The Grow and Convert Marketing Show
Episodes
Your ChatGPT Traffic Is 5-10x Higher Than You Think
17 Mar 2026
Contributed by Lukas
Your ChatGPT traffic is probably 5-10x higher than what your analytics shows.We used to think AI traffic was a small fraction of Google. We showed you...
AI Is About to Create a New Kind of Marketer. Here's Why
09 Mar 2026
Contributed by Lukas
For the last 10-15 years, marketing has been dominated by the performance marketer - everything measurable, everything attributable. Creative marketer...
Topic Based GEO: Why You Need to Measure AI Visibility with Topics Instead of Individual Prompts
12 Feb 2026
Contributed by Lukas
Did you know that when you ask ChatGPT for a product recommendation, ChatGPT can recommend 50+ different brands for the same prompt?In this episode, w...
How We Use AI to Edit Content (Without Losing Your Company POV)
22 Dec 2025
Contributed by Lukas
(Sorry about the audio quality on this one, it was recorded with the wrong microphone-- this episode is better viewed with screen share on Youtube)Mos...
The Step-by-Step GEO Strategy to Rank in ChatGPT, Perplexity & AI Overviews
11 Dec 2025
Contributed by Lukas
Most marketers track their AI visibility… but have no idea what to do next.This episode shows the exact GEO strategy to actually increase your menti...
LLM Citation Data: 86% of Sources are Industry-Specific (Not from Generic Sites Like Reddit)
02 Dec 2025
Contributed by Lukas
Are you focusing your AI visibility and PR efforts on Reddit, Wikipedia, and media sites like The New York Times? You could be wasting your time and m...
Prioritized GEO: How Brand Should Focus Resources on AI Visibility
11 Nov 2025
Contributed by Lukas
Marketers are wasting time chasing the wrong AI tactics. Everyone’s debating “Should we post on Reddit? Add LLM.txt? Write summaries for LLMs?” ...
SEO vs. AI Traffic: What Our Client Data Really Shows
24 Sep 2025
Contributed by Lukas
Everyone says SEO is dead… but our client data tells a different story. We compare SEO traffic vs. AI traffic (ChatGPT, Perplexity, etc.) and reveal...
How to Increase AI Visibility (Common Mistakes People Make)
15 Sep 2025
Contributed by Lukas
Are you worried your competitors are “winning” in AI search results?You’re not alone. A lot of marketers, CMOs, and founders are asking the same...
How SEO will Change with AI Search
10 Jun 2025
Contributed by Lukas
AI search is a fundamentally different search experience from Google, and the implications are massive for how people discover brands and products.Her...
We built an AI rank tracking tool: Traqer.ai! Here's how it works...
06 Jun 2025
Contributed by Lukas
We Built an AI Search Ranking Tool (And You Can Use It Too!)Tired of wondering if your brand shows up when people ask ChatGPT, Perplexity, or Google A...
We're Building an AI Writing Tool That Solves the Problems We See With AI Content: A Sneak Peek
21 Apr 2025
Contributed by Lukas
In this episode of the Grow and Convert Marketing Show, we discuss our journey creating an AI writing tool designed to mirror the way we produce conte...
How to Create Comparison Content (Without Making Your CEO Nervous): A Data Backed Approach
15 Apr 2025
Contributed by Lukas
In this episode of the Grow and Convert Marketing Show, Devesh and Benji reveal why comparison keywords convert at a shocking 8.43%+ rate - and why mo...
Content Writing Teardown- How to Improve Blog Writing for SEO (Live Editing)
01 Apr 2025
Contributed by Lukas
This one is likely better to be watched on Youtube (so you can see the writing and editing).In this episode of the Grow & Convert Marketing Show,...
How to Analyze Google's SERP Like Grow and Convert: The Secret to Content That Ranks
24 Mar 2025
Contributed by Lukas
In this episode of the Grow and Convert Marketing Show, Devesh and Benji break down their proven SERP analysis framework - the process they use for cl...
Top vs. Bottom of the Funnel: Finding Your Brand's Unique 'Wow Moment'
24 Feb 2025
Contributed by Lukas
In this episode, we discuss the power of brand marketing versus our typical focus on bottom-of-funnel content.While Grow and Convert is known for our ...
How to Write High-Converting Blog Posts (With Real Examples)
17 Feb 2025
Contributed by Lukas
In this episode, we break down our proven framework for writing high-converting blog posts that can outrank even the biggest competitors. Through thre...
We Secretly Published an AI-Written Blog Post (Here's What We Learned)
06 Feb 2025
Contributed by Lukas
We conducted a secret experiment: writing and publishing a Grow & Convert blog post without telling anyone that we used AI to produce it. In this ...
Does SEO help you "rank" on ChatGPT? We analyzed 16 Companies' Keywords to find out
23 Jan 2025
Contributed by Lukas
We dive deep into our study examining the correlation between Google rankings and AI search tool recommendations. Join Benji, Devesh, and special gues...
