The Freight Show
Episodes
Jonathan Drouin (WWEX) on Build-vs-Buy for AI in Freight
20 Mar 2026
Contributed by Lukas
Most freight brokerages are drowning in AI pilots that never make it to production. The gap between a working demo and a system processing thousands o...
Terminal Industries CPO Chris Brumett on the Hidden Cost of Yard Congestion
03 Mar 2026
Contributed by Lukas
Freight doesn’t slow down at the dock. It slows down in the yard, at the gate, and in the messy handoff between facility ops and transportation. Chr...
Price Rite Transport President Will Kerr on How Carrier Density Drove a $10M First Year
24 Feb 2026
Contributed by Lukas
The freight market looks very different depending on which side of the phone you sit on. Will Kerr has lived both sides deeply, first as a carrier sal...
Reliance Partners President Chad Eichelberger on Freight Risk Economics and Scaling to $675M
05 Feb 2026
Contributed by Lukas
Freight companies that scale well usually share one thing in common: they obsess over the operating details that keep the business from breaking as he...
Enterprise Shipper Paul Estrada on Designing a Low-Cost-to-Serve Freight Network
20 Jan 2026
Contributed by Lukas
If you sell into enterprise shippers, here’s the uncomfortable truth: your differentiator isn’t your pitch deck, your coverage story, or even your...
Evans CEO Ryan Keepman on Becoming a “3.5PL” and Scaling From $80M to $400M
14 Jan 2026
Contributed by Lukas
The freight market has trained most brokerages to chase volume, compete on price, and treat service lines like shiny add-ons. Evans Transportation too...
Fura CEO Jeff Dangelo on Why Most Freight Transformations Break at Adoption
06 Jan 2026
Contributed by Lukas
The real bottleneck in freight technology isn’t innovation — it’s adoption, misaligned incentives, and the absence of ownership over cultural ch...
Bill Driegert (DAT) on the Technology That Actually Sticks in Freight
16 Dec 2025
Contributed by Lukas
Freight tech hype cycles come and go, but what actually sticks inside brokerages, carrier ops, and shipper TMS screens? The “Steve Jobs of freight,”...
A Masterclass in Scaling Freight: The Tech and M&A Blueprint That Built a $1B+ 3PL Brokerage
10 Dec 2025
Contributed by Lukas
Building a $1B+ multimodal 3PL brokerage in a deregulated, brutally cyclical trucking market doesn’t happen by accident. Doug Waggoner, Chairman &am...
The Great Freight Reset: How Smart Data and AI Are Transforming Capacity Forever
18 Nov 2025
Contributed by Lukas
Freight market pulse + what’s next. Echo Global Logistics EVP Jay Gustafson breaks down why shippers are consolidating carrier networks, how continu...
Why Most Freight-Tech Projects Fail Before They Even Start
27 Oct 2025
Contributed by Lukas
Ryan Schreiber—Chief Growth Officer at Metafora—joins The Freight Show to unpack why most freight-tech projects fail before they start, how to ref...
Why Most Brokers Get Freight Pricing Wrong (And How to Fix It)
21 Oct 2025
Contributed by Lukas
Freight analyst ≠ data analyst. In this deep dive, Chadd Olesen, co-founder & CEO of AVRL, explains why averages lie, how “composition scoring...
Who’s Really Hauling Your Freight? Rethinking Freight Security for the Digital Era
14 Oct 2025
Contributed by Lukas
Freight fraud is evolving — gone are the days of just stolen cargo. Today’s attacks are digital: email hijacks, phone spoofing, “sold MCs,” an...
Mercedes F1 Champion Nico Rosberg on Winning Under Pressure, Mental Performance & Building Rosberg Ventures
07 Oct 2025
Contributed by Lukas
2016 Formula One World Champion Nico Rosberg joins The Freight Show to unpack the mindset, mechanics, and team dynamics behind working with / competin...
Why AI Won't Replace Freight Brokers (And What Actually Will)
23 Sep 2025
Contributed by Lukas
In this episode, we sit down with Drew Herpich, a freight industry veteran with nearly two decades of experience scaling brokerages and leading carrie...
Bootstrapping to $50M: The Power of Reinvestment Over Outside Capital
15 Sep 2025
Contributed by Lukas
In this episode, Ali Shafi, CEO of SIO Logistics, shares insights on bootstrapping a freight brokerage without outside capital. He emphasizes prioriti...
Beyond Brokerage: Reimagining Freight Jobs in an AI-Powered Future
18 Aug 2025
Contributed by Lukas
In this episode of The Freight Show, Mike and Jesse, co-founders of Vooma, sit down to discuss how a chance introduction between a strategist and a bu...
How Shawn McLeod Grew Axle Logistics to $1B: Culture, Sales, and Smart Automation
13 Aug 2025
Contributed by Lukas
Shawn McLeod, President of Axle Logistics, joins us to share how the Knoxville-based 3PL scaled from $17M to over $1B in revenue. We explore Axle’s ...
From Dispatch to President: How ARL Scales Freight with People + Automation
07 Aug 2025
Contributed by Lukas
From dispatch trainee to president, Jordan Reber unpacks how ARL Logistics scaled an agent-powered network by pairing offshore talent, selective autom...
Trailer
23 Jul 2025
Contributed by Lukas