The FMCG Guys
Episodes
The Social Corner Ep.14: Struggling with Content Inflation? Leverage the power of Strategic Content Production
17 Mar 2023
Contributed by Lukas
We are back with another episode of #TheSocialCorner with our host Rafael Schwarz sharing insights and best practices regarding efficient content prod...
61. Sharon Lewis, Head of Digital & Data Latin America at Kimberly Clark: Accelerating Digital in LATAM
15 Mar 2023
Contributed by Lukas
Sharon Lewis, Head of Digital & Data Latin America at Kimberly Clark, joins us this week to speak about how she's driving eCommerce growth and culture...
60. Martin Heubel: Changes at Amazon
13 Mar 2023
Contributed by Lukas
Amazon expert Martin Heubel joins us to go over Amazon's changes in the 1P Model after they announced they were not going to be working with some FMCG...
The Social Corner Ep.13: Struggling with Content Inflation? Leverage the power of UGC
11 Mar 2023
Contributed by Lukas
Marketing teams are forced to create more #content than ever to engage with their target groups across multiple paid and owned #media channels and...
59. Christian von Alten from Microsoft: FMCG in the Cloud
08 Mar 2023
Contributed by Lukas
Christian von Alten joins us from Microsoft, where he helps FMCG companies accelerate their digital journey through cloud solutions. He's an industry ...
The Social Corner Ep.12: Predictions for Social Media Marketing | Part 5: Pinterest
04 Mar 2023
Contributed by Lukas
We are back with another episode of #TheSocialCorner, with Rafael Schwarz sharing his predictions for Pinterest. More #socialmediamarketing news...
58. Yacine Terki, CEO at Data Impact by NielsenIQ: Quality Data is the New Normal
01 Mar 2023
Contributed by Lukas
Our guest is Yacine Terki, Co-Founder and CEO at Data Impact by NielsenIQ, an omnichannel analytics platform specialized in location-based analytics, ...
The Social Corner Ep.11: Predictions for Social Media Marketing | Part 4: Twitter
25 Feb 2023
Contributed by Lukas
Do you know what will happen to Twitter in 2023? We are back with another episode of #TheSocialCorner, with Rafael Schwarz sharing his predictio...
57. Ivan Cuesta: Activist Shareholders in FMCG
22 Feb 2023
Contributed by Lukas
Our guest is Ivan Cuesta, a Consumer Goods veteran, enterpreneur and university teacher that's worked at the likes of Danone and Hero and has deeply...
The Social Corner Ep.10: Predictions for Social Media Marketing | Part 3: TikTok
18 Feb 2023
Contributed by Lukas
We are back with another episode of #TheSocialCorner, hosted by Rafael Schwarz. After sharing his predictions for Facebook and Instagram, Rafael ...
56. Vijay Talwar, Chief Digital & Customer Officer at Dufry: Finding Your Passion Compass
15 Feb 2023
Contributed by Lukas
Vijay Talwar, Dufry's new Chief Digital and Customer Officer, visits us again (revisit last year's episode here) to speak about how passion has driven...
The Social Corner Ep.9: Predictions for Social Media Marketing | Part 2: Instagram
11 Feb 2023
Contributed by Lukas
We are back with another episode of #TheSocialCorner, hosted by Rafael Schwarz. Last week Rafael shared his predictions for the strategic directio...
55. Virginia Cervantes from Tropicana Brands: The Marketing Mind of a General Manager
08 Feb 2023
Contributed by Lukas
Virginia (Vicky) Cervantes from Tropicana Brands is our guest this week. Originally from Mexico, she's worked internationally with the likes of Kellog...
The Social Corner Ep.8: Predictions for Social Media Marketing | Part 1: Facebook
04 Feb 2023
Contributed by Lukas
We are back with another episode of #TheSocialCorner, hosted by Rafael Schwarz. In this video Rafael looks at some new tools & features that will l...
54. Scott Boyle from Danone: Building Data Fluency
01 Feb 2023
Contributed by Lukas
Scott Boyle is the SVP of Analytics and Insights at Danone joins from Denver, CO in this episode to talk about creating a data-centric culture. Follow...
