The Footballco Business Podcast

Adebayo Akinfenwa - The strongest man in football on creating a player brand in the EFL and launching his own podcast

26 Mar 2026

Contributed by Lukas

Our guest on the latest Footballco Business Podcast is the strongest man to have played football, Adebayo Akinfenwa. As a player, Bayo didn’t make ...

How Brands Can Win The World Cup with Rio Ferdinand, Homeground's Rachid Ahoyek and YouTube's Joshua Wayoe

12 Mar 2026

Contributed by Lukas

With this Summer's World Cup set to be the noisiest ever, we gathered an expert panel for our recent 'Never Mind the Cliches' event to help brands cut...

140 years of Millwall FC and what it means to be Millwall in 2026 with Chief Commercial Officer, Luke Wilson.

03 Mar 2026

Contributed by Lukas

As Millwall FC celebrate their 140th anniversary, our guest is the club's Chief Commercial Officer, Luke Wilson. Luke joins us to discuss the club'...

The most valuable football stadium naming rights in Europe - How much is Spurs' stadium really worth and could New Trafford be the most valuable ever? Ft The Sponsor's Sean Connell

17 Feb 2026

Contributed by Lukas

On this show, we're speaking to Sean Connel, the Editor of The Sponsor and author of their most recent report on the fair market value of stadium spon...

Identifying, localising, and monetising the next generation of fans from The World Football Summit Riyadh

02 Feb 2026

Contributed by Lukas

This episode was recorded live at the World Football Summit Riyadh in December 2025 and covers Identifying, localising, and monetising the next genera...

Football and fashion trends and World Cup expectations for 2026 with Sportsverse's Daniel-Yaw Miller

15 Jan 2026

Contributed by Lukas

The relationship between football and fashion has never been bigger, so we're kicking off the New Year with fashion, football and culture journalist D...

Juventus - We Are Youth Since 1897: Juventus’ Marketing Director, Marco Castellaneta, on the club’s youth-focused brand campaign

27 Nov 2025

Contributed by Lukas

On this episode, we’re joined by Juventus’ Marketing Director to find out why two years ago the club launched its We Are Youth Since 1897 campaign...

Vodafone: Behind Vodafone’s new UEFA partnership and much more with Anne Stilling, Global Director Brand and Customer

13 Nov 2025

Contributed by Lukas

We’re joined by Global Director Brand and Customer, Anne Stilling, to discuss why the brand is back with UEFA across both men’s and women’s foot...

Ronaldo, Neymar and Lewandowski: Who are the most marketable footballers in the world? With SportsPro's Michael Long and Ed Dixon

27 Oct 2025

Contributed by Lukas

We're joined by SportsPro's Michael Long and Ed Dixon to go through their latest list of the 50 most marketable athletes in sport, otherwise known as ...

Manchester City Women: Growing fandom, new partnerships, broadcast deals, and more with MD Charlotte O'Neill

10 Oct 2025

Contributed by Lukas

On this episode of the Footballco Business Podcast, we’re joined by the managing director of Manchester City Women, Charlotte O’Neill. Charlotte j...

Matt McKie - Stockport County and building community plus lessons from Manchester United

25 Sep 2025

Contributed by Lukas

On this episode of the Footballco Business Podcast, we're joined by Matt McKie. Currently a Non-Executive Director at Stockport County, Matt has held ...

Colm Dillane AKA KidSuper: Football, fashion and creativity

10 Sep 2025

Contributed by Lukas

On this show, we're bringing you Colm Dillane's interview from Stands, recorded in August this year and covering Colm's passion for fashion and creati...

EA Sports: FC26, the impact of women's football, new partnerships, EA Futures, and celebrating Chloe Kelly with Senior Marketing Director for EA Sports FC, James Salmon

04 Sep 2025

Contributed by Lukas

This episode of the Footballco Business Podcast was recorded live in Basel ahead of the 2025 Women's Euro Final and features Senior Marketing Director...

World Cup '26, MLS 3.0 and the best soccer cities in the US with Sports Business Journal's Alex Silverman

13 Aug 2025

Contributed by Lukas

On this episode, we're joined by Sports Business Journal's Soccer Staff Writer, Alex Silverman, for a show dedicated to US Soccer. Alex takes us th...

