The Growth Marketer | Scale your SaaS through innovative and ROI driven growth marketing strategies.
Episodes
E13 – Event Marketing: Crafting Impactful Events That Build Brand Awareness, Grow Community, and Drive Pipeline with Christian Dina, CEO of Tekpon Awards
20 May 2025
Contributed by Lukas
In this episode, Anand is joined by Cristian Dina, CEO at Tekpon Awards. Cristian has a unique vantage point on how events and awards intersect with b...
E12 - Product-Led Growth (PLG) vs. Sales-Led Growth (SLG)
15 Mar 2025
Contributed by Lukas
In this episode, we dive into one of the most important topics in SaaS growth - Product-Led Growth (PLG) vs. Sales-Led Growth (SLG).We talk about:The ...
E11 - B2B Messaging - Craft compelling homepage messaging that engage and drive results with Pavlo Chernyakov, Founder at Concise Copy
02 Dec 2024
Contributed by Lukas
In this episode, Anand is joined by Pavlo Chernyakov, Founder at Concise Copy. Pavlo helps small to mid-size B2B SaaS companies develop clear and comp...
E10 - Building a strong brand, scalable GTM strategy, leveraging influencers with Emir Atli, CRO at Hockeystack
29 Oct 2024
Contributed by Lukas
Emir Atli, CRO at Hockeystack, has been at the forefront of scaling one of the most talked-about revenue attribution & customer journey platforms ...
E09 - Get Your Go-To-Market Strategy Right for Efficient Growth
20 Oct 2024
Contributed by Lukas
In this episode, we dive into the 5 key issues in SaaS go-to-market strategy and how to address them to steer your company toward efficient growth and...
E08 - SEO Playbook - Usman Akram shares his insights on Organic Growth Strategies that really work
21 Sep 2024
Contributed by Lukas
Usman Akram is an expert Organic Growth Strategist at Omniscient Digital and has been instrumental in helping SaaS brands accelerate their organic gro...
E07 - Drive Engagement through Lifecycle Marketing - Email & In-App
29 Aug 2024
Contributed by Lukas
In this episode, we dive into the Lifecycle Marketing - Email & In-App campaigns and how you can drive engagement and growth for your business We...
E06 - LinkedIn Thought Leader Ads - Key Insights
18 Aug 2024
Contributed by Lukas
In this episode, we dive into the LinkedIn Thought Leader Ads and why we should use them to scale your business. We talk about: What is Thought Lea...
E05 - GTM Efficiency, Team Structure and Hiring
13 Aug 2024
Contributed by Lukas
In this episode, we dive into one of my favourite topics: marketing and GTM efficiency, team structure, and hiring strategies. We talk about: GTM e...
E04 - Paid search done the right way (Google/Bing ads)
11 Aug 2024
Contributed by Lukas
In this episode, we dive into the powerful world of Paid search Ads (Google / Bing) and how you can use them to unlock growth for your business. Paid ...
E03 - Employee Advocacy Program
08 Aug 2024
Contributed by Lukas
In this episode, we dive into the need to have an Employee advocacy program and how you can build one for your organisation. We will also go through t...
E02 - Lean & powerful MarTech can give you the competitive advantage you need
07 Aug 2024
Contributed by Lukas
In this episode, we dive into how lean and efficient MarTech can give you the competitive advantage you need. We will also go through an example of a ...
E01 - Unlocking Growth with Linkedin Ads
05 Aug 2024
Contributed by Lukas
In this episode, we dive into the powerful world of LinkedIn Ads and how you can use them to unlock growth for your business. We talk about: Ideal ...
Welcome to The Growth Marketer
05 Aug 2024
Contributed by Lukas
Welcome to The Growth Marketer podcast.