The Game Plan: Inside the Business of Sport
Episodes
Inside the Tech in Sport Award with Sportradar: What Sets the Best Apart
26 Mar 2026
Contributed by Lukas
As we build towards The 25th Sport Industry Awards, this episode of The Game Plan dives into the Tech in Sport Award, in association with Sportradar.D...
Inside MAD//Sports: Cementing Sport’s Home at MAD//Fest
16 Mar 2026
Contributed by Lukas
In this episode of The Game Plan, Anna-Rose Gabbitass is joined by Ben Phillips (SVP Global Partnerships at MAD//Fest) and Erika, Client Services Dire...
Inside the Commercial Strategy Driving Aston Martin Aramco F1 with Jefferson Slack
06 Mar 2026
Contributed by Lukas
With the Formula One season about to begin in Australia, Dylan sits down with Jefferson Slack, Managing Director of Commercial at Aston Martin Aramco ...
Yellow Panther: Building digital platforms that actually drive sport forward
23 Feb 2026
Contributed by Lukas
In this episode of The Game Plan, we’re joined by Stuart Cope, Co-Founder of Yellow Panther – the digital agency helping sports organisations turn...
Inside WTA Ventures: Rebranding Women’s Tennis & Securing Mercedes Benz
13 Feb 2026
Contributed by Lukas
In this episode of The Game Plan, Dylan Pugh is joined by Sarah Swanson, Chief Brand Officer at WTA Ventures - the commercial engine driving a new era...
Liverpool FC: Driving business impact through The Red Way
09 Feb 2026
Contributed by Lukas
RB is joined in the studio this week by Rishi Jain, Director of Impact at Liverpool FC, and their Commercial Director, Kate Theobald to discuss the am...
Mental Wellbeing: From Elite to Grassroots with Sydney Moore & Leeann Passaro
08 Dec 2025
Contributed by Lukas
In this episode RB is joined by Sydney Moore and Leeann Passaro for an honest conversation about mental wellbeing in sport. Sydney is a professional v...
How to Win a Sport Industry Award: Lessons from Agency of the Year & Best Newcomer
19 Nov 2025
Contributed by Lukas
Thinking about entering the 25th Sport Industry Awards? Dylan sits down with last year’s winners, Polly Barnes from Homeground, who took home Agenc...
Edie Kelly: The WSL, Women’s Football & The NextGen Journey
13 Nov 2025
Contributed by Lukas
In the final NextGen episode of 2025, host Anna-Rose Gabbitass chats with Edie Kelly, Senior Content Manager at the WSL, about a defining moment for w...
Tom Field: From Startups to Sports Investment
31 Oct 2025
Contributed by Lukas
Anna-Rose Gabbitass sits down with Tommy Field, Head of Sports Investment at Republic and Sport Industry NextGen 2025 member. From co-founding and sel...
The Anglo American Padel Cup: Inside Padel’s Fastest-Growing Rivalry
16 Oct 2025
Contributed by Lukas
In this episode of The Game Plan, Dylan Pugh heads into the world of padel with Ben Nichols, founder of Padel22 and the Anglo American Padel Cup — a...
LooseHeadz: Tackling Mental Health in Rugby with Rob Shotton
06 Oct 2025
Contributed by Lukas
Ahead of Sport Industry Group’s Mental Wellbeing event on Thursday 9th October, Anna-Rose Gabbitass is joined by Rob Shotton, co-founder of LooseHea...
Inside Matchroom: Frank Smith on Boxing, Business & Netflix
15 Sep 2025
Contributed by Lukas
Matchroom Boxing CEO Frank Smith joins Dylan Pugh to share his journey from teenage work experience to leading a near-billion-pound sports empire. He ...
Havas Play: Vision 2035 - A Decade To Reimagine Women's Sport
22 Aug 2025
Contributed by Lukas
Ahead of the Women’s Rugby World Cup, RB is joined by Ellie Moss and James Masters (Havas Play UK) and F1 Academy driver Chloe Chong to discuss Visi...
Inside LIV Golf: Building the future of the Majesticks Team
12 Aug 2025
Contributed by Lukas
This week, Dylan is joined by James Dunkley and Ollie Banks, Team Principal and co-Team Principal at Majesticks GC, to dive into the world of LIV Golf...
Sport Industry Awards 2025: The Winners
02 Jun 2025
Contributed by Lukas
This week, Dylan and RB dive into all things Sport Industry Awards 2025. From why this year’s winners stood out, to the stories behind the highly co...
Sport Industry Awards Category Digest: Tessa Jowell Community Award and Purpose Driven Sponsorship Award
29 Apr 2025
Contributed by Lukas
This week on The Game Plan, RB and Dylan Pugh are joined by Susie Tomson, Global Head of Insight & Impact at Think Beyond, to dive into two import...
Sport Industry Awards Category Digest: Tech in Sport
15 Apr 2025
Contributed by Lukas
This week, Dylan is joined by Adam Azor, EVP Global Marketing at Sportradar, to explore the Tech in Sport Award. They discuss standout themes from thi...
Sport Unlimited: Women's Sports Fandom
01 Apr 2025
Contributed by Lukas
This week, RB is joined by Andy Walton, Group Account Director at Sport Unlimited, to discuss their recent report on women's sport, its fandom, a...
Sport Industry Awards Category Digest: Educational Institute Of The Year
12 Mar 2025
Contributed by Lukas
This week, Dylan is joined by Will Roberts, CEO of British Universities and Colleges Sport, to discuss the new Educational Institute category, standou...
