The FittDesign Podcast
Episodes
FittBite Episode 73: Innovative Ways To Sell Direct To Customer
16 Dec 2021
Contributed by Lukas
On today’s FittBite we’ll be looking at the different ways to cut knitted fabrics. Each of these three methods has its place in mass manufacturing...
FittBite Episode 72: 7 Different Types Of Customers You Will Encounter As A Fashion Brand
09 Dec 2021
Contributed by Lukas
On todays FittBite we’ll be looking at the 7 types of customers that you’ll undoubtedly come across when launching your fashion brand. We’ll loo...
FittBite Episode 71: How To Deal With A PR Crisis As A Fashion Brand
02 Dec 2021
Contributed by Lukas
On today’s FittBite we’ll be looking at how to successfully handle a PR crisis as a fashion brand. Of course this is never something you want to b...
FittBite Episode 70: SEO Optimization Secrets For Your Online Fashion Store
25 Nov 2021
Contributed by Lukas
On todays FittBite we’ll be looking at the 3 key ways you can optimize your website to take advantage of search rankings and ensure that your websit...
FittBite Episode 69: The SEO Essentials For Your Online Store
19 Nov 2021
Contributed by Lukas
On today’s FittBite we’ll look at the basics of SEO and outline the key need to know terms. By the end of this episode you’ll have the confiden...
FittBite Episode 68: Working With Models 101
11 Nov 2021
Contributed by Lukas
On todays FittBite we’ll be looking at working with models in the fashion industry. Finding the right professionals to model your clothing is an ess...
FittBite Episode 67: How To Attract Customers Without Discounting
04 Nov 2021
Contributed by Lukas
On this FittBite we’ll explore the 4 most effective channels of fashion business expansion (Distributors, distribution agencies, licensees and Fra...
FittBite Episode 66: Pitching Your Fashion Brand To Investors
28 Oct 2021
Contributed by Lukas
On today’s FittBite we’ll be looking at how to structure a successful pitch to investors as a fashion brand. If you’re an avid viewer of the cha...
FittBite Episode 65: How To Avoid Bankruptcy As A Fashion Brand
21 Oct 2021
Contributed by Lukas
On today’s fittbite I’ll be giving you guys my experience on fashion cash flow and the immediate steps you can take to help improve your cash fl...
FittBite Episode 64: Fashion Terms You Need To Know Today (Part 3)
14 Oct 2021
Contributed by Lukas
On today’s FiitBite I’ll be quickly taking you through part 3 of my key need to know fashion terms so that you can look and feel like a pro every ...
FittBite Episode 63: Fashion Terms You Need To Know Today (Part 2)
07 Oct 2021
Contributed by Lukas
On today’s fittbite I’ll be quickly taking you through part 2 of my key need to know fashion terms so that you can look and feel like a pro every ...
FittBite Episode 62: Fashion Terms You Need To Know Today
30 Sep 2021
Contributed by Lukas
In today’s FittBiteI’ll be quickly taking you through part 2 of my key need to know fashion terms so that you can look and feel like a pro every s...
FittBite Episode 61: Proven Ways To Increase Your Luck In The Fashion Business
23 Sep 2021
Contributed by Lukas
On today's fittbite, I want to flip the script a little and talk about something that is not as concrete and logical, luck. How does one increase...
FittBite Episode 60: The Surprising Ways A Fitting Room Can Boost Your Sales
16 Sep 2021
Contributed by Lukas
On Today's FittBite well be looking at how you can boost in store sales by designing a great fitting room. We obviously live in a digital first w...
FittBite Episode 59: Top 5 Tips To Supercharge Your Email Marketing (Part2)
09 Sep 2021
Contributed by Lukas
In the last FittBite we discussed 5 of my favorite marketing tips to help your brand create effective email marketing campaigns that will actually gra...
FittBite Episode 58: Top 5 Tips To Supercharge Your Email Marketing (Part 1)
02 Sep 2021
Contributed by Lukas
On Today's FittBite ill be giving you 5 quick tips for better email marketing as a fashion brand. With so many marketing tools at our finger tips...
FittBite Episode 57: The Number One Mistake Fashion Brands Make Regarding Distribution
26 Aug 2021
Contributed by Lukas
On today’s FittBite ill be giving you 5 quick tips for better email marketing as a fashion brand. With so many marketing tools at our finger tips it...
FittBite Episode 56: How To Stay Consistent When Describing Your Fashion Brand (Part2)
19 Aug 2021
Contributed by Lukas
On todays Fittbite we have part 02 of our setting the perfect tone for your fashion brand series. On the last FittBite we evaluated the 4 key styles o...