AI's Impact on Content Marketing in 2025: Search Changes, Content Generation, and New Survey Data
16 Jan 2025
Contributed by Lukas
In this episode, we dive deep into how AI is transforming content marketing and SEO in 2025. We explore both the search and content creation aspects o...
How to Use Jobs to Be Done (JTBD) Keywords to Boost Blog Conversions 🚀 | SEO & Content Strategy
18 Sep 2024
Contributed by Lukas
In this video, we dive deep into how to use Jobs to Be Done (JTBD) keywords for your blog content to drive higher conversions. 📌 What You'll Learn...
Competitor Keywords: The Highest Converting Strategy in the Pain Point SEO Framework
11 Sep 2024
Contributed by Lukas
Competitor keywords are the highest converting type of keyword in the pain point SEO framework. More on SEO conversion rates here: https://www.growand...
Mastering Category Keywords: A Strategy to Grow Blog Post Conversions
09 Sep 2024
Contributed by Lukas
n this episode, we do a in-depth dive into what category keywords are and how to use them to drive more blog post conversions. In the reverse marketin...
Episode 27- How We Improved Blog Post Conversion Rates by 66%-950% Through Writing
15 Aug 2024
Contributed by Lukas
Historically, we only updated blog posts to try to increase ranking positions. However, through that process of updating blog posts, we realized how m...
Episode 26: Brand Marketing vs. Performance Marketing. Which is better?
01 Aug 2024
Contributed by Lukas
A recent news story from someone that worked at Nike is making its way around Twitter and LinkedIn. The ex-employee claims that the loss of $25B has t...
Episode 25: June and July Agency Update - New Record Highs & Is the Economy Playing into Growth?
18 Jul 2024
Contributed by Lukas
Although we've largely moved away from doing episodes about our agency and have focused more on marketing strategy episodes, we made a commitment to s...
Episode 24: How Long Does it Take to Get SEO and Content Marketing Results?
11 Jul 2024
Contributed by Lukas
We often get asked by prospects interested in working with us, "how long does it take to start seeing results from SEO and content marketing? It's not...
Episode 23: How A Content Strategy Evolves Over Time
28 Jun 2024
Contributed by Lukas
In this episode, we talk through how a content strategy evolves overtime. We break down content strategy into a 3-tier system to help you understand h...
Episode 22: Why Most Companies Shouldn't AB Test to Improve Conversions (And What to Do Instead)
21 Jun 2024
Contributed by Lukas
In this episode, we debate why most companies shouldn't AB test. AB testing has become super popular over the years... Executives often want you to AB...
Episode 21: May Agency Update- New Record Highs + Marketing and Churn Update
12 Jun 2024
Contributed by Lukas
In this monthly update, we share our client count relative to our goal, our churn, how many leads we got in May and our general sentiment around leads...
Episode 20: How to Interview Subject Matter Experts and Add Differentiation to Articles
07 Jun 2024
Contributed by Lukas
When you've identified a keyword or topic for a blog post, how do you get the arguments that go in your piece? We interview subject matter experts at ...
Episode 19- Do we take this series in a different direction?
31 May 2024
Contributed by Lukas
Devesh and I debate whether we should focus more on how-to content on this channel because it seems to be what gets the most viewership and engagement...
Episode 18 - Hiring Your First Head of Marketing and What They Should Do in the First 90 Days
23 May 2024
Contributed by Lukas
Your business is starting to grow and now you need more of a process around marketing... so you're thinking of hiring your first marketer.What is the ...
Episode 17 - How to Write Non-Basic SEO Content (Even With Basic SEO Keywords)
09 May 2024
Contributed by Lukas
In this episode, Devesh starts off by sharing the two goals of the content pieces we write for clients. Then he shares examples explaining the differe...
Episode 16: April Recap - Our Highest Client Count and Revenue Ever
02 May 2024
Contributed by Lukas
In this episode, we share where we are relative to our doubling the agency goal. Then we talk through what's been working from a marketing perspective...
Episode 15: Disruption Stories - What They Are and How to Write Them
25 Apr 2024
Contributed by Lukas
In Episode 10, the episode about content strategies for new businesses, we shared that we were planning on doing a disruption story for one of our cli...
Episode 14: Can SEO Content also be Thought Leadership Content? Our Thoughts.
18 Apr 2024
Contributed by Lukas
Can SEO content also be "thought leadership content?" Many people think these two kinds of content are completely different. More specifically, that y...
Episode 13: March Recap, A New Record High in Sight?
10 Apr 2024
Contributed by Lukas
March was a challenging month for us. We had our first churn of the year- which was not a great way to start the month- however it ended on a positive...
Episode 12: Why you SHOULD measure the ROI of an individual piece of content and how to track in GA4
04 Apr 2024
Contributed by Lukas
LinkedIn influencer claims that: "Measuring the ROI of an individual piece of content (like this LinkedIn video, for instance) is not only a huge wast...
Episode 11- Scaling Writing Operations by Hiring an Editor
28 Mar 2024
Contributed by Lukas
In this episode, we discuss whether we should hire an editor to help scale writing operations. Devesh voices his frustration by spending so much time ...
