The Gym Owners Podcast
Episodes
🛑 Stop Hoping and Start DOING.
13 Apr 2023
Contributed by Lukas
Results are born from ACTIONS, not hope. This episode, you'll learn how to decisively take actions that move the needle in your business. No more wait...
😎Great Service is Never an Accident: Quality Control 101
06 Apr 2023
Contributed by Lukas
Most of the marketing, ads and leads gurus out there don't care about what goes on inside your gym. Don't start running a bunch of new clients throu...
💰The Simplicity Sales Hack
30 Mar 2023
Contributed by Lukas
If you can't explain your products and your enrollment process in one or two sentences, you're making it WAY too complicated. Complexity makes people ...
🚨 STOP Neglecting the People Who Pay the MOST Money💰
23 Mar 2023
Contributed by Lukas
Why are fitness newbies so susceptible to being scammed by shitty products and bad fitness services? Maybe it's because good coaches like you are fail...
Rising ABOVE Your Competition is EASY
16 Mar 2023
Contributed by Lukas
The bar is pretty low in the fitness industry. Learn the easiest way to transcend the competition in your area and become the BEST on the block.. You ...
Easy, Effective & Ethical Fitness Sales
08 Mar 2023
Contributed by Lukas
You don't need to be coercive or persuasive. Find the right people, and put the right products in front of them. You can't afford to miss this one. Wa...
How to NOT be SLEAZY and still make sales:
02 Mar 2023
Contributed by Lukas
Don't start applying turn-and-burn sales tactics to your brick-and-mortar business. It'll cost you your reputation. You can't afford to miss this one....
Struggling to Sell Big Ticket Personal Training? Here’s Why.
23 Feb 2023
Contributed by Lukas
Fix these 2 things, and you're on your way to a MUCH more profitable 2023. You can't afford to miss this one. Want to join the FREE Gym Owner's Revolu...
🚨The #1 Marketing & Sales Concept Most Gym Owners Get Wrong
16 Feb 2023
Contributed by Lukas
It's not about you. It's about your clients. Who are they? What do they need to hear that will give them the last nudge towards taking action? What do...
The Most Toxic Trait a Fitness Professional Can Have
09 Feb 2023
Contributed by Lukas
Don't be like this... It's the worst. It's the worst for you, your business and your clients.. You can't afford to miss this one. Want to join the FRE...
Your Gym’s Social Media Sucks. Here’s How to Fix It.
02 Feb 2023
Contributed by Lukas
Do you do manage your gym's social media yourself? Did you hand off the responsibility to one of your coaches? This is episode is a full DIY Social Me...
Measure, Prove & Guarantee your Clients’ Success
25 Jan 2023
Contributed by Lukas
Are you hiding from the scoreboard? Are you allowing your clients to hide out without making the progress they were seeking when they hired you? What ...
Need to Hire a Manager?
19 Jan 2023
Contributed by Lukas
Good Luck! Here's a guide to help you navigate the rough waters of hiring new staff. This episode focuses heavily on getting your own management-based...
Your Guide to Profitable Personal Training
12 Jan 2023
Contributed by Lukas
If you're struggling to sell personal training, to hire good coaches, or to attract high-value clients, you can't afford to miss this episode. Trust u...
How to Launch a New Program, Product or Class
05 Jan 2023
Contributed by Lukas
"if you build it they will come" is one of the worst pieces of advice to ever emerge from pop culture. Listen to this episode and learn why. Then we'l...
Text Messaging: The Future of Sales
29 Dec 2022
Contributed by Lukas
2023 is here, and almost every purchase can be made online nowadays. So stop requiring in-person meetings and start getting really good at nurturing a...
The MOST important thing your gym needs to get right...
22 Dec 2022
Contributed by Lukas
Every aspect of your business matters... But none of them have as big of an impact on your earnings as THIS ONE THING.... Don't miss this one! Want to...
Everybody Lies - How to Do Honest Business in a Dishonest World
15 Dec 2022
Contributed by Lukas
Everybody lies. Your clients are lying to you. Gym owners lie. Coaches lie. Employees lie. What does this mean when you're trying to do honest busines...
How to Build Your Personal Training Business
02 Dec 2022
Contributed by Lukas
Learn how to hire the right coaches, establish expectations and incentives, and build high-level personal training revenue within your business. Don't...
