The Future of Tourism
Episodes
Beyond Buzzwords: What Helsinki and Gothenburg teach us about real sustainability progress
27 Feb 2026
Contributed by Lukas
As destinations worldwide grapple with the political complexity and accelerating demands of sustainable tourism, few cities offer clearer roadmaps tha...
Resilience and recovery: the role of tourism tech in times of disruption
20 Aug 2025
Contributed by Lukas
Tourism’s resilience shines through decades of disruption. In this episode of the Future of Tourism, Ryan George shares how tech, trust, and communi...
Symposium Special: Exploring Smart Tourism from Aspiration to Application
18 Jun 2025
Contributed by Lukas
On this episode of the Future of Tourism podcast, Dr. Phil Xiang from Virginia Tech explores the evolution of smart tourism. This is the final install...
Symposium special: rethinking leadership in a new era of alignment and purpose
11 Jun 2025
Contributed by Lukas
On this episode of the Future of Tourism podcast, Adam Burke, president and CEO of Los Angeles Tourism, explores the evolving role of leadership and a...
Symposium Special: AI governance for DMOs and their leaders
04 Jun 2025
Contributed by Lukas
On this episode of the Future of Tourism podcast, Janette Roush, senior vice president of innovation and chief AI officer at Brand USA, explores the u...
Grass roots tourism: How community engagement fuels tourism development
06 Feb 2025
Contributed by Lukas
On this episode of the Future of Tourism podcast, Greg Takehara and Chris Seek share hands-on insights into how community engagement strengthens devel...
Smart tourism: innovation, technology & connectivity in destination marketing
21 Nov 2024
Contributed by Lukas
On this episode of the Future of Tourism podcast, Dr. Phil Xiang and Simpleview’s own Jason Swick discuss smart cities, digital disruption, and the ...
The new electricity: Let’s talk AI in tourism with Janette Roush & Cody Chomiak
10 Oct 2024
Contributed by Lukas
On this episode of the Future of Tourism podcast, Janette Roush and Cody Chomiak help demystify AI. Learn to view the technology as easy to approach a...
Dispatches from the front line of innovation: Brad Jones & Dr. Annie Rummel
27 Aug 2024
Contributed by Lukas
On this episode of the Future of Tourism podcast, Brad Jones from Visit Bellevue Washington and Dr. Annie Rummel from Great Lakes Bay Airport Endowmen...
Tech meets emotions: discovering immersive “phygital” tourism experiences
20 Jun 2024
Contributed by Lukas
On this episode of the Future of Tourism podcast, learn about “phygital tourism” — the use of physical and digital elements to enhance the touri...
Raising the bar: the PACE Forum sets a new standard for engagement
25 Apr 2024
Contributed by Lukas
The first annual PACE Forum was momentous in the evolution of community and stakeholder engagement. Tune into the Future of Tourism podcast to hear fr...
Building an inclusive destination: navigating unrest and inequity with trust and opportunity
22 Feb 2024
Contributed by Lukas
The road to inclusivity is a long one. Hear what Ka Vang, Vice President of Equity, Diversity, and Inclusion at Meet Minneapolis, says about the role ...
Demystifying accessibility: embracing accessible tourism to empower destinations
04 Jan 2024
Contributed by Lukas
On this episode of the Future of Tourism podcast, Ross Calladine from Visit England speaks about demystifying accessibility and developing initiatives...
Why authentic experiences are vital to the future of places and people
19 Oct 2023
Contributed by Lukas
Visitors are increasingly seeking immersive experiences that allow them to understand not just their own history, but the history of other people and ...
The future of AI: expanding applications we're just beginning to grasp
05 Oct 2023
Contributed by Lukas
David Peacock interviews Janette Roush, executive vice president of marketing and digital for New York City Tourism + Conventions, and Paul McLeod, di...
Behavioral optimization in tourism: from nudge strategies to smart design featuring Milena Nikolova, Ph.D.
21 Sep 2023
Contributed by Lukas
David Peacock interviews Milena Nikolova, chief behavior officer at BehaviorSMART, about how behavior optimization strategies can influence change-for...
Knowledge groups & how Europe’s over-tourism efforts paved the way for resilience
17 Aug 2023
Contributed by Lukas
When we look for inspiration and ideas that will help us optimize the success and sustainability of our own destinations, we often look to Europe. Mor...
