Throwback: $100K Per Month, with No Employees | Ep 481
episodePreviously titled “Throwback: $100K Per Month, with No Employees | Ep 836” — renamed by the publisher on Aug 2, 2026
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How did Alex Hormozi scale to $100K per month with no employees?
Hey guys, so this is a throwback of when I needed to start all over again and had basically no money and no employees and got to $100,000 a month in the first month. This has been my forever, never go hungry plan. Like if I lose everything tomorrow, this is what I would do. And I walk you through the framework of how I think about creating high leverage... zero dollar opportunities for income generation. And I think it's one of those easy things that you can think about your own business, even through that lens. But having lost it all multiple times and gotten it back, this is the actual thing that I would do because it's what I did. Being a Rainmaker is a skill that can feed you for life. All right, all you gotta do, no matter what industry you're in, is learn one, how to make a Grand Slam offer, two, how to run a basic ad to get people to raise their hand, and three, how to upsell those people into a service. Welcome to the game where we talk about how to sell more stuff to more people in more ways and build businesses worth owning.
I'm trying to build a billion dollar thing with acquisition.com. I always wished Bezos, Musk and Buffett had documented their journey, so I'm doing it for the rest of us. Please share and enjoy. I built $100,000 per month profit business with no employees for less than $1,000 when I was 26. And anyone could start the exact same business with little to no money at all and no employees, all right? So I'm gonna explain what I did, how it worked, the good, the bad, the ugly, and what I would have done differently and how I think you can use the same model for yourself no matter how old you are or how much money you got, all right? And I did all this stuff using skills that anyone can learn for free, all right?
So I'll even give you a step-by-step setup in the last three minutes of what you would need to do to get this running. And if you don't know who I am, my name's Alex Ramosy, the founder of acquisition.com, portfolio companies that does over $200 million a year. And I make these because I want you to use the stuff, grow your business to three to $100 million in revenue and allow us to invest in your business and scale beyond that. All right, so that's my self-vision 10 here. For everybody else, enjoy the stuff, go make money. That's the whole point. All right, so let's dive in. So when I had my chain of gyms, I got asked to speak at this marketing event. So this is a random thing, and I had never been asked to speak for anything at all, ever, and so this was kind of weird to me. I was just doing my own thing. And I didn't do any B2B stuff, I just sold weight loss. And so they wanted me to speak about how I was using Facebook ads to get leads for Brick and Mortar in 2016. So anyways, I wasn't sure, but I decided to accept anyways.
I was like, this is a challenge, I'll go speak. And so I went up and, you know, I gave my, I gave my spiel and I just went step by step. This is how I did it. Right. And what I want to do is I'll explain to you exactly what I said on that speech. And then we're going to quit in Tarantino. And then I'm going to circle back to why, why it's going to be important to you. All right. So here's how it worked and pay attention here. Cause this is the part that you will copy and run the same model I did. If you want to model that business that I had that was making a hundred thousand a month. All right. And this business model works for any brick and mortar business, not just fitness. Okay. So here's how it worked. I would run ads for a six-week weight loss challenge.
Now, you could run it for whatever you want, but I was running it for a challenge. I'd run those ads and I'd send them to a landing page. At the landing page, they would opt in with their name, phone number, email, and on the thank you page, they'd have a scheduler. So they'd book a time to meet with me at the facility, which is where I would sell them. Now, I would call the leads to confirm their appointments who did schedule, and then I would call the ones who didn't book to get them to schedule a time. Morning of, I'm just giving you a little hack here, I would send a personalized video, be like, hey, Sarah, I've got this T-shirt with your name on it. What size and what color do you want?
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Chapters
4 chaptersSpeakers
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