How to bring creativity into women's football marketing and working with players ft, Polly Barnes, James Marshall and Jenny Mitton

30 Jul 2025

Contributed by Lukas

On this show, we're finding out how to and why we need to bring creativity into women's football marketing, how to get the best from players, and the ...

How Mercury 13 are creating the LVMH of football with Victoire Cogevina Reynal

14 Jul 2025

Contributed by Lukas

On this show, our guest is the Co-founder and Co-CEO of Mercury 13, Victoire Cogevina Reynal. Victoire joins us to discuss Mercury 13's first year own...

Women's football fandom in Saudi Arabia - Opportunities for brands with INDIVISA, Rise and Wavemaker

25 Jun 2025

Contributed by Lukas

The growth of women's football in Saudi Arabia presents numerous opportunities for brands to be part of a unique movement and a pivotal moment in wome...

Women's Euros special: Media, marketing and more - how women's football in England has changed since 2022 ft Expected Goals

11 Jun 2025

Contributed by Lukas

On this episode, we're joined by the hosts of the Expected Goals podcast, Maggie Murphy and Matt Cutler to discuss what's changed in women's football ...

MLS at 30 ft SportsPro - The biggest changes, signings, deals, and more with Major League Soccer now in its 30th season

28 May 2025

Contributed by Lukas

With Major League Soccer now in its 30th season, SportsPro's Michael Long and Sam Carp join our own Patrick Stiegman to discuss the growth of the lea...

EA SPORTS’ New App: Why EA SPORTS is going beyond gaming with news, features, highlights, and more with guest David Jackson

14 May 2025

Contributed by Lukas

On this show, we’re joined by EA SPORTS’ VP of Ventures, David Jackson. David joins us to discuss EA SPORTS’ new app, which takes EA beyond gami...

FK Bodø/Glimt's International Marketing Manager on the effect of Europa League success and marketing the most interesting club in Europe

06 May 2025

Contributed by Lukas

On this episode, our guest is Joe Foster, International Marketing Manager for Bodø/Glimt - the small Norwegian team taking Europe by storm. Joe join...

Bonus Guest Episode - Footballco CEO, Juan Delgado discusses running a modern football media company, the rise of women's soccer an AI - Guest Episode from the Excellent Leadership Podcast

29 Apr 2025

Contributed by Lukas

This episode is a taster of what you can expect from the Excellent Leadership Podcast, hosted by Chad Biagini (President, Excel Search & Advisory). ...

C.P. Company - President Lorenzo Osti on the brand's connections to football's casual subculture

23 Apr 2025

Contributed by Lukas

C.P. Company's Lorenzo Osti joins us to discuss how the brand created by his father ended up being adopted by the UK's casual football subculture, why...

Dentsu: How to create winning video game strategies for clubs with Dentsu's EVP for Global Gaming, Brent Koning

31 Mar 2025

Contributed by Lukas

Brent Koning is Dentsu's EVP for global gaming and spent six years at Electronic Arts, where he was Commissioner of the EA Sports FIFA Global series a...

Beyond Benzema and Ronaldo - marketing the Saudi Pro League through derbies and history with Mohammed Basrawi, GM for Marketing Communications and Content for the Saudi Pro League

18 Mar 2025

Contributed by Lukas

Our guest on this show is Mohammed Basrawi, GM for Marketing Communications and Content for the Saudi Pro League. Mohammed joins us to discuss how the...

Creating Brand Beckham and building footballer brands today - Simon Oliveira, Founder of KIN Partners, Oliveira Partners and former senior advisor for David Beckham

26 Feb 2025

Contributed by Lukas

Our guest is the man behind 'Brand Beckham', Simon Oliveira. Simon has worked also closely with Lewis Hamilton, Neymar Jnr and Andy Murray and joins u...

Growing women's football fandom with Brighton and Hove Albion FC, Banaat FC and INDIVISA

13 Feb 2025

Contributed by Lukas

In this episode, we bring you the More Women in Football panel from the Social Football Summit, which took place in Rome in November last year. The pa...