Unlocking the power of sport in transformative placemaking
20 Jul 2023
Contributed by Lukas
David Peacock interviews Al Hutchinson from Visit Baltimore, and Steve Brunner from KOM Sports Marketing, about placemaking and the Maryland Cycling C...
The future of tourism: embracing sustainability and regeneration initiatives
08 Jun 2023
Contributed by Lukas
This episode of Future of Tourism features Edmar Luiz Xavier Neto and Joel Marriott. Neto is the visionary creator of the Strong Farm & Rural Shor...
4VI: Vancouver Island’s Bold Experiment in Sustainable Tourism
13 Apr 2023
Contributed by Lukas
David Peacock is joined by Anthony Everett, CEO of 4VI, to discuss Vancouver Island’s bold experiment in sustainable tourism. Discover how 4VI has r...
What driving sustainable outcomes in the meetings industry can teach us
30 Mar 2023
Contributed by Lukas
As destination organizations increasingly take on a leadership role in sustainability and regeneration, it's essential to learn from the successes...
Tourism leaders share thoughts on a social license for tourism, engagement & alignment
02 Mar 2023
Contributed by Lukas
David Peacock talks with Jack Johnson and Adam Burke about changes needed as DMOs look inward at stakeholders and residents as part of the new social ...
How Aspen is designing a “Capacity, Compression, and Comfort” model of visitor volume, featuring Eliza Voss and David Holder
19 Jan 2023
Contributed by Lukas
On this Future of Tourism, David Peacock talks with Eliza Voss and David Holder about the model they’re designing to address visitor pressure and en...
Recruitment, retention & workplace culture: what does the future hold?
05 Jan 2023
Contributed by Lukas
Listen in as David Peacock explores how DMOs and other companies should confront the changing expectations surrounding work. How do you cut through th...
Stakeholder engagement: that’s not on our chart of accounts … featuring Annette Rummel
08 Dec 2022
Contributed by Lukas
David Peacock talks with Annette Rummel, CEO of Great Lakes Bay Regional Convention & Visitors Bureau, about destination development and how to ge...
How to get traction to create enduring value with sustainability projects featuring Jessica Vandy & Alexis Kurelek
10 Nov 2022
Contributed by Lukas
Listen in as David Peacock talks with Jessica Vandy and Alexis Kurelek, sustainability vanguards who work globally on a host of projects. The topic is...
Beyond sustainability: regenerative tourism’s the challenge of a lifetime, featuring Kristin Dunne
27 Oct 2022
Contributed by Lukas
On this episode of Future of Tourism, David Peacock interviews Kristin Dunne about the challenges that come with aiming for regeneratie tourism and th...
Destinations & Digital Assets: Creating Legacy Value Featuring Ben Switzer & Ed Tomasi
13 Oct 2022
Contributed by Lukas
Listen in as Simpleview’s David Peacock talks with Ben Switzer and Ed Tomasi about ways to combine digital development and legacy value creation in ...
Destinations will thrive when tourism's about more than just travelers
29 Sep 2022
Contributed by Lukas
On this episode of Future of Tourism, David Peacock interviews Rob Holmes and Casey Canevari of GLP Films about how they help destinations achieve sus...
Greg Takehara's career-long quest for the positive power of tourism
15 Sep 2022
Contributed by Lukas
Listen in as David Peacock talks with Greg Takehara, CEO of Tourism Cares, about the evolution of the ‘meaningful map’ that spotlights social ente...
Stakeholder engagement: how to get where you need to go
18 Aug 2022
Contributed by Lukas
Featuring Tristin Vogel, project manager at Regional Tourism Organization 4 (RTO4) in Ontario, and Peter Smith, a renowned Canadian actor, director, a...
How can tourism help fix the world?
04 Aug 2022
Contributed by Lukas
Featuring Petra Stušek, president at ECM and CEO of Ljubljana tourism, and Flavie de Bueil-Baudot, chief operating officer at City Destination Allian...
How does a destination's cultural heritage become a double-edged sword?
03 Aug 2022
Contributed by Lukas
Featuring Chris Brown, director of marketing Liverpool, and Richard Veal, managing director at Simpleview Europe, this episode of the Future of Touris...
