The Guidebook
Episodes
Freelance Office Hours: Pricing, Contracts, and Getting Clients in 2025
26 Jun 2025
Contributed by Lukas
Whether you're just getting started freelancing or you're already a few years in, this Ask Me Anything (AMA) is packed with real talk, actiona...
Afton Brazzoni trades scarcity for mindset-driven growth
08 Apr 2025
Contributed by Lukas
Afton Brazzoni, founder of Scribe National, moved from a scarcity mindset to building a business that feels sustainable, intentional, and fully her ow...
I Answered Freelancers’ Biggest Questions (Pricing, Clients, Mindset & More)
27 Mar 2025
Contributed by Lukas
Whether you're just getting started freelancing or you're already a few years in, this Ask Me Anything (AMA) is packed with real talk, actiona...
Take back your time with Claire Hill
21 Mar 2025
Contributed by Lukas
In my conversation with Claire Hill, I’m exploring how busyness gets mistaken for productivity and how reclaiming your time starts with mindset. We...
Lizzie Davey is Redefining Freelance Success
01 Mar 2025
Contributed by Lukas
Lizzie Davey has been a freelance writer for 11 years. She transitioned from a low-paying marketing job to freelancing. Like every new freelancer, she...
Introducing: Get Started Freelancing
24 Feb 2025
Contributed by Lukas
In case you missed it, I'm kicking off a free live bootcamp: Get Started Freelancing.If you’re thinking about freelancing but don’t know w...
Solocast: How to stop “selling yourself”
20 Feb 2025
Contributed by Lukas
Marketing yourself feels weird? Let’s fix that.In this solo episode, I’m breaking down the mindset shifts that make getting clients *way* easier. ...
Inkpot Creative Streamlined to Scale
16 Jan 2025
Contributed by Lukas
Jessie Andrew of Inkpot Creative is our guest this week! Jessie is one half of Inkpot Creative’s full-time team. They’re a branding and web design...
Erin Meltzer: from stewardess to pilot
09 Jan 2025
Contributed by Lukas
My sister Erin joins me to share her journey from freelancing in the yachting world to becoming a commercial seaplane pilot. We compare how her experi...
Steven Schneider knows SEO
05 Dec 2024
Contributed by Lukas
This episode, we’re chatting with Steven Schneider, co-founder and CEO of Trio SEO. He shares his journey from being a college student to running a ...
Michelle Hsu simplifies marketing
21 Nov 2024
Contributed by Lukas
Michelle went from B2B SaaS marketer to freelance copywriter and marketing coach. She knows the importance of authentic networking, the time it tak...
Anna Burgess Yang is a workflow genius
14 Nov 2024
Contributed by Lukas
Anna Burgess Yang went from product manager at a tech company to full-time freelance content marketer. She shares: - how she automates parts of her...
Alexa Phillips architects brands
31 Oct 2024
Contributed by Lukas
Alexa Phillips, founder and chief brand architect of Bright Eyes Creative, shares her journey from a passion for journalism and fashion to establishin...
Kara Perez makes wealth building brave & sustainable
24 Oct 2024
Contributed by Lukas
Kara Perez, founder of Bravely Go, talks about her journey from struggling with debt to becoming a financial educator and author. She also shares her ...
Maari Casey is making it easier for freelancers & companies to find each other
14 Aug 2024
Contributed by Lukas
In the last episode of season 4, I chat with Maari Casey. Maari is an ad agency art director turned freelancer turned entrepreneur. In this episode w...
Marie-Pier Tremblay wants to help you overcome fear
12 Aug 2024
Contributed by Lukas
Overcoming Fear: 5 Barriers Holding You Back from Major Life Transitions - with Marie-Pier Tremblay This week we have a special surprise! Me and Mari...
Wudan Yan is more than a journalist
07 Aug 2024
Contributed by Lukas
On this weeks episode of the Guidebook podcast, I'm talking to Wudan Yan from the Writers Co Op. In this episode with Wudan, we chat about: ✨...