THE GUIDE TO UPSELLING
16 Nov 2022
Contributed by Lukas
"Upsell".. It doesn't mean what you think it means. It's less about coercion and convincing and more about giving clients CHOICES; and letting THEM ...
Your Clients’ Lifetime Fitness Journey
08 Nov 2022
Contributed by Lukas
Fitness, wellness, and exercise are lifelong pursuits that take folks through different phases of modalities, sports, gyms, and activities. Knowing wh...
Selling Apparel in Your Gym - The Good, The Bad & The Ugly
03 Nov 2022
Contributed by Lukas
Apparel sales... Everyone does it. Few do it well. Today, Tyler shares the lessons he learned selling apparel for multiple fitness related businesses....
Supplement Sales 101
25 Oct 2022
Contributed by Lukas
Make big money selling supplements the RIGHT way. Don't trade in your credibility by using pushy and unethical sales tactics.... This episode is a ste...
DEVELOPING Your Business is NOT the same thing as OPERATING your Business
20 Oct 2022
Contributed by Lukas
Get off the OPERATIONS treadmill and start making some real progress by DEVELOPING your business to be BETTER every week. Don't miss this one! Want to...
Focus on the RIGHT things.
14 Oct 2022
Contributed by Lukas
We can spend a lot of time and attention focused on the limitations and problems within our business. It's important to break out of that loop and mak...
20 Ways to SUCK as a Gym Owner
06 Oct 2022
Contributed by Lukas
Fix these bad habits/patterns, and you'll be on an entirely different trajectory. Trust us. Don't miss this one! Want to join the FREE Gym Owner's R...
Is your gym ready for more members? Answer these questions first.
29 Sep 2022
Contributed by Lukas
Before we work with any new gym, these are the questions we need answers to. Don't miss this one! Want to join the FREE Gym Owner's Revolution? use ...
WHO are you targeting?
22 Sep 2022
Contributed by Lukas
When making social media posts, writing copy for emails, or corresponding with potential new clients, you need to know WHO you're targeting. Because i...
From PASSION to PROFESSION
15 Sep 2022
Contributed by Lukas
Getting paid to do what you love.... that's the goal, right? Don't miss this one! Want to join the FREE Gym Owner's Revolution? use this link: https:/...
Simple & Affordable Marketing that WORKS!
09 Sep 2022
Contributed by Lukas
old school, traditional marketing is BACK! People are tired of the constant barrage of online ads, and digital marketing continues to become more ex...
ONE product will 2x your average sale price
01 Sep 2022
Contributed by Lukas
90% of our clients choose to purchase a nutrition coaching product when they enroll. Why aren't YOU selling nutrition & food habits coaching? Enjoy! W...
How to Improve your Business EVERY week
25 Aug 2022
Contributed by Lukas
Enjoy! Want to join the FREE Gym Owner's Revolution? use this link: https://www.facebook.com/groups/gymownerspodcast/ Learn more about what we do her...
30 signs that your business is in TROUBLE
17 Aug 2022
Contributed by Lukas
If you're doing any of these 30 things, you're f*****g up. Get back on track. Enjoy! Enjoy! Want to join the FREE Gym Owner's Revolution? use this l...
Expectations are EVERYTHING
10 Aug 2022
Contributed by Lukas
Have you ever booked a hotel room and then showed up only to find that the room is half the size it appeared to be on the website photos? As a gym own...
Level up your LEADERSHIP skills
05 Aug 2022
Contributed by Lukas
"I was elected to lead, not to read." -Arnold Want to join the FREE Gym Owner's Movement? use this link: https://www.facebook.com/groups/gymownerspodc...
What do you need to do NOW?
29 Jul 2022
Contributed by Lukas
Learn how to identify your gym's next play, skill, or strategy to develop on today's episode! Want to join the FREE Gym Owner's Movement? use this lin...
Systemizing Success w/ Hunter Wooten
19 Jul 2022
Contributed by Lukas
Hunter (@huntersgaragegym on IG) returns to share the things he's done in the last 8 weeks that have CHANGED THE GAME for him and his business... Want...
The Gym Owners REVOLUTION!!
14 Jul 2022
Contributed by Lukas
If you're new here, welcome to the Revolution!!! -- Want to join the FREE Gym Owner's Movement? use this link: https://www.facebook.com/groups/gymowne...