Local small businesses can help spark authentic destination development featuring John Gunter
23 Jun 2022
Contributed by Lukas
Learn how Frontiers North has sparked destination development in Churchill, Manitoba, with its world-renowned Tundra Buggy Adventures and is helping l...
A look back at the Future of Tourism: March 2020
09 Jun 2022
Contributed by Lukas
This edition of the Future of Tourism looks back to the first three months of the COVID-19 pandemic. Highlighting 13 interviews, five themes emerged t...
Lessons from Liverpool & the transformative power of tourism featuring Richard Veal
26 May 2022
Contributed by Lukas
Destination transformation doesn’t happen overnight. Hear about the decades-long journey Liverpool went through in this Future of Tourism episode fe...
How the desire for immersive experiences drives today’s travelers … featuring Ben Switzer, Joe Veneto, and Andreas Weissenborn
12 May 2022
Contributed by Lukas
Seeking experiences is the currency of today’s travelers. Learn about experiential tourism development in today’s travel landscape and what it mea...
Staying hopeful & seeking solutions is key to sustainability successes featuring Paul Nursey
28 Apr 2022
Contributed by Lukas
Join Simpleview’s David Peacock as he interviews Paul Nursey, CEO of Destination Greater Victoria, about the destination’s commitment to regenerat...
Katz urges DMOs to control their data to benefit destinations featuring Jeff Katz
31 Mar 2022
Contributed by Lukas
Join David Peacock as he interviews Jeff Katz, the Founding CEO of Orbitz Worldwide, CEO of Swissair, and an executive at both Sabre and American Airl...
The Future of Tourism welcomes Sophia Hyder Hock to Destinations International
17 Mar 2022
Contributed by Lukas
In this episode of the Future of Tourism,David Peacock interviews Sophia Hyder Hock, chief diversity officer at Destinations International, about her ...
Good tourism balances people, profit, and planet featuring Anne de Jong
03 Mar 2022
Contributed by Lukas
As destinations and tour operators are realizing that the future of tourism must be a sustainable balance of people, planet, and profit, they’re see...
Waterloo Region sports office expands focus to include esports, featuring Allister Scorgie and Ed Tomasi
17 Feb 2022
Contributed by Lukas
In this Future of Tourism podcast, David Peacock talks with Allister Scorgie, Director of Sport Hosting at Explore Waterloo Region, and Ed Tomasi, Cof...
Ecotourism in Uganda: shifting tourism toward the greater good featuring Keneth Hafasha
03 Feb 2022
Contributed by Lukas
Hear how one young entrepreneur works for change in the restorative tourism space and uses 30 percent of his company’s profits for legacy improvemen...
Where worlds converge: why Panama seeks quality of travelers over quantity, featuring Woodrow Oldford
20 Jan 2022
Contributed by Lukas
Hear how Panama is flipping the sustainability script in its new master tourism plan. In this week’s Future of Tourism, David Peacock interviews Woo...
The cannabis conundrum for DMOs: a crash course on cannabis tourism featuring Brian Applegarth
06 Jan 2022
Contributed by Lukas
What do we need to know about cannabis tourism? Find out in this crash-course interview as David Peacocks speaks with Brian Applegarth, founder of Cul...
Legacy value: changing the world, one meeting at a time featuring David Noack Pérez
16 Dec 2021
Contributed by Lukas
This week’s Future of Tourism features David Noack Pérez, director of the Madrid Convention Bureau. Tune in and hear how Noack Pérez and his team ...
Sustainability and DMOs: Elvis has left the building featuring Guy Bigwood
02 Dec 2021
Contributed by Lukas
Is there anyone who still thinks that global warming and climate change are a hoax? Well, then, assuredly, this episode of the Future of Tourism podca...
Destination management and sustainable tourism: how one DMO got it right featuring Matthew Price
18 Nov 2021
Contributed by Lukas
This week’s Future of Tourism features Matthew Price, executive director of the Huntingdon County Visitors Bureau. Tune in and learn how Price broug...
Placemaking pays dividends for destinations up for the challenge featuring Dave Herrell
04 Nov 2021
Contributed by Lukas
This week’s Future of Tourism features Dave Herrell, president and CEO of Visit Quad Cities. Listen in as he and David Peacock discuss placemaking a...
