The GaryVee Audio Experience

Is Social Media Marketing the New Business Superpower?

03 Nov 2025

Contributed by Lukas

Today's episode is a fireside chat I did for Fiserv in Las Vegas. I talk about how fragmented the media landscape has become and why understanding...

The Biggest Financial Opportunity for People Under 25

31 Oct 2025

Contributed by Lukas

Today's episode is a podcast interview I did with Tom Papa on his podcast Breaking Bread. I talk about how to juggle multiple things in business w...

How To Sell Any Product In 2026

30 Oct 2025

Contributed by Lukas

Today's episode is a compilation of some of my best advice when it comes to selling. The number one asset for any business, entrepreneur, or perso...

Q&A on Business, Discipline, and Spotting Trends l Tea with GaryVee Ep. 91

29 Oct 2025

Contributed by Lukas

In this episode of Tea with GaryVee 91, I talk about why most people already know what to do — they just don’t want to put in the work. We break d...

The Exact Mindset & Strategy You Need to Win In Business and Life

28 Oct 2025

Contributed by Lukas

Today's video is a keynote from the Aspire conference in San Francisco. I talk about why most people give up too soon, how success is more abundan...

The #1 Thing That Will Change Everyone's Life Financially (and it's free)

27 Oct 2025

Contributed by Lukas

Toda'ys episode is a keynote I did in Cancún, Mexico, I talk about one of the most common challenges entrepreneurs and businesses face: Whether t...

If You Make $54K and You’re Happy, LISTEN UP

24 Oct 2025

Contributed by Lukas

Today's episode is an interview I did with Nihal Mehta on his podcast the Human Unicorn Podcast. I get real about what actually matters — happin...

The Fear That’s Stopping You From Building the Life You Actually Want

23 Oct 2025

Contributed by Lukas

In this clip from Tea with GaryVee episode 84, I give Paul some advice on when to quit his full-time job to go all-in on a side business. This episode...

How to Scale Your Business In 6 Hours a Day? l Tea with GaryVee Ep. 90

22 Oct 2025

Contributed by Lukas

In this episode of Tea with GaryVee, I tackle real questions about business, confidence, and clarity — from rebuilding after quitting a toxic job to...

A Step-by-Step Social Media Guide For Businesses

21 Oct 2025

Contributed by Lukas

Today's episode is a keynote I gave for ActionCoach UK's BizX, where I talked to business owners and entrepreneurs about how to use social med...

The Playbook for Building a Career That Wins in the Age of AI

20 Oct 2025

Contributed by Lukas

In today's episode, I talk about the real impact of AI on careers — especially for people working in customer experience and customer service. I...

The Exact Strategy for Modern Business Growth and Marketing That Actually Works l Mick Unplugged Podcast

17 Oct 2025

Contributed by Lukas

Today's episode is an interview I did with Mick Hunt on his podcast Mick Unplugged. I dive deep into what truly drives success as a leader and ent...

The 60/20/20 System To Build & Scale Multiple Businesses

16 Oct 2025

Contributed by Lukas

A common mistake people make when building their online brand is that they think way too transactionally and sales-focused around their content. In th...

Why Most People Never Quit Their Job & Start Their Business (and How To Finally Do It)

15 Oct 2025

Contributed by Lukas

In this episode of Tea with GaryVee ep.89, I dive into some important real-life and business questions — from how to handle a business partner who s...

What It Really Takes to Build and Lead a Company in 2026 l The CEO Series with William Salvi

13 Oct 2025

Contributed by Lukas

Today’s video is my conversation on The CEO Series with William Salvi. We get into everything from building VaynerMedia from scratch to what it real...

The Exact Framework for Practical Social Media Marketing, Building a Community, and the Scalable Content Model

11 Oct 2025

Contributed by Lukas

In this deep-dive 4Ds session, I give a group of driven SMB owners the actual system for social media success. We talk about why volume is the secret ...

The Exact Blueprint for Scaling Your Personal Brand, Growing Your Business, and the 500 Posts Rule

09 Oct 2025

Contributed by Lukas

Today's video is a 4Ds session I did previously, where I connected with a group of business owners to deliver the tactical, unfiltered advice on h...

The Truth About Your Energy, Insecurity, and That Thing You've Failed at for 10 Years

08 Oct 2025

Contributed by Lukas

On this episode of Tea with GaryVee, We covered bunch of topics, from my big thesis on why fictional character cards are the next frontier in collecti...