Melanie Padgett Powers on being deliberate
19 Jun 2024
Contributed by Lukas
This week, we are talking to Melanie, a freelance writer and editor, and the host of two podcasts: The Deliberate Freelancer and Association Station. ...
Daniel Brenneman leverages empathy for deeper connections in business
12 Jun 2024
Contributed by Lukas
My chat with Daniel has to be one of the most energetic conversations on the Guidebook Podcast. And with the guests I've had so far, that's a ...
Dyslexia is a strength with Ray Slater Berry
05 Jun 2024
Contributed by Lukas
In this episode, I chat with Ray Slater Berry, founder of DSLX, a tech content agency on a mission to empower diverse and minority group writers to wr...
Mara Watts on balancing motherhood and freelance life
29 May 2024
Contributed by Lukas
This week I'm joined by my new friend from LinkedIn Mara Watts. Mara is a mom of 3, a yoga instructor, a freelance writer, a plant mom, and full-t...
Getting over perfectionism with Will Stevens
08 May 2024
Contributed by Lukas
This week on the Guidebook Podcast I'm joined by my new friend Will Stevens. Will is a fractional leader and go-to-market specialist, who founded ...
Blair Sharp is learning to thrive with ADHD
01 May 2024
Contributed by Lukas
This week we have Blair Sharp on the podcast. She's a mum, wife, and writer from Minnesota, who specializes in mental health, parenting, and welln...
Sarah Anto wants you to think like a startup founder
24 Apr 2024
Contributed by Lukas
In this episode, I sit down with Sarah Anto. Sarah helps female founders in the tech industry to start their businesses and prepare for fundraising. A...
Monica Shaw juggles multiple revenue streams
17 Apr 2024
Contributed by Lukas
This week in The Guidebook I'm joined by Monica Shaw. Monica is a freelance writer, mountain leader, blogger and SAAS business owner. I loved talk...
Marie Pier Tremblay wants to change the way you think
10 Apr 2024
Contributed by Lukas
I'm joined this week by Marie Pier Tremblay. Marie is a life coach, bookworm, kinkster, and close friend of mine. She lives in Montreal, Canada, a...
Johanna Flashman wrote a book (while living in a van)
03 Apr 2024
Contributed by Lukas
This week I'm chatting with Johanna Flashman. Johanna is a freelance writer, journalist, and SEO strategist in the outdoor industry. Rachel also r...
Rachel Ayotte on self care through freelancing
27 Mar 2024
Contributed by Lukas
I'm talking to one of my favourite humans Rachel Ayotte, where we dive into our Pop Club community, her freelancing background, and our thoughts o...
Rachel Dilliplane discovers freelancing on the road
20 Mar 2024
Contributed by Lukas
This week I'm chatting with Rachel Dilliplane. Another Rachel! Rachel is a voice-over artist and freelancer. Rachel is super funny, sharing her ad...
Austin L. Church's morning marketing habit will change your life
13 Mar 2024
Contributed by Lukas
Join me, as I sit down with Austin L. Church, a seasoned writer, marketing consultant, and business coach. Having weathered the storm of a layoff from...
Sarah Collie started freelance writing with no experience
06 Mar 2024
Contributed by Lukas
This week, I'm joined by my dear friend Sarah Collie. Sarah is a Virginia-based freelance writer for sustainable outdoor brands and horticulture c...
Megan K. Bradley quit her 9-5 with Camp Moxie
28 Nov 2023
Contributed by Lukas
This week, I have Megan Kitzmiller Bradley on the show! Megan attended Camp Moxie, my bootcamp for new freelance writers in 2021. At the time, she s...
Jenni Gritters slowed down
23 Oct 2023
Contributed by Lukas
Jenni Gritters is a business coach for freelancers, a mostly retired journalist, and a mom of two. You might recognize her from the podcast she used t...