Football and Fashion - Predictions for 2025, and the stories behind the biggest colabs of last year with Daniel-Yaw Miller

29 Jan 2025

Contributed by Lukas

Fashion and sport culture journalist Daniel-Yaw Miller joins us to discuss the biggest collabs and stories of 2024, his predictions for this year and ...

Selling Calcio to Americans - How Serie A is growing soccer fandom in the US with CEO and MD of Serie A USA, Andy Mitchell

15 Jan 2025

Contributed by Lukas

We're joined by the CEO and MD of Serie A USA, Andy Mitchell, to discuss how he's helping Americans fall in love with Italian football. From the power...

FIFA, PES, Sensible Soccer and More: The retro football video games that changed fans' relationship with the sport ft. Bitmap Books' Richard Moss

04 Dec 2024

Contributed by Lukas

We're looking back at how video games have changed how fans engage with football and the titles that influenced the industry and our relationship with...

Saudi Arabia FIFA World Cup 2034 - The role of the World Cup in marketing Saudi Arabia to the world with Hammad Albalawi, Head of the Saudi Arabian Football Federation FIFA World Cup 2034 bid unit

21 Nov 2024

Contributed by Lukas

On this show, we’re discussing Saudi Arabia’s bid to host the 2034 FIFA World Cup with Hammad Albalawi, Head of the Saudi Arabian Football Federat...

AC Milan: The New York Yankees and more - Inside AC Milan's fashion strategy with CMO Tania Moreno

06 Nov 2024

Contributed by Lukas

From the New York Yankees to Pleasures and Off-White - we speak to AC Milan's CMO, Tania Moreno, about the club's football and fashion strategy and wh...

Sports Pro: Vini Jr, Messi and more. Who are the most marketable footballers in the world?

23 Oct 2024

Contributed by Lukas

On this show, we're joined by SportsPro's Ed Dixon and Sam Carp to examine SportsPro's latest 50 Most Marketable Athletes list, which ranks athletes f...

Creating winning club-owned podcasts with Sport Social's with Jim Salveson | Matt Tasker on creating Manchester United's first podcast

09 Oct 2024

Contributed by Lukas

On this episode of the Footballco Business Podcast, we’re talking about club-run podcasts. Alex is joined by Jim Salveson, director of sport at Spor...

Unilever and Rexona's Women's Football Strategy - Breaking barriers in women's football partnerships with global brand director, Emily Heath

26 Sep 2024

Contributed by Lukas

Our guest on this show is Emily Heath, global brand director for Rexona at Unilever. Emily joined us to discuss Rexona's work in women’s football, f...

Google's Kate Johnson on Google's women's football strategy, lessons from the Olympics and inspiring women in sport

18 Sep 2024

Contributed by Lukas

As Director of Global Sports, Media, and Entertainment Marketing for Google, Kate Johnson is one of the most influential people in sports marketing. O...

FC Juarez - Managing and marketing a club in one of the most dangerous cities in the world with club president Luis Rodriguez

29 Aug 2024

Contributed by Lukas

Sitting on the US and Mexico border, Juarez is regarded by some as the most dangerous place in the world. On this episode, we're speaking with the pre...

Acid FC's Ed Cowburn - Trends in kit design | the role of creatives in clubs | working for St Pauli, Leeds United, Red Star FC and more

19 Aug 2024

Contributed by Lukas

Acid FC have been responsible for some of the most creative kit and apparel designs in football over recent years, having worked with clubs including ...

Roc Nation Sports International - Michael Yormark on Vini Jr, what makes a marketable player and being part of Jay-Z's Roc Nation empire

31 Jul 2024

Contributed by Lukas

We're talking to Michael Yormark, the president of Roc Nation Sports International, about being part of Jay-Z's Roc Nation empire, how the agency diff...

Euro 2024 Special with SportsPro - The most marketable players, the media wins and the biggest marketing and media stories from Euro 2024

15 Jul 2024

Contributed by Lukas

This episode is a Euro 2024 special. We're joined by Tom Bassam, host of the SportsPro Podcast, to discuss the biggest marketing and media moments fro...

Admiral Sports: England to Bob Marley - How Admiral invented the replica football shirt industry and pivoted to award-winning collabs

03 Jul 2024

Contributed by Lukas

In the 1970s, Admiral invented the replica shirt industry, creating the first-ever replica kits for the likes of the England National Team and Leeds U...