Tomorrow’s tourism leaders offer unfettered clarity … featuring Patrick Delaney
21 Oct 2021
Contributed by Lukas
Listen up! The younger generation of tourism industry leaders brings forth an avalanche of new ideas. Ignore at your peril. Tune in for this week’s ...
Enriching destinations with Immersive Virtual Reality featuring Ben Switzer
07 Oct 2021
Contributed by Lukas
This week’s Future of Tourism features Ben Switzer of EXAR Studios, a technology company bringing tourism into the future with augmented reality. Im...
What Will You Be Doing On Sept. 25, 2026? Five Leaders, Five innovators, Five Messages.
23 Sep 2021
Contributed by Lukas
This week’s Future of Tourism features five guests David Peacock has welcomed over the last year. Each brings an important message and — long befo...
Are you Ready Player One? featuring Andy McNeill
09 Sep 2021
Contributed by Lukas
This week on the Future of Tourism, hear what Andy McNeill, the CEO of American Meetings, Inc., has to say in discussion with David about the incredib...
Signposts along the journey featuring Elizabeth Tovar
26 Aug 2021
Contributed by Lukas
This week on the Future of Tourism, David Peacock is joined by Elizabeth Tovar, president of Turenlaces del Caribe, SRL, in the Dominican Republic and...
Regenerative tourism in Bay of Plenty featuring Kristin Dunne and Frank Cuypers
12 Aug 2021
Contributed by Lukas
This week on the Future of Tourism, David Peacock is joined by Kristin Dunne, CEO at Tourism Bay of Plenty, and Frank Cuypers, senior strategist at De...
Building from Crisis: Lessons from London featuring Barbara Jamison-Woods
29 Jul 2021
Contributed by Lukas
This week on the Future of Tourism, David is joined by Barbara Jamison Woods, Head of Business Development at London & Partners, exploring what le...
Accelerating Change: A Conversation with Destinations International CEO Don Welsh
15 Jul 2021
Contributed by Lukas
Don Welsh, CEO of Destinations International, has spent more than 35 years in travel and tourism, including a five-year stint as president and CEO of ...
A New Mandate & Name in Vancouver featuring Royce Chwin
08 Jul 2021
Contributed by Lukas
What does it take to break out of a longstanding pattern and perspective? To not only see the world and your world in a different way, but then also r...
DEI Is Everyone's Responsibility featuring Bill Geist & Mike Gamble
01 Jul 2021
Contributed by Lukas
In 2020, Bill Geist and Mike Gamble jointly pennd a white paper for Destinations International on the pressing need for greater board diversity. In th...
The Future of Talent in Tourism: Gen Z featuring Pranam Lapinski
17 Jun 2021
Contributed by Lukas
This week on the Future of Tourism, David explores new work realities, as many organizations embrace remote work not as a pandemic necessity but as a ...
Authentic LGBTQ Destination Development ft. LoAnn Halden & Greg DeShields
03 Jun 2021
Contributed by Lukas
Skift and the International Gay & Lesbian Travel Association have both posited that LGBTQ travelers will likely be significant "early adopters" in...
Leading the World in Sustainable Tourism featuring Petra Stušek
20 May 2021
Contributed by Lukas
This week on the Future of Tourism, David is joined by Petra Stušek, Managing Director at Visit Ljubljana and President of the Board at the European ...
Health & Tourism featuring Kristen Jarnagin & Dr. Michele Reed
06 May 2021
Contributed by Lukas
This week on the Future of Tourism, David is joined by CEO of Discover Long Island Kristen Jarnagin, along with that DMO's Official Health & Welln...
Building Destination Brand Love featuring Michael Nagy
22 Apr 2021
Contributed by Lukas
This week on the Future of Tourism, David is joined by Michael Nagy, Director of Marketing & Sales at the Fairmont RJ Copacabana in Rio de Janeiro...
Making Connections With the World featuring Julian Guerrero-Orozco
08 Apr 2021
Contributed by Lukas
This week on the Future of Tourism, David is joined by Julian Guerrero-Orozco, the Colombian Vice Minister Of Commerce, Industry & Tourism. Julian...
How To Recover Quickly featuring Brad Dean
24 Mar 2021
Contributed by Lukas
This week on the Future of Tourism, David is joined by Brad Dean, CEO of Discover Puerto Rico, to learn how the organization has embraced stakeholder ...
