The FPC Podcast
Episodes
Episode 28: FPC launch 'Corporate Innovation Model' with FirstPartyStudio
04 Mar 2026
Contributed by Lukas
FirstPartyCapital and FirstPartyStudio discuss a new model for corporate innovation in ad tech. How corporates can access market intelligence, co-buil...
Episode 27: Q&A with Harry Maitland, Founder & CEO of Vendi Tech
13 Feb 2026
Contributed by Lukas
In this edition, we sat down with Harry Maitland, Founder of Vendi Tech. We discuss how Vendi is transforming vending machines into digital media and ...
Episode 26:Q&A with Ruben Niet, Founder & CEO of digitalAudience
28 Nov 2025
Contributed by Lukas
00:00 Introduction to digitalAudience and Its Journey02:50 Ruben Niet's Background and Insights05:54 The Concept of Data Collaboration08:59 Market Dyn...
Episode 25: Q&A with Arthur Querou, Co-Founder & CEO of Vibe
15 Oct 2025
Contributed by Lukas
00:00 Introduction and Background of Vibe02:57 Recent Developments in AdTech06:06 Arthur's Entrepreneurial Journey09:02 Vibe's Growth Strategy and Fun...
Episode 24: ATS / MadTechMoney round up & the latest M&A in AdTech
25 Sep 2025
Contributed by Lukas
00:00 Introduction and Overview of Recent M&A Activity02:49 Deep Intent's Acquisition and the Healthcare Ad Tech Landscape09:15 Bending Spoons Acq...
Episode 23: ATS London / MadTechMoney 2025, joined by Rachel Smith CEO of ExchangeWire
04 Sep 2025
Contributed by Lukas
00:00 Welcome Back and Upcoming Events02:28 M&A Activity in European Ad Tech05:31 Trends in European Ad Tech Acquisitions09:01 Diversity of Acquir...
Episode 22: Q&A with Rob McLaughlin, CEO & Co-founder, AUDIENCES
02 Jul 2025
Contributed by Lukas
Chapters00:00 Introduction to Audiences and Its Mission02:48 The Importance of First-Party Data06:08 How Audiences Differentiates Itself08:57 Real-Tim...
Episode 21: FPC launches Fund 2 with a strategic investment from Index Exchange
11 Jun 2025
Contributed by Lukas
00:00 Introduction to Index Exchange and FPC Fund 205:11 Andrew Casale's Early Journey in Ad Tech09:54 The Evolution of Index Exchange14:59 Business M...
Episode 20: Q&A with Brian Wieser, Founder of Madison and Wall
21 May 2025
Contributed by Lukas
00:00 Introduction to Brian Wieser and His Background03:02 Impact of Tariffs on Digital Advertising05:45 De-globalization and Its Effects on Advertisi...
Episode 19: Matthew Goldhill, CEO of Picnic
14 May 2025
Contributed by Lukas
00:00 Introduction to Financial News and Guests01:26 M&A Activity in Ad Tech / Insights on Greenbids Acquisition10:02 Founder's Perspective on M&a...
Episode 18: Launch of FirstPartyStudio
29 Apr 2025
Contributed by Lukas
00:00 Introduction to FirstPartyStudio05:26 The Role of a Venture Studio12:35 Incubation and Innovation Strategies19:30 Building an Expert Network25:4...
Episode 17: Q&A with Mark Zagorski, CEO of DoubleVerify
16 Apr 2025
Contributed by Lukas
00:00 Introduction to Mark Zagorski and DoubleVerify04:59 Mark's Journey in Ad Tech10:08 The Evolution of Ad Tech and DoubleVerify's Role15:10 M&A...
Episode 16: Q&A with Shane Shevlin, CEO & Co-Founder of Bedrock
09 Apr 2025
Contributed by Lukas
00:00 Navigating the Current Economic Landscape02:59 Shane Shevlin's Journey in Ad Tech05:53 The Impact of Recent M&A Activity08:58 Insights on WP...
Episode 15: Q&A with Mathieu Roche, CEO & Cofounder of ID5
26 Mar 2025
Contributed by Lukas
00:00 Introduction and Industry News10:00 Mathieu Roche and ID5 Overview20:01 Funding Journey and Challenges24:04 Acquisitions and Market Trends31:56 ...