Coaching Knowledge DOES NOT equal Business Success
07 Jul 2022
Contributed by Lukas
I hate to break it to ya, but you don't need to be a brilliant fitness guru with decades of experience to make a lot of money coaching and helping peo...
STOP ”getting by” - START GETTING PAID
23 Jun 2022
Contributed by Lukas
Did you start your own business so you could barely eek out a living? or did you hope for real, impactful success?? You can have your cake and eat i...
How to get leads for your gym or personal training business
16 Jun 2022
Contributed by Lukas
Want to join the FREE Gym Owner's Movement? use this link: https://www.facebook.com/groups/gymownerspodcast/ Learn more about what we do here: https:...
STOP posting like an influencer, and start acting like a BUSINESS
09 Jun 2022
Contributed by Lukas
How much time do you spend creating and posting social media content that doesn't do ANYTHING other than let people know that you exist? Stop imitatin...
DOMINATE your market and get TONS of leads with this FREE strategy!
02 Jun 2022
Contributed by Lukas
There's a free platform out there that you are underutilizing. Use the strategies from this episode and you'll make Google My Business WAAAAAAY more i...
Simple Lead Generation Strategies
24 May 2022
Contributed by Lukas
Here's the most effective lead generation strategies that are currently working in gyms all over the world... Want to join the FREE Gym Owner's Moveme...
Create a MOVEMENT!
12 May 2022
Contributed by Lukas
Next-level networking for people who hate phony networking. no more #fakebusiness Want to join the FREE Gym Owner's Movement? use this link: https://w...
A Feedback Loop of Success for Your Clients AND Your Business
28 Apr 2022
Contributed by Lukas
Create the ultimate system of invested clients getting big time results that drive huge interest and leads and referrals for more invested clients who...
Data-Based Decision Making for Gym Owners
20 Apr 2022
Contributed by Lukas
We pulled some general population data that you may find surprising.. Enjoy! Want to join the FREE Gym Owner's Movement? use this link: https://www.fa...
Start Selling Your Guarantee
31 Mar 2022
Contributed by Lukas
Having trouble selling your coaching products or memberships? Start working backwards from a guarantee that fits your target client, and present servi...
How you can make BIG $$$ from clients BEFORE they join your group classes
24 Mar 2022
Contributed by Lukas
Want to join the FREE Gym Owner's Movement? use this link: https://www.facebook.com/groups/gymownerspodcast/ Learn more about what we do here: https:...
Your Gym Should Be BUSY!
28 Feb 2022
Contributed by Lukas
The more downtime your gym floor has, the less money you're making. There's a ton of unique ways to make some money off of your biggest expense (RENT)...
How to make your gym YOUR gym w/ Tyler Reiter of Torque S&C
17 Feb 2022
Contributed by Lukas
Tyler Reiter joins us from Torque SC in St. Paul, MN to share how he's evolved his gym into a profitable business while maintaining the identity of it...
The #1 Pricing Mistake We See w/ Coaches and Gym Owners
10 Feb 2022
Contributed by Lukas
Here's a tough lesson: Your coaching knowledge and experience have very little impact on how much $$ clients are willing to pay you. Want to join t...
Turn your coaching skill into a PREMIUM fitness product
03 Feb 2022
Contributed by Lukas
This is part 3/3 of our "how to make assessments kick ass in your gym and make you a ton of money while delivering big-time results to your clients" s...
Assessment Sales 101: Pt 2
20 Jan 2022
Contributed by Lukas
Movement assessments can be a tremendous addition to your service and sales offerings, and can revolutionize the way your gym presents offers, deliver...
An Assessment Blueprint to Make More $$$ More Often
07 Jan 2022
Contributed by Lukas
If you and your coaches are capable of delivering a quality movement assessment, this episode can teach you how to build an assessment blueprint that ...
Build a Network - Build your Skillset
30 Dec 2021
Contributed by Lukas
In business, there's always someone out there who has been through your current situation and made it to through. Find them, learn from them, and make...
Building a 500+ Member Functional Fitness Business w/ Willem Hilberdink of Unscared
22 Dec 2021
Contributed by Lukas
The great Willem joins your bald & bearded hosts for an episode you're going to want to listen to more than once.. He drops TONS of free value for...
Everett from CrossFit Bytown
18 Dec 2021
Contributed by Lukas
Everett from CrossFit Bytown: Lessons on Running a Gym for 9 Years In this insightful interview, Everett shares his experience as the owner of CrossFi...
