The Forget The Funnel Podcast
Episodes
The Growth System Behind Teams That Don’t Guess
02 Jun 2025
Contributed by Lukas
This is Part 3 of a 3-part series for founders who want to stop being the bottleneck—and start building a system their team can actually use.In this...
This Is What Strategic Teams Actually Do Differently
26 May 2025
Contributed by Lukas
Most teams are making decisions in chaos—reacting, guessing, hoping something sticks. But not every team operates that way.In this episode, Georgian...
Why Great Teams Still Guess (And How to Fix It)
20 May 2025
Contributed by Lukas
Your team is smart. You have happy customers (even if not enough). Your product delivers value. So why does execution still feel scattered? Why does y...
How to Scale Sales Without Screwing Up Your PLG Motion
16 Apr 2025
Contributed by Lukas
Most teams are messing up their opportunity to scale their product into higher-value deals—without even realizing it.They’re following someone els...
First Principles for Growth When You're Moving Too Fast (or Too Slow)
26 Mar 2025
Contributed by Lukas
SaaS teams are falling into two extremes right now:AI-powered SaaS teams moving at a breakneck pace—roadmaps shifting weekly, product teams shipping...
Positioning vs. Messaging: The Costly Mistake SaaS Founders Keep Making
12 Mar 2025
Contributed by Lukas
Too many SaaS founders and GMT leaders confuse positioning with messaging—and it’s holding back their growth. If you’ve ever struggled with home...
How to Leverage Messaging as Your Moat in a Flooded Market
26 Feb 2025
Contributed by Lukas
In today’s episode of the Forget The Funnel podcast, we tackle one of the biggest challenges facing SaaS companies: differentiation. With AI tools a...
Unlock Hidden Revenue with Advanced B2B SaaS Segmentation Tactics
14 Jan 2025
Contributed by Lukas
This episode of The Forget the Funnel Podcast is a must-listen for B2B SaaS founders and teams ready to unlock the power of segmentation. Gia tackles ...
How to Break Free From the ‘Data Rich, Insights Poor’ Trap
02 Dec 2024
Contributed by Lukas
This episode of The Forget The Funnel Podcast, Gia dives deep on how we’ve become data-rich but insights-poor and the 4 growth stalls you’re likel...
How SaaS Teams Can (and Can’t) Leverage AI for Customer Research
14 Oct 2024
Contributed by Lukas
AI is everywhere. We’re using it in our marketing, in our products, in our day-to-day task management. We’re all using it in one way or another. ...
Customer-Led Growth: The No-BS Way to Scale Your SaaS
01 Oct 2024
Contributed by Lukas
If you’re trying to scale your SaaS, but you’re stuck tweaking features, following best practices and listening to experts who know nothing about ...
Features vs. Benefits: How to Maximize the Impact of Your Messaging
26 Aug 2024
Contributed by Lukas
“Sell benefits, not features”. We’ve all seen the UserOnboard image of Mario + the magic flower = Super Mario. Or Popeye + spinach = super extra...
Your A/B Tests Suck: The Key to Running Effective Experiments
12 Aug 2024
Contributed by Lukas
SaaS teams use the best practice of A/B testing like a crutch for marketing, messaging and product growth decisions. And it makes sense. If you thi...
Forget Best Practices: How to add profitable friction to your product onboarding
29 Jul 2024
Contributed by Lukas
If you’re building a racecar, friction is bad news. But when you’re building an onboarding experience for your software product, things are a litt...
Mobilizing Your Team to Turn Customer Insight into Revenue-Generating Outcomes
13 May 2024
Contributed by Lukas
How do you empower your team to make better decisions in their day-to-day work to increase conversions and drive more revenue?Here’s the thing: Most...
Voice of Customer: The Practical Method for Using Your Customer's Words to Grow
29 Apr 2024
Contributed by Lukas
We need to talk about voice of customer — because there’s been a misunderstanding.Voice of customer isn’t just for huge companies. It’s also n...
Leveraging Product-Led Growth for Your Sales-Led SaaS
15 Apr 2024
Contributed by Lukas
It’s rough out there in SaaS—everyone’s feeling it. Whether you’re trying to lower your acquisition costs, make the most of organic inbound in...
Overcoming the Top SaaS Customer Research Objections
01 Apr 2024
Contributed by Lukas
“We don’t need customer research; we already know our customers.” “Research takes too long.” “Is qualitative research even valuable enough...
How To Run Customer Interviews That Unlock Growth for Your SaaS
18 Mar 2024
Contributed by Lukas
From competitive analysis to NPS surveys to UX research, research can help you grow your business and revenue. But you're wasting your time if yo...
Unlocking Retention and Growth: How to Set Customer-led KPIs (Part 2 of 2)
04 Mar 2024
Contributed by Lukas
One study found that 70% of people who sign up for a product log in once… and then never again. That’s why customer-led KPIs aren’t just about ...
Why Customer-Led KPIs Are Your Growth Engine (Part 1 of 2)
25 Feb 2024
Contributed by Lukas
If you’re measuring everything, you’re measuring nothing. It’s so important for you to pick a handful of key performance indicators (KPIs) for y...
Customer Segmentation: How Successful SaaS Teams Unlock Scale
12 Feb 2024
Contributed by Lukas
Not all customers are created equal.Increasing conversions with the right message to the right person at the right time is a pipe dream for most teams...
The Key to Differentiating Your SaaS in a Crowded Market
29 Jan 2024
Contributed by Lukas
You operate in a crowded market. How are you going to stand out? That's what Claire and Georgiana discuss on this week's episode of the Forg...
Relying on Your ‘Top of Funnel’ is a Mistake You Can’t Afford in 2024
15 Jan 2024
Contributed by Lukas
The numbers are in: SaaS growth is flat or down. Cost to acquire customers is up.Global startup investment over the last twelve months reached $285 bi...
How Stillio Unlocked More Effective Product Messaging by Understanding Their Most Powerful Use Cases
01 Jan 2024
Contributed by Lukas
On this episode, Georgiana and Claire are joined by Steve De Jong and Diego Richards, the CEO and CCO of Stillio, who started working with Forget The ...
Avoiding Common Customer Research Traps (and What Good Research Looks Like)
18 Dec 2023
Contributed by Lukas
In this episode of the Forget The Funnel Podcast, Georgiana and Claire discuss what happens when SaaS businesses prioritize customer research but scre...
Data-Led to Customer-Led: How Invoice Simple Leverages Customer Insight to Drive Product Growth
05 Dec 2023
Contributed by Lukas
On this episode of the Forget The Funnel Podcast, Georgiana & Claire are joined by Dan Stuart, President of EverCommerce companies Invoice Simple ...
How Customer Blind Spots are Costing Your Team & How to Fix Them
21 Nov 2023
Contributed by Lukas
In this episode of the Forget the Funnel Podcast, Georgiana and Claire sit down to discuss the consequences of not understanding what really matters t...
How Bitly CMO Tara Robertson Fast-Tracks Execution with Customer-Led Growth
06 Nov 2023
Contributed by Lukas
On this episode of the Forget the Funnel Podcast, Gia and Claire dive deep into Bitly’s journey from a point-solution to a $100m ARR multi-product p...
Welcome to the Forget The Funnel Podcast
24 Oct 2023
Contributed by Lukas
Every B2B SaaS leader knows the frustration of poor decision-making. Despite your team working hard to build and market a great product, revenue growt...