Episode 14: Q&A with Anne Coghlan, COO & Cofounder of Scope3
19 Mar 2025
Contributed by Lukas
00:00 Introduction to Scope3 and Anne Coghlan02:30 Anne's Journey in Ad Tech04:02 Scope3's Mission and Sustainability Focus06:42 Fundraising Experienc...
Episode 13: T-Mobile buys Blis, Publicis acquires Lotame, the evolution of Super Signal Aggregators (SSAs)
13 Mar 2025
Contributed by Lukas
00:00 Introduction and Overview of Recent Acquisitions01:25 T-Mobile's Acquisition of Bliss: A Strategic Move05:59 The Implications of T-Mobile's Stra...
Episode 12: Q&A with Keith Petri the CEO of Lockr (acquired by Viant this week!)
05 Mar 2025
Contributed by Lukas
Chapters00:00 Introduction03:00 IPO Trends in Ad Tech06:09 Mountain's IPO Plans and Market Dynamics08:59 DoubleVerify's Acquisition of Rockerbox11:56 ...
Episode 11: The FPC Origin Story & What's Next?
18 Feb 2025
Contributed by Lukas
Four years ago, we launched FirstPartyCapital with a simple but bold thesis: adtech and martech are massive, underserved markets going through fundame...
Episode 10: Stackadapt raises $235M, Kevel acquires Nexta and a Q&A with Paul Silver, Global President of Corp Dev, MIQ
12 Feb 2025
Contributed by Lukas
Chapters00:00 Intro01:20 StackAdapt's $235M Funding Round04:38 Insights on StackAdapt's Business Model07:08 Serving the SMB & indie agency segment...
Episode 9: tvScientific closes a $25M Series B, Outbrain completes the Teads acquisition, Coinbase acquired Spindl
05 Feb 2025
Contributed by Lukas
Chapters00:00 Introduction and FPC Updates06:00 tvScientific's $25M Series B Funding Round12:01 Teads and Outbrain Acquisition merger17:03 Horizon's ...
Episode 8: Q&A with Evorra's CEO, Aaron Ritoper
29 Jan 2025
Contributed by Lukas
00:00 Introduction to Evorra and Aaron Ritoper02:49 The Evolution of Data Privacy in Ad Tech06:11 Optimal's Series A Acceleration and Market Implicati...
Episode 7: TTD acquires Sincera, OOH M&A bonanza, ROKT acquires mParticle, and LDC buys a minority stake in Precise TV
22 Jan 2025
Contributed by Lukas
00:00 2025 Financial Landscape: M&A and Funding Trends06:56 Trade Desk's Acquisition of Sincera: Implications and Insights14:08 Out of Home Advert...
Episode 6: Corporate Venture with Paul Kang, Head of Alternative Investments, Amplifi Global (Dentsu)
18 Dec 2024
Contributed by Lukas
Chapters00:00 Introduction and Industry Overview02:57 Paul Kang's Background and Role at Dentsu05:49 Recent M&A Activity in ad tech11:57 Impact of...
Episode 5: M&A Frenzy with Andrew Buckman, VP Marketing & Investor Relations, Azerion
11 Dec 2024
Contributed by Lukas
Chapters00:00 Introduction 01:41 Andrew Buckman's Career Journey02:10 Experian's Acquisition of Audigent07:03 Insights on Experian's Strategy10:52 Cha...
Episode 4: The Ad Tech M&A Journey with TapTap's CEO, Alvaro del Castillo
04 Dec 2024
Contributed by Lukas
SummaryAlvaro del Castillo, CEO of TapTap, shares insights from his journey scaling TapTap since 2010, the evolution of the ad tech landscape, and the...
Episode 3: Is Bending Spoons The Next Adtech Powerhouse?
27 Nov 2024
Contributed by Lukas
SummaryAnother busy week for ad tech M&A! MediaOcean acquired Innovid for $500M, and Bending Spoons acquired Brightcove for $233M M&A activiti...
Episode 2: Mike Follett, CEO & Co-founder, Lumen
20 Nov 2024
Contributed by Lukas
SummaryIn this episode of the FPC podcast, the team discusses the latest financial news in ad tech, focusing on mergers and acquisitions, the rise of ...
Episode 1: Launching The FPC podcast
12 Nov 2024
Contributed by Lukas
SummaryIn the inaugural episode of the FPC podcast, Rich, Ciaran and Alex discuss recent M&A activity, the emergence of super signal aggregators, ...