The Growth-Engine Marketing Podcast
Episodes
The Growth Engine - Episode 31: How CX, NPS and advocacy can drive sustainable growth
07 May 2025
Contributed by Lukas
We’re joined by Jeremy Laight, former CMO at Enness Global. A marketing leader with over 20 years in lead roles at Bupa, Crown Worldwide, NatWest, L...
The Growth Engine - Episode 30: Positioning marketing as a growth engine
23 Apr 2025
Contributed by Lukas
In this episode, we’re joined by Shakeela Williamson, an award-winning marketing leader with over 20 years of experience across financial services a...
The Growth Engine - Episode 29: Building a global marketing function to drive growth
03 Apr 2025
Contributed by Lukas
We’re joined by Anabela Figueiredo, CMO at Moneycorp, where she is shaping the global marketing function. Having built a career at the intersection ...
The Growth Engine - Episode 28: The role of marketing in a fintech challenger brand
04 Dec 2024
Contributed by Lukas
We’re joined by Conrad Ford, Chief Product & Strategy Officer at Allica Bank, the UK’s fastest-growing fintech firms. Since joining Allica in ...
The Growth Engine - Episode 27: Balancing tactical needs with strategic goals to drive growth
20 Nov 2024
Contributed by Lukas
We're joined by Neville Vyas, Head of Marketing EMEA & APAC at Impax Asset Management where he has been instrumental in navigating the company thr...
The Growth Engine - Episode 26: Innovating Life Insurance: How Yulife’s CMO Drives Growth through Gamification and Data
06 Nov 2024
Contributed by Lukas
We’re joined by Lauren Berkemeyer, Chief Marketing Officer at YuLife, a tech-driven insurance company that innovatively integrates gamification and ...
The Growth Engine - Episode 25: Enhancing brand visibility and client engagement to drive growth
25 Sep 2024
Contributed by Lukas
We’re joined by Arlette Lee, Director of Marketing at Aravis Capital. With over fifteen years in the financial services industry, Arlette has spearh...
The Growth Engine - Episode 24: Driving growth with a global campaign framework
11 Sep 2024
Contributed by Lukas
We’re joined by Alex Leay, Group Head of Wholesale Marketing and Head of UK Marketing at HSBC Asset Management, where she has played a pivotal role ...
The Growth Engine - Episode 23: Driving brand growth in highly competitive markets
28 Aug 2024
Contributed by Lukas
In this episode of The Growth Engine, David is joined by Rick Cannon, the Marketing Director for EMEA Campaigns at AllianceBernstein. Known for his ex...
The Growth Engine - Episode 22: The innovative use of technology in marketing to enable sales and drive growth
14 Aug 2024
Contributed by Lukas
We’re joined by Deon Pillay, Head of Marketing Technology, Enablement, and Governance at Legal & General Investment Management. Deon brings over...
The Growth Engine - Episode 21: The evolving roles of CMO’s in driving growth
31 Jul 2024
Contributed by Lukas
We’re joined by Mark Evans, the former MD, Marketing & Digital of Direct Line Group, who led its transformation by redefining the brand through ...
The Growth Engine - Episode 20: The role of data in shaping customer engagement strategies and driving growth
12 Jun 2024
Contributed by Lukas
We’re joined by Brian Stewart, Global Head of Customer Insight, Web Experience & Analytics at AXA Investment Managers. With over twenty years of...
The Growth Engine - Episode 19: Driving growth with a differentiated marketing strategy and customer-centricity
30 May 2024
Contributed by Lukas
We’re joined by Claire Oldstein, Group Customer and Marketing Director at Wesleyan, and Eve Clowes, Head of Customer Acquisition & Management. C...
The Growth Engine - Episode 18: The role of brand in driving growth
15 May 2024
Contributed by Lukas
We’re joined by Nick Morgan, Head of Brand Strategy, EMEA and Americas at Invesco. With over 15 years of experience at iconic UK brands, he is recog...
The Growth Engine - Episode 17: Cultivating a growth-focused marketing team
01 May 2024
Contributed by Lukas
We’re joined by Sasha Dabliz, Head of Marketing at Waverton Investment Management. Experienced in driving marketing transformation, she takes a refr...
