Welcome to The Game w/ Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.Wanna scale your business? Click here.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition Mentioned in this episode:Get access to the free $100M Scaling Roadmap at www.acquisition.com/roadmap
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What you complain about is the price, the price tag. No one says, hey, I don't want to make money. They say, hey, I don't like the price of making money. Hey, I don't like the price of this influence that I want to have. I don't like the price of gaining this subscriber base. I don't like the price of running ads profitably, making $5 every dollar I put in.
I don't like the price of learning how to do that. But the price is the suffering that you go through not knowing and embracing the uncertainty of not knowing how long you'll have to suffer. It's not about not suffering. I think it's about finding something worthy of suffering. My number one tweet of all time happened in the last month. It was November, I think.
And it was, you must first become consistent before you can become exceptional. And I thought I would start with that because I feel in reading some of the comments and posts inside of the community that I don't think this is understood. And so I wanted to break both of those pieces apart. So first is, what is commitment? And the second is, what is exceptional?
From the commitment perspective, I define commitment as the elimination of alternatives. For example, if you get married, you commit by saying that you will not be with anyone else. So you eliminate alternatives. So it's the ultimate commitment. There's a story that I really like of a young lad who was talking to his grandfather and he said he wanted to make the football team.
And so they're out to breakfast and they're just a normal diner. You know, he's got some bacon, he's got some eggs, right? And he says, I wanna make varsity this year. And his grandfather looks at him and he's like, I mean, are you interested or are you committed? And he's like, I'm committed.
He's like, well, this chicken that laid the eggs on your plate that you're eating right now, he said, that chicken was interested, right? He's like, but that pig that gave the bacon, the pig's committed. And I just love that as just a great visual representation of what it means to be committed.
I think many of you, and to be clear, I'm not saying you shouldn't put food on the table if this is something that's brand new for you, right? If starting a business is brand new, then I'm not saying that. That's not my point here.
My point here is that there's other things, there are other alternatives that you're either entertaining mentally or that you're actually entertaining that are not this thing. And the difficulty is that there's an inherent fallacy in that belief set, which is that I will work on many things and I will see which one works when the reality is all of them can work if you do. And
The second part of it is that none of them will work if you try to pursue them all. And so you may have heard the saying, you can have everything you want in life, just not at the same time. And I tend to be a believer in this, in that people have an unwillingness to make trade-offs and they try and speak in absolutes.
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