Kelly
07 Aug 2017
Contributed by Lukas
While publishing's been going through massive disruption over recent years, journalism has had its own problems. Ironically, in a world that runs on ...
Episode 72 - Book as Business Development with Daniel Priestley
31 Jul 2017
Contributed by Lukas
'One of the drawbacks of working in the traditional publishing world is that they're very, very big on the idea that you need to go out and sell books...