You're Wasting Time on People Who Will Never Buy Your Sh*t

07 Oct 2025

Contributed by Lukas

The biggest mistake so many of you are making is trying to sell to the unsellable. It's crippling your business. I did this session with a bunch o...

From Family Business → Building Million-Dollar Companies (and What's Next with AI)

06 Oct 2025

Contributed by Lukas

In this episode, I join Adam Breneman on his podcast Next Up. I share the real lessons that took me from leaving my family business to building millio...

Top 8 Social Media Marketing Tips That Still Work in 2025

03 Oct 2025

Contributed by Lukas

Today's podcast is a compilation of my top social media marketing advice that everyone can apply in 2025. Hope this brings tons of value!

Your Exact Game Plan for Career & Business Success l Tea with GaryVee

02 Oct 2025

Contributed by Lukas

In this Tea with GaryVee episode, I dive into questions on achieving career ambitions, whether it’s building your personal brand or your business br...

How to Operate and Scale a Business the Right Way

01 Oct 2025

Contributed by Lukas

This episode of The GaryVee Audio Experience from 2024 focuses on what it really takes to operate and scale a business. Gary breaks down why most entr...

AI, Attention and the Future of Healthcare | GaryVee x Bayer

30 Sep 2025

Contributed by Lukas

In this virtual podcast with Bayer, GaryVee shares his perspective on how AI, data, and shifting consumer attention are reshaping the future of health...

Listen To This If You Want To Be A Influencer In 2025

29 Sep 2025

Contributed by Lukas

On today's episode of the podcast, I'm sharing a recent Q&A session, Where I spoke to influencers and answered all their questions! This i...

These 5 Traits Are The Secret To Success In Business & Life l VeeCon 2024 Keynote

26 Sep 2025

Contributed by Lukas

Today's video is my VeeCon 2024 closing keynote, I emphasize the importance of pursuing happiness over fear and encourage the audience to take bol...

Starting a Business, Building Brand and Overcoming Doubt | Tea with GaryVee Ep #86

25 Sep 2025

Contributed by Lukas

In this episode of Tea with GaryVee, Gary answers live questions about entrepreneurship, content creation, and personal growth. From how to start a bu...

THIS is the Foundation of Every Successful Social Media Strategy! | Auto Glass Week Keynote

24 Sep 2025

Contributed by Lukas

This is talk from 2024 I gave in Orlando for Auto Glass Week, where I shared my two cents on how social media has changed dramatically in the last thr...

The Future of Attention, AI and Brand | Mega Campus Keynote

23 Sep 2025

Contributed by Lukas

In this keynote from Mega Campus 2024, GaryVee breaks down why attention is the single most important asset in business and how AI, social media, and ...

Marketing, Patience and Building Brand in 2025 | Do This Not That

22 Sep 2025

Contributed by Lukas

In this episode of The GaryVee Audio Experience, Gary breaks down what entrepreneurs should be focusing on and what they need to avoid. From the balan...

2025 Marketing Strategy That Will Revolutionize Your Ads

19 Sep 2025

Contributed by Lukas

In this 2024 fireside chat I share my advice to companies who are looking to bring common sense back into their marketing strategies. Too many compani...

5 Consumer Trends of 2026

18 Sep 2025

Contributed by Lukas

Gary looks ahead to 2026 and breaks down the 5 consumer trends every entrepreneur, brand, and business leader should be watching. From how AI is resha...

Career Pivots, Entrepreneurship and Overcoming Fear | Tea with GaryVee Ep #85

17 Sep 2025

Contributed by Lukas

In this episode of Tea with GaryVee, Gary takes live questions on career pivots, entrepreneurship, and business growth in 2025. He shares advice on ho...

How Creators Can Turn Virality Into Revenue with Stan | GaryVee x John Hu

16 Sep 2025

Contributed by Lukas

GaryVee sits down with John Hu, CEO of Stan, the all-in-one tech stack helping creators monetize their viral moments. They discuss the future of the c...

The Future of Brand, Culture and Marketing | Fireside Chat with GaryVee & Michael Smith

15 Sep 2025

Contributed by Lukas

In this fireside chat from The Gathering 2024, GaryVee sits down with Michael Smith to talk about the future of brand building, culture, and marketing...

