The Executive Brand Podcast

The State of ABM with N.Rich's CEO

02 Apr 2024

Contributed by Lukas

Markus Stahlberg is the CEO and Co-Founder at N.Rich. In this episode, we talk about: - The state of ABM - 3 Types of ABM Approaches - ABM: Qualit...

2x $100M+ Exits, 1 Failure, Now on his 4th SaaS Startup

29 Mar 2024

Contributed by Lukas

BC Krishna is the Founder and CEO at Centime. In this episode we talk about: - his 2x $100M+ Exits, - his experience working on his 4th SaaS Start...

How this Founder is building a Consumer SaaS (at $1m+ ARR)

27 Mar 2024

Contributed by Lukas

Nathaniel Robinson is Founder & CEO at Trustworthy. Trustworthy is helping families protect and organize their important information. In this epi...

Tom Kieley: Scaling SourceDay to $10M+ ARR

24 Mar 2024

Contributed by Lukas

Tom Kieley is the CEO and Co-Founder of SourceDay. SourceDay keeps production lines going, orders flowing, and operational costs in check. We are tal...

How to align Marketing & Sales with Laura Erdem

21 Mar 2024

Contributed by Lukas

Laura Erdem is the Sales Manager at Dreamdata. We'll dive into how Dreamdata aligns Marketing and Sales and more: - Are MQLs the right metric f...

Bootstrapper’s Guide to Scaling a $1M+ “Lifestyle” SasS Startup

14 Mar 2024

Contributed by Lukas

Melissa Kwan is the co-founder and CEO of eWebinar. We are diving into all things bootstrapping, including: - Lessons from Figuring Out Pricing for ...

How this CEO gets 2M Impressions on LinkedIn every Month

11 Mar 2024

Contributed by Lukas

Adam Robinson is the Founder/CEO of R!B2B and Retention.com. He is currently crushing LinkedIn. What people don't know: he pays $12,500 per MONT...

Nathan Latka’s CMO Reveals Founder-Led Marketing Secrets

09 Mar 2024

Contributed by Lukas

Danielle Messler is Nathan Latka's CMO at Founderpath. In this episode, we are diving into: - Why Nathan Latka leverages Founder-Led Marketing ...

From Head of Operations to SaaS CEO

07 Mar 2024

Contributed by Lukas

Jeff Whitlock is the CEO of Grain, a conversation Intelligence and AI Sales assistant that automates note-taking, record-keeping, and insight-capture ...

Greg Head: How to Build a Valuable Software Company without Big Founding

01 Mar 2024

Contributed by Lukas

Greg Head is an Advisor to 40 practical SaaS founders who are building valuable software companies without big funding and the host of the Practical F...

How He scaled this SaaS beyond $10M ARR in 4 Years

27 Feb 2024

Contributed by Lukas

Cobi Blumenfeld-Gantz is the CEO and Co-founder at Chapter, a technology-driven Medicare advisor improving how seniors choose their health coverage. ...

Mike DeVries: How Enterprise SaaS Marketing and GTM Has Evolved

23 Feb 2024

Contributed by Lukas

Mike is a veteran of the Enterprise SaaS world: - entered the software business in 1990 - was part of the internet boom as CMO of Versata, taking it p...

Steven Charlap: How to Build a B2B SaaS Company in the Healthcare Space

19 Feb 2024

Contributed by Lukas

How to Build a B2B SaaS in the Healthcare Space Steven's Linkedin: https://www.linkedin.com/in/steven-charlap-md-mba-8911906/ SOAP Health: https...

Chris Walker: How to Run an Executive Thought-Leadership Program

06 Feb 2024

Contributed by Lukas

I chatted with Chris Walker about Founder-Led Marketing and how to run a successful CEO thought leadership program on LinkedIn in 2024. In this episod...

Max Greenwald: 4 Steps to Go From Founder-Led Sales to a Repeatable Sales Process

15 Jan 2024

Contributed by Lukas

Warmly, went from 0 to 100+ paying customers in 2023. More importantly, Maximus Greenwald (founder & CEO) went from founder-led sales to a repeata...

