The Game with Alex Hormozi
The Ultimate Guide To Making 2025 Your Best Year Ever | Ep 815
27 Dec 2024
Welcome to The Game w/ Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.Wanna scale your business? Click here.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition Mentioned in this episode:Get access to the free $100M Scaling Roadmap at www.acquisition.com/roadmap
Full Episode
in 2020 my life changed forever it was the year that i started acquisition.com and since then four of my companies in our portfolio have crossed the 100 million dollar enterprise value barrier but none of that would have been possible without the changes i made that year and so no matter what your goals are whether it's to make more money you know find the relationship or whatever here's my brutally honest advice to make this year the best year of your life so there's four steps the
The first thing we have to do is we have to create space. We have to eliminate the things that are preventing you from taking the action you want. The second step is actually to begin taking that action. The third is that once those actions begin to improve the efficiency of those actions.
And then finally, fourth, to make sure that you unlock compounding by not stopping the actions that are continuously improving. So number one, elimination of the things that are distracting you. So right now, election distraction is over. back to work because no president is going to make you rich. You got to do that for yourself, no matter what side of the aisle that you actually backed.
And so now we're back to the realization that this doesn't really matter, right? You need to eliminate everything. That isn't the one thing that matters. And so if we define focus as the number and quality of things that you say no to, then to be focused, it means that in a hypothetical extreme, you would only do one thing.
So if someone was extremely focused at video games, then they would do nothing but play video games. They wouldn't eat, they wouldn't sleep, they wouldn't talk to people, they would only play video games. And so if you think about that as your hypothetical ideal of what focus looks like,
Everything else is simply a detraction from that, which is why the first step is about eliminating everything else. And so by default, what remains is your focus. And something that I don't talk about often, but during COVID, 100% of the businesses that I served, gyms, were not legally allowed to do business.
And in that year, we did $31 million in sales to customers who could not legally transact. And so I bring this up as a testament that after that point happened for me, I decided that I would never give outside circumstances any weight on their outcome in my life. Now, did they affect the business? Yes, our sales reduced from the year before. But how much of that could I control? Zero.
And so all I could do was look at the things that I could control. And so within that context, thinking, oh, interest rates are up by 2%. Well, 100% of your customers are allowed to do business. So that's at least better than that. Oh, inflation is getting out of control. Are you allowed to do business? There's this great quote by Phil Knight.
who talks about in Shoe Dog, he said, you're not out of business until they have put padlocks on your door and no one lets you into the building. And so what happens is there's so many steps before that where people think they failed when it's really like they get rejected or they get rejected 100 times in a row or there's some issue.
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