How to Stay Patient While Building Your Career | Tea with GaryVee Ep #84

12 Sep 2025

Contributed by Lukas

In this episode of Tea with GaryVee, Gary answers questions about career growth, building a fan base, and finding financial stability in creative indu...

How to Stand Out in Marketing (and Business) in 2025 | Twitch Q&A

10 Sep 2025

Contributed by Lukas

Q&A session from March 2024 I did for my Twitch community during a livestream. Here are some of the questions I answered:- How to keep the motivat...

The Future of Entrepreneurship and Business Growth | Inventures Keynote 2025

09 Sep 2025

Contributed by Lukas

In this keynote and Q&A from the 2025 Inventures conference, GaryVee shares insights on entrepreneurship, adapting to change, and finding opportun...

The Career Advice Nobody Tells You

08 Sep 2025

Contributed by Lukas

This is fireside chat I had with the VaynerMedia 2024 winter resident class. I share advice on how to network for those who struggle with it, the powe...

GaryVee x Stephen A. Smith: Adversity, Culture and the Future of Business

07 Sep 2025

Contributed by Lukas

In this 2024 episode of the Stephen A. Smith Podcast, Stephen sits down with GaryVee to talk about adversity, serendipity, and what it really takes to...

GaryVee x Guy Kawasaki: Lessons on Business, Tech and Culture

06 Sep 2025

Contributed by Lukas

In this 2024 episode, GaryVee sits down with legendary author, entrepreneur, and Apple veteran Guy Kawasaki to talk about his new book and decades of ...

The Future of Marketing With AI and Attention | Adweek Interview

05 Sep 2025

Contributed by Lukas

This episode is a 2024 interview with Jameson Fleming, Executive Editor at Adweek. GaryVee discusses the profound impact of AI across industries, addr...

Stop Chasing Hacks and Start Building Real Content | Tea with GaryVee Ep #83

04 Sep 2025

Contributed by Lukas

In this episode of Tea with GaryVee, Gary breaks down why chasing the latest growth hacks won’t build a lasting brand. From a six-figure entrepreneu...

The Death of Followers and the Future of Marketing | Marketing Against the Grain Podcast

03 Sep 2025

Contributed by Lukas

In this episode of HubSpot’s Marketing Against the Grain, GaryVee joins to talk about the future of marketing in 2025. From the decline of follower ...

Why Followers Don’t Matter Anymore in Business | Money Buys Happiness Podcast

02 Sep 2025

Contributed by Lukas

In this episode of the Money Buys Happiness Podcast, GaryVee explains why follower counts are no longer the measure of success and what actually drive...

Anyone Can Use This Strategy To Win On Social Media TODAY | Grow With Video

01 Sep 2025

Contributed by Lukas

In this episode from the Grow With Video Summit, GaryVee breaks down the state of social media in 2025 and the strategy anyone can use to grow. From u...

Effective Marketing Strategies For 2025 l On Brand with Donny Deutsch

31 Aug 2025

Contributed by Lukas

This is an interview I did with the amazing Donny Deutsch on his podcast On Brand. We discuss the evolving landscape of social media and its impact on...

Building Long-Term Business Growth | CRE Secrets Podcast with Aviva

30 Aug 2025

Contributed by Lukas

In this episode of the Commercial Real Estate Secrets Podcast, GaryVee breaks down how to think about social platforms, attention, and long-term strat...

The Future of Marketing: AI, Brand and Distribution | 4Ds Consultation - PART 2

29 Aug 2025

Contributed by Lukas

In Part 2 of this 4Ds session, GaryVee explores the future of marketing through the lens of AI, branding, and distribution. Using examples like Think ...

Why Staying Too Long at the Wrong Job Kills Your Career | Tea with GaryVee Ep #82

28 Aug 2025

Contributed by Lukas

In this episode of Tea with GaryVee, Gary answers questions on career growth, workplace challenges, and building confidence in your next move. From kn...

How to Win on Facebook and Social Media in 2025 | The 505 Podcast PART 2

27 Aug 2025

Contributed by Lukas

In Part 2 of GaryVee’s appearance on The 505 Podcast, the conversation starts with a surprising story about winning the lottery, then quickly shifts...