Nick Lafferty exited early
16 Oct 2023
Contributed by Lukas
5 months ago, Nick Lafferty quit what seemed like the perfect job for him to start his own business. Nick is a growth marketing consultant and creat...
Liz Heflin has been freelancing since 2006
18 Sep 2023
Contributed by Lukas
Liz is a freelance marketing consultant, business coach for freelance writers, and the founder of MACE writing. She’s been freelancing since 2006. ...
Shelbi Polk shares all of her travel & budgeting tips for freelancers
04 Sep 2023
Contributed by Lukas
This is part 2 of a two-part series with Shelbi! Go back and listen to part 1 from last week if you haven't already. Shelbi is a freelance write...
Shelbi Polk left newspapers to nerd out about books
28 Aug 2023
Contributed by Lukas
Shelbi is a freelance writer, book nerd, and world traveler. She’s traveled with friends and solo both internationally and around the US. We talked...
Polly Clover quit teaching to become a freelance writer & SEO expert
07 Aug 2023
Contributed by Lukas
Polly Clover joins us today to talk about: That time she bought a one-way ticket to teach English as a foreign language How she became a freelance...
Jackie Lastinger on fueling your own fire
17 Jul 2023
Contributed by Lukas
This week we're talking to Jackie “Dirt Nap” Lastinger, founder of The Girls Trip Adventure Co. The Girls Trip Adventure Co. empowers & c...
Ash Czarnota on thruhiking while freelancing
03 Jul 2023
Contributed by Lukas
Ash Czarnota from Alpine Start Creative joins us today on the pod. She's a small business owner, freelance writer, thru-hiker, and fan of failing ...
Don't share your rates publicly...
29 May 2023
Contributed by Lukas
Controversial take: you shouldn't share your rates publicly. In this episode, find out why! Plus, snag my pricing guide template. Get the Templa...
Money Mindset for Freelance Writers
22 May 2023
Contributed by Lukas
Your money mindset is foundational to your business. Your money mindset has been cultivated over your entire lifetime. Growing up in a capitalist so...
Can I have more than 1 niche? + How do I know if a niche is a profitable?
05 Apr 2023
Contributed by Lukas
This is the most commonly asked niche question I get – can you have more than 1 niche? There’s no hard and fast answer to this question, but my ad...
Season 3 Trailer
05 Apr 2023
Contributed by Lukas
Welcome back to the Guidebook! We're doing things a bit differently this season. Stay tuned for more...
Kevin "Spacejam" Grooman
13 Aug 2020
Contributed by Lukas
This week’s episode features Kevin Grooman aka “Spacejam” + I met Kevin through Dylan’s hiker chat (go listen to last week’s episode!). He’...
Dylan "Pickle" Tonkin
06 Aug 2020
Contributed by Lukas
Dylan Tonkin This episode features Dylan “Pickle” Tonkin + I saw Dylan’s podcast come out at the end of 2018 when I was just under a year into m...
Lea 'Blue Cheese' Geibel
31 Jul 2020
Contributed by Lukas
It’s been so amazing to get to talk to thruhikers from other countries this season. You might remember episode 1 of this season with @ValIsmaili who...
Asher 'AM Fog' McGlothlin
24 Jul 2020
Contributed by Lukas
I met AM Fog (aka @ashermcglothlin) on the Appalachian Trail in 2018 when we were both making our way Northbound through the Smokies. + Asher is a mus...
Elina 'Tip Tap' Osborne | Pt. II
17 Jul 2020
Contributed by Lukas
Welcome back to part two of my lovely chat with Elina "Tip Tap" Osborne!! + In this second part of our chat we dive deeper and discuss the impact of s...
Elina 'Tip Tap' Osborne | Pt. I
13 Jul 2020
Contributed by Lukas
This week’s guest is Elina “Tip Tap” Osborne (aka @elinasborne)! . Oh my gosh, I had such a good time interviewing Elina. We have lots in common...
Anne 'Scrappy' Baker
02 Jul 2020
Contributed by Lukas
Welcome back to Season 1 of The Guidebook! I'm your host Rachel. This here episode 4 features Anne “Scrappy” Baker (@ennakrek). + Anne has hiked t...