Peter Caputa: 7 Ways You Need to Tweak Your Marketing Strategy in 2024

12 Jan 2024

Contributed by Lukas

Peter Caputa must be one of the most active software CEOs on Linkedin - and it's not for nothing. After being VP of Sales at Hubspot, Peter joine...

Kevin Bobowski: How B2B Marketing is Changing in the New Era of Efficiency

12 Jan 2024

Contributed by Lukas

Kevin Bobowski: https://www.linkedin.com/in/kevin-bobowski/ Website: https://www.project33.io/ Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRV...

Finn Thormeier: How to Start a CEO Thought Leadership Program in 2024

08 Jan 2024

Contributed by Lukas

Website: https://www.project33.io/ LinkedIn (Finn): https://www.linkedin.com/in/finnthormeier/ LinkedIn (Jay): https://www.linkedin.com/in/jay-flore...

Finn Thormeier: How to Grow Your B2B SaaS Business in 2024

25 Dec 2023

Contributed by Lukas

Behrad LinkedIn: https://www.linkedin.com/in/behradmirafshar/ Behard Podcast: https://open.spotify.com/show/5GRT4OVeflkw4EkMG5rxja Website: https://...

Patrick Trümpi: Why Is the CSO at Unique Posting on LinkedIn?

18 Dec 2023

Contributed by Lukas

Patrick: https://www.linkedin.com/in/patrick-tr%C3%BCmpi/?originalSubdomain=ch Unique: https://www.unique.ch/homepage Website: https://www.project3...

Kevin Indig: Is SEO the Right Lever for Your B2B SaaS Startup?

11 Dec 2023

Contributed by Lukas

Kevin Indig: https://www.linkedin.com/in/kevinindig/ Website: https://www.project33.io/ Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH...

Udi Ledergor: How Gong Established & Designed Their Own Category

05 Dec 2023

Contributed by Lukas

Gong Website: https://www.gong.io/ Gong LinkedIn: https://www.linkedin.com/company/gong-io/ Udi LinkedIn: https://www.linkedin.com/in/udiledergor/ We...

Philipp Ströhemann: How to Bootstrap SaaS to $10M

27 Nov 2023

Contributed by Lukas

Website: https://www.project33.io/ Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH?si=439e607dc707473a LinkedIn (Finn): https://www.lin...

Justin Rowe: How to Fuel Your LinkedIn Ads and Scale Efficiently

23 Nov 2023

Contributed by Lukas

Justin Rowe: LinkedIn: https://www.linkedin.com/in/justin-rowe-4043339b/ YouTube: https://www.youtube.com/channel/UCATGD6P27kWXDVuaAZeZBuQ Website: h...

Jason Fried on Bootstrapping vs VC and Profit vs Revenue

16 Nov 2023

Contributed by Lukas

Jason Fried is the co-founder and CEO of 37signals, the company behind Basecamp and HEY.In this episode, Jason breaks down why they’ve stayed bootst...

Peter Caputa: How Databox Is Generating 6K Product Signups/Month Using LinkedIn

23 Oct 2023

Contributed by Lukas

Peter Caputa must be one of the most active software CEOs on Linkedin - and it's not for nothing. After being VP of Sales at Hubspot, Peter joine...

How to Repurpose Your LinkedIn Posts

17 Oct 2023

Contributed by Lukas

We repurpose our Linkedin posts in 9 other channels: - Youtube (regular + Shorts) - Website for SEO - An email newsletter - Podcast on Spotify &...

Anurag Gupta: Lessons from AWS & How to get Past the $1M ARR Hurdle

09 Oct 2023

Contributed by Lukas

Website: https://www.project33.io/ Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH?si=439e607dc707473a LinkedIn (Finn): https://www.li...

How to Overcome Common Problems When Implementing Founder-Led Marketing

05 Oct 2023

Contributed by Lukas

Website: https://www.project33.io/ Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH?si=439e607dc707473a LinkedIn (Finn): https://www.li...

How to incorporate Founder-Led Marketing on Linkedin into your Marketing Strategy

23 Sep 2023

Contributed by Lukas

Website: https://www.project33.io/ Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH?si=439e607dc707473a LinkedIn (Finn): https://www.li...