Juventus - The Juventus Creator Lab and a new creator-led approach to club content creation

19 Jun 2024

Contributed by Lukas

This show was recorded live at Soccerex Europe and features Mike Armstrong, Juventus's Chief Marketing and Communications Officer, and Marco Castellan...

Las Vegas Lights - Jose Bautista on running a soccer club in a city reinventing itself around sports and swapping marketing stunts for success on the pitch

06 Jun 2024

Contributed by Lukas

Las Vegas is always reinventing itself, and right now, it's focused on becoming the home of sports. Having recently hosted the Super Bowl, Vegas is no...

Real Sociedad: The importance of the club’s Basque identity at home, how Kubo is helping growth in Japan and the effect of UEFA Champions League success

22 May 2024

Contributed by Lukas

On this episode, we’re speaking with Iñigo Diaz de Cerio, International Area Manager of Real Sociedad. Iñigo joins us to talk about growing fandom...

M&C Saatchi Sport & Entertainment: Jenny Mitton on women's football in 2024, the brands supporting it the best and learnings from rugby and cricket

15 May 2024

Contributed by Lukas

On this episode, Alex talks with Jenny Mitton, Managing Partner and women’s Sport Lead at M&C Saatchi Sport and Entertainment. Jenny has extensive e...

Charlton Athletic FC - The club's co-owner, Charlie Methven on why Charlton has EDI front and centre in its drive for growth and its being used to create a unique proposition for brand partners

01 May 2024

Contributed by Lukas

Charlton Athletic FC are this season's EFL's Community Club of the Year and, through a number of initiatives, have placed EDI at the centre of the clu...

Southampton FC: The Making of the Gen-Alpha Football Series The Academy ft. CBBC and Baby Wolf Productions

17 Apr 2024

Contributed by Lukas

On this show, we're talking with the team behind the CBBC football documentary series 'The Academy', a show for preteen children that focuses on the y...

Manchester City: From Together to Match Day Live - City Studios’ role in CFG’s branded content and fan engagement strategies

04 Apr 2024

Contributed by Lukas

On this episode, we were invited to record at Manchester City’s Studio 1 to discover how the club’s creative content and production hub, City Stud...

Svensk Elitfotboll (Swedish Professional Football Leagues) - How putting fans first, rejecting VAR and foreign money made the Allsvenskan the most popular league in Sweden

19 Mar 2024

Contributed by Lukas

On this show, we're celebrating the 100th anniversary of the Allsvenskan by speaking with Robert Johansson, chief communications officer for Svensk El...

Oakland Roots - How a purpose and community-driven USL team became one of the coolest clubs in soccer

07 Mar 2024

Contributed by Lukas

We're talking to Oakland Roots Co-founder and CMO, Edreece Arghandiwal. We hear about the importance of purpose to the club and how that and its chann...

Saudi Pro League - The strategy and impact of megastar footballers in the Kingdom of Saudi Arabia, ft. KSA Ministry of Sport, Saudi Pro League, SAFF, and Lega Serie A

28 Feb 2024

Contributed by Lukas

This show was recorded at the World Football Summit Asia in December 2023 and focuses on the strategy behind the arrival of players like Ronaldo, Neym...

Kenny Annan-Jonathan - Crystal Palace and Mailroom Creative Agency: The evolving relationship between fashion and football

14 Feb 2024

Contributed by Lukas

Our guest is Kenny Annan-Jonathan, founder of the Mailroom Creative Agency and, as of last year, creative director at Crystal Palace. This appointment...

Sky Sports: Transfer Deadline Day - Melissa Reddy discusses reporting on the January Transfer Window and reporting on Jurgen Klopp's time at Liverpool

31 Jan 2024

Contributed by Lukas

On this show, we're speaking with Senior Reporter for Sky Sports, Melissa Reddy. We discuss the difficulties of reporting on the January Transfer Wind...

Wolves, LAFC & Mundial: The importance of long-form storytelling in football and the making of '1967: When L.A. Wolves conquered the USA'

24 Jan 2024

Contributed by Lukas

This show was recorded in December at Soccerex Americas, in Miami. Featuring, Russel Jones (GM, Marketing & Commercial Growth at Wolves), Rich Orosco ...