The Social Corner Ep. 7: Should you Brand or Business be Active on TikTok ?
28 Jan 2023
Contributed by Lukas
We are back with another episode of #TheSocialCorner, with our host Rafael Schwarz evaluating the success of TikTok. Whatever your opinion of Ti...
Talking Leadership with Henkel's Antoine Collette: Driving Growth through Trust, Transparency and Curiosity (January 2022)
25 Jan 2023
Contributed by Lukas
The FMCG Guys are joined by Henkel's SVP Beauty EMEA Antoine Collette on this episode. In this conversation, you'll learn about Antoine's leadership j...
The Social Corner Ep. 6: Marketing in Times of Crisis
21 Jan 2023
Contributed by Lukas
We are back with another episode of #TheSocialCorner hosted by Rafael Schwarz, evaluating how marketers should react in times of crisis. With wars...
53. Rossignol's Laura Benedettino (VP Omnichannel): Creating a Seamless Online/Offline Experience
18 Jan 2023
Contributed by Lukas
Laura Benedettino, Group VP, Omnichannel Direct to Consumer at leading winter equipment and number 1 ski brand Rossignol joins us in this episode. Fol...
The Social Corner Ep. 5: Youtube vs TikTok
14 Jan 2023
Contributed by Lukas
We are back with another episode of #TheSocialCorner, hosted by Rafael Schwarz , who is looking at the latest developments at YouTube and TikTok...
52. Alberto Kechler from Arla Foods: Accelerating Digital in Europe
11 Jan 2023
Contributed by Lukas
Alberto Kechler, Head of eCommerce Europe at Danish Dairy Leader Arla Foods, joins us about how he's driving eCommerce growth in a highly complex cate...
The Social Corner Ep. 4: 6 trends that will shape Influencer Marketing in 2023
10 Jan 2023
Contributed by Lukas
We are back with another episode of #TheSocialCorner, hosted by Rafael Schwarz who is uncovering the biggest trends that will impact #InfluencerMarket...
51. Moritz Hoffmann from Gorillas: Retail Media
04 Jan 2023
Contributed by Lukas
We welcome 2023 with Moritz Hoffmann, Senior Director Global Retail Media at German Q-Commerce company Gorillas (recently acquired by Getir). Follow T...
The Social Corner Episode 3: Xmas Ads
31 Dec 2022
Contributed by Lukas
Rafael Schwarz from Territory Influence is back with this week's edition of #TheSocialCorner, reviewing some of the best Xmas Ads seen during these ...
50. Christmas Special with Rafael Schwarz and Gregoire Berniere
28 Dec 2022
Contributed by Lukas
Rafael Schwarz (TERRITORY Influence) and Gregoire Berniere (Scalefast/esw) join us to go over Christmas traditions, shopping trends and, most importan...
The Social Corner Ep.2: Digital Marketing World Forum Review
22 Dec 2022
Contributed by Lukas
Watch on Youtube Rafael Schwarz from Territory Influence is back with this week's edition of #TheSocialCorner, sharing key observations and discussion...
Introducing The Social Corner
21 Dec 2022
Contributed by Lukas
We are very excited to launch The Social Corner, a new video segment looking at relevant social media marketing insights and trends. This video podca...
49. Karl Walsh: The Digital CEO
14 Dec 2022
Contributed by Lukas
Karl Walsh is the former CEO of Bodybuilding.com and, previously, Chief Digital Officer at JCPenney and Pandora. Follow The FMCG Guys on Linkedin In t...
48. How to Build a Winning eCommerce Team Andrew Pearl, VP at Profitero
06 Dec 2022
Contributed by Lukas
Coinciding with the publication of Profitero's eCommerce Organizational Benchmark Survey (download here), we invited Andrew Pearl, VP Industry Insight...
47. From Corporate to Entrepreneur with Jonathan Hewlett from w'air
30 Nov 2022
Contributed by Lukas
The FMCG Guys are joined by Jonathan Hewlett, an executive with leadership experience at of Procter & Gamble, Diesel and Marc Jacobs and current CEO a...
