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The Fullout Cheer Podcast

Business

Episodes

A Judge’s Advice for Coaches and Parents in All-Star Cheer

26 Mar 2026

Contributed by Lukas

The conversation with all-star cheer judge Gabby Mauro continues in Part 2. Gabby answers more questions from coaches and parents while sharing pract...

Inside the Mind of a Cheer Judge | Q&A with Gabby Mauro (Part 1)

19 Mar 2026

Contributed by Lukas

What are judges actually looking for on the score sheet? In this episode of the Fullout Cheer Podcast, Danielle Johnston sits down with all-star chee...

Throwback: 3 Ways to Keep Great Coaches

12 Mar 2026

Contributed by Lukas

Great coaches are one of the most valuable assets in your gym — but they’re also one of the hardest things to keep. In this episode, Danielle bre...

Here 4 Cheer Episode

05 Mar 2026

Contributed by Lukas

In this special crossover episode, Here 4 Cheer host Megan Gomarlo sits down with Full Out Cheer’s very own Danielle Johnston. Whether you are a vet...

Open Lobby, Strong Culture: Why I'll Never Shut Parents Out: Part 2

26 Feb 2026

Contributed by Lukas

If parent drama is inevitable, poor leadership is not. In Part 2, Danielle and Kelli from theory to action. They break down exactly how to reduce neg...

Open Lobby, Strong Culture: Why I'll Never Shut Parents Out: Part 1

19 Feb 2026

Contributed by Lukas

Parent drama. Lobby gossip. Closed practices. Open practices. Every gym owner has an opinion — and most of them are reactive. In Part 1, Danielle s...

If They're Not Sick, They're Injured: Part 2

12 Feb 2026

Contributed by Lukas

Part 2 dives into the fallout of illness and injury and adds the final challenge to the mix: Inclement weather. We talk about how to make smart decis...

If They're Not Sick, They're Injured: Part 1

05 Feb 2026

Contributed by Lukas

In this episode, we talk about the reality coaches and gym owners are facing right now: constant absences due to illness, injuries piling up, and prac...

Stop Blaming Athletes. Start Educating Parents.

29 Jan 2026

Contributed by Lukas

Uncommitted athletes are one of the most common frustrations in all-star cheer. Missed practices. Inconsistent effort. Big potential with uneven resul...

5 Things Gym Owners Are (Already) Getting Wrong in 2026

22 Jan 2026

Contributed by Lukas

If you’re running a gym in 2026 the same way you did a few years ago, this episode is probably going to make you uncomfortable...And we know it. In...

Culture v. Morale: Why "Happy" Doesn't Always Mean "Healthy"

15 Jan 2026

Contributed by Lukas

Culture doesn’t disappear overnight. It erodes quietly. One skipped conversation. One tolerated behavior. One season where standards slowly soften a...

The Free Marketing You’re Not Using (But Should Be)

08 Jan 2026

Contributed by Lukas

Most gym owners say they want more leads, more trust, and more visibility. Then they completely ignore the easiest marketing tool they already have. ...

4 Dumb Things I Used to Brag About (and Why I Don’t Anymore)

01 Jan 2026

Contributed by Lukas

When I first opened my cheer gym, I wore a few things like badges of honor that I’d never brag about now. In this episode, I break down four things...

Beyond Affordable: Building a Program That Fits Your Families

25 Dec 2025

Contributed by Lukas

In this episode, Danielle responses to a recent post made by a business coach regarding parents drawn to “affordable programs.” She breaks the my...

Cheer is NOT Just Like Every Other Sport: Part 2

18 Dec 2025

Contributed by Lukas

In part 2 of this series, Danielle tells listeners how cheer is a unicorn in the world of sports and athletes are not easily interchangeable! It's not...

Cheer is Just Like Every Other Sport: Part 1

11 Dec 2025

Contributed by Lukas

In this episode, Danielle replies to a listener email about how cheer is like other sports in that athletes have positions that are not easily interch...

The Attendance Dilemma: "We Never Miss, But..."