FittBite Episode 55: How To Stay Consistent When Describing Your Fashion Brand (Part1)
12 Aug 2021
Contributed by Lukas
On todays FittBite we’ll look at how important it can be to set the right tone for your fashion brand. Designing and delivering a unique product th...
FittBite Episode 52: Bamboo 101: Everything You Needed To Know
05 Aug 2021
Contributed by Lukas
On todays FittBite we’ll be looking at one of the wonders of the textile world: Bamboo. This is a very strong plant fiber with outstanding biodegra...
FittBite Episode 53: Spandex 101: Everything You Needed To Know
29 Jul 2021
Contributed by Lukas
On today’s FittBite we’ll be looking at one of the mostly widely used Sportswear fibers: Spandex. This is an incredibly stretchy fiber that formul...
FittBite Episode 54: The Hard Truth Behind Starting A Fashion Brand
22 Jul 2021
Contributed by Lukas
On todays FittBite Ill be giving you the hard truth behind starting a fashion brand. Be warned, for those of you that are easily effected by a realist...
FittBite Episode 51: How To Pattern Print On Activewear
15 Jul 2021
Contributed by Lukas
On today's Fittbite we’ll go over the three key printing styles that you’ll need to know, discuss the pros and cons of each and hopefully g...
FittBite Episode 50: Garment Dyeing 101: Everything You Wanted To Know
08 Jul 2021
Contributed by Lukas
In todays FittBite we’ll be diving into the world of fabric dyeing. This is an integral part of any customized production process and one that can...
FittBite Episode 49: Thread Count: What Is It? Why Should You Care?
01 Jul 2021
Contributed by Lukas
On today’s FittBite, we’ll be looking at thread count. If you’ve ever worked in textiles before, this is definitely a term you will have come ac...
FittBite Episode 48: Legging Fabrics You Should Be Using Today
24 Jun 2021
Contributed by Lukas
On todays FittBite, we’ll be looking at the different material options to consider for ladies leggings. This is a staple piece of any active wardrob...
FittBite Episode 47: Sublimation VS Heat Transfer
17 Jun 2021
Contributed by Lukas
In todays FittBite we’ll be comparing two very popular printing methods used in sportswear design: Heat Transfer and Sublimation Printing. These are...
FittBite Episode 46: Color Fastness: What Is It? Why Should You Care?
10 Jun 2021
Contributed by Lukas
On todays Fittbite, we’ll look at the term color fastness, if you’ve ever worked with textiles in the past and have custom dyed them, you will hav...
FittBite Episode 45: Why Are Leggings So Popular?
03 Jun 2021
Contributed by Lukas
In this FittBite we'll look at the key reasons behind the massive popularity of an activewear staple: The Legging. We'll evaluate how leggin...
FittBite Episode 44: How To Instantly Tell The Difference Between Real & Fake Leather
27 May 2021
Contributed by Lukas
In this FittBite, we'll go over two simple and guaranteed ways to help you instantly tell the difference between real and fake leather. Whether y...
FittBite Episode 44: Three Surprising Alternatives To Cotton
20 May 2021
Contributed by Lukas
In this FittBite, we'll look at three fabric alternatives to cotton that are perfect for sportswear design. We'll look at specific fabrics t...
FittBite Episode 43: Everything You Need To Know About Viscose
13 May 2021
Contributed by Lukas
In this FittBite we'll take a close look at viscose fabric. We'll explore where viscose is naturally derived from, how it's made and ...
FittBite Episode 42: How To Make The Perfect Hangtag For Your Online Fashion Brand
06 May 2021
Contributed by Lukas
It's easy to overlook the importance of a hang tag, however this is where buyers, manufacturers, customers and potentially even your staff will b...
FittBite Episode 41: Top Three Sustainable Fibers
29 Apr 2021
Contributed by Lukas
In this fittbite we will dive into the world of sustainable fabrics within the context of sportswear. As we move collectively towards a greener future...
FittBite Episode 40: Top 5 Myths About Seamless Apparel
22 Apr 2021
Contributed by Lukas
In this FittBite we debunk the most popular myths surrounding seamless sportswear and investigate why going seamless may not be the best option for mo...
FittBite Episode 39: How To Create A Strong Visual Identity For Your Fashion Brand
15 Apr 2021
Contributed by Lukas
On this FittBite we'll look at how to build your fashion brand's visual identity and explore how vital this is towards making a memorable fi...
