The Future Belongs to Creators

How to Use Convertkit to Manage Your $40K/Month Course Business with Marie Poulin

14 Sep 2022

Contributed by Lukas

Building a business from the ground up as a creator is no easy feat. Your success depends on a number of different things including your leadership, y...

How to Get (And Keep!) Your Email Open Rate Above 50% with Khe Hy

07 Sep 2022

Contributed by Lukas

The greatest form of flattery you can get as a content creator is when your audience consistently engages with your content. The 2022 ConvertKit study...

How Speaking English as a Second Language (& Living Outside the US) Impacts Creators with Sara Brunettini

24 Aug 2022

Contributed by Lukas

Creators strive to be authentic, but it’s not easy navigating the nuances of your second language while being yourself. Content creator, mentor, and...

The Importance of Taking a Break as a Creator

17 Aug 2022

Contributed by Lukas

As creators, an entrepreneurial spirit often lends itself to fantastic work. Unfortunately, that entrepreneurial energy also makes it difficult for us...

5 Simple SEO Things That Are Stunting Your Business Growth with Collin Tate

03 Aug 2022

Contributed by Lukas

When you’re launching a business, it’s easy to leave SEO on the backburner. But if you ever want your audience to actually find the content you’...

Establishing Your Brand Identity Through Design with David Preston and Morgan Kitzmiller

27 Jul 2022

Contributed by Lukas

For those of us without a natural artistic gene, designing our brand from scratch can feel incredibly daunting. Even professional designers work tirel...

How To Make a Living From Sponsorships with Armando Roggio and Jay Clouse

20 Jul 2022

Contributed by Lukas

Income from Adsense and digital products may pay a bill or two. But most creators take their dreams full-time with the help of paid sponsorships. Tha...

Balancing Mental Health and Goal Achievement with Ben Schoeffler and Caitlin Zarrella

13 Jul 2022

Contributed by Lukas

Every action changes the biochemistry of your brain. Not many of us think about that when running errands, slogging through a 9-5, or scrolling mindle...

Budgeting Time and Money as a Creator

29 Jun 2022

Contributed by Lukas

For many people, budgeting is simple. You take your income, subtract your expenses, and figure out what to do with the rest. Do you save? Invest? Splu...

Succeeding as a Creator Outside of a Creative Hub with Whitney Manney

22 Jun 2022

Contributed by Lukas

It’s not where you are or who you’re with, but what you create. If you’ve ever felt like success as a creator is limited to the humdrum town you...

When Did Everybody Become a Content Creator? [Let’s Discuss]

15 Jun 2022

Contributed by Lukas

Do you consider yourself a creator? If the answer is yes, you’re not alone. According to a recent Vox article, more people than ever are referring t...

State of the Creator Economy Report

01 Jun 2022

Contributed by Lukas

Life moves quickly. Sometimes it’s necessary to take a breath and reflect. After more than two years of unprecedented times and a creator economy th...

Creativity Feedback Loops (And Their Impact on Mental Health for Creators)

25 May 2022

Contributed by Lukas

Creator or not, we’ve all experienced burnout to some degree. You throw yourself into a side passion or new business and before you know it, you’r...

Useful Apps for Creators That You’ve Never Heard Of

11 May 2022

Contributed by Lukas

Whether you’re an emerging creator, established TikToker, or you’re just hoping to scale an expanding side hustle, we could all use a little suppo...

Making Videos for YouTube with Henry Thong

04 May 2022

Contributed by Lukas

In 10th grade, Henry Thong took media studies, thinking it’d be a chance for him to slack off. Instead, he discovered a passion for videography that...

How Creators Can Grow On Twitter Through Threads

20 Apr 2022

Contributed by Lukas

What’s your platform of choice? TikTok? YouTube? Twitter? After setting a simple goal to grow, ConvertKit CEO Nathan Barry decided to shift his effo...

Your Attention Didn’t Collapse. It Was Stolen.