Why 90% of Brands Fail at Social Media Strategy | The 505 Podcast PART 1

26 Aug 2025

Contributed by Lukas

In this episode, GaryVee breaks down why most brands and creators fail when it comes to social strategy and why being remarkable at social media is th...

Why Your Social Media Strategy From The Last Decade Is USELESS | 4Ds Consultation - PART 1

25 Aug 2025

Contributed by Lukas

In this part 1 episode of 4Ds, I talk with entrepreneurs and social media marketers looking to grow their businesses about how one post can change eve...

Why AI Will Force You to Grow | Aspire Keynote 2025

24 Aug 2025

Contributed by Lukas

In this keynote from the Aspire 2025 event, GaryVee unpacks the rapid rise of AI and what it means for entrepreneurs, leaders, and creators. He explai...

The Future of Collectibles: Sports Cards, Non-Sports & the Hobby in 2025

23 Aug 2025

Contributed by Lukas

In this episode, GaryVee dives into the evolving world of collectibles, from sports cards to non-sports cards and the broader hobby. He shares insight...

The Real Game of Attention in 2025 | RightNOW Keynote

22 Aug 2025

Contributed by Lukas

In this bonus clip from the RightNOW 2025 keynote, GaryVee breaks down why most entrepreneurs and brands miss the mark when it comes to attention. Fro...

How to Overcome Fear in Business and Build Unstoppable Confidence | Tea with GaryVee Ep #81

21 Aug 2025

Contributed by Lukas

In this episode, GaryVee tackles one of the biggest roadblocks in business: fear. From worrying about what others think to hesitating on bold decision...

The Entrepreneur’s Edge on AI, Social Media and Business Q&A | RightNOW 2025 Keynote PART 2

20 Aug 2025

Contributed by Lukas

In this Q&A session from RightNOW 2025, GaryVee joins Monica Sullivan and the audience to answer real questions about entrepreneurship in the age ...

The Entrepreneur’s Edge in the AI & Social Media Era | RightNOW 2025 Keynote PART 1

19 Aug 2025

Contributed by Lukas

In this keynote from RightNOW 2025, GaryVee joins Monica Sullivan to share practical strategies for entrepreneurs on how to adapt and win in the age o...

Redefining Leadership and Emotional Intelligence in Business 2025

18 Aug 2025

Contributed by Lukas

In this interview, GaryVee challenges outdated ideas of leadership and dives into why emotional intelligence, self-awareness, and vulnerability are no...

The Habits of Winning Entrepreneurs / Why You Should Give Away More For Free | 2018

17 Aug 2025

Contributed by Lukas

This is one of the top 10 throwback episodes, originally from 2018.This section out of a business meeting I had with Hip Hop artist Racks really shows...

How To Make Every Penny Work Like a Dollar | IFA Keynote Las Vegas, NV 2019

16 Aug 2025

Contributed by Lukas

This is one of the top 10 throwback episodes, originally from 2019.A lot of companies are going to go out of business over the next decade for one mai...

10 Ways to Have a Winner's Mindset

15 Aug 2025

Contributed by Lukas

I want to help all of you guys be the best version of yourself ... this episode is a mash-up of 10 of my "ideologies". Please listen closely...

How to Build a Career You Actually Love | Tea with GaryVee Ep #80

14 Aug 2025

Contributed by Lukas

In this episode of Tea with GaryVee, Gary shares real-world advice for building a career that aligns with your passions, values, and long-term goals. ...

GaryVee x Andrew Corlde: Building a Personal Brand to Thrive in the AI Era | PART 2

13 Aug 2025

Contributed by Lukas

In Part 2 of GaryVee’s conversation with Andrew Corlde, the focus shifts to the power of personal branding in a world transformed by AI. They discus...

GaryVee x Andrew Corlde: Social Media Hacks to Explode Your Business in 2025 | PART 1

12 Aug 2025

Contributed by Lukas

In this episode, GaryVee sits down with entrepreneur Andrew Corlde to share actionable social media strategies that actually work in 2025. From buildi...

TRAILER: Social media is dead and welcome to the interest media era | Possible Keynote

11 Aug 2025

Contributed by Lukas

🎧 In this clip from GaryVee’s keynote, he explains why follower counts no longer matter, why interest-based algorithms are taking over, and what ...