Episode 10 - Creating A Content Strategy for a New Business and Our Disruption Story Framework
21 Mar 2024
Contributed by Lukas
In this episode, we share why we took a client with a new business and domain rating of only 0.5 (didn't even know this was possible). Then we share t...
Episode 9- February Monthly Recap: We Need to Free up Devesh's Time From Editing.
14 Mar 2024
Contributed by Lukas
In this episode, we share our client stats for the month of February. We analyze the leads we've received, we share why we don't work with software de...
Episode 8 - How We Prove the Value of SEO and Content Marketing to Clients
08 Mar 2024
Contributed by Lukas
Seven months into one of our engagements, the CEO asked us "when will the volume of high-quality leads start to go up?" The typical answer from most m...
Episode 7 - How We're Getting SEO Rankings Back for Clients
01 Mar 2024
Contributed by Lukas
In Episode 7, we bring in a guest. David Klose, one of our content strategists, joins us to talk about his experience updating blog posts. More specif...
Episode 6 - Should We Start A New Service Offering?
23 Feb 2024
Contributed by Lukas
In Episode 6, we get recommended as an agency from a known entity in the startup space, but the prospect wants a service that we don't really offer. W...
Episode 5: Our Highest Client Count, Ever?!?! (Monthly Recap)
15 Feb 2024
Contributed by Lukas
In Episode 5, we recap our first month since starting our challenge. We grew the highest amount in one month since starting our agency. We share our c...
Episode 4: When is the right time to build processes?
08 Feb 2024
Contributed by Lukas
In Episode 4, one of our strategists is having trouble with an article interview and Devesh needs to jump in and take over the interview to steer it i...
Episode 3: Houston, We Have A Churn Problem
01 Feb 2024
Contributed by Lukas
After doing some analysis on clients that dropped in 2023, we realized that we have an issue with our churn rate. On average, clients stick with us fo...
Episode 2: A Client Isn't Happy With Their First Article. What Do We Do?
25 Jan 2024
Contributed by Lukas
We signed a new client on a year long contract, sent them the first article and they weren't happy with it. On top of that, the strategist and writer ...
Episode 1: Announcing Our New Public Challenge: Doubling our Agency in 2 Years
18 Jan 2024
Contributed by Lukas
We're starting a new series where we document our journey trying to double the size of our agency over the next couple of years. This is episode one o...
How This Bootstrapped Help Desk Software has Lasted over 10 Years Against VC Backed Competitors
20 Feb 2023
Contributed by Lukas
In our latest episode, we interview founder Ian Landsman about how he started the help desk software Helpspot back in the early 2000s and how he's las...
SurveyMonkey Acquired Their Last Business. Now They’re Back to Grow Vocal Video- G&C Interview
17 Feb 2023
Contributed by Lukas
We're trying something new. Many of our clients have really interesting backgrounds and stories, so we decided to interview them. In this podcast, we...
The ROI of SEO
17 Feb 2023
Contributed by Lukas
There are many people that don't know how to calculate the ROI of SEO. In particular, they don't understand a key principle of SEO's ROI: it gets bett...
Will ChatGPT replace writers and content marketers? Our thoughts.
29 Jan 2023
Contributed by Lukas
In the past couple of months, we've had an increasing number of people ask us our thoughts on ChatGPT and how it will affect the world of content mark...
Why We're Thinking of Repositioning from a Content Marketing Agency to SEO Agency
11 Nov 2022
Contributed by Lukas
In the latest episode of Grow and Convert Deep Dives, we have an open discussion around a topic that we've been thinking about a lot lately: Should we...
Managing Remote Workers: How to Manage Outcomes Over Outputs
03 Nov 2022
Contributed by Lukas
In this episode of Grow and Convert Deep Dives, we discuss a philosophy we have about managing remote workers (or workers in general): How to manage b...
How We Hire Great Blog Writers (And Mistakes We've Made Along the Way)
25 Oct 2022
Contributed by Lukas
In this episode of Grow and Convert Deep Dives, we share our mistakes that we've made when hiring writers and how we've developed a process to solve i...
Average Blog Conversion Rates + Can a Blog Post Convert Higher Than a Landing Page?
25 Oct 2022
Contributed by Lukas
In Episode 4 of Grow and Convert Deep Dives, we argue against the prevailing wisdom that landing pages convert better than blog posts. We share conver...
What Content Should You Produce to Generate Leads? First 3 months of content strategy
25 Oct 2022
Contributed by Lukas
In Episode 3 of Grow and Convert Deep Dives, we took a question from Elliott Davidson, where he asked us: "What are your go to posts you know straight...
Why A Media Company Content Strategy Doesn't Make Sense for Most Businesses
25 Oct 2022
Contributed by Lukas
In Episode 2 of Grow and Convert Deep Dives, Devesh and Benji discuss why they don't believe a media company content strategy makes sense for most bus...
Pain Point SEO: What Is It? Examples and How to Get Started
25 Oct 2022
Contributed by Lukas
In the first episode of Grow and Convert Deep Dives, our new series, where we go in-depth on marketing and business topics, we discuss: - The backstor...