13 Apr 2022

Contributed by Lukas

If you’ve noticed that your attention span feels nonexistent, you’re certainly not alone. A recent Guardian piece, Your Attention Didn’t Collaps...

Managing an Online Publication with Dani Stewart

30 Mar 2022

Contributed by Lukas

With practice, anyone can write. But can anyone transform a blog into a full-blown online publication? There’s a big difference between the two, and...

Top 7 Mistakes That New Creators Make When Selling a Product with Ben Schoeffler

23 Mar 2022

Contributed by Lukas

There is lots of advice out there for aspiring creators. Just remember, the best advice doesn’t always come from entrepreneurs with millions of foll...

Building a Dream Career in the Music Industry with Producer + Engineer Thomas Dulin

16 Mar 2022

Contributed by Lukas

Not all of us have the guts to chase our dreams. Despite family disapproval and peers all around him taking the safe route, Thomas Dulin knew he could...

Content vs. Physical Goods vs. Both with Mandi Gubler

09 Mar 2022

Contributed by Lukas

There’s truly no such thing as an overnight success. Mandi Gubler spent years working on her first blog, Vintage Revivals. Her site launched when bl...

Isa Adney on Deciding if Pursuing Education Is Right for You

02 Mar 2022

Contributed by Lukas

ConvertKit Storyteller Isa Adney has always loved to learn. Although she aced high school, Isa’s family couldn’t afford a traditional four-year un...

How to Be Successful With Brand Sponsorships as a Creator with Justin Moore

23 Feb 2022

Contributed by Lukas

Creators come to ConvertKit with dreams of doing what they love for a living. That usually means sacrificing 9-5s for passion and creativity. But ofte...

Why Deliverability Matters with Alyssa Dulin and Melissa Lambert

16 Feb 2022

Contributed by Lukas

There’s no better feeling than building a livelihood doing the work you love. For many creators, that means a life of painting, pottery, design, and...

How Wordle Went Viral (And What We Can Learn From It)

03 Feb 2022

Contributed by Lukas

You know it, you love it…maybe you’ve never heard of it. Regardless, it’s the first viral trend of 2022 and after a rough few years, embracing s...

Lots of Attention for the Creator Economy

26 Jan 2022

Contributed by Lukas

When someone stumbles upon something different, it usually takes mainstream society a while to catch up. Understanding and validating the power of cre...

What We’ve Learned as Creators in 2021

15 Dec 2021

Contributed by Lukas

The time has come for annual reflection. When you’re passionate about growing a side hustle, it’s important to reflect mindfully on the year you’...

Email’s Place in the Creator Economy

08 Dec 2021

Contributed by Lukas

As this year wraps up, consider the place email has in your creator strategy. Does it have a place at all? Or was it overshadowed by the latest social...

Creator Economy Q&A: The Role of Social Media, the Future of Podcasting, and the Benefits of a Business Plan

01 Dec 2021

Contributed by Lukas

In today’s Q&A episode, Charli, Haley, and Miguel discuss the importance of social media, the future of podcasting, and the benefits of planning...

What Creators Need to Know About NFTs with Waldo Broodrÿk

17 Nov 2021

Contributed by Lukas

Do you know much about NFTs? Or does the blockchain space make you think of Elon Musk and an exclusive tech community that feels far out of reach? Re...

The Importance of Iteration

10 Nov 2021

Contributed by Lukas

Change is hard, especially when it comes to a business or project you’ve built from the ground up. So how do you know when it’s time to iterate on...

Bye Bye Influencers, Hello Independent Creators

03 Nov 2021

Contributed by Lukas

In a world where numbers matter, it can feel discouraging comparing yourself to influencers with hundreds of thousands of followers on Instagram, YouT...

The Realities of Starting a Second YouTube Channel from Scratch

27 Oct 2021

Contributed by Lukas

In the early days of YouTube, popular creators often started second channels: one channel for main content and the other for vlogs. While that trend h...