Your ”FREE CLASS” is a waste of your time.
13 Dec 2021
Contributed by Lukas
Do you actually TRY to acquire and track leads and close sales via your "FREE CLASS", or do you just let them workout and leave? They're in your gym...
End the ENDLESS MEMBERSHIP Model
06 Dec 2021
Contributed by Lukas
If you only sell memberships to a one-size-fits all, catch-all group fitness program, the only thing your clients can do with that membership is CANCE...
Start w/ what you‘ve got - Hunter‘s Garage Gym
30 Nov 2021
Contributed by Lukas
Hunter Wooten, owner of Hunter's Garage Gym joined us from Alaska to chat about how he developed his business from an outdoor, group-training program ...
STARK Hardenberg | More $$ for you & more RESULTS for your clients.
24 Nov 2021
Contributed by Lukas
Engbert-jan and Yvonne from STARK Hardenberg (Netherlands) join us to chat about how the reworked their intake process and their base offerings to clo...
Stop Doing Everything Yourself and GROW YOUR BUSINESS w/ Nick D from CrossFit Stamford
17 Nov 2021
Contributed by Lukas
Nick Dellacamera, owner of CrossFit Stamford has been on a roll during the past 12 months. In this episode, he shares how he began to delegate work so...
You don‘t need to learn SALES. You need to make better offers.
15 Nov 2021
Contributed by Lukas
Is SALES a four-letter word? Quit racing to the bottom with low-value service offerings. Quit being afraid of selling. Stop worrying about drumming up...
Imperial Bodies Gym
09 Nov 2021
Contributed by Lukas
Deena (owner and coach of Imperial Bodies Gym) joined us from across the pond to chat about her business model and some of the lessons learned from st...
Practice Building Big-Time Offers, with ZERO Risk
08 Nov 2021
Contributed by Lukas
Here's a free look into one of the most simple but valuable exercises from The Gym Hacking Online Course: The Alpha/Delta Framework... Learn to stack ...
Stout-Heart Fitness w/ Matthew and Elspeth Jimmink
02 Nov 2021
Contributed by Lukas
Stout-Heart Fitness is owned by the husband and wife coaching duo of Matthew and Elspeth Jimmink. They are committed to building stronger human bein...
What is Gym Hacking?
01 Nov 2021
Contributed by Lukas
We've observed a shift that occurs in the gym owner’s mindset after a certain amount of time in the business…. Gym Hacking embraces that mindset...
Make more $$ from the work you‘re already doing.... with the members you already have.
27 Oct 2021
Contributed by Lukas
John and Tyler discuss a powerful framework called the "Plate Framework" that gym owners can use to dramatically increase their revenue and impact wit...
How to Make Business Relationships that Make MONEY $$$
26 Oct 2021
Contributed by Lukas
Traditional old-business style networking sucks. This episode gives you a step-by-step guide on how to forge new business relationships based upon rea...
How to make your gym into a MOVEMENT!
21 Oct 2021
Contributed by Lukas
Your gym can impact your community in ways that very few other business are capable of.. Learn how to make it work for you as well as your clients. Wa...
More than just Money: Quality Control
20 Oct 2021
Contributed by Lukas
You can't make more money while delivering sub-par service.... and if you CAN, you can't do it for very long. Be better and DO better while driving yo...
3-Steps to a More Profitable Gym WITHOUT selling your soul
20 Oct 2021
Contributed by Lukas
In this episode of the Gym Owners Podcast, Tyler and John discuss the 3 Steps to a More Profitable Gym WITHOUT Selling Your Soul. We cover: The pr...
From Gym Rat to Gym Owner.... Now what?!?!?
20 Oct 2021
Contributed by Lukas
In this episode of the Gym Owners Podcast, your big, bald, bearded hosts,Tyler and John, dive into why they chose to work with gym owners and how thei...
You don‘t need more members, you need more $$$$$
20 Oct 2021
Contributed by Lukas
In this episode of the Gym Owners Podcast, the big, bald, bearded gym dudes John and Tyler discuss a crucial misconception in the fitness industry: th...
Who The %@*& Are These Guys?
20 Oct 2021
Contributed by Lukas
Want to join the FREE Gym Owner's Movement? use this link: https://www.facebook.com/groups/gymownerspodcast/ Learn more about what we do here: https:/...