How To Make Money So Fast It Feels ILLEGAL | Ep 789
episodePreviously titled “How To Make Money So Fast It Feels ILLEGAL | Ep 808” — renamed by the publisher on Aug 2, 2026
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How did Alex Hormozi achieve rapid growth in his companies?
The last three companies I founded and sold grew so fast it felt illegal. UseAllen got to $1.2 million per month at the end of the first year. Prestige Labs got to $1.5 million per month by the end of the first year. And GymLaunch got to over $2 million per month by the end of the first year. And I'm going to show you the strongest growth levers I used to get these results so that you can too. Let's start with the first one, which is nobody knows you exist. So here's what most people think when they think about their given marketplace. So let's say you're a local dry cleaner, all right? You see that you're advertising on Facebook. And so you see you have the whole pie and so you're happy. So that's just you. Then you have you plus one other person.
Then all of a sudden you've got half of the pie. Then it's you plus three other people in the marketplace. And now you feel sad. But the reality is the marketplace is significantly bigger than you ever give it credit for. There are so many humans on Earth. And so this is what it looks like in reality. You're actually only advertising on one of four different methods. And the way that you're doing it is only on one slice of the medium. And then within that, you have your tiny little quarter. that you are taking up. And so the marketplace has so many different ways they can communicate using each of the methods of communication. So for example, if I'm talking about content, I'm like, oh, there's somebody else in my marketplace who's marketing on Instagram.
Okay, cool. So there's that. but isn't there also other platforms you can do it on? And don't you think that maybe there's enough people in your marketplace to satisfy your business? Probably. The amount of times that I would have a gym owner, for example, who'd come to me and say, hey, there's this other guy in the marketplace who's now running Facebook ads. I'm like, you only need 200 people in your gym to be incredibly profitable. And right now, the last time I checked, you've got one million people in your city. And so you just have to get 200 of them. And so if there's 10 others, or 100 other gyms that are advertising your area, even on the same platform, you still just need to get .00002% of that audience to just come to you.
And so you think that as these people enter, you're losing market share, but the reality is you're this tiny little speck, and most people don't even know you exist. Now, the reason that I talk about advertising more so much is that advertising is a boom. And if you're like, what's a boom? It's actually a term that I started using internally for our business, which is a business order of magnitude change. Fundamentally, if you think about a business, there are many things that you can optimize. You can increase your close rate by 10%. You can increase your conversion rate on your opt-in page by 10%. You can increase your email follow-up. All of those things are optimizations. And so the problem is, with optimizations, you can only go to 100%. They're capped. But with advertising, you can, in a very real way, 100x the amount of people who find out about your business. And one of the keys that small business owners get stuck in is they get in this little optimization mousetrap where they're like, I need to move this.
Oh, I was at 10.1 to one and now I need to be at 10.2 to one. It's like, dude, just get 100 times the leads and your business will grow. And if you're under $1 million in revenue, I can virtually guarantee that basically everyone on earth doesn't know you exist. And so the first four hours of every day should be dedicated to solving that problem and going from obscurity to being aware. And so we do that by doing the core four more, which is you have to do more outreach, cold or warm, you have to make more content, or you gotta run ads. But the thing is is you don't need to do all of them. You pick one, you go all in, and that's what you spend your first four hours every single day on. So the next growth principle is instead of trying to beat your competition, shrink your competition. What you want to do is overwhelm the marketplace so that you drown them out. You want to be so loud that no one else can hear them. You shrink them into irrelevance by comparison. There's two ways that you can become the tallest building, right?
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Chapters
3 chaptersSpeakers
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