46. Linkedin LIVE Dunnhumby's Global Inflation Report
24 Nov 2022
Contributed by Lukas
Follow The FMCG Guys on Linkedin Watch on Youtube Dunnhumby Executives Siro Descrovi (Strategy & Insight Consultant) and Feroud Seeparsand (Senior Con...
45. The Runner at the Centre with Matthew Dodge, MD International at Brooks Running
16 Nov 2022
Contributed by Lukas
Matthew Dodge is the Managing Director International (EMEA + APAC + LATAM) at Brooks Running, one of the leading and fastest growing players in the pe...
44. Cross-Cultural Leadership with Lluís Ferré from Boonrawd Brewery
09 Nov 2022
Contributed by Lukas
Lluís Ferré is the Head of International Business at Boonrawd Brewery, a 90-year old Thai business which you may know from their flagship brand, Sin...
43. Singles Day in South East Asia with Julie Landau from iQuest Asia
26 Oct 2022
Contributed by Lukas
Singles Day has rapidly become the number 1 shopping occasion globally. In this episode, we'll focus move the focus towards South East Asia with Julie...
42. Profitable eCommerce with Oliver Baggaley from Ahold Delhaize (Part 2)
19 Oct 2022
Contributed by Lukas
In the second part of our discussion with Ahold Delhaize's Director Oliver Baggaley, you'll learn about the business model of direct-to-consumer; cust...
41. Packaging: From Linear to Circular with Jeannine Ferguson, Marketing Director at DS Smith
05 Oct 2022
Contributed by Lukas
Packaging is becoming an increasingly important element in the Consumer Goods industry. Apart from being key from an aesthetic, brand building point o...
40. Brand and Retail Collaboration with Oliver Baggaley from Ahold Delhaize (Part 1)
28 Sep 2022
Contributed by Lukas
Oliver Baggaley joins us from Ahold Delhaize in a series of 2 episodes to understand current opportunities in eCommerce Retail. In this first episode,...
39. Peak Season with Nabil Malouli, SVP Global eCommerce at DHL
14 Sep 2022
Contributed by Lukas
Peak season is just around the corner. With Prime Day, Singles Day, Black Friday and Christmas later on. We invited Nabil Malouli, who heads up eCom...
38. An Athlete's Career with Stephanie Boudjenah-Mazoyer, VP UGG EMEA at Deckers Brands
07 Sep 2022
Contributed by Lukas
Getting out of the comfort zone has been the common thread in Stephanie Boudjenah-Mazoyer's career. Having left her native France as a student, she th...
37. Digital Shelf Best Practices with Andrew Pearl, VP Insights EMEA at Profitero
29 Aug 2022
Contributed by Lukas
When we think of traditional commercial marketing, we focus on placement in the traditional store. Either in the isle or displays in the cashier, a lo...
36. ITK - CPG Guys & FMCG Guys LinkedIn Live
20 Jul 2022
Contributed by Lukas
The CPG Guys & The FMCG Guys (Daniel, Efrain, Sri & Peter) got together for a LinkedIn Live event where they discussed all of the latest trends in CP...
35. The State of Supply Chain in 2022 with Joachim Schueck and Lorenzo Giacomoni, co-hosted by Federico Marchesi and Daniel Torres (Bonus Episode - Linkedin Live)
13 Jul 2022
Contributed by Lukas
We are joined by C-Level Executives to take a deep dive into the challenges and opportunities present in today's global Supply Chain. Co-Hosted by Fed...
34. eCommerce in Brazil with Bruno Chinellato from Via
06 Jul 2022
Contributed by Lukas
Brazil is a country with a population of over 200M that's gone through a rollercoaster of emotions in both politics and economics. It's also the 5th-l...
33. Becoming a Retail Leader with Lucia Marcuzzo, SVP North Europe at Levi Strauss & Co.
22 Jun 2022
Contributed by Lukas
The FMCG Guys are joined in this episode by Levi Strauss & Co.'s SVP Northern Europe Lucia Marcuzzo. In this episode, which was actually recorded in p...
32. Make Every Store Profitable with Anand Prabhu Subramanian, Co-Founder and CEO at Infilect
15 Jun 2022
Contributed by Lukas
When we think of artificial intelligence, we may link it to digital channels, but winning in physical retail is still the key to winning in the world ...
