Frontier's pricing-display strategy and what it means

Last month ultra low cost carrier Frontier made a surprise pricing move: It introduced a package of fare products designed to pull passenger away from its traditional unbundled offering. In this episode, Travel Weekly aviation editor Robert Silk and Cranky Flier founder Brett Snyder discuss with host Rebecca Tobin: Why did Frontier make this move? What are the challenges facing ultra-low cost carriers? And will there be a response from its nearest discount-fare competitor Spirit? Episode sponsor: This episode is sponsored by the Globus Family of Brands https://www.globusandcosmos.com https://www.avalonwaterways https://traveladvisorportal.com Related links: A new Frontier: Airline adds bundled fare options https://www.travelweekly.com/Travel-News/Airline-News/Frontier-Airlines-adds-bundled-fare-options Spirit matches Frontier, ditching change and cancellation fees https://www.travelweekly.com/Travel-News/Airline-News/Spirit-matches-Frontier-eliminating-change-fees JetBlue cuts cities and routes https://www.travelweekly.com/Travel-News/Airline-News/JetBlue-cuts-cities-and-routes Regulatory issues are too much for Spirit and JetBlue to overcome https://www.travelwekly.com/Travel-News/Airline-News/Regulatory-hurdles-too-high-for-Spirit-JetBlue  See omnystudio.com/listener for privacy information.

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