How the Creator Economy Spreads (and Doesn’t Spread) the Wealth with Ben Schoeffler

20 Oct 2021

Contributed by Lukas

According to a recent Wall Street Journal article, the top one percent of streamers on Twitch earn more than half of all revenue generated on the site...

Jack of All Trades vs. Specialist...as a Creator?

13 Oct 2021

Contributed by Lukas

America was built on specialists. People that were so exceptionally good at one thing that other countries depended on that unique skill set. Entire i...

Making the Most of Twitter as a Creator with Jay Clouse

06 Oct 2021

Contributed by Lukas

Is there an app you always click on? A channel you gravitate to? A community that never fails to inspire you or make you laugh? For creators like Char...

Q&A: The “Great Resignation”, Short-Form Strategy, Creator Platforms, and More!

29 Sep 2021

Contributed by Lukas

In today's Q&A episode, Charli, Haley, and Miguel discuss how the pandemic and the “Great Resignation” have impacted the creator economy. They...

Crafting Your Dream Career with Alexis Teichmiller

22 Sep 2021

Contributed by Lukas

Quitting your 9-5 and launching a business is both worshipped and glamorized. Building a lifestyle business is the new American Dream. But as those wh...

Getting Off the Content Hamster Wheel

15 Sep 2021

Contributed by Lukas

Constantly feeling overwhelmed, rushing up against deadlines, and scrambling until the last minute is the perfect recipe for burnout. For creators, th...

Think Like a Scientist

08 Sep 2021

Contributed by Lukas

The scientific method is straightforward. Identify a problem, draw a hypothesis, run an experiment, collect the data, and find a conclusion. What if w...

Oversupply and Competition Between Creators

01 Sep 2021

Contributed by Lukas

In today’s economy, it seems like everyone’s a creator. And in a bustling creator economy, making your voice heard can feel impossible. But is it ...

Changing Your Creator Business Name (And How to Do It the Right Way) with Hollie Arnett

18 Aug 2021

Contributed by Lukas

As a constantly evolving creator, nothing is ever written in stone. Just ask Hollie Arnett, brand strategy coach for creators and founder of Maker &am...

Q&A: When to Monetize, When to Quit, Reaching Long-Term Goals, and More!

11 Aug 2021

Contributed by Lukas

In today's Q&A episode, Charli and Miguel talk with ConvertKit product specialist, Ben Schoeffler, about thoughts and experiences turning hobbies ...

Navigating Procrastination and ADHD as a Creator with Noah from ProvocaTeach

04 Aug 2021

Contributed by Lukas

With ADHD, it’s incredibly difficult to focus on one task at a time. For creators with a lot to do, an ADHD diagnosis can make an already uphill cli...

Overcoming the Overwhelm of Getting Started With a New Side Hustle with Romane Dagain

28 Jul 2021

Contributed by Lukas

The hardest part of accomplishing anything is taking the first step. Whether you’re nervous about sharing work for the first time or fear you’ll n...

Measuring Growth as a Creator

21 Jul 2021

Contributed by Lukas

Many companies have regular performance reviews for their employees. If done well, reflecting on your work is a great way to improve and refresh your ...

Launching Your First Newsletter with Daniel Beasley

14 Jul 2021

Contributed by Lukas

Taking a leap of faith is never easy. If you’ve ever thought about starting a newsletter, what’s holding you back? Whether it’s your grueling 9-...

Building Your Network by Sharing Your Process with Teddy Williams

07 Jul 2021

Contributed by Lukas

How do you go from casual listener of a show to colleague of a creator all in the comment section of a live stream? Ask Teddy. A staple of The Future ...

The Impact of Twitch on the Creator Economy

30 Jun 2021

Contributed by Lukas

While an app filled with live streaming gamers may be the last thing you associate with 2021’s highest-paid influencers, much of what makes up our m...

Q&A: Income Transparency, Podcasting Lessons, Creative Inspiration, and More!

23 Jun 2021

Contributed by Lukas

In today's Q&A episode, Charli, Haley, and Miguel share secrets and insights from their experience balancing work, life, side passions, and, of co...