31. Shoptalk Live: Marija Pasuljevic from the eCommerce Association of Serbia
11 Jun 2022
Contributed by Lukas
Chat recorded at Shoptalk Europe with Marija Pasuljevic about the state of eCommerce in Serbia.
30. Shoptalk Live: Jorge Bueno from Shoppermotion
08 Jun 2022
Contributed by Lukas
Chat recorded at Shoptalk Europe with Jorge Bueno from Shoppermotion about the future of in-store analytics.
29. Shoptalk Live: Iradj Boroumand from SC Johnson
07 Jun 2022
Contributed by Lukas
Chat recorded at Shoptalk Europe with Iradj Boroumand from SC Johnson, going over the current state of FMCG eCommerce.
28. Shoptalk Live: Ian Rendall from Syndigo
07 Jun 2022
Contributed by Lukas
Chat recorded at Shoptalk Europe with Ian Rendall from Syndigo
27. Social Commerce with Rafael Schwarz from Territory Influence
25 May 2022
Contributed by Lukas
The way companies attract new customers is evolving quickly, and one of the ways that's growing the most is Social Commerce. To talk about this we are...
26. Data that Matters with Jo Campbell from eFundamentals
05 May 2022
Contributed by Lukas
The proliferation of data in the last years has created a sense of need of its usage in the FMCG Retail World and, at the same time, a big challenge. ...
25. Omnichannel Category Management with Cristina Marinucci from Mondelez (Global Head of Shopper – Insights and Analytics)
20 Apr 2022
Contributed by Lukas
The digital revolution, continued growth of eCommerce, proliferation of data is having a deep impact on how FMCG leaders approach sales strategy. To b...
24. Winning on Every Shelf with Karim Iskandar and Ben Rund from Syndigo, the Active Content Engine
08 Apr 2022
Contributed by Lukas
In today's real-time economy, shoppers can quickly find what they want and buy it. There's an urgent need for companies to serve content that is c...
23. From Manager to Mentor with Francesco Pastore, Chief Marketing and Commercial Officer at Sofidel
15 Mar 2022
Contributed by Lukas
Managing a transition from being an individual contributor to a people Leader is one of the key turning points of in a career. The step into becoming ...
22. eCommerce Trends & Talent with Stefan Wenzel
03 Mar 2022
Contributed by Lukas
Linkedin Live session with eCommerce expert Stefan Wenzel. Part 1: current Shifts in Omni-channel retail: - Away from brick & mortar and the decline ...
21. Scaling DTC Globally with Kay Oswald, President of International at SmileDirectClub
23 Feb 2022
Contributed by Lukas
Direct to Consumer is one of the fastest growing Retail channels. Finding the secret sauce to make it work, though, is not necessarily straightforward...
20. Never Run Out of Stock with Veena Giridhar Gopal, CEO salesBeat
16 Feb 2022
Contributed by Lukas
While consumer data, Shopper Marketing and insights are big in Consumer Goods Companies, this data can remain away from the sales teams and it is base...
19. CEO Vijay Talwar: Purpose as a Catalyst
02 Feb 2022
Contributed by Lukas
The FMCG Guys, Daniel and Efrain, are joined in this episode by Vijay Talwar, a proven business leader at Foot Locker, Nike, and Blue Nile, who was n...
18. Q-Commerce with Antoine Durieux, EVP Retail & Network Strategy at Salsify
18 Jan 2022
Contributed by Lukas
"Creating a recipe for disruption ... " our upcoming guest, Antoine Durieux, EVP of Retail & Network Strategy at Salsify, has an amazing background...
17. Talking Leadership with Henkel's Antoine Collette: Driving Growth through Trust, Transparency and Curiosity
01 Jan 2022
Contributed by Lukas
The FMCG Guys are joined by Henkel's SVP Beauty EMEA Antoine Collette on this episode. In this conversation, you'll learn about Antoine's leadership j...
Welcome to The FMCG Guys' Season 2022
01 Jan 2022
Contributed by Lukas
Efrain & Daniel outline what's to come on the Podcast in 2022.
A Year End Message from Daniel!