Aleksandr Yampolskiy: Lessons From Scaling SecurityScorecard from $1M to $10M in ARR

19 Sep 2023

Contributed by Lukas

“What should the CEO focus on when scaling from $1M to $10M in ARR?” Here’s what Alex Yampolskyi (Co-Founder & CEO at Security Scorecard) ha...

B2B vs B2C: What BMW, Olive Garden and a Local Shoe Store in Berlin Can Teach B2B Companies About Marketing

14 Sep 2023

Contributed by Lukas

B2B vs B2C: What BMW, Olive Garden and a Local Shoe Store in Berlin Can Teach B2B Companies About Marketing. Website: https://www.project33.io/ Podca...

Cutting Google Ads: Unlocking Loxo's $100k Google Ads Savings Strategy with Sam Kuehnle

09 Sep 2023

Contributed by Lukas

Cutting Google Ads: Unlocking Loxo's $100k Google Ads Savings Strategy with Sam Kuehnle Sam Kuehnle: https://www.linkedin.com/in/samkuehnle/ Lox...

Navigating Growth: Founder-Led Marketing vs. Founder Branding

05 Sep 2023

Contributed by Lukas

Navigating Growth: Founder-Led Marketing vs. Founder Branding Belen Wagaw: https://www.linkedin.com/in/belenwagaw/ Website: https://www.project33.io...

The Power of Founder-Led Marketing: Lessons From Founderpath, SaaStr & Refine Labs

30 Aug 2023

Contributed by Lukas

Welcome to The Founder-Led Marketing Show, the podcast that helps B2B SaaS founders and CEOs create awareness for their solutions, build trust and cre...

How we Generated $102K Revenue From 1 Ad | The Founder-Led Marketing Show

23 Aug 2023

Contributed by Lukas

Welcome to The Founder-Led Marketing Show, the podcast that helps B2B SaaS founders and CEOs create awareness for their solutions, build trust and cre...

How to Gain Credibility as Software Startup & Why Founders Need to Be Involved in Their Marketing | The Founder-Led Marketing Show

19 Aug 2023

Contributed by Lukas

Welcome to The Founder-Led Marketing Show, the podcast that helps B2B SaaS founders and CEOs create awareness for their solutions, build trust and cre...

How Nathan Latka is leveraging founder-led marketing, How to shorten your marketing cycles, Facebook Ads vs LinkedIn Ads | The Founder-Led Marketing Show #18

29 Jul 2023

Contributed by Lukas

In this episode, we talk about Founder-led Marketing vs Demand Gen, facebook ads vs LinkedIn ads, how Founder-Led Marketing helps your salespeople, ho...

Linkedin Ads Masterclass with Justin Rowe & Finn Thormeier — Live Q&A 6 | The Founder-Led Marketing Show #17

22 Jul 2023

Contributed by Lukas

Justin Rowe: LinkedIn: https://www.linkedin.com/in/justin-rowe-4043339b/ YouTube: https://www.youtube.com/channel/UCATGD6P27kWXDVuaAZeZBuQ Project 33...

How to Implement Founder-Led Marketing, The #1 Benefit of Founder-Led Marketing, How Founder-Led Marketing Makes Sales Easier | The Founder-Led Marketing Show #16

18 Jun 2023

Contributed by Lukas

In this episode, we talk about how to implement Founder-Led Marketing, 4 content pillars for a strong Founder-Led Marketing strategy, how to turn your...

When Is Founder-Led Marketing the Most Effective, Why Your Marketing Is Not Performing, Running Ads Is Not Demand Gen | The Founder-Led Marketing Show #15

24 May 2023

Contributed by Lukas

In this episode, we talk about why B2B companies should consider influencer marketing, how I would setup my B2B company’s podcast, running ads is no...

How to Stand Out on LinkedIn in 2023, The Most Important Content Metric to Track, Understanding Marketing Cycles | The Founder-Led Marketing Show #14

13 Apr 2023

Contributed by Lukas

In this episode, we talk about the most important content metric to track, understanding marketing cycles, how your need for tracking is destroying yo...

