The Factory Floor
Episodes
Ep #21: Corey’s AI Marketing Repo Hit 15,000 GitHub Stars
27 Mar 2026
Contributed by Lukas
In this episode of The Factory Floor, Corey Haines, Nick Loudon, and Zach Stevens break down how Claude Code for marketing is changing the way teams h...
Ep #20: Marketing insights from Lord of the Rings
30 Jan 2026
Contributed by Lukas
Zach just rewatched the extended edition of The Fellowship of the Ring in theaters for its 25th anniversary — and came back with a full notebook of ...
Ep #19: The easiest wins for marketing your SaaS
28 Jan 2026
Contributed by Lukas
[Hey its me Michael, the editor. I thought I uploaded this in December. I didn't. So I'm posting it now. Thank you <3 sorry for delay, our communit...
Ep #18: Why competitor comparison pages are SEO gold
19 Dec 2025
Contributed by Lukas
In this episode of The Factory Floor, Nick Loudon is joined by Zach Stevens and Corey Haines to break down why competitor comparison and alternative p...
Ep #17: AI usage costs are destroying SaaS business models
05 Dec 2025
Contributed by Lukas
Over the last 30 years, software pricing has evolved from on-prem licenses (Software 1.0) → cloud subscriptions (Software 2.0) → and now the era o...
Bonus Episode from The Break Room #2: Are you ready to be a dad quiz
21 Nov 2025
Contributed by Lukas
This is very educational, ok? Please don't flag usIn this episode, we put Corey to the test with a fatherhood quiz on all things babies and childbirth...
Ep #16: It might be time to revolutionize your brand
07 Nov 2025
Contributed by Lukas
Maybe you just need an updated logo. Or maybe you need a whole new brand.How do you spot the difference?In this episode of The Factory Floor, hosts Ni...
Ep #15: Why Webflow is the best website builder for marketers (Framer sucks)
10 Oct 2025
Contributed by Lukas
In this episode of The Factory Floor, Nick, Corey, and Zach compare website building platforms for SaaS marketing sites, focusing on Webflow, Framer, ...
Ep #14: Comparing marketing for bootstrapped companies vs. VC backed companies
29 Sep 2025
Contributed by Lukas
In this episode of Factory Floor, hosts Nick Loudon, Corey Haines, and Zach Stevens discuss the distinct marketing approaches employed by bootstrapped...
Ep #13: Why “we’re focusing on sales” isn’t a good reason to stop doing marketing
26 Sep 2025
Contributed by Lukas
On this episode of the Factory Floor, we debunk "focusing on sales." We discuss why a focus on sales shouldn't halt marketing, and how the two fuel gr...
Ep #12: The things preventing you from being a better founder (pull from bad fit criteria)
22 Sep 2025
Contributed by Lukas
For this episode of the Factory Floor Podcast, we discussed what its like working with clients, and what sets the best SaaS founders we know apart. To...
Ep #11: Creative Firm Pricing Models | What Model is Best?
19 Sep 2025
Contributed by Lukas
Corey, Zach, and Nick discuss the pros and cons of multiple pricing models for creative agencies....The Factory Floor is hosted by the three co-founde...
Ep #10: How to Optimize Your Site for AI Visitors | LLM SEO
15 Sep 2025
Contributed by Lukas
More and more traffic is coming from LLMs. If you want to get a piece of the pie, you'll have to adapt....The Factory Floor is hosted by the three co-...
Ep #9: Creative Direction is the last moat
12 Sep 2025
Contributed by Lukas
The creative director is the most underrated hire right now. Zach, Corey and Nick discuss....The Factory Floor is hosted by the three co-founders of C...
Ep #8: Vibe marketing
08 Sep 2025
Contributed by Lukas
Vibe marketing in 2025. Are you utilizing the tools available?...The Factory Floor is hosted by the three co-founders of Conversion Factory, the marke...
Ep #7: The Symptoms of Bad Branding
05 Sep 2025
Contributed by Lukas
Your product might be great. Your positioning might be sharp.But if your branding sucks? You're losing trust—and revenue.In this episode, we break d...
Ep #6: The Three Phases of SaaS Marketing (Phase 3 Deep Dive)
01 Sep 2025
Contributed by Lukas
Phase 3 of SaaS Marketing is all about scaling your wins.This is where you layer on optimization strategies like CRO testing, upsell flows, expansion ...
Ep #5: The Three Phases of SaaS Marketing (Phase 2 Deep Dive)
29 Aug 2025
Contributed by Lukas
Phase 2 of SaaS Marketing is all about building your base. This includes Sales pages, conversion pages, comparison pages, sales collateral, onboarding...
Ep #4: The Three Phases of SaaS Marketing (Phase 1)
25 Aug 2025
Contributed by Lukas
Phase 1 of SaaS Marketing is all about Positioning, Branding, and the setting a strong foundation for your startup....The Factory Floor is hosted by t...
Ep #3: The problems with marketing an AI company
22 Aug 2025
Contributed by Lukas
Welcome to Episode 3 of The Factory Floor!-AI is the hottest trend in tech, but let’s be real—most AI companies suck at marketing. From meaningles...
Ep #2: The Top 3 Things Bugging CMO's Right Now
18 Aug 2025
Contributed by Lukas
Discover the Brutal Truth Behind B2B SaaS Marketing Challenges!Are you struggling to optimize your marketing strategy in today’s competitive B2B Saa...
Ep #1: Copy-First vs Design-First Websites
15 Aug 2025
Contributed by Lukas
Unlock the Secret to a High-Converting Website for SaaS Founders & Product Marketers!In this episode, we dive deep into the Copy-First vs. Design-...