Allianz - The inside story on Allianz's football and stadium sponsorship strategy

10 Jan 2024

Contributed by Lukas

We're talking to Sebastian Ochs, head of global football partnership for Allianz. With its name on seven football stadiums and more rumoured to be on ...

GMR FC: World Cup 2026 - What brands need to know to activate at the biggest World Cup ever

13 Dec 2023

Contributed by Lukas

Our guest on this show is Jessie Giordano, Executive Vice President for Global Sports at GMR FC, which is part of global experience agency GMR Marketi...

Detroit City FC: The story behind the club created to drive social change and how that effects its work with brands

29 Nov 2023

Contributed by Lukas

Detroit City FC were founded from a community beer league and have been driving social change in the city ever since. We speak to the club's co-founde...

Taika Waititi: Directing football and telling the story of the worst team in the world in his new film, Next Goal Wins

22 Nov 2023

Contributed by Lukas

We're talking to Oscar-winning director Taika Waititi about his new film Next Goal Wins. The film tells the story of the American Samoa football team ...

EA Sports FC24: Choosing Haaland, the role of the game cover in FC24's marketing and the strategy behind EA Sports FC Futures

09 Nov 2023

Contributed by Lukas

IOur guest is James Salmon, senior marketing director for EA Sports FC. We discuss why Erlin Haaland was the best choice to be the first EAFC cover st...

Messi, Kane and Kerr - The most marketable footballers with SportsPro's Michael Long

25 Oct 2023

Contributed by Lukas

We're talking with Michael Long, editorial director at SportsPro about SportsPro’s annual list of the world’s 50 Most Marketable Athletes (50MM). ...

Goal Click - From North Korea to working with the USWNT, how Goal Click helps points the lens on the lesser known stories in football

11 Oct 2023

Contributed by Lukas

On this show we're talking to Matthew Barrett, founder of Goal Click about their unique approach to football photography and storytelling. We hear abo...

EA Sports FC 24 content creator and esports caster, Brandon Smith on esports and life as a gaming content creator

28 Sep 2023

Contributed by Lukas

On this show, we’re talking to streamer, content creator, and esports caster Brandon Smith. Brandon's career has been focused on the FIFA video game...

PepsiCo: Mark Kirkham on how music, grassroots and gaming are helping PepsiCo reach the new generation of football fan

13 Sep 2023

Contributed by Lukas

On this show, our guest is Mark Kirkham, SVP and chief marketing ffficer of PepsiCo’s International Beverages business. Mark talks about the role th...

Hashtag United - Much more than a YouTube football team and the realities of running the world's most modern non-league football club

31 Aug 2023

Contributed by Lukas

They have a YouTube following greater than most teams in the Premier League and fans visiting from Australia, but what are the realities of running ...

Club Tigres Femenil - Growing the women's brand in North America and partnering with Barbie

16 Aug 2023

Contributed by Lukas

On this show, we're talking to Carlos Valenzuela, vice president of operations and marketing at Club Tigres. Carlos joins us to explain how Club Tigre...

Juventus - The story behind Juventus' Creator Lab and the club's video content strategy

03 Aug 2023

Contributed by Lukas

Joining us on this show are Mike Armstrong, chief marketing and communications officer at Juventus, and the club’s head of digital media, Marco Cast...

Angel City FC, Gotham FC and Diageo: Building Brand Partnerships in Women's Football

19 Jul 2023

Contributed by Lukas

On this show, we’re going to Cannes and bringing you a panel from Sport Beach, which was hosted by Stagwell Inc. during last month’s Cannes Lions....

Diego Maradona - The story behind the definitive film on Maradona's time at Napoli ft. Director, Asif Kapadia and Editor, Chris King

05 Jul 2023

Contributed by Lukas

On this show, we're re-publishing GOAL's 2019 interview with director, Asif Kapadia and editor, Chris King about their film, Diego Maradona. We discus...

The Tabloids to Ted Lasso - How the media covers sexuality and gender in football

26 Jun 2023

Contributed by Lukas

This Pride Edition of the Footballco Business Podcast looks at how the media handles conversations about sexuality and gender identity in football. Ou...