TRAILER: The marketing industry is in crisis | GaryVee Keynote

10 Aug 2025

Contributed by Lukas

🎧 In this clip from GaryVee’s EXMA Mexico City keynote, he calls out the marketing industry for clinging to outdated channels, wasting budgets on...

TRAILER: Should you quit your job to go all-in on your side hustle? | Tea with GaryVee Ep #79

09 Aug 2025

Contributed by Lukas

🎧 In this clip from Tea with GaryVee Ep #79, Gary responds to a caller making $4.4K/month flipping items on eBay while still working a job they hat...

How to Stay Confident When No One Believes in You | Tea with GaryVee Ep #79 PART 2

08 Aug 2025

Contributed by Lukas

In Part 2 of this episode, GaryVee responds to a vulnerable question from a young creator navigating financial pressure, judgment from others, and dou...

How to Speak Up at Work Without Getting Fired | Tea with GaryVee Ep #79 PART 1

07 Aug 2025

Contributed by Lukas

In this episode, GaryVee answers career questions from professionals navigating how to speak up, challenge the status quo, and lead with honesty witho...

TRAILER: The biggest mistake brands are making in 2025 marketing | Possible Keynote

06 Aug 2025

Contributed by Lukas

GaryVee breaks down why most brands are massively underestimating the power of organic social and how algorithms, attention, and relevance work in you...

KEYNOTE: The Real Marketing Strategies That Work in 2025 | Possible

05 Aug 2025

Contributed by Lukas

In this keynote from the Possible conference, GaryVee goes off-script and into the real tactics brands need in 2025. From attention shifts to marketin...

MicroVee: Day 1 at VaynerMedia | Leap Academy [BONUS]

04 Aug 2025

Contributed by Lukas

In this bite-sized bonus episode from Leap Academy, Gary Vaynerchuk reflects on the very beginning of VaynerMedia, asking for office space, deciding n...

TRAILER: The real reason people aren't buying from you [Keynote]

03 Aug 2025

Contributed by Lukas

🎧 In this powerful keynote clip, GaryVee unpacks one of the biggest reasons you're not closing sales—and it's not your product. Learn what separa...

TRAILER: Day 1 selling on whatnot strategy | Tea with GaryVee Ep #78

02 Aug 2025

Contributed by Lukas

🎧 In this clip from Tea with GaryVee Ep #78, Gary breaks down the mindset and tactical moves you need on your first day selling on Whatnot. Whether...

Tea with GaryVee Ep #78: From Procrastination to Progress - Real Talk

01 Aug 2025

Contributed by Lukas

In this episode, Gary Vee offers direct advice to creators, professionals, and young entrepreneurs feeling stuck in their careers or content. He tackl...

TRAILER: GaryVee x William Wade – What’s Really Happening with NFTs?

30 Jul 2025

Contributed by Lukas

NFTs are more than collectibles. In this quick trailer, GaryVee and William Wade talk about the future of digital ownership, from Fortnite skins to sm...

GaryVee x William Wade: From the edge to entrepreneurship [UNCENSORED]

29 Jul 2025

Contributed by Lukas

In this unfiltered episode, GaryVee talks with William Wade, founder of Canvas MKTG. William shares his journey from surviving street life and addicti...

TRAILER: Tea with Gary Vee Ep #77

25 Jul 2025

Contributed by Lukas

📍 GaryVee drops a tactical playbook for local businesses — from running $100 radius-based ads to simply posting more and learning through action....

Tea with Gary Vee Ep #77: How to Hire Fast, Fire Faster, and Scale Smart

24 Jul 2025

Contributed by Lukas

In this episode, GaryVee answers a question from a fitness studio owner about how to hire without messing it up. His answer? You’re going to mess it...

TRAILER: Real Entrepreneurs Are Willing to Lose | lana Golan x GaryVee

22 Jul 2025

Contributed by Lukas

You don’t get to love entrepreneurship only when things are good. In this one-minute trailer, GaryVee shares a raw truth about what it really means ...

Ilana Golan x GaryVee: Building a $300M Business the Hard Way

22 Jul 2025

Contributed by Lukas

In this episode, GaryVee delivers a direct message to entrepreneurs, side-hustlers, and anyone chasing their "big idea." Most people don’t...

TRAILER: The Biggest Opportunity for Building Business in 2025

17 Jul 2025

Contributed by Lukas

The biggest opportunity to grow your business or change your life is still free — and it’s called organic social media. In this 1-minute trailer, ...

