The Fashion Brand Clinic Podcast

The Inbox Series - Episode 014 – How to Write the Perfect Newsletter (That People Actually Want to Read)

03 Oct 2025

Contributed by Lukas

Most brand newsletters are either boring or non-existent. They show up only when there's a product to sell, or they read like a flyer that landed in y...

The Inbox Series – 013 – How to Take Back Control of Your Time (With Time Blocking)

26 Sep 2025

Contributed by Lukas

If your days feel chaotic, constantly busy but never accomplished then this episode is for you. Time blocking isn't about rigid colour-coded schedules...

The Inbox Series – 012 – Why Your CTAs Aren't Working (And How to Fix Them)

19 Sep 2025

Contributed by Lukas

If you've ever ended a post with "link in bio" and wondered why no one clicks… this episode is for you. Because CTAs (calls to action) are tiny line...

The Inbox Series – 011 – 4 Emails You Should Be Sending to Get Consistent Sales

12 Sep 2025

Contributed by Lukas

If your email marketing is stuck on "welcome sequence" and "launch announcement," you're leaving money on the table! Consistent sales don't come fr...

The Inbox Series - 010 What Reality TV Can Teach You About Leadership & Running Your Fashion Brand

05 Sep 2025

Contributed by Lukas

The Inbox Series – 010 – What Captain Sandy Taught Me About Leadership (and Why It Matters for Your Brand) Leadership is one of the scariest parts...

The Inbox Series – 009 Let's Talk About Money (Without Feeling Weird About It)

28 Aug 2025

Contributed by Lukas

Feel awkward charging for your work? Say "I can't afford that" without thinking? This episode is for you. We're diving into the real reason why your...

The Inbox Series – 008 Real Stories from Fashion Founders - The Magnetic Transformation

22 Aug 2025

Contributed by Lukas

If you've ever wondered what actually changes when someone joins a programme like Magnetic, this one's for you. This episode isn't about features or b...

The Inbox Series - Episode 007 What Actually Happens When You Book A Discovery Call With Me

15 Aug 2025

Contributed by Lukas

Ever hovered over the 'book a call' button and then… closed the tab? This episode is for you if you've been curious about joining Magnetic : Marketi...

The Inbox Series - 006 - Want £10K Months for your Fashion Brand? Here's What It Actually Takes

08 Aug 2025

Contributed by Lukas

£10K months sound great but have you actually worked out what it takes to get there? In this episode, I'm walking you through the common traps that k...

The Inbox Series - Episode 005 - Thinking of Discounting Your Prices? Listen to This First

01 Aug 2025

Contributed by Lukas

Ever felt tempted to drop your prices just to get a sale? In this episode, I'm sharing a story that perfectly sums up why cheaper doesn't always mean ...

The Inbox Series - Episode 004 - Are You Stuck in Reactive Mode Without Realising? Here's How to Tell (and Fix It)

25 Jul 2025

Contributed by Lukas

You're showing up, posting, replying, packing orders and yet it still feels like you're always behind. If you've been stuck in reactive mode (aka wing...

The Inbox Series - Episode 003 - How to Back Yourself When Sales Are Slow and Confidence Is Low

18 Jul 2025

Contributed by Lukas

Running a fashion brand isn't always smooth sailing. One day you're riding a high, the next you're questioning everything. If you've ever felt like y...

The Inbox Series - Episode 002 - What Happened When 17 Founders Committed to Their Marketing Strategy

11 Jul 2025

Contributed by Lukas

Ever feel like you're throwing spaghetti at the wall with your marketing? One week you're on a roll & the next, you're back to refreshing Shopify and ...

The Inbox Series - Episode 001 - A New Solo Series from The Fashion Brand Clinic

04 Jul 2025

Contributed by Lukas

Each week, I send an email to my community of fashion brand founders packed with insights, mindset shifts and little reminders for growing a brand you...

