The Top 1% Do These Things Different Than You | Ep 845
episodePreviously titled “The Top 1% Do These Things Different Than You | Ep 872” — renamed by the publisher on Aug 2, 2026
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What do the top 1% of business owners do differently?
The top 1% of business owners aren't smarter than you. They do things differently. And that's what I'm explaining in this video. I'm Alex Ramosi, I own Acquisition.com. It's a portfolio of companies that generate hundreds of millions of dollars per year in revenue. And so I've seen a lot of different patterns across businesses that we both invested and scaled in, or some that we turned down. If you feel stuck, it's because what got you from zero to $100,000 or $100,000 to a million or a million to 10 million or 10 million to 30 million isn't going to be the thing that gets you to the next level. And you're probably working on something that was once very important but is no longer. So to make this real, I'm going to give you three examples of my own business experience of what I thought the business I was in versus the one I was actually in. So in the very beginning, I was into fitness. I got into it thinking that my life was gonna be about what workouts we were gonna be and how I was gonna structure the weights and the intensity.
And then as soon as I actually got into the business, I realized that the biggest issue is most people don't even show up to the gym. All of my attention was like, oh my God, I have to get people first in the door and how do I get them to stay? And how do I run this profitably when I've got rent, I've got trainers, I've got equipment that breaks. And all of a sudden I was like, oh my God, I thought I was gonna be in the scientific business fitness business when in reality, I was in the sales and marketing business. One of the easiest ways to identify what business you're really in is to zoom all the way out to the people who are already 100 steps ahead of you. Not just one or two steps, but like 100 steps.
And the reason for that is because if I said, if you just look at someone who's one or two steps ahead of you, you should do what they do. The thing is that they're one or two steps ahead of you and they're probably gonna get lost too. But if you look at the people who are all the way at the top, typically it's because they figured out something that you haven't figured out. If you look at the biggest fitness businesses that are gyms, most of them are basically in the sales and marketing business. They have absolutely mechanized the ability of getting people in the door. Their general managers for each location are just people who have membership quotas who are driving sales day in and day out. And so for me, I'd never even sold a pour. I didn't know what a lead was.
I didn't know what email marketing was. I didn't know any of this stuff. And the thing is, is I signed a lease and 30 days later, I had to come up with $5,000. And I'm like, how am I going to do that? When I was begging people to buy my gym memberships, that was a form of sales, not good sales, but it was a form of sales nonetheless. All of a sudden through repetition, I was like, oh, okay, so I have to have these consistent conversations that get people to buy. And if I do that more effectively, then all of a sudden I make more money. Okay, cool. So this is really important in this business because believe it or not, people don't wake up someday and say, you know what? I'm going to sign up for a gym membership.
Doesn't usually happen that way. Usually they got to get interrupted. So they have to get interrupted with some sort of ad. And that then reminds them that they're not in the shape that they want to be. Or they put on their clothes in the morning. They're like, oh my God, I can't close this thing. But still they don't just say, oh, I'm going to call the gym up. Not usually how it happens. instead again it's other people stopping them in the parking lot being like hey do you want a free workout our thing or showing up to their office of work and saying hey we made these protein muffins hey while you're eating these muffins of ours can i tell you about what semi-private training might do for you you have to get in front of people in order to ultimately bring him to the gym the other problem with gyms that i didn't know i was in is that basically no one sticks with gyms now there's a very small select group of people
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Chapters
4 chaptersSpeakers
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