Aaron Owens Mayhew - Backcountry Foodie
14 May 2020
Contributed by Lukas
This episode features Aaron Owens Mayhew. Aaron is a registered dietician and the creator of Backcountry Foodie! Aaron and her husband, Chris, live in...
LIVE Amanda Shale
08 May 2020
Contributed by Lukas
Our guest this week is Amanda aka @tidelinetoalpine on Instagram! + Amanda has lived in a van for 6 years! She thru-hiked the PCT SOBO in 2018, Hiked ...
LIVE Britany Freeman
02 May 2020
Contributed by Lukas
Our LIVE guest this week is Britany aka @britanyinwanderland! + Brit is the founder of @11thessential and a part-time road traveler who is building ou...
LIVE: Nicholas Reichard
25 Apr 2020
Contributed by Lukas
Nicholas thruhiked or LASHed for three consecutive hiking seasons and since then has settled down to have a family in Maine. He's hiked the AT, PCT, a...
LIVE: Allison 'Sizzle' Williams
17 Apr 2020
Contributed by Lukas
Our guest this week is Allison Williams aka @sizzlemayfield and @19hourswithsizzle!She has worked with @the_sca via @americrops, worked in land manage...
Tyler 'The Prodigy' Lau Part II
14 Apr 2020
Contributed by Lukas
This episode features Tyler Lau, trail name: The Prodigy (@thehikingprodigy). He’s hiked over 8,000 miles in his lifetime including the Pacific Cres...
Tyler 'The Prodigy' Lau
12 Apr 2020
Contributed by Lukas
This episode features Tyler Lau, trail name: The Prodigy (@thehikingprodigy). He’s hiked over 8,000 miles in his lifetime including the Pacific Cres...
LIVE: Kyle O'Grady
10 Apr 2020
Contributed by Lukas
Kyle O'Grady is the host of Trail Tales and the creator of Kyle Hates Hiking! He's thru-hiked the Vermont Long Trail and the Appalachian Trail. Kyle h...
Val Ismaili
22 Mar 2020
Contributed by Lukas
This episode is a seriously jam-packed hour. In the first half of the episode, we talk about how Val got into backpacking and trail building. About ha...
Sarah 'Tunes' Mowery
13 Jan 2020
Contributed by Lukas
We talk about my first year of freelancing, coming home from a thruhike with an empty bank account, fear of failure, rolling with the punches, debt an...
Tessa 'Big Money' Babcock
28 Dec 2019
Contributed by Lukas
This week’s episode features a badass thruhiker who was on the AT at the same time as me. She hiked the AT in two LASH segments and I’ve interview...
Jake 'Spur' Carr
29 Nov 2019
Contributed by Lukas
In this episode we’re discussing thru-hiking as a total beginner, the divorce that sparked his thru-hike, why he chose the AT over the PCT, getting ...
Scott 'Hell Yeah Jesus' Hughes
26 Oct 2019
Contributed by Lukas
I talked to Hell Yeah for this episode. We discuss his two AT SOBO thruhike attempts and their differences, trail hair, gear, and coming home from a t...
Monica 'Moss' Aguilar
14 Sep 2019
Contributed by Lukas
In this interview we talk about Starting your first thru-hike with a partner, the logistics of bike packing, and the differences between thru-hiking a...
Katy Gräble
07 Sep 2019
Contributed by Lukas
In this episode we talk about Katy’s 52 hike challenge, redefining hiking, plastic, and life as a social media manager. For this episode we sat out ...
Jesse 'Boston Mule' Cody | Pt. 1
31 Aug 2019
Contributed by Lukas
We touch on topics like mental health, social media, and working in the service industry. We also talk about starting life over at age 40 and the many...
Jesse 'Boston Mule' Cody | Pt. 2
31 Aug 2019
Contributed by Lukas
This is the second part of a two part episode with the Boston Mule! Go back and listen to the first episode if you haven’t already! We start this ep...