Season 3 Episode 10: Fisayo Longe on Building Kai: The Business Behind the Brand

27 Jun 2025

Contributed by Lukas

In this season finale, I'm joined by the incredible Fisayo Longe — founder of Kai Collective, known for creating one of the most fiercely loyal comm...

Season 3 Episode 009 - The Styling, Strategy and Story That Built Khanum's With Rokeya Khanum

20 Jun 2025

Contributed by Lukas

This week I'm joined by the brilliant Rokeya, founder of Khanum's, a fashion brand that's redefined what it means to build high-end without the big bu...

Season 3 Episode 008 - How @whatemwore Launched Good Basics Club With Millions Watching

13 Jun 2025

Contributed by Lukas

This week I'm joined by the brilliant Em aka @whatemwore whose outfit content and personal style evolved into one of the most exciting new brands on I...

Season 3 Episode 007 - Inside Sydney Lane: How Sian Whitefoot Built a Fashion Brand with Unfiltered Honesty

06 Jun 2025

Contributed by Lukas

This week I'm chatting to someone whose career path is surprisingly similar to mine… we both studied at De Montfort Uni and started in the industry ...

Season 3 Episode 006 - What It Really Takes to Go Full-Time With Your Fashion Brand : Faye @ Evie Joynes

30 May 2025

Contributed by Lukas

Today I'm joined by Faye, founder of Evie Joynes. A slow fashion brand known for its beautifully made, elevated basics. She started sewing from home...

Season 3 Episode 005 - How to Relaunch a Fashion Brand Without Burning Out with Amy Fuchsia, founder of Fuchsia Shaw

09 May 2025

Contributed by Lukas

Today I'm joined by Amy, the founder of Fuchsia Shaw. We first recorded together back in 2019 (in my spare room… how times have changed!), and now s...

Season 3 Episode 004 - The Non-Salesy Content Strategy That Built Maddie's Slow Fashion Brand 'This is My Housedress'

02 May 2025

Contributed by Lukas

Today I'm joined by the wonderful Maddie, founder of This Is My Housedress. It's a US based brand creating elevated loungewear for everyday living. ...

Season 3 Episode 003 - From Law School to Lingerie: How Sofia Panwar Built Unndr to £2M from Her Bedroom

25 Apr 2025

Contributed by Lukas

Today I'm joined by the incredible Sofia Panwar, founder of Unndr, the UK-based lingerie brand that's grown from humble beginnings to over £2 million...

Season 3 Episode 002 - Inside AYM : The Fashion Brand Behind the Viral Videos with Founder Alie Mackintosh

18 Apr 2025

Contributed by Lukas

Today I'm joined by Alie Mackintosh, the brilliant mind behind AYM! It's a British womenswear brand known for its empowering, timeless pieces and co...

Season 3 - Episode 001 - The Key Shifts Needed to Scale Your Fashion Brand with Host - Elizabeth Stiles

11 Apr 2025

Contributed by Lukas

🎙️ The Fashion Brand Clinic — Season 3 Episode 1 The Key Shifts Needed to Scale Your Fashion Brand Host: Elizabeth Stiles Welcome to Season 3...

Season 2 BONUS - Aimee Smale's Rapid Rise to an 8 Figure Turnover with Odd Muse

21 Feb 2024

Contributed by Lukas

We dive into the fascinating journey of Aimee Smale, the founder of fashion brand Odd Muse. Aimee reflects on her experience as a buyer in com...

Season 2 Episode 010 - Sell Out TikTok Launches with Katie @ Katharina Lou

12 Dec 2023

Contributed by Lukas

Welcome to another episode of The Fashion Brand Clinic with me, Elizabeth Stiles! KT Mildren launched 'Katharina Lou,' her fashion business in 20...

Season 2 Episode 009 - Sales Strategies to Grow Your Fashion Business With Sarah Mathias

04 Dec 2023

Contributed by Lukas

Welcome to another episode of The Fashion Brand Clinic with me, Elizabeth Stiles! Meet Sarah Mathias, a corporate dropout and ex retail buyer wit...