Working With a Virtual Assistant as a Creator with Chloe Anna

16 Jun 2021

Contributed by Lukas

When you build a side hustle from the ground up, you do everything by yourself, nurturing each aspect of your passion project as it grows. When it’s...

Balancing Remote Work, Travel, and Side Hustles as a Creator with Angel Marie

09 Jun 2021

Contributed by Lukas

As creators and entrepreneurs, our instinct is almost always to do everything, all at once, all by ourselves. We aspire toward a dream life and are wi...

What It’s Like To Run a Podcast

02 Jun 2021

Contributed by Lukas

Nowadays, it seems like every creator has a podcast. So what’s stopping you from buying a mic, sitting down, and starting a podcast of your own? If ...

How Platforms Are Changing in Response to the Creator Economy

26 May 2021

Contributed by Lukas

Times are changing. As our culture slowly begins to normalize full-time creatorship, the economy is responding. Some shifts feel unexpected while othe...

The Realities of Trying to Make It in Music with Josh Logan

19 May 2021

Contributed by Lukas

In a world obsessed with fame, fortune, and “making it,” the path to becoming a successful musician can feel daunting. But there are ways to reali...

1,000 True Fans

12 May 2021

Contributed by Lukas

What do you need to earn a living as a creator? What milestone must you hit before your life can revolve around your passions rather than a 9-5? While...

Networking for Creators

05 May 2021

Contributed by Lukas

Do you cringe at the thought of networking? If you’re a creator who values authentic connections, maybe you do. But networking doesn’t have to be ...

The Ins and Outs of Running a Newsletter

28 Apr 2021

Contributed by Lukas

Launching a newsletter sounds simple enough — until it’s week three and you’ve run out of content ideas. Or until your subscribers start falling...

The Future of Email Marketing For Musicians with Nathan Barry

21 Apr 2021

Contributed by Lukas

ConvertKit’s mission is to help creators reach their audience and make a living doing what they love. That includes musicians – possibly the most ...

Our Favorite Creators

14 Apr 2021

Contributed by Lukas

As creators, we’re always fueled and inspired by other talented creators. Sometimes we’re even surprised by the ones who move us. Because it doesn...

Getting Started as an Indie Musician with Cory Miller of Season Cove

07 Apr 2021

Contributed by Lukas

Everyone has a passion. But what happens when you take your passion public and start building an audience? Corey Miller is doing just that. Corey make...

Q&A – Overcoming Imposter Syndrome, Discovering Your Niche, and Balancing Business with Authenticity

31 Mar 2021

Contributed by Lukas

Starting to create can feel like a lost cause when we compare ourselves to already-successful creators. So how do we push through imposter syndrome an...

Making Creativity Sustainable and Avoiding Burnout

24 Mar 2021

Contributed by Lukas

Most of us have experienced burnout in some form. Whether it’s fatigue or overwhelm from the chaos of 2020 or just being overworked and worried this...

The Responsibility a Creator Has to Do Right by Their Audience

17 Mar 2021

Contributed by Lukas

Chances are, you began creating for yourself. Your work was a labor of love and touched people as a result. But now that you’ve got an audience who ...

Influencers vs Creators

10 Mar 2021

Contributed by Lukas

At ConvertKit, we speak directly to creators, helping them build an online presence and make money doing the things they love. But what distinguishes ...

Making the Leap to Full-Time Creator

03 Mar 2021

Contributed by Lukas

If you’re a side-hustling creator, you’ve probably fantasized about taking the plunge and quitting your 9-5. But despite our fantasies, it’s alw...

Q&A - Turning Twitter Followers into Email Subscribers, When to Monetize, Where to Start, and More!

24 Feb 2021

Contributed by Lukas

Sometimes we all need advice from those who’ve paved the way and came before us. As a creator, we all struggle with building a presence, listening t...

Is Clubhouse the Next Big Thing for Creators?

22 Feb 2021

Contributed by Lukas

The early adopters have joined Clubhouse. Relatively new to the social space, Clubhouse is an app for real-time audio conversations focused on a speci...