Gabby Sales
16 Aug 2019
Contributed by Lukas
This episode features Gabby Sales. Gabby reached out to me through Instagram! We talked about hiking by yourself for the first time, the 52 Hike Chall...
Kirsten 'Shutterbug' Fraude
09 Aug 2019
Contributed by Lukas
In this episode, Shutterbug and I talk about coming home from a thru-hike, wilderness therapy guiding, and mourning the loss of someone while on a thr...
Spencer 'SlowRide' Shrum
26 Apr 2019
Contributed by Lukas
On this episode, Spencer and I compare NOBO vs. SOBO; he tells me what it was like to have a girlfriend and a dog at home during his hike; we also dis...
Levon 'Hardhat' Bullard
19 Apr 2019
Contributed by Lukas
Hardhat and I talk about the time his food was stolen by a bear, coming home from the trail, Flip-Flopping, and so much more. "When I decided it was...
Rachael 'Blade' Robertson
11 Apr 2019
Contributed by Lukas
Rachael and I talk about returning to ‘real life’ after trail, our hardest days on trail, and everything in between. “Now it’s like, you kno...
Devin 'Jukebox' Everett Pt. 2
06 Apr 2019
Contributed by Lukas
In this short bonus, you'll hear what didn't fit into Devin's episode: her trail name story, her plans for the PCT this year, why tangents are actuall...
Ashley 'Yard Sale' Manning
05 Apr 2019
Contributed by Lukas
Ashley and I talk about Giardia, Trail Names, becoming a rafting guide, community, chafe cars, and canyons. "Backpacking... there's just something, ...
Devin 'Jukebox' Everett Pt. 1
28 Mar 2019
Contributed by Lukas
Devin and I had a super casual conversation about breaking bones on a thru-hike, hiking with Lyme, contacts, goals for the future, and sooooo much mor...
Beth Bradley
21 Mar 2019
Contributed by Lukas
Beth and I talk about her very first hike, societal preconceptions of a 'hiker,' feeling left out in the outdoor clothing industry, and the 52 Hike Ch...
X
14 Mar 2019
Contributed by Lukas
X
Kelley 'Wicked' Guimont
07 Mar 2019
Contributed by Lukas
Wicked and I talk about being unprepared for the cold on our thru-hikes, tents, life after the trail, and overcoming anxiety during her thru-hike. “...
Amy 'Slider' Hunsucker
28 Feb 2019
Contributed by Lukas
In this episode we hear Slider’s tramily stories from The Northbound horde, paying back your student loans on trail, carrying a plastic trombone the...
Rachel 'Full Nelson' Lashinsky Pt. 2
21 Feb 2019
Contributed by Lukas
This is the second part of a long interview I did with Rachel in December. I love Rachel’s perspective and we got a lot deeper for this second half....
Rachel 'Full Nelson' Lashinsky Pt. 1
14 Feb 2019
Contributed by Lukas
Rachel and I discuss her struggles with substances growing up, how she came out of that phase of her life, dipping her toes into the backpacking commu...
Sarah 'Sniffles' Legg
07 Feb 2019
Contributed by Lukas
"You are allowed to feel any emotion you want out there. If you're angry, be angry! But you're only angry at yourself. It's not like you can be angry ...
Joseph 'General Hendrix' Robinson | Pt. 2
31 Jan 2019
Contributed by Lukas
"To this day that's where I feel home is, on trail."
Joseph 'General Hendrix' Robinson | Pt. 1
27 Jan 2019
Contributed by Lukas
"You always have to go through the extreme first before it becomes easier."
Emily "Blackbird" Atkins
17 Jan 2019
Contributed by Lukas
“All the times that felt so hard and heavy, taught us how to love and be a better person and how to be grateful for those times.”
Jen 'Squeaks' Giddens
08 Jan 2019
Contributed by Lukas
"If your goals don't scare you they're not big enough."