The GTMshift
Episodes
Lessons in Scaling with Kyle Norton
11 Dec 2025
Contributed by Lukas
James Kaikis interviews Kyle Norton, CRO at Owner.com, about driving transformative SaaS growth. Kyle shares how Owner.com achieved 10x revenue growth...
Aligning Solutions with Business Outcomes with Josh Aranoff
04 Dec 2025
Contributed by Lukas
James Kaikis sits down with Josh Aranoff, VP of Sales and Solutions at Trimble, to explore the evolving role of solutions professionals in SaaS. Josh ...
Leading Change through an AI Revolution with Diana Cappello
27 Nov 2025
Contributed by Lukas
Diana Cappello, Director of Solutions Consulting, US & Demo Engineering at Eightfold, reveals how AI is revolutionizing hiring from entry-level to...
The AI Revolution in Solutions Engineering with Stephen Morse
20 Nov 2025
Contributed by Lukas
Solutions engineering veteran Stephen Morse discusses how AI is transforming go-to-market strategies and reshaping the SE profession. From the converg...
Building World Class Solutions Orgs within a Private Equity-backed Business with Sharon Martin
13 Nov 2025
Contributed by Lukas
Sharon Martin, SVP of Global Sales Engineering at Alteryx, breaks down how to position solutions teams as the strategic drivers of organizational AI a...
The Solution Exec Guide to Navigating the Great AI Shift with Jeff Margolese
06 Nov 2025
Contributed by Lukas
Jeff Margolese, SVP of Global Solution Consulting at ServiceNow and 20+ year industry veteran, explores how AI is fundamentally transforming enterpris...
Personalization at Scale: The Future of SaaS Buyer Journeys with Elaine Zelby
30 Oct 2025
Contributed by Lukas
James Kaikis sits down with Elaine Zelby, Co-Founder & CRO of Tofu, to explore how evolving buyer behaviors are reshaping SaaS go-to-market strate...
AI-Native Selling: From Consumption Pricing to Agent-Powered GTM with Zach Lawryk
23 Oct 2025
Contributed by Lukas
OpenAI’s Zach Lawryk reveals how AI is fundamentally transforming go-to-market strategies, from AI-native selling methodologies to the future of con...
Creating a Growth Engine via Buyer-Centric GTM and LinkedIn with Gal Aga
16 Oct 2025
Contributed by Lukas
Aligned CEO Gal Aga reveals how buyer-centric sales and LinkedIn founder branding drove 4X growth. Learn why transactional sales is dead and how to bu...
Designing Customer-Centric GTM Strategies with Lexi Bohonnon
09 Oct 2025
Contributed by Lukas
James Kaikis speaks with Lexi Bohonnon, Chief Revenue Officer at Roam, about how a solutions mindset in leadership drives business impact. Lexi shares...
Everything’s Back on the Table: Why AI is Revolutionizing GTM with Craig Rosenberg
02 Oct 2025
Contributed by Lukas
Craig Rosenberg from Scale Venture Partners reveals why AI is forcing a complete reinvention of go-to-market strategies. Learn how founders are rebuil...
Back to Basics: Why GTM Fundamentals Beat the Latest Trends with Bart Fanelli
25 Sep 2025
Contributed by Lukas
Bart Fanelli shares how operational discipline and Go-To-Market fundamentals drove hyperscale at Splunk and OutSystems. Learn why going back to basics...
GTM Engineering, RevOps, and the AI-Savvy Chief Revenue Officer with Jordan Crawford
18 Sep 2025
Contributed by Lukas
Jordan Crawford explains go-to-market engineering and why it’s different from RevOps. Learn how to build data moats, create permissionless value pro...
The Death of the Traditional GTM Playbook with Brett Queener
05 Aug 2025
Contributed by Lukas
Brett Queener, architect of the original Salesforce GTM playbook, explains why traditional go-to-market strategies are dead and how AI agents are crea...