04 Dec 2025

Contributed by Lukas

In this episode, we dive into the reality of attendance in all star cheer and why it’s one of the hardest—and most important—parts of coaching. ...

Show the Love: How to Use the Love Languages to Show Your Customers Gratitude

27 Nov 2025

Contributed by Lukas

In this episode, we dive into the power of gratitude and how it can transform the way we support and inspire gym parents. We’ll talk about the role ...

Divorce: The Ultimate Division Split

20 Nov 2025

Contributed by Lukas

In this episode, we dig into one of the tougher realities many athletes face—navigating gym life when parents are divorced. We explore practical str...

Financing Your Dream Gym (Without a Nightmare): Part 2

13 Nov 2025

Contributed by Lukas

In this two-part series of the Fullout Cheer Podcast, Danielle and Justin tackle one of the most avoided topics in the cheer industry: debt. From the ...

Financing Your Dream Gym (Without a Nightmare): Part 1

06 Nov 2025

Contributed by Lukas

In this two-part series of the Fullout Cheer Podcast, Danielle and Justin tackle one of the most avoided topics in the cheer industry: debt. From the ...

High School Cheer v. All Star: The Great Divide

30 Oct 2025

Contributed by Lukas

Teens picking high school over all star, and all star coaches frustrated at the last-minute demands of high school cheer...Sound familiar? In this epi...

Hot Take: The Crazy Cheer Moms Have a Point: Part 2

23 Oct 2025

Contributed by Lukas

🎧 Part 2 is here — and yes, we’re going deeper. Last week, we talked about what the Crazy Cheer Moms got right. This week? What they got very ...

Hot Take: The Crazy Cheer Moms Have a Point: Part 1

16 Oct 2025

Contributed by Lukas

🚨 This week on the pod: I respond to that viral post from Crazy Cheer Moms. As a gym owner, I’ve seen the good, the bad, and the emotionally-ove...

Turn Around Your "Meh" Start to the Season

09 Oct 2025

Contributed by Lukas

This is the check-in we promised we wouldn’t skip. In this follow-up to “Rebuilding After Dumpster Fire Season,” we revisit the goals we made i...

Stop Blaming Gen Z

02 Oct 2025

Contributed by Lukas

Are your coaches tuning you out? Do your meetings feel pointless? Respect doesn’t come with your job title—it comes from how you lead. In this epi...

Make $2k in 3 Days: 10 Cheer Gym Revenue Hacks

25 Sep 2025

Contributed by Lukas

Need fast cashflow for your cheer gym? In this episode of the Fullout Cheer Podcast, Danielle reveals 10 proven ways to make $2,000 in just 3 days. W...

Why Athletes Leave Small Cheer Gyms for Big D1 Programs

18 Sep 2025

Contributed by Lukas

Why do athletes leave small D2 cheer gyms for big D1 programs—and what can gym owners do to keep them? In this episode of the Full Out Cheer Podcast...

The Real Cost of Bartering

11 Sep 2025

Contributed by Lukas

Trading free tuition for services might feel like a smart move, but it could actually cost your cheer gym thousands. In this episode of the Fullout Ch...

Birthday Parties = Big Profits

04 Sep 2025

Contributed by Lukas

Birthday parties aren’t just a fun add-on—they’re one of the highest-margin, lowest-stress income streams in your gym (if you do it right). In ...

Outsmart Your Competitors This Fall

28 Aug 2025

Contributed by Lukas

Fall isn’t the time to “hope it works.” It’s the time to plan and profit. In this episode, we’re breaking down the smart marketing moves gym...

Hijack the Back-to-School Hype

21 Aug 2025

Contributed by Lukas

Back-to-school season is one of the biggest opportunities for cheer gym growth—if you know how to use it. In this episode, we’re breaking down 5 p...

Open Houses Aren't Dead

14 Aug 2025

Contributed by Lukas

Open houses are soooo worth it, but you can't just wing it anymore. In this episode, learn how to plan one that drives signups, fills classes, and doe...