Pien Meulensteen: Her career as a broadcaster | growing up around Manchester United | Being a woman in football

29 May 2023

Contributed by Lukas

On This show we’re speaking with Pien Meulensteen, a sports presenter, reporter, and commentator working across Sky Sports, BBC Sport, Radio 5Live, ...

EA Sports: The creation of the EA Sports FC Brand with David Jackson, Vice President of Brand for EA SPORTS FC

15 May 2023

Contributed by Lukas

On this show, our guest is David Jackson, Vice President of Brand for EA SPORTS FC. David could be considered presiding over the biggest piece of bran...

Austin FC: What Matthew McConaughey is Really Like | Creating a unique brand | Building fan culture

24 Apr 2023

Contributed by Lukas

On this show, we're talking to James Ruth, chief marketing officer at MLS club, Austin FC. James talks about how the Austin FC brand was created, what...

Women's World Cup 2023 - 100 Days Out | Lessons from Euro 2022 | Reaching fans in US and UK | Marketing Australia & New Zealand

11 Apr 2023

Contributed by Lukas

On this show, our guest is Jane Fernandez, Chief Operating Officer for Australia for the FIFA Women's World Cup Australia and New Zealand 2023. We ...

Growing the Bundesliga Abroad Ahead of Der Klassiker - Peer Naubert, CMO at Bundesliga International

27 Mar 2023

Contributed by Lukas

On this show, we're speaking withPeer Naubert, chief marketing officer for Bundesliga International. Alex and Peer discuss how the Bundesliga grows it...

The rise of the US soccer lifestyle and its relationship to culture – Mark Lowyns creative director of Orlando City SC & Orlando Pride

07 Mar 2023

Contributed by Lukas

This week, we're talking to Mark Lowyns, creative director at Orlando City, SC, and Orlando Pride and co-founder of Fly Nowhere, as well as being an A...

Transfer Deadline Day Special: Unique Sports Group's MD Marlon Fleischman on the transfer window, players on social media, the World Cup and the role of agents

12 Jan 2023

Contributed by Lukas

This week on the Footballco Business Podcast, we're talking to Marlon Fleischman, agent and MD of player management services agency Unique Sports Grou...

Adidas Football - Creating Messi's World Cup Winning Shirt | Designing the 2022 World Cup kits | The best ever adidas kits

12 Dec 2022

Contributed by Lukas

This week on the Footballco Business Podcast we're talking to Mateo Kossmann and Andrew Dolan, both Senior Product Managers for adidas Football, on wh...

Paddy Power: How to hijack the World Cup with Lee Price, former Head of Mischief at Paddy Power

05 Dec 2022

Contributed by Lukas

This week we're talking to Lee Price, former Head of Mischief at Paddy Power. During his time with the bookmaker, Lee was responsible for Rainbow Russ...

Alexi Lalas: Signing Beckham at Galaxy | USA '94 | Growing US soccer's brand | USMNT World Cup predictions

17 Nov 2022

Contributed by Lukas

This week on the Footballco Business Podcast is a 2022 World Cup Special with former US international and Fox Sports broadcaster Alexi Lalas. Alexi di...

Football Manager 2023 - The story behind the marketing of Football Manager, from working with Gundogan to the power of YouTubers

07 Nov 2022

Contributed by Lukas

This week on the Footballco Business Podcast we're speaking to Alan Granger, Head of Brand and Marketing and Sports Interactive, the developer being t...

Union Berlin - How Germany's coolest club is being successful while avoiding gentrification

26 Oct 2022

Contributed by Lukas

This week we're speaking to Union Berlin's Christian Arbeit, a man who as well as being the club's communications officer is also their stadium annou...

United Soccer League (USL) - How the USL and its clubs engage local groups and differentiate themselves from MLS

11 Oct 2022

Contributed by Lukas

This week we're speaking to Greg Lalas, Chief Marketing Officer of the fastest-growing soccer league in the world, the United Soccer League. Greg talk...

UEFA Women's Euro 2022 - Reaching new fans and working with brands with Kayleigh Grieve of UEFA

06 Jul 2022

Contributed by Lukas

With the UEFA Women's Euro 2022 kicking off this month it felt like the perfect time to sit down with Kayleigh Grieve, Women's Football Marketing Man...