Season 2 Episode 008 - The Power Of Storytelling to Grow Your Online Business With Ramona from Rani & Co.

28 Nov 2023

Contributed by Lukas

Welcome to another episode of The Fashion Brand Clinic with me, Elizabeth Stiles! Rani and Co started as a fashion brand in 2017 when Ramona star...

Season 2 Episode 007 - Navigating Fashion's Toxic Culture & Avoiding Burnout with Sarah Galley @ Design Gals

23 Nov 2023

Contributed by Lukas

Welcome to another episode of The Fashion Brand Clinic with me, Elizabeth Stiles! Sarah Galley is an ambitious graphic designer who firmly believ...

Season 2 Episode 006 - Josh Cook : Building a 7 figure business with ADHD, Data Strategy & Risk Taking

14 Nov 2023

Contributed by Lukas

Welcome to another episode of The Fashion Brand Clinic with me, Elizabeth Stiles! I had the pleasure of speaking with the incredible Josh Cook, a...

Season 2 Episode 005 - Embracing Simplicity and Prioritising Play with Faith Rowan Leeves

07 Nov 2023

Contributed by Lukas

Welcome to another episode of The Fashion Brand Clinic with me, Elizabeth Stiles! Faith started her fashion career studying at London College of ...

Season 2 Episode 004 - The Power of Being Loud and Proud : Building a Community Around Your Fashion Brand with Phoebe Sherman @ Girl Gang Craft

31 Oct 2023

Contributed by Lukas

Welcome to another episode of The Fashion Brand Clinic with me, Elizabeth Stiles! This week we dive deep into the world of fashion, creativity, a...

Season 2 Episode 003 - Lydia Bolton: From Small Brand to Big Collaborations in the World of Sustainable Fashion

24 Oct 2023

Contributed by Lukas

In today's episode, we have the talented and inspiring Lydia Bolton, a fashion designer and founder of her own brand. Lydia's journey in the fashion i...

Season 2 Episode 002 - Fashion, Freedom, and Fulfillment: Finding Your Path to Break Free From Burnout with Calypso Barnum Bobb - Self Discovery Coach

17 Oct 2023

Contributed by Lukas

Welcome to another episode of The Fashion Brand Clinic with me, Elizabeth Stiles! Welcome to another episode of The Fashion Brand Clinic where we d...

Season 2 Episode 001 - Superfans and Controversies: Lucy Greenwood on Navigating Lucy & Yak Through Rapid Growth

10 Oct 2023

Contributed by Lukas

In this season 2 premiere of The Fashion Brand Clinic, I sit down with Lucy Greenwood, founder of the renowned fashion brand Lucy & Yak. Lucy and Yak ...

133 - Healing Your Mind with Confident & Killing It Author Tiwalola Ogunlesi

03 Aug 2022

Contributed by Lukas

Welcome to another episode of The Fashion Brand Clinic with me, Elizabeth Stiles! I recently met today's guest at a women's empowerment event in colla...

132 - What it Takes to Become a Millionaire with Strategist Lisa Johnson

27 Jul 2022

Contributed by Lukas

Welcome to another episode of The Fashion Brand Clinic with me, Elizabeth Stiles! Today I'm chatting to Lisa Johnson, a business strategist specializi...

131 - The Easy Way to get PR for Your Brand with Nicola @ Press Loft

21 Jul 2022

Contributed by Lukas

Today I'm joined by Nicola @ Press Loft! It's the largest online PR tool that connects brands, PR and Digital Marketing agencies with journalists, blo...

130 - Fashion Manufacturing in London with Joss @ Aesthetic Laundry

13 Jul 2022

Contributed by Lukas

Aesthetic Laundry is born from Heidi's passion to design wearable, creative pieces of clothing that people fall in love with, treasure and never want ...

129 - Spiritual Streetwear Brand @notthatdeepstore

06 Jul 2022

Contributed by Lukas

NOT THAT DEEP® is a spiritual streetwear brand focused around manifesting, law of attraction, spirituality and mindset. 'It's not that deep' became S...