I Lost My Spark 🔥

07 Aug 2025

Contributed by Lukas

Have you ever felt like stepping away from coaching made sense on paper—but left you feeling disconnected, uncertain, or even burned out in a whole ...

Owners: Set These 3 Boundaries or Cry Later 😭

31 Jul 2025

Contributed by Lukas

Are parent interactions running your life? In this episode, I’m sharing three boundaries that completely transformed how I work with parents at the ...

She Ran the Carpool… Now She Runs the Gym

24 Jul 2025

Contributed by Lukas

She was fixing bows and cheering behind the spectator ropes—now she’s running the whole program. In this episode, we talk to a former cheer mom tu...

The Teen Brain...Buffering...

17 Jul 2025

Contributed by Lukas

Why do teenagers make baffling decisions, feel things at full volume, and occasionally behave like over-caffeinated raccoons with WiFi access? In this...

Stars, Stripes & Staff Who Don't Need You

10 Jul 2025

Contributed by Lukas

This 4th of July, let’s talk gym owner freedom—the kind where your gym runs like a machine, and you’re not the one refilling toilet paper or ans...

Small Gyms Unite!

03 Jul 2025

Contributed by Lukas

In this powerful episode, Danielle sits down with Cat Weeden—owner of Luxe Cheer in Tulsa, Oklahoma, and co-founder of the Small Cheer Gym Associati...

Fixing the Summer Slump: Smarter Revenue Strategies for Gym Owners Who Deserve a Break (But Won't Get One)

26 Jun 2025

Contributed by Lukas

Fixing the Summer Slump: Smarter Revenue Strategies for Gym Owners Who Deserve a Break (But Won't Get One) Summer slowdowns aren’t new—but they d...

Blind Spots & Business: Why You Can't See Your Own Mistakes

19 Jun 2025

Contributed by Lukas

Coaches are pros at asking for feedback — on routines, legality, and performance. But when it comes to running the business? We often tough it out s...

Coaching Your Own Kid: The Most Personal COaching You'll Ever Do

12 Jun 2025

Contributed by Lukas

Coaching your child is one of the most emotional, challenging, and rewarding roles you’ll ever take on. In this episode, we get real about the blurr...

Drama-Proofing Your Program: Surviving the Parents

05 Jun 2025

Contributed by Lukas

Teenagers are dramatic, but parents can be worse. In this episode, we give you the survival guide you didn’t know you needed for maintaining peace i...

Rebuilding After a Dumpster Fire Season

29 May 2025

Contributed by Lukas

Every gym has That Season. You know the one. We’ll walk you through how to debrief, regroup, and rebuild after a year that nearly made you quit. Dum...

Your Gym is Not Your Therapist: Detaching Your Identity from Your Business

22 May 2025

Contributed by Lukas

Do you feel your gym’s highs and lows in your soul? That’s probably not healthy. This episode digs into how gym owners can create separation betwe...

My Gym is Full, But I’m Empty: When Success Isn’t What You Thought

15 May 2025

Contributed by Lukas

You hit the milestones. Your teams are full. On paper, you’ve “made it.” So why does it still feel... off? In this candid Fireside Chat episode...

5 Ways to Derail Your All Star Season Before it Even Begins

08 May 2025

Contributed by Lukas

In this episode of Fireside Chat, Danielle shares the 5 biggest tryout mistakes that can derail your season before it even begins. We’re talking agi...

Behind the Scenes at the ASWC & The Quiet Hustle Prior to Tryouts

01 May 2025

Contributed by Lukas

In this episode of Fireside Chat, Danielle shares a behind-the-scenes look at the Allstar World Championship and the critical weeks that follow. From ...

Why Growth Could Wreck Your Gym

24 Apr 2025

Contributed by Lukas

More athletes, more teams, more revenue—right? Not always. Danielle & Justin walk you through the critical mistakes gym owners make when they ch...

What the Numbers Reveal: The Real Story Behind the OCS Scoresheet Shift

15 Apr 2025

Contributed by Lukas

This week on Fireside Chat, Danielle interviews Craig Hallmark and Heidi Weber from the Open Championship Series to talk all things scoresheet. They e...

