The Game with Alex Hormozi
You Don’t Have a Lead Problem. You Have a Traffic Problem | Ep 954
19 Mar 2026
Transcript generated automatically by AI and may contain errors.
Chapter 1: What is the main traffic problem businesses face?
Welcome back to the game. In this episode, you're going to hear two conversations. The first is with a sexual health medical practice. They're currently doing 3.8 million and want to get to 10 million in revenue.
Chapter 2: How can content attract higher quality leads?
Here's what we broke down on this call. Number one, how to fix the traffic problem that was exposed when they added friction to the funnel, which is one of our first pieces of advice.
Chapter 3: What strategies can be used to leverage Meta and YouTube ads?
Second, we unpack the easiest and fastest ways to figure out which content attracts the buyers, not just viewers. So you can create the same content that produces the highest quality leads. Now, the second company is a data consulting firm that does about $500,000 and wants to get to $1.2 million in revenue per year.
Chapter 4: How can LinkedIn and cold emails enhance lead generation?
Their biggest constraint was lead flow and pricing strategy. So we walked through number one, a new lead magnet and content strategy to attract enterprise buyers on LinkedIn. And then number two, how to pivot from hourly billing to charging based on ROI that the customer is getting so they can actually double revenue of the business without adding any more customers.
I hope this is super valuable for you.
Chapter 5: What makes a high-value lead magnet effective?
Enjoy.
Chapter 6: How does the calculator close strategy improve conversions?
Hi. Hi, Alex. My name is Dr. Ann Truong. And so I'm a medical doctor with specialized in sexual health. And currently we're at 3.8 would like to get to 10 mil. uh or more a year um and so what is stopping us is that we i use your ai and it it says that we don't have a traffic problem because all my traffic come from youtube it's really more of acquisition Okay.
And so after talking to you a few months ago, we started putting in our applications. So we have a funnel that is an application with questions that qualify and disqualify. And then through a calendar, we can schedule with our sales team. So what happened was that we ended up getting a lot of disqualified applicant, which we then downsell supplements for an online coaching program.
But that doesn't make as much money as our in-office treatment, which is from $15,000 to $20,000 as well, which we really want to focus on.
Chapter 7: What are effective methods for identifying target customer content?
So the question is, are we doing something wrong in that application process? How can we get more qualified, high-ticket applicants to the sales call? Okay, two things. What we had trouble in the past was that we had too many in the sales call that weren't qualified. Now we don't have enough and how do we fix that? You're saying you don't have enough?
So you added friction and you have disqualified people who are booking. Did the percentage of qualified people go up when you added friction or down? Oh no, go down.
Chapter 8: How can businesses pivot their pricing strategy for better ROI?
The percentage went down? So you got more unqualified people by adding friction to your process? Yes. That makes no sense. Yeah. Well, we just put in filters as like, you know, this is not insurance covered. You know, this is the price. And they could know that they don't want to move forward. So that would disqualify it. That was the only two disqualifiers we had. That was it.
But those people got disqualified, so you didn't have to talk to them. Well, they get disqualified. They don't see the calendar to schedule with our sales team. That's good, right? That means the percentage of qualified on the calendar went up, right? Well, you know, compared, no, not necessarily. How? Hold on, hold on. What are we talking about here? No, no, listen to me, listen to me.
How is that possible? If you say there's 100 people, half of them are disqualified, they hit the disqualified button, then half of them that come through are not disqualified anymore. That means the percentage goes up. I want to make sure we're talking about reality here. Are we on the same page? Percentage went up, not absolute percentage. Yes? I want to help. You're just making my job hard.
So percentage went up, correct? Yes. Okay, percentage went up. So are we saying that the absolute amount went down? Yes. Great. Now, of the people that did show up to the call, were they more qualified than before? Well, you know, our close rate were better. Okay, so the quality went up. Yes. Okay, so the reason I'm orienting you is so that we can actually solve the input-output problem.
So you had too much flow, we added friction, that increased the quality of the throughput, but then it decreased the amount, which means mission accomplished. The next thing we have to do is drive more in the front end so that we can have a higher absolute amount of throughput that's all quality, right? Yes, that makes sense. Okay, two options. You can do them both.
Option number one is that the type of content that you're making needs to better cater to the avatar that you're looking for. How do I know that? How do I find that out?
Well, one, the easiest thing you can do right now is email all of your existing customers and give them some sort of prize, some sort of giveaway, something to get them to respond and say, hey, what piece of content you come in on or what type of content, if that's easier. And you can have probably four or five buckets of content you currently make, and they will tell you which one it was.
On the sales call, you can also add a question, what type or what video got you here? Because that'll start orienting what type of thing. Now, you're also in person. So when I ask people who show up at a workshop here in person, I say, hey, what type of content do you like?
If I say, hey, do you like a brutally honest video that's about mindset, things like that, there's a certain percentage that are there. But if I say, hey, do you like the Cash Guys video where I do a breakdown of the businesses, the entire room's hands raise. And that's a room where the average person's doing $4 million a year.
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