Choosing the Right Medium for Creating with Ben Schoeffler

10 Feb 2021

Contributed by Lukas

If you’re reading this, chances are you’ve got a creative side hustle. Or at least have the desire to dive into one. But with so much content on t...

Creating Art for What Others Want vs. What You Want

27 Jan 2021

Contributed by Lukas

How do you find the balance between artistic creation and vision? Between serving your audience and serving your art? The good news is that it doesn’...

Is Entertainment as Valuable as Educational Content?

20 Jan 2021

Contributed by Lukas

As content creators, it’s our job to deliver value to our audience. And sometimes it's easy to dismiss entertainment as valuable.  But one of the s...

Introducing the New Hosts of The Future Belongs to Creators

18 Jan 2021

Contributed by Lukas

Welcome to 2021! The new year brings with it a lot of changes and excitement for many of us, and The Future Belongs to Creators is no different. As we...

Q&A Friday - Year-End Reviews, Business Ethics, Audience Building, and More!

25 Dec 2020

Contributed by Lukas

It’s the last Q&A Friday of the year. It’s also the last episode with Nathan and Barrett as regular hosts.After 97 episodes. Nathan and Barret...

2020 Recap

21 Dec 2020

Contributed by Lukas

Though 2020 threw curveballs for everyone,  there was still much to celebrate. From launching this podcast to finding ways to support creators throug...

Q&A Friday - Lesson Learned, Email Sequences, Producing Original Work, and More!

18 Dec 2020

Contributed by Lukas

It’s Q&A Friday. Today, Haley Janicek and Barrett Brooks talk about the lessons learned while growing ConvertKit, email sequences to nurture pot...

Skills Are the Foundation for Any Successful Creative Endeavor

14 Dec 2020

Contributed by Lukas

Skill or talent? Which one do you have, and more importantly, which one do you need to start a great creative business?By working through several scen...

Q&A Friday - Changing Careers, Learning from Doing, Creator Sessions, and More!

11 Dec 2020

Contributed by Lukas

It’s Friday, which means that the ConvertKit team is answering your questions about life, business, and everything in between. Today, Haley Janicek...

How to Spend Your Time for the Highest Leverage

07 Dec 2020

Contributed by Lukas

When you sit down on a given day, how do you decide what to work on? There are all kinds of activities you can do in your business, but they are not a...

Should You Be a “Personal Brand” as Well as a Person?

30 Nov 2020

Contributed by Lukas

It can be difficult to walk the line between being a normal person and a brand. There’s a lot of introspection and thought that goes into how you wa...

Q&A Friday - Sources of Inspiration, Goal Planning, Creating Mobile Experiences, and More!

20 Nov 2020

Contributed by Lukas

It’s another Q&A Friday! In this episode, Nathan and Barrett answer your questions about sources of inspiration, prioritizing mental health, goa...

Running an Airbnb Side Hustle

16 Nov 2020

Contributed by Lukas

We acknowledge that not everyone owns property, but for those that do and want to make a little extra money, this episode can be a great starting poin...

Q&A Friday - Election Results, Money Habits, Changing Course, and More!

13 Nov 2020

Contributed by Lukas

Coming off a crazy week, it’s good to get back to a sense of routine and the expected. In this week’s Q&A Friday, Nathan and Barrett talk abou...

5 Questions Every Creator Should Ask as You Plan 2021

09 Nov 2020

Contributed by Lukas

With Halloween behind us and the rest of the holiday season here, it’s time to start planning your creative work for next year. Though it’s been a...

Paid Newsletters: Should You Earn an Income Through a Paid Newsletter?

02 Nov 2020

Contributed by Lukas

It’s been a big year for paid newsletters. They promise an easier way for creators to get paid directly from their content. While newsletters aren’...

Q&A Friday - Newsletter Popularity, Skills for Creators, Preventing Burnout, and More!