FittBite Episode 38: Fabric Pilling 101: What is it & how To Prevent It
08 Apr 2021
Contributed by Lukas
In this FittBite we'll look at the certified Grinch of the textile industry: Pilling. We'll evaluate what pilling actually is, what are the...
FittBite Episode 37: How To Prepare Fabrics To Get The Best Out Of Them
01 Apr 2021
Contributed by Lukas
On this FittBite we'll look at how your favorite fabrics are prepped for knitting, weaving and dyeing. This episode will act as a clear and conci...
FittBite Episode 36: Top 5 Accessories For The Modern Fashion Designer
25 Mar 2021
Contributed by Lukas
On todays FittBite we'll look at my top 5 picks for fashion design accessories. I'll be giving my recommendations based on my personal ex...
FittBite Episode 35: Top Social Media Platforms For Fashion Brands
18 Mar 2021
Contributed by Lukas
On this FittBite we'll look at my favorite social media platforms for fashion brands. With so many options to choose, it can be confusing for yo...
FittBite Episode 34: Fashion Technical Flats "How To" Guide.
11 Mar 2021
Contributed by Lukas
In this FittBite we'll look at my 8 key tips for drawing Fashion Flats for your tech packs. I'll go through my list of top Dos and Don'...
FittBite Episode 33: Button Up Vs Button Down; What's the difference?
04 Mar 2021
Contributed by Lukas
On this FittBite we'll compare and contrast two staple Menswear pieces: the Button Up and the Button Down. We'll look at the key differences...
FittBite Episode 32: How To Define & Identify Your Target Customer As A Fashion Brand
25 Feb 2021
Contributed by Lukas
In this FittBite, we'll look at how to identify and define the right target customer for your brand. Identifying the right customer group for you...
FittBite Episode 31 : How To Create & Maintain A Strong Brand Image
18 Feb 2021
Contributed by Lukas
On this FittBite we'll look at how to create and grow a strong brand image. Consistent messaging is the primary driver towards building a strong ...
FittBite Episode 30: How To Determine Your Product's Country Of Origin
11 Feb 2021
Contributed by Lukas
On this FittBite, we'll look at how a product's country of origin is classified. In theory the country in which a finished product is put to...
FittBite Episode 29: How To Design A Great Retail Experience For Your Customers
04 Feb 2021
Contributed by Lukas
On this FittBite we'll look at the basics of designing a great physical retail experience for your customers. With more and more brands going exc...
FittBite Episode 28: How To Get Great Product Shots For Your Fashion Brand
28 Jan 2021
Contributed by Lukas
On this FittBite we'll look at how to approach product photography as an online fashion brand. Great product photos are just as if not more impor...
FittBite Episode 27: How To Work With Influencers As A Fashion Brand
21 Jan 2021
Contributed by Lukas
On this FittBite, we'll look at how to approach working with influencers when marketing your fashion brand. Influencer marketing can be a formida...
FittBite Episode 26: How To Create A Great Return Policy
14 Jan 2021
Contributed by Lukas
In this Fittbite we'll look at the 5 key steps towards creating a reasonable return policy for your online fashion brand. A good return policy ca...
FittBite Episode 25: Hidden Costs You Need To Watch Out For When Starting Your Fashion Brand
07 Jan 2021
Contributed by Lukas
On this FittBite we'll look at the hidden costs of running a fashion brand. These costs can kill your apparel business ambitions, as such the fir...
FittBite Episode 24: How To Budget For Your Startup Fashion Brand
31 Dec 2020
Contributed by Lukas
On this FittBite we'll go through the basics of budgeting as a start up fashion brand. We'll outline the key financial factors that you&apos...
FittBite Episode 23: Should You Use Lettered Or Numeric Sizing For Your Fashion Apparel Brand
24 Dec 2020
Contributed by Lukas
On this FittBite we'll compare and contrast the numeric and lettered fashion sizing scales. We'll identify the pros and cons of each and giv...
FittBite Episode 22: The Best Times Of The Year To Run Sales For Fashion Brands
17 Dec 2020
Contributed by Lukas
A strong marketing plan launched at the right times of year can help boost your sales considerably. In this quick FittBite we go over key promotional ...
FittBite Episode 21: How To Manage Cash Flow For Your Fashion Business
11 Dec 2020
Contributed by Lukas
On this FittBite episode we'll look out managing cash flow for your fashion business. We'll identify 8 key tips to help you keep cash on han...
FittBite Episode 20: Five Lessons I Learned Building A Design Agency From Scratch
03 Dec 2020
Contributed by Lukas
In this FittBite I'll take you through 5 key lessons I learnt as a young designer setting up a fashion design agency from scratch. We'll run...