KEYNOTE: The Biggest Opportunity for Building Business in 2025

17 Jul 2025

Contributed by Lukas

This episode features the most powerful 18 minutes from GaryVee’s top-performing keynote of 2025. Recorded live in Mexico City, GaryVee breaks down ...

Tea with Gary Vee Ep #76: Why Risk Is Your Best Business Strategy in Your 20s

15 Jul 2025

Contributed by Lukas

In this episode, Gary shares his unfiltered advice for graduates and young professionals entering the business world. He explains why your 20s are the...

TRAILER: Why Codie Sanchez & GaryVee Think Live Shopping Is the Next Big Thing

14 Jul 2025

Contributed by Lukas

🎧 Codie Sanchez & GaryVee dive into why Live Shopping might be the biggest business opportunity of the decade.👉 Listen to the full episode h...

Codie Sanchez x GaryVee: AI, Marketing & Building a Lasting Business

14 Jul 2025

Contributed by Lukas

In this interview, Codie Sanchez sits down with Gary Vaynerchuk for a wide-ranging conversation on where attention is shifting, how AI is changing the...

TRAILER: The 2025 Organic Content Strategy That Actually Works

10 Jul 2025

Contributed by Lukas

🎧 Gary Vee breaks down how AI is transforming content creation and why most brands will get left behind if they don’t adapt in 2025.👉 Listen t...

The 2025 Organic Content Strategy That Actually Works

10 Jul 2025

Contributed by Lukas

AI is disrupting content faster than most people are ready for. In this raw workshop-style session, Gary Vee breaks down how organic content strategy ...

Tea with GV Ep #75: Why You’re Getting Views but No Sales

03 Jul 2025

Contributed by Lukas

In this episode of Tea with GaryVee, Gary answers a crucial question from a creator struggling to sell a book despite hitting 10K views per video and ...

How You Can Spot Trends Before Everyone Else | The OGs Podcast

01 Jul 2025

Contributed by Lukas

What a conversation! In this episode of OGs of Playmaker Original presented by DraftKings, I sit down for an unfiltered, wide-ranging talk about where...

Anyone Can Use This Strategy To Win On Social Media TODAY

27 Jun 2025

Contributed by Lukas

Today's video is a Q&A I did during the Grow With Video Summit, organized by Think Media. I answer a bunch of interesting content creation and...

Should You Expand Your Business or Stay Focused? Here’s How to Know | Tea with GaryVee Ep.74

26 Jun 2025

Contributed by Lukas

Today’s episode is an absolute 🔥 masterclass for anyone trying to grow a business without excuses. I’m coming to you live from NYC, hyped for G...

This Is the Easiest Side Hustle You’re Not Doing Yet | GVAE w/ David Rawlinson: CEO of QVC Group

24 Jun 2025

Contributed by Lukas

I’ve been shouting this from the rooftops: live social shopping is about to explode—and in this episode, I sit down with someone who’s actually ...

How You Build a Brand That Actually Wins in 2025 | Adweek Leadership Voices

20 Jun 2025

Contributed by Lukas

In this raw, unfiltered deep-dive with AdAge, I break down what makes VaynerMedia and VaynerX different — and why kindness, culture, and conviction ...

MicroVee: You Should Change Your Mind More... Here's Why.

19 Jun 2025

Contributed by Lukas

Too many people are stuck trying to be perfect—but perfection is a trap. The truth? Being wrong isn’t a failure… it’s a feature of being human...

This One Mindset Shift Will Make You Unstoppable | The Liz Moody Podcast

17 Jun 2025

Contributed by Lukas

If you're stuck in a job you hate, hiding from your dreams, or blaming your parents for the way your life turned out—this one’s going to hit d...

MicroVee: If You Think Money Will Make You Happy, Listen to This

15 Jun 2025

Contributed by Lukas

Think more money means more happiness? Think again.In this episode, I go all in on one of the most misunderstood ideas out there — that success, fam...

How You Can Save Money, Build a Business, and Stay Happy | GaryVee NAC Success Resources Keynote 2019

13 Jun 2025

Contributed by Lukas

I gave this keynote at the NAC Success Resources event in 2019 — and I went deep on the real shit that holds people back. It’s not lack of resourc...