30 Oct 2020

Contributed by Lukas

It’s Q&A Friday! In this episode, Nathan is joined by fellow ConvertKit team member Miguel Pou. They discuss newsletters, skills every creator s...

Q&A Friday - Shifting Roles, Making More Money with a Side Hustle, The Future of Social Media, and More!

24 Oct 2020

Contributed by Lukas

It’s Q&A Friday again! You can always ask us a question in advance through email, Twitter, snail mail, passenger pigeon, or telepathy. Just get ...

Should Creators Join Unions to Avoid Being Taken Advantage Of?

19 Oct 2020

Contributed by Lukas

Unions can be a hot button issue for some, but it’s not something we often connect with creators. Guest-host Charli Prangli joins Nathan to explore ...

Q&A Friday - What We’ve Learned with Creator Sessions, How To Define a Creator, Biggest Career Leaps, and More!

16 Oct 2020

Contributed by Lukas

It’s another Q&A Friday! This week, we have Haley subbing in for Nathan. Haley runs our events (currently on pause) at ConvertKit, but today she...

How to Start and Grow a Sustainable Coaching Business

12 Oct 2020

Contributed by Lukas

Coaching has become a popular business for creators. Both Nathan and Barrett have used coaches and Barrett has coached others. It’s an appealing car...

Q&A Friday - Changes in the Creator Landscape, Hands-On Creative Leaders, Podcasting, and More!

09 Oct 2020

Contributed by Lukas

It’s another Q&A Friday! In today’s episode, we talk about the biggest changes in the creator landscape, whether or not creative leaders shoul...

The Top Mistakes We’ve Made As Creators

05 Oct 2020

Contributed by Lukas

We’ve all made mistakes. They’re going to happen to everyone. However, it’s how you learn and adapt from those mistakes that can transform your ...

Q&A Friday - Wellness Programs, Company Values, Asking Questions, and More!

02 Oct 2020

Contributed by Lukas

It’s another Q&A Friday, where we answer your questions about business and what it means to be a creator.In today’s episode, we answer questio...

Independent vs Creators Under Contract

28 Sep 2020

Contributed by Lukas

Is it better to be under contract and get paid up front? Or to be independent and own all the long-term value you’ve accrued?That’s the question w...

Q&A Friday - Reviving Old Email Lists, Speaking Engagements, Industry Growth, and More!

25 Sep 2020

Contributed by Lukas

It’s another Q&A Friday! Make sure you join us live every Friday and/or submit your questions ahead of time so we can give the best possible ans...

How Creators Early in Their Career Should Plan for Scale

21 Sep 2020

Contributed by Lukas

Scaling is something everyone should consider when starting a business. It’s important to understand how and why you will grow in the future and wha...

Q&A Friday - Promoting Your Courses, Monetizing Your Brand, Building a Meaningful Business, and More!

18 Sep 2020

Contributed by Lukas

It’s a great Friday here at ConvertKit. It’s a little smokey in Portland, but other than that we’re all looking forward to the weekend! We’ve ...

Q&A Friday - Finding Time to Create, Taking Vacations, Avoiding Procrastination, and More!

11 Sep 2020

Contributed by Lukas

It’s another Q&A Friday! This week, we answer questions about taking vacations, finding time to create, avoiding procrastination, crossing $2M i...

How Much Should You Give Away for Free as a Creator?

07 Sep 2020

Contributed by Lukas

With Barrett on vacation, Nathan is going solo to discuss a topic that is important to being a creator, especially in our digital-first era: What shou...

Q&A Friday - Writing Sequences, Customer Discovery, Repurposing Content, and More!

04 Sep 2020

Contributed by Lukas

In today’s Q&A Nathan is joined by special guest Sean McCabe. Sean is a writer, podcaster, course creator, and business owner (among many other ...

Q&A Friday - Email Tracking, Building Online Communities, Serving Your Mission, and More!

28 Aug 2020

Contributed by Lukas

Building and operating a business can quickly get complex. In order for your business to run smoothly, there are thousands of choices and decisions th...