The Growth Engine - Episode 16: Financial Services marketing: Moving on from the colouring in department
17 Apr 2024
Contributed by Lukas
It’s no secret that marketing departments in Financial Services are often referred to as the ‘colouring-in' department - making things ‘engaging...
The Growth Engine - Episode 15: Maximising the opportunities of marketing for growth
03 Apr 2024
Contributed by Lukas
Highlights of the last six months of interviews with marketing industry heavyweights. Join us as we discuss how to drive growth within investment orga...
The Growth Engine - Episode 14: Delivering a global brand reinvention and digital transformation
20 Mar 2024
Contributed by Lukas
We’re joined by Amie Stankiste, Chief Marketing Officer at LSEG and driving force behind the global brand campaign and digital transformation. An ex...
The Growth Engine - Episode 13: Bridging the gap between marketing and sales to drive growth
06 Mar 2024
Contributed by Lukas
We’re joined by Rachael Smith, Head of Marketing, EMEA & Vice President at Dimensional Fund Advisors. Financial Services Forum Marketer of the Y...
The Growth Engine - Episode 12: Building a growth marketing strategy for a fintech start-up
21 Feb 2024
Contributed by Lukas
We’re joined by Duarte Garrido, VP Growth Marketing at Volt, the fintech start-up building the world's first global real-time payment network. On a ...
The Growth Engine - Episode 11: The power of sonic branding and purpose-driven marketing in financial services
07 Feb 2024
Contributed by Lukas
We’re joined by Ben Rhodes, Brand Director at Phoenix Group. In three years, Ben has built a team from scratch, redefined the company's corporate pr...
The Growth Engine - Episode 10: The effectiveness of experiential marketing in financial services
01 Feb 2024
Contributed by Lukas
We’re joined by Nicola Constantinou, UK Channel Marketing Manager at Vanguard and the brains behind Vanguard Active's innovative Tough Mudder campai...
The Growth Engine - Episode 9: Balancing creativity with strategic planning to drive growth & innovation
10 Jan 2024
Contributed by Lukas
We’re joined by Laura Brown, Global Marketing Director at M&G Investments. With a unique ability to blend business acumen with creative marketin...
The Growth Engine - Episode 8: Marketing’s influence on product development & growth
13 Dec 2023
Contributed by Lukas
We’re joined by Filippo Stefanelli, CMO at Moneyfarm. With a 15-year journey in financial services marketing, Filippo has spearheaded innovative B2C...
The Growth Engine - Episode 7: How does marketing contribute to business growth?
29 Nov 2023
Contributed by Lukas
We’re joined by Malcolm Fried, Chief Marketing Officer at Ninety One. Previously CMO at Investec, Malcolm oversaw the transition of Ninety One as it...
The Growth Engine - Episode 6: Perfecting the art of 'Test and Learn' to drive growth
15 Nov 2023
Contributed by Lukas
In this episode we’re joined by Nick Laws, Head of Marketing, Content & Creative Services at NEST, National Employment Savings Trust. With over ...
The Growth Engine - Episode 5: Disrupting the pension industry
01 Nov 2023
Contributed by Lukas
In this episode, David is joined by Jasper Martens, Chief Marketing Officer of PensionBee.Jasper is a passionate advocate for change in the world of p...
The Growth Engine - Episode 4: Developing a CRM strategy to drive growth within wealth management
18 Oct 2023
Contributed by Lukas
In our 4th episode, we're joined by Leanne Barnham, Global Head of Marketing at Brooks Macdonald, who has more than 15 years experience in investment ...
The Growth Engine - Episode 3: Launching a demand generation programme in asset management
04 Oct 2023
Contributed by Lukas
In the third episode of The Growth Engine, our host, David Hunstone, CEO of Hub, is joined by BNY Mellon Marketing Consultant, Charlotte Lamb. With an...
The Growth Engine - Episode 2: Driving growth within investment organisations through marketing
12 Jun 2023
Contributed by Lukas
A native New Zealander, Andrew Kelly finished his education at the University of Otago. He headed to London and hit the ground running at Aberdeen Ass...
The Growth Engine - Episode 1: Marketing’s role as a growth driver
18 May 2023
Contributed by Lukas
Simon Longfellow is a seasoned professional with more than 25 years of invaluable experience in the financial services industry. Throughout his career...