Planning For (Yet Another) Safe Reopening featuring Rodrigo Esponda
10 Mar 2021
Contributed by Lukas
This week on the Future of Tourism, David is joined by Rodrigo Esponda, Managing Director of the Los Cabos Tourism Board. David shares how Los Cabos i...
The Rise of Virtual Destinations featuring Andreas Weissenborn & Ed Tomasi
24 Feb 2021
Contributed by Lukas
This week on the Future of Tourism, David is joined by two guests who have previously penned guest blogs sharing their perspective on the rise of virt...
A New Age of Tourism in Africa featuring Castro Ambiyo
10 Feb 2021
Contributed by Lukas
This week on the Future of Tourism, David is joined by Castro Ambiyo, founder and CEO of Place Brand Africa, to talk about the evolution of the touris...
Shaping the Future of Scottish Tourism featuring Marc Crothall
27 Jan 2021
Contributed by Lukas
This week on the Future of Tourism, David is joined by Marc Crothall, CEO of the Scottish Tourism Alliance. Marc shares insights into Scotland's touri...
An Anthropological Perspective On Tourism featuring Meagan McGuire
13 Jan 2021
Contributed by Lukas
This week on the Future of Tourism, David is joined by Meagan McGuire, Vice President of Sales and Marketing at Seattle's Southside Tourism Authority....
Meaningful Stakeholder Engagement featuring Riikka Lahdensuo
16 Dec 2020
Contributed by Lukas
This week on the Future of Tourism, David is joined by Riikka Lahdensuo, Project Head of Brand Building at the City of Helsinki, Finland. As a passion...
The Future of Cities — From an Outside Perspective featuring Eric Reguly
02 Dec 2020
Contributed by Lukas
This week on the Future of Tourism, David is joined by Eric Reguly, European Bureau Chief for The Globe and Mail, based in Rome, Italy. As an award-wi...
Meeting the Consumer Where (and How) They Shop featuring Charlotte Moore & Hannah Hintz
18 Nov 2020
Contributed by Lukas
This week on the Future of Tourism, David is joined by Charlotte Moore, Digital Project Manager at RTO4, and Hannah Hintz, Account Director at Miles P...
Speaking the Language of Community featuring Clarity of Place
04 Nov 2020
Contributed by Lukas
This week on the Future of Tourism, David is joined by Tina Valdecanas and David Holder, founding partners of The Clarity of Place Consulting Group. T...
How Destination Organizations Can Embrace Change featuring Kristen Jarnagin
21 Oct 2020
Contributed by Lukas
This week on The Future of Tourism, my guest is Kristen Jarnagin, CEO of Discover Long Island. Kristin joins me to discuss how destinations can embrac...
The Importance of Digital Reputation Management featuring Alton Wells
08 Oct 2020
Contributed by Lukas
This week on The Future of Tourism, David is joined by Simpleview’s Alton Wells to discuss the importance of digital influence and reputation manage...
Measuring and Harnessing Resident Sentiment featuring Amir Eylon
23 Sep 2020
Contributed by Lukas
To commence season two of the Future of Tourism podcast, David is once again joined by Amir Eylon, CEO of Longwoods International. Tune in to learn ho...
A Model for Sustainable Business Success featuring Leonard Hoops
15 Sep 2020
Contributed by Lukas
The final guest on Season 1 of the Future of Tourism podcast is Leonard Hoops, President & CEO at Visit Indy, who joins David to share his proprie...
Destination and Product Development featuring Elke Dens
26 Aug 2020
Contributed by Lukas
This week on The Future of Tourism, David Peacock is joined by Elke Dens, Marketing Director at Visit Flanders and Chairman of the Marketing Group at ...
The Destination Management Cycle featuring Maura Gast
19 Aug 2020
Contributed by Lukas
This week on the Future of Tourism, David is joined by Maura Gast, Executive Director at Irving Convention & Visitors Bureau. Not only is Maura th...
The Changing Needs of Destinations featuring Marsha Walden
12 Aug 2020
Contributed by Lukas
This week on the Future of Tourism, David is joined by Marsha Walden, President and Chief Executive Officer of Destination British Columbia. Together,...
Tourism Talent & Opportunity in the Time of COVID-19 featuring Mike Gamble
05 Aug 2020
Contributed by Lukas
This week on The Future of Tourism, David is joined by Mike Gamble, President and CEO of SearchWide Global, to talk about the effects on COVID-19 on e...
