Welcome to The Game w/ Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.Wanna scale your business? Click here.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition Mentioned in this episode:Get access to the free $100M Scaling Roadmap at www.acquisition.com/roadmap
Full Episode
Welcome back to the game. Today, I'm going to do something brand new that I'm really excited about. And this is a podcast first episode, which is a business critique. Something that I don't share as often as I probably should is that I spend a lot of my time looking at what significantly larger companies are doing and trying to think like, what can I do that they're doing to make money?
What I want to do is break down Rihanna's Savage X Fenty. The big thing here is what is she doing that has created this massive wealth? So if you didn't know this, Rihanna's now worth $1.7 billion. And the vast majority of that is not from her music. It's actually from her companies. And so she has a skincare slash makeup line.
And she has a lingerie slash activewear slash loungewear line, which she started. She's done a lot of really clever moves recently. that I think are worth breaking down. Notwithstanding, I think the most impressive one is actually her membership offer altogether. So let's dive in.
I think there's five things that I kind of identified that I thought are worthwhile for us as business owners to kind of examine. The first one is she partnered with somebody who basically managed all of her deficits. And I think this is something that took me way too long as a business owner to kind of like wrap my head around. I always wanted to do everything. I wanted 100% of the pie.
But when I look at the wealthiest people in the world, none of them, like Mark Maron, none of them have 100% of their business. And so that's such an interesting lesson, like literally none of them have that.
And so that means that if I have a business that I have 100% of, that it means that I'm fundamentally don't, I'm not capturing as many stallions as I otherwise could, helping achieve this big goal. Because I have this kind of working thesis on the, hypothetical maximum size of a business.
It's limited by the collective intelligence and experience and knowledge set of the people contained within it. Now, that means that in the beginning, if you're a smart entrepreneur, then you can bring a lot of things to the table. But over time, you can only really live one lifetime. You can only learn so many things.
Being able to attract people who can help you and sometimes partner, because sometimes the people who bring a lot to the table want a piece of the pie, and the best people often do, you need to be comfortable with that. And I think it's something that's going to be a really long time to make. And this is just like a great reminder. And so if you don't know, she partnered with LVMH.
And so LVMH is a conglomerate owned by Bernard Arnault, one of the richest men in the world, a sense of billionaire. And he's also, and I think this is unique, he's a sense of billionaire in a non-tech, non-technology sense of billionaire. And so he owns many brands,
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