You Owe Me For That! What You Need to Know Before Docking Staff Pay

07 Apr 2025

Contributed by Lukas

 In this episode of Fireside Chat, I’m joined by Matt Becker, attorney and founder of GymLawyers.com, to break down one of the most misunderstood t...

🔥 The OCS Scoresheet Debate: Why I’m On Board (And How It’ll Grow My Gym)

04 Apr 2025

Contributed by Lukas

 In this episode of Fireside Chat, I’m diving into the new scoresheet released by The Open Championship Series. It's already stirring opinions acro...

🔥 The Open Championship Age Grid: My Thoughts Regarding Athlete Safety, Retention & Program Growth

27 Mar 2025

Contributed by Lukas

The Open’s new age grid has been a hot topic in the all star cheerleading world, but is age separation alone really what keeps kids safe? In this ep...

🔥 Why I Needed a Mid-Season Reset (And Why Your Coaches Might Need One Too!)

20 Mar 2025

Contributed by Lukas

As a coach, it’s easy to let cheer consume your every thought—but at what cost? In this episode, we dive into the reality of stepping away mid-sea...

🔥 Coaching Minis – Strategies for Success with 6-8 Year Olds

13 Mar 2025

Contributed by Lukas

Coaching Minis (ages 6-8) is a whole different game! In this Fireside Chat, Danielle shares the best strategies for working with this age group—help...

🔥 Retention Roadmap: Month-by-Month Strategies to Keep Your Athletes Coming Back

06 Mar 2025

Contributed by Lukas

Danielle shares a month-by-month retention roadmap to help gym owners keep athletes engaged and returning season after season. Learn how to use feedba...

Your Reputation Matters: Why Business Owners Need to Be Great Customers Too Part 2

27 Feb 2025

Contributed by Lukas

Think your customers never get frustrated with you? Reality check: they do. The way you feel about other businesses is exactly how some of your own cu...

Your Reputation Matters: Why Business Owners Need to Be Great Customers Too Part 1

20 Feb 2025

Contributed by Lukas

We expect our customers to be patient, understanding, and professional. But are we holding ourselves to the same standard when WE are the customer? Yo...

Unicorn Businesses: The Unique Freedom of All-Star Cheer Gyms Part 2

13 Feb 2025

Contributed by Lukas

The all-star cheer industry has faced some major challenges over the years—pandemics, scandals, and lawsuits—but the sport continues to grow. Why ...

Unicorn Businesses: The Unique Freedom of All-Star Cheer Gyms Part 1

06 Feb 2025

Contributed by Lukas

All-star cheer gyms are truly one of a kind in the business world. Unlike franchises or traditional industries, we have the power to create and innova...

Navigating Business with Your Spouse: Balancing Roles, Boundaries, and Success Part 2

30 Jan 2025

Contributed by Lukas

Part 2: Navigating Business with Your Spouse – The Solutions In Part 2 of this series, we’re sharing the strategies that have helped us overcome t...

Navigating Business with Your Spouse: Balancing Roles, Boundaries, and Success Part 1

23 Jan 2025

Contributed by Lukas

Part 1: Navigating Business with Your Spouse – The Challenges Running multiple businesses with your spouse is rewarding but comes with its unique se...

Must-Have Website Features for Cheer Gyms

16 Jan 2025

Contributed by Lukas

Your website is one of the most powerful tools for growing your cheer gym—if it’s set up right! In this episode of Fireside Chat, we’re uncoveri...

Leveling Up in 2025: 3 Commitments to Make Our Gym Better Than Ever

09 Jan 2025

Contributed by Lukas

In this episode of Fireside Chat, we’re sharing three game-changing commitments we’re making to elevate our all-star cheer gym in 2025. From creat...

Why Educating All-Star Cheer Parents is Key to Success Part 2

03 Jan 2025

Contributed by Lukas

In this continuation, we dive deeper into the challenges and rewards of educating cheer parents. We discuss more real-world scenarios that highlight w...