Reimagining a Cosmopolitan Destination After COVID-19 featuring Emmanuelle Legault
29 Jul 2020
Contributed by Lukas
This week on the Future of Tourism, David is joined by Emmanuelle Legault, the Vice President of Marketing and Strategy for Tourism Montreal. Montreal...
Localhood for Everyone featuring Signe Jungersted
22 Jul 2020
Contributed by Lukas
This week on The Future of Tourism, David is joined by Signe Jungersted, the former Director of Development at Wonderful Copenhagen and the current CE...
Unpacking the Concept of Sustainable Tourism featuring Paul Nursey
15 Jul 2020
Contributed by Lukas
This week on The Future of Tourism, David is joined by Paul Nursey, CEO of Destination Greater Victoria, to discuss the concept of sustainable tourism...
Highlighting Five Emerging Themes in Global Tourism
08 Jul 2020
Contributed by Lukas
This week on The Future of Tourism, David revisited some of our past episodes to highlight five consistent themes that have been shared by our previou...
How Destinations Can Embrace “Responsible Tourism” featuring Flavie Baudot
30 Jun 2020
Contributed by Lukas
This week on The Future of Tourism, David is joined by Flavie Baudot, the Head of European Cities Marketing (ECM). Together, the pair discuss what’s...
Looking to the Past to Predict the Future featuring Greg Klassen
24 Jun 2020
Contributed by Lukas
This week on The Future of Tourism, David is joined by Greg Klassen, former CEO of the Canadian Tourism Commission, and current and a partner and prin...
Stakeholder Collaboration and the Destination Management Cycle featuring Loren Gold
17 Jun 2020
Contributed by Lukas
This week on The Future of Tourism, David is joined by Loren Gold, Executive Vice President at Greater Raleigh CVB. Tune in to learn how the team at V...
A Community-Focused Approach to Destination Marketing featuring Jack Johnson
10 Jun 2020
Contributed by Lukas
This week on the Future of Tourism, David is joined by Jack Johnson, Chief Advocacy Officer at Destinations International. Together, they discuss the ...
Engaging With Your Local Community to Rebuild Tourism featuring Bill Geist
03 Jun 2020
Contributed by Lukas
This week on the Future of Tourism, David is joined by Bill Geist, the Chief Instigator at DMOproz. Together, they discuss three key attributes that w...
Collaboration is the Key to Industry Recovery featuring Amir Eylon
27 May 2020
Contributed by Lukas
This week on the Future of Tourism, David is joined by Amir Eylon, President & CEO of Longwoods International, to discuss how consumer intent to t...
Destination Development During Crisis Situations featuring Chris Hughes
20 May 2020
Contributed by Lukas
This week on the Future of Tourism, Chris Hughes, Director and Master Experience Crafter of BCHuges Consulting, talks about his experiences navigating...
The Rise of User-Generated Content featuring Dan Holowack
13 May 2020
Contributed by Lukas
This week on the Future of Tourism, David is joined by Dan Holowack, CEO of Crowdriff. The duo discusses how tourism marketing may change as we adjust...
How CVBs Can Help Rebuild the Industry featuring Christine Shimasaki & Terri Roberts
06 May 2020
Contributed by Lukas
This week on the Future of Tourism, David is joined by Christine “Shimo'' Shimasaki and Terri Roberts of 2Synergize LLC, a Simpleview company. The t...
The Challenges and Opportunities of COVID-19 featuring Rodney Payne
29 Apr 2020
Contributed by Lukas
The week on the Future of Tourism, David is joined by Rodney Payne, CEO of DestinationThink, to talk about the "reset" coming out of the COVID-19 cris...
Building Stakeholder Networks featuring Greg Oates
22 Apr 2020
Contributed by Lukas
This week on The Future of Tourism, David is joined by Greg Oates, SVP of innovation at MMGY NextFactor and former senior editor and brand strategist ...
Navigating the Impacts of COVID-19 featuring Trevor Tkach
15 Apr 2020
Contributed by Lukas
This week on The Future of Tourism, David is joined by Trevor Tkach, CEO of Traverse City Tourism, to discuss COVID-19 and its impacts on tourism in h...