FittBite Episode 19: How To Write A Bulletproof Business Plan For Fashion Brands
20 Nov 2020
Contributed by Lukas
A good business plan is an essential part of building any business. As a fashion brand, having a strong plan will help you to define your short and ...
FittBite Episode 18: Six Metrics To Measure Your Product's Sales Performance
12 Nov 2020
Contributed by Lukas
On today's FittBite, we'll be going through 6 key metrics to measure the strength of your apparel brand's sales performance. We'll...
FittBite Episode 17: Six Metrics To Measure Your Product's Performance For Fashion Brands
05 Nov 2020
Contributed by Lukas
On today's FittBite , we'll be going through 6 key metrics to measure how well a product in your range is performing. We'll run through...
FittBite Episode 16: The Basics Of Good Customer Service For Fashion Brands
29 Oct 2020
Contributed by Lukas
In this FittBite episode we'll outline the basics of good customer service. With the rise of e-commerce as the primary way brands interact with t...
FittBite Episode 15: Essentials To Building A Great Online Store For Fashion Brands
24 Oct 2020
Contributed by Lukas
In this FittBite we'll look at 6 key points for building a great online store. We'll explore how to structure your website in a way that is ...
FittBite Episode 14: How To Build Loyalty & Transparency With Your Customers As A Fashion Brand
16 Oct 2020
Contributed by Lukas
In this FittBite episode we'll look at the fundamentals of establishing and maintaining transparency with your customers as a fashion brand. It h...
FittBite Episode 13: The Complete Fashion Design To Production Process
08 Oct 2020
Contributed by Lukas
In this FittBite we'll take you through the entire timeline of taking a garment from the design phase to the finished product. We'll outline...
FittBite Episode 12: How to Structure a Fashion Collection Design Brief
02 Oct 2020
Contributed by Lukas
In this FittBite episode we'll look at how to write a strong fashion collection design brief. We'll observe the SMART principles on how to s...
FittBite Episode 11: Woven Textiles 101 (The Ultimate Basic Weaves Guide)
10 Sep 2020
Contributed by Lukas
In this FittBite episode we'll look at woven textiles. We'll recap the basics on how all woven textiles are constructed as well as look at s...
FittBite Episode 10: Top Hemline Types For Sportswear Design
03 Sep 2020
Contributed by Lukas
In this FittBite episode we'll look at the main hemline types best suited for sportswear design. We'll outline the 8 key hemlines that we co...
FittBite Episode 9: Top 5 Neckline Types For Sportswear Design
20 Aug 2020
Contributed by Lukas
In this FittBite, we'll look at 5 key neckline styles. We'll focus on the neckline styles best suited for sportswear design. Whether your co...
FittBite Episode 8: The Best Sleeve Types For Sportswear Design
13 Aug 2020
Contributed by Lukas
In this FittBite episode we'll look at the different types of sleeves suitable for sportswear and activewear design. We'll run you through t...
FittBite Episode 7: The Ultimate Shoe Anatomy Guide
30 Jul 2020
Contributed by Lukas
In this FittBite episode we'll look at the crazy world of shoe design. We'll run you through the main components of everyday shoes, describe...
FittBite Episode 6: The Ultimate Fashion Brand Building Guide
23 Jul 2020
Contributed by Lukas
In this FittBite episode we'll look at the fundamentals of building a fashion brand. We'll run through the external and internal influences ...
FittBite Episode 5: The Ultimate Brand Label Guide
17 Jul 2020
Contributed by Lukas
In this FittBite episode we'll evaluate the importance of care and brand labels in apparel/sportswear design. By the end of this FittBite, you&ap...
FittBite Episode 4: How To Source Fabrics For Your Sportswear Collection
08 Jul 2020
Contributed by Lukas
In this FittBite episode we'll look at how to source fabrics for your Sportswear collection. Well outline the 5 key places to look at when consid...
FittBite Episode 3: How To Strategically Plan Your Sportswear Collection
02 Jul 2020
Contributed by Lukas
In this FittBite episode we'll look at how to strategically plan your Sportswear collection. We'll evaluate some fundamental rules to follow...
FittBite Episode 2: Cotton Vs. Polyester
04 Jun 2020
Contributed by Lukas
In this FittBite episode we'll look at two very common fibers for sports/activewear design: Cotton and polyester. In this short 3 minute episode ...
FittBite Episode 1: Knitted Vs. Woven
27 May 2020
Contributed by Lukas
In this FittBite episode, I take you through the key differences between knitted and woven fabrics. I'll run you through how each is constructed ...