Ben Black and TikTok - How football brands can leverage TikTok and its stars

15 Jun 2022

Contributed by Lukas

On this week's Footballco Business Podcast Alex Manby welcomes TikTok content creator Ben Black. Ben was an early adopter of TikTok (back when it was...

The FA Cup - modern media consumption and reaching young fans with Ryan Armstrong of the Football Association

10 May 2022

Contributed by Lukas

This week on the Footballco Business Podcast it is all about the most famous of all football competitions, the Emirates FA Cup, as it celebrates the 1...

DAZN - Growing women’s football fandom with the Women's Champions League

02 May 2022

Contributed by Lukas

This week on the Footballco Business Podcast we're talking about the Women's Champions League with DAZN's VP of rights partner relations, Katie Smith...

Wolves, LAFC, Sabrina Comms & BOL on clubs becoming bigger than football.

20 Apr 2022

Contributed by Lukas

We're off to Miami for this episode of The Footballco Business Podcast as we step on stage at Soccerex Americas with Wolves, LAFC, Sabrina Carroza and...

Atlanta United - Creating soccer fan culture and engagement from the ground up

06 Apr 2022

Contributed by Lukas

Darren Eales, president of MLS team Atlanta United joins us to talk about creating a soccer team from scratch in a city dominated by major sports and ...

Mundial - The role of football magazines in a digital age

16 Mar 2022

Contributed by Lukas

For many football fans who look back on the 90s with fond memories, MUNDIAL magazine is somewhat of a bible. For those who work in the print industry,...

Juventus - TikTok, Twitch and Dusan Vlahovic with Mike Armstrong, Chief Marketing Officer at Juventus

02 Mar 2022

Contributed by Lukas

On this show, we're talking to Mike Armstrong, chief marketing officer for Italian football giants, Juventus. We're focusing on the club's success on ...

J League - The Iniesta Effect with Kei Koyama, Global Business Officer at J League

08 Feb 2022

Contributed by Lukas

Alex Manby sits down with J League's global business officer, Kei Koyama to talk about the future of the competition and how a domestic football leagu...

Media.Monks - How brands can work with women’s football

18 Jan 2022

Contributed by Lukas

We're looking at the world of digital innovation in women's football and how brands can better understand and activate in this space. To do this. we'r...

Inter Milan - Rebranding the club for the digital age

04 Jan 2022

Contributed by Lukas

We're speaking with Luca Danovaro, chief marketing officer at Inter Milan, about how the club went about their re-brand, navigating that relationship ...

Peter Crouch - Growing his brand and social media in football

14 Dec 2021

Contributed by Lukas

Peter Crouch talks about his work with Dulwich Hamlet and how he's coped with life after football, the pressures of social media on the modern profess...

Stonewall - Rainbow Laces Day and tackling LGBTQ+ Discrimination in Football

08 Dec 2021

Contributed by Lukas

20% of sports fans believe that anti-LGBTQ+ language is harmless if it's just meant as "banter". That is the mentality that Stonewall seeks to challen...

World Freestyle Football Association: - Growing freestyle and its place in fan engagement with founder, Dan Wood

17 Nov 2021

Contributed by Lukas

Dan Wood, co-funder and head of partnerships at the World Freestyle Football Association takes us into the world and culture of freestyle football. He...

Philips and PSV: The evolution of the oldest brand partnership in football with Head of Brand and Sponsorships, Guus Pennings

03 Nov 2021

Contributed by Lukas

We're talking with Guus Pennings, Head of Brand and Sponsorship at Philips about the partnership between Philips and PSV - the longest-running sponsor...

Puma and Umbro: Designing ground-breaking kits for two of the biggest brands in football with Rob Warner from the Spark Design Academy

20 Oct 2021

Contributed by Lukas

This episode of the Footballco Business Podcast is all about football shirts; the technology, the design and the big-money deals that lie underneath t...

Coming Soon... The Footballco Business!

23 Sep 2021

Contributed by Lukas

Welcome to the Footballco Business Podcast: A show featuring the most innovative people working in the world of football media, brands and marketing. ...