What Is Demand Gen, Main Ingredients of a Good B2B Podcast, 4 Content Pillars for Successful Founder Branding, What Can B2B Learn From B2C? | The Founder-Led Marketing Show #13

20 Mar 2023

Contributed by Lukas

In this episode, we talk about tracking the what is demand gen, the main ingredients of a good B2B podcast, 4 content pillars for successful foudner b...

Tracking the ROI of Content, How We Help B2B Software Companies Grow, How to Run Cost-Effective Marketing, 5 Reasons Why B2B Content Fails | The Founder-Led Marketing Show #12

09 Feb 2023

Contributed by Lukas

In this episode, we talk about tracking the ROI of Content, how we help B2B software companies grow, how to run cost-effective marketing, 5 reasons wh...

What is Founder-Led Marketing? — Live Q&A 5 | The Founder-Led Marketing Show #11

02 Feb 2023

Contributed by Lukas

In this episode, we talk about Founder-led Marketing. If you can’t attend the Live Q&A, you can submit your question here. Our website: www.proj...

Content Is Networking at Scale, Why Personal Branding Matters, Why ChatGPT Will Not Take Over Copywriting, 5 Reasons Why Video Is Superior | The Founder-Led Marketing Show #10

22 Jan 2023

Contributed by Lukas

In this episode, we talk about why personal branding matters, why B2B marketing takes months to deliver results, why we put all of our IP out there, c...

The most important B2B marketing channels in 2023 — Live Q&A 4 | The Founder-Led Marketing Show #9

17 Jan 2023

Contributed by Lukas

In this episode, we talk about the most important B2B marketing channels in 2023. If you can’t attend the Live Q&A, you can submit your questio...

What I Would Do in My First 3 Months as a New VP/Head of Marketing at a B2B Software Company — Live Q&A 3 | The Founder-Led Marketing Show #8

22 Dec 2022

Contributed by Lukas

In this episode, we talk about what I would do in my first 3 months as a new VP/Head of Marketing at a B2B software company. If you can’t attend th...

B2B Marketing During a Recession, How to Cut Out Bad Marketing to Save Cost, How to Get Exponential Growth in Marketing | The Founder-Led Marketing Show #7

20 Dec 2022

Contributed by Lukas

In this episode, we talk about B2B marketing during a recession, how to cut out bad marketing to save cost, live events vs. recorded content, the prob...

Breaking down Refine Lab's and Chris Walker's Content & Marketing Strategy — Live Q&A 2 | The Founder-Led Marketing Show #6

15 Dec 2022

Contributed by Lukas

In this episode, we talk about Refine Lab's and Chris Walker's content & marketing strategy. If you can’t attend the Live Q&A, you can subm...

Project 33's Founding Story, B2B Marketing for Startups, and Founder Branding — makeitwork Podcast | The Founder-Led Marketing Show #5

22 Nov 2022

Contributed by Lukas

In an interview on the makeitwork podcast with Balach Hussain, Finn talks about Project 33's founding story, B2B marketing for startups, founder brand...

How to Start Posting on Linkedin, the 7 Hour Rule, Serving the B2B Side for a B2C Company, and More | The Founder-Led Marketing Show #4

17 Nov 2022

Contributed by Lukas

In this episode, we talk about how to post on Linkedin, the problem with selling to multiple decision-makers, how to serve the B2B side for any market...

How B2B Marketing Has Changed, Avoiding Marketing Silos, and More — Live Q&A 1 | The Founder-Led Marketing Show #3

09 Nov 2022

Contributed by Lukas

In this Live Q&A, we talk about how B2B marketing has changed, how to avoid marketing silos, whether you should post personal content, when it mak...

Performance Marketing vs Content Marketing, LinkedIn Pages vs Personal Profiles, and Common Beginner Mistakes When Posting Content | The Founder-Led Marketing Show #2

13 Oct 2022

Contributed by Lukas

In this episode, we talk about how content helps you find channel partners, 2 mistakes beginners make when they start creating content, why your need ...

Increasing Win Rates, Ideal Video Length, and The Simplest Content Strategy | The Founder-Led Marketing Show #1

16 Sep 2022

Contributed by Lukas

In this episode, we talk about how to deal with differing opinions in marketing, business problems you can solve using videos, why you should stop try...