28 Dec 2021
Contributed by Lukas
Thanks all for following the podcast in 2021! You'll find here a brief announcement of a big change coming to the Podcast in 2022.
16. John Bauer's Modern Leadership in Supply Chain: Strategy, Execution and Technology
16 Dec 2021
Contributed by Lukas
One of the main challenges in the corporate world is connecting the top levels with the nitty gritty, day to day, operations and details, which ultima...
15. Think Differently & Succeed by Being Yourself with Fiona McDonnell
12 Nov 2021
Contributed by Lukas
Fiona McDonnell is a well known executive who has led teams and P&L in companies like NIKE, McCormick and Amazon. She recently temporarily stepped out...
14. Brand Growth with Filiberto Amati: Purpose, Architecture and Algorithms in post-Covid times
27 Oct 2021
Contributed by Lukas
Over 50% of consumers changed brands over Covid. That made a lot of brand marketers ask themselves: "What do I need to do to build and maintain brand ...
13. The Workplace of the Future with Hannah Nardini
23 Sep 2021
Contributed by Lukas
The office, the traditional place where we go to work, has been put in question in the last months. Will offices cease to exist? Will everyone work re...
12. The State of Supply Chain in 2021 with Federico Marchesi and Fabio Grazioli
18 Aug 2021
Contributed by Lukas
The global Supply Chain issues that we are seeing are having an impact on the Consumer Goods and Retail, especially their bottom lines. We invited t...
11. Hugo Boss's SVP eCommerce Matthew Dean on Going Omnichannel
14 Jul 2021
Contributed by Lukas
Ecommerce, DTC and new routes to market were on an unstoppable growth path that only accelerated with COVID 19. But building this type of capability i...
10. Post-COVID Strategic Planning with Rasmus Calmann-Hinke
23 Jun 2021
Contributed by Lukas
"Many companies are busy these days in either updating their strategies or completely changing their plans and business model to cater to a new post C...
9. BSH's Fabio Grazioli on S&OP and Supply Chain's Growing Influence
27 May 2021
Contributed by Lukas
Supply Chain has been gaining influence in the last decade, and the recent eCommerce push is further pushing this momentum. We invited BSH's VP Supply...
8. The Target Leadership School, with Chief Logistics and People Officer Matthew Terry
23 Apr 2021
Contributed by Lukas
The first company you join will likely make a huge impact on the rest of your career. Starting in a company that sets you up for success on the techni...
7. Sam Owens: The 8 Career Skills You Didn't Learn in College
17 Mar 2021
Contributed by Lukas
Linkedin can feel overwhelming sometimes, like a jungle full of content which can go from cringy to interesting and relevant. One of the people that s...
6. Suntory GB&I COO Carol Robert on Balancing Toughness and Empathy in Leadership
15 Feb 2021
Contributed by Lukas
When we think of an ideal company culture is one where we can bring our own full selves, be empathetic and enjoy working with others. Ironically, that...
5. Chief Commercial Officer Sankalp Potbhare on Leading and Connecting with Millennials and Gen Z
01 Feb 2021
Contributed by Lukas
As millennials and Gen Z gain influence in the workforce, the struggles of older generations to connect and understand a generation used to instant gr...
4. Season Special: SVP Endre Szabo's Epic Fundraising Journey
21 Dec 2020
Contributed by Lukas
2020 has been a unique year, a tough one, with challenges for all of us. We wanted to share a story that's full of positives to wave goodbye to this y...
3. Volker Zöller: Driving Culture Change
26 Nov 2020
Contributed by Lukas
According to the Harvard Business Review, Culture is the tacit social order of an organization: It shapes attitudes and behaviors in wide-ranging and ...
2. CMO Elana Gold on Stepping into Leadership Roles
20 Nov 2020
Contributed by Lukas
Stepping into a leadership role has many challenging aspects: new company, new people, new culture... Elana Gold is an experienced brand-builder who h...
1. Leading Through Lockdown with Mauro Pennella
04 Nov 2020
Contributed by Lukas
2020 has changed the world in many ways. The workplace one of the areas of our lives that's been majorly impacted, with corporate offices having to cl...