Beast, beauty, brains: Ilona Maher's arrival in England
09 Jan 2025
Contributed by Lukas
Ahead of Ilona Maher's debut for the Bristol Bears, our host Rory Jones caught up with SIG's in-house rugby specialist, Anna-Rose Gabbitass,...
PDC World Darts Championship: Have Sky and Matchroom hit the bullseye?
20 Dec 2024
Contributed by Lukas
This week, Dylan and RB weigh in on this year's edition of the showpiece event, the 'Luke Littler effect', and the growth of darts in r...
Mental health in football: Marvin Sordell shares his story
13 Dec 2024
Contributed by Lukas
This week, Dylan is joined by former Premier League footballer Marvin Sordell to reflect on his playing career, battles with mental health, and foundi...
Fists, Fury, and the Undisputed
05 Dec 2024
Contributed by Lukas
In the buildup to the second fight between Tyson Fury and Oleksandr Usyk, Dylan and RB weigh in on the highly anticipated heavyweight matchup, and the...
How Nielsen is powering the globalisation of sports
28 Nov 2024
Contributed by Lukas
This week, Dylan is joined by Andy Milnes, Market Leader UK & Ireland at Nielsen Sports, to reflect on how the analytics giant is helping drive th...
Why Formula 1 is going all in on Las Vegas
22 Nov 2024
Contributed by Lukas
Ahead of Sunday's Las Vegas Grand Prix, Dylan and RB look ahead to the second edition of the race, and reflect on Formula 1's bid to cash in...
The Wave: A slice of the ocean becoming the UK's new home of surfing
14 Nov 2024
Contributed by Lukas
This week, Dylan speaks with The Wave CEO Hazel Geary to reflect on the inland surfing park's mission to promote activity and sustainability.Foll...
Serena Williams off the court: Earnings, endorsements, and business ventures
07 Nov 2024
Contributed by Lukas
This week, RB and Dylan reflect on the business profile of women's tennis icon Serena Williams, including her own companies, personal endorsement...
Celebrity ownership in football: Ed Sheeran, Tom Brady, & Deadpool
31 Oct 2024
Contributed by Lukas
Dylan and RB are back to reflect on some of the recent celebrities who have invested in English football clubs, from Ryan Reynolds and Rob McElhenney&...
MLB: World Series and the most lucrative contracts in sport
24 Oct 2024
Contributed by Lukas
This week, Dylan and RB discuss all things related to the MLB, ahead of the 2024 World Series. They discuss the very different media rights structure ...
NBA: how Sportradar is revolutionising the league's fan engagement
22 Oct 2024
Contributed by Lukas
This week, Dylan is joined by Patrick Mostboeck, SVP of Fan Engagement at Sportradar, to discuss how the sports technology and data giant is helping e...
The NFL touches down in London: Will the city ever have its own team?
10 Oct 2024
Contributed by Lukas
This week, Dylan is joined by Sport Industry Group's in-house NFL aficionado, Rory Jones, to discuss the NFL's 2024 London Games.Follow us o...
The uncertain future of British basketball
04 Oct 2024
Contributed by Lukas
Dylan and RB weigh in on the launch of the new Super League Basketball division, after the former British Basketball League had its license terminated...
Rio Ferdinand Interview: Brand deals, YouTube, and life after football
27 Sep 2024
Contributed by Lukas
This week, Dylan is joined by Manchester United legend Rio Ferdinand, who offers his own perspective on player endorsement deals, the evolving world o...
What's next for Premiership Rugby?
20 Sep 2024
Contributed by Lukas
This week, Dylan and RB are back to discuss the current state of elite men's rugby union in England, and consider how the Premiership is shaping ...
What to make of the new Champions League format
13 Sep 2024
Contributed by Lukas
This week, Dylan is joined by Ear to the Ground's Chief Innovation Officer Owen Laverty to reflect on the Champions League's new format, as ...
NFL: Private investment, the world's first $10bn team, and more
06 Sep 2024
Contributed by Lukas
After last night's opener between the Kansas City Chiefs and the Baltimore Ravens, Dylan and RB discuss all things NFL, including private equity ...
A new era for the WSL
30 Aug 2024
Contributed by Lukas
This week, Dylan and RB discuss all things WSL, including the impact of the WPLL, which will take over the governance of the league from the 2024/25 s...
All you need to know about the Paris 2024 Paralympic Games
23 Aug 2024
Contributed by Lukas
In this week's episode, Dylan and RB discuss all things related to the upcoming Paralympics.Follow us on @sportindustry
Premier League Returns: Transfers, Broadcast Deals & VAR
16 Aug 2024
Contributed by Lukas
Ahead of the start of the 2024/25 season of the Premier League, RB & Dylan discuss the upcoming changes to the league this year - from its new TV ...
Michael Johnson's GST: Changing the game for track athletes
09 Aug 2024
Contributed by Lukas
Olympic legend Michael Johnson recently revealed plans for Grand Slam Track, a brand new track league set for launch in May 2025.For this week's ...
The Premier League's PSR: Breaches, appeals, and transfer deals
02 Aug 2024
Contributed by Lukas
This week, Dylan and RB discuss the Premier League's Profit & Sustainability Rules (PSR). Tune in to hear about how clubs are faring financia...
Paris 2024: All you need to know about this summer's Olympic Games
26 Jul 2024
Contributed by Lukas
In today's episode, Dylan and RB reflect on the commercial outlook for this summer's Paris 2024 Olympic Games, as well as discussing whether...
How The Hundred is diversifying cricket’s audience
19 Jul 2024
Contributed by Lukas
Our very first episode - where we tell you all you need to know about the upcoming new season of The Hundred! We will be paying particular attention t...