Why Educating All-Star Cheer Parents is Key to Success

28 Dec 2024

Contributed by Lukas

This episode dives into the importance of educating All-Star cheer parents to build trust, reduce confusion, and create a supportive team mindset. We ...

Tough Love: How to Handle Late Payments & Overdue Accounts Part 2

22 Dec 2024

Contributed by Lukas

Tough Love: How to Handle Late Payments & Overdue Accounts

22 Dec 2024

Contributed by Lukas

Are overdue accounts creating stress and straining your gym's operations? Managing late payments is a critical part of running a gym - and it’s abou...

Master Your Gym To-Do List

05 Dec 2024

Contributed by Lukas

Are you a gym owner juggling a million tasks and still feeling like there’s never enough time? In this episode of Fireside Chat, Danielle dives into...

What Is Your Gym Doing For You?

28 Nov 2024

Contributed by Lukas

Are you running your gym as a business that truly works for you? Owning a gym is more than a passion project—it’s an opportunity to create real, m...

Creating a Gym That Gives Back to You

21 Nov 2024

Contributed by Lukas

Are you pouring time and energy into your gym without getting a return? Running a gym isn’t just a labor of love—it’s a serious investment, and ...

The Dark Side of Success: Part 3

14 Nov 2024

Contributed by Lukas

This is the final part of the series titled, "The Dark Side of Success" where Justin and Danielle talk about what happens when others try to bring you...

The Dark Side of Success: Part 2

14 Nov 2024

Contributed by Lukas

This is Part 2 of the series titled, "The Dark Side of Success". In this episode, Danielle and Justin will talk about the root cause of this negativit...

The Dark Side of Success: Part 1

24 Oct 2024

Contributed by Lukas

Success is what we all strive for, but what happens when it brings unexpected negativity from others? In this Fireside Chat episode, we dive into the ...

What It's Like Living 300 Yards From Your Gym

17 Oct 2024

Contributed by Lukas

In this episode of Fireside Chat, Danielle tells you what it's like to be next door neighbors with your gym! This is a question we've had a lot...Do g...

Accountability in Action: Building a Staff That Thrives

08 Oct 2024

Contributed by Lukas

In this Fireside Chat, Danielle dives into the essential steps for building a strong, accountable staff from day one. Learn how to set clear expectati...

The Power of Informed Parents: 3 Things You Should Educate Gym Parents On

03 Oct 2024

Contributed by Lukas

In this episode, we dive into the top three things every cheer gym parent should know to become strong advocates for your gym. We'll break down why un...

3 Ways to Keep Great Coaches

26 Sep 2024

Contributed by Lukas

Keeping great coaches is key to your gym's success. In this episode, we share three proven strategies to retain your top coaches. Tune in to learn act...

Good to Great: Unlocking Employee Potential Across Generations

24 Sep 2024

Contributed by Lukas

In this episode, we’ll explore how to turn good employees into great ones by focusing on their strengths, aligning skills with roles, and expanding ...

Delegate to Elevate: Maximize Growth in Your Gym

21 Sep 2024

Contributed by Lukas

In this episode, Danielle and Justin Johnston share how effective delegation allows cheer gym owners to focus on vision, finances, and relationships, ...

Control Freak or Empowered Gym Owner: Which Are You?

06 Sep 2024

Contributed by Lukas

In this episode Justin and Danielle tackle a question that many gym owners grapple with: Are you a control freak or an empowered leader? Join us as we...

5 Pieces of Advice That Could Sink Your Cheer Gym

29 Aug 2024

Contributed by Lukas

Not all advice is good advice! In this video, we break down the top 5 worst pieces of advice cheer gym owners often hear—and why you should steer cl...

Digitally Transform Your Gym

22 Aug 2024

Contributed by Lukas

Are you tired of dealing with endless paperwork and manual processes? Join us as we discuss practical tips and tools to help you streamline your opera...

Four Tips to Transform Your Business and Life

15 Aug 2024

Contributed by Lukas

Join us as we uncover four powerful tips to supercharge your personal discipline, elevating both your life and your business.