The Health & Wellness Marketing Show

070: Get More Emails Into the Inbox

31 Dec 2025

Contributed by Lukas

If your email list is shrinking faster than it’s growing – or people stop opening your emails after just a few weeks – it’s not your imaginati...

069: The Future of Content Marketing in 2026 (Part 2)

24 Dec 2025

Contributed by Lukas

If you feel like you’re creating solid content –  but still blending into the background –  you’re not doing anything wrong. You’re just o...

068: The Future of Content Marketing in 2026

17 Dec 2025

Contributed by Lukas

If it feels like you’re creating more content than ever – yet getting fewer results – you’re not imagining it. The rules of content marketing ...

067: Strategic Social Media

10 Dec 2025

Contributed by Lukas

Most practitioners are posting on social media – but not strategically. Instead of attracting ideal patients, building trust, or driving conversions...

066: ChatGPT Thinking Partner

03 Dec 2025

Contributed by Lukas

What if AI could become your strategic thinking partner  – helping you solve problems, plan workshops, reduce decision fatigue, and lighten the cog...

065: Thanksgiving

26 Nov 2025

Contributed by Lukas

This Thanksgiving episode of the Health and Wellness Marketing Show is different from the usual marketing strategy and practice-growth discussions. In...

064: Why You Should Publish A Book

19 Nov 2025

Contributed by Lukas

What if the one thing standing between you and being recognized as the leading expert in your field isn't your credentials, experience, or results –...

063: Creating Videos With AI

12 Nov 2025

Contributed by Lukas

What if the biggest barrier preventing you from dominating your local market with video content isn't your camera skills or technical expertise, but s...

062: Delivering Patient Education With Video Reel Marketing

05 Nov 2025

Contributed by Lukas

What if the secret to standing out in a crowded healthcare market isn't just what you know, but how you deliver that knowledge to busy patients who co...

061: How To Launch Your (BHRT) Practice

29 Oct 2025

Contributed by Lukas

Launching a BHRT or longevity-based practice can feel overwhelming  – from websites and SEO to social media and patient education, there are countl...

060: 5 Power Moves For Cash-Based Health Practitioners With James Chester

22 Oct 2025

Contributed by Lukas

What if the fastest way to grow your cash-based practice wasn’t about more certifications  – but about mastering five foundational power moves th...

059: Conversations That Convert With Mary Kathryn Johnson

15 Oct 2025

Contributed by Lukas

What if the most powerful sales strategy wasn’t another funnel or ad  –  but an authentic conversation that builds trust at scale? In this epis...

058: Growing Your Email List With Assessment Funnels With Maeve Ferguson

08 Oct 2025

Contributed by Lukas

What if the secret to building a highly qualified email list isn't another PDF lead magnet, but tapping into people's innate curiosity about themselve...

057: Rank Your Practice In ChatGPT

01 Oct 2025

Contributed by Lukas

What if your clinic disappeared from search overnight – not because of Google, but because of AI? In this episode of the Health and Wellness Market...

056: Creating Connection Through Copy With Marisa Shadrick

24 Sep 2025

Contributed by Lukas

In a world of automation and AI, why are the most successful health practitioners going back to handwritten thank-you notes and personal storytelling ...

054: Growing Your Business With One-Day Summits With Dr. Mark Wade

10 Sep 2025

Contributed by Lukas

What if you could build a waiting list of qualified patients, become a local celebrity, and generate six-figure revenue increases – all from hosting...

053: The Power Transfer In Health Care with JR Burgess

03 Sep 2025

Contributed by Lukas

What if the biggest barrier to healing isn't the treatment itself, but who holds the power to make change happen? In this episode of the Health and W...

052: The Evolution of Medicine With James Maskell

27 Aug 2025

Contributed by Lukas

What if the solution to healthcare's cost crisis isn't more doctors, but a completely different way of delivering care? In this episode of the Health...

051: The Health Practice Formula With Seth Conger

20 Aug 2025

Contributed by Lukas

What if the biggest barrier to scaling your practice isn't more patients – but understanding which phase of business you're actually in? In this ep...

050: AI-Powered Marketing with Uli Iserloh

15 Aug 2025

Contributed by Lukas

What if the secret to scaling your practice isn't working harder – but working smarter with AI? In this solo episode of the Health and Wellness Mar...

049: The Power Of Pre-Decision With Teresa McCloy

06 Aug 2025

Contributed by Lukas

What if the secret to better time management wasn’t another productivity hack – but learning how to pre-decide what really matters? In this episo...

048: The Neuroscience of Flow With Dr. Lara Salyer

30 Jul 2025

Contributed by Lukas

What if burnout wasn’t a sign of failure – but a signal that your brain is starved of creativity? In this episode of the Health and Wellness Mark...

047: The Neuroscience Of Decision Making With Dr. Eugene Choi

23 Jul 2025

Contributed by Lukas

What if your biggest business breakthroughs didn’t require more strategy – just a shift in your brain state? In this episode of the Health and We...

046: How To Create A More Efficient, Scalable Practice With Dr. Buddy Touchinsky

16 Jul 2025

Contributed by Lukas

What if the key to scaling your practice wasn’t more hours – but more efficiency, simplicity, and systems? In this episode of the Health and Well...

045: The Group Coaching Model: A Smarter Way To Scale With Sachin Patel

09 Jul 2025

Contributed by Lukas

What if scaling your practice wasn’t about working harder – but about working smarter with group coaching? In this episode of the Health and Well...

044: The Organized Entrepreneur: Building Systems For A Balanced Life With Chelsea Brinkley

02 Jul 2025

Contributed by Lukas

What if the key to freedom and creativity wasn’t doing more – but building systems that let you do less? In this episode of the Health and Wellne...

043: The Functional Medicine Membership Model With Dr. Lara Salyer

24 Jun 2025

Contributed by Lukas

What if the secret to a thriving functional medicine practice wasn’t selling more appointments – but designing a care model that supports long-ter...

042: The Motivation Molecule To Skyrocket Productivity With Sachin Patel

17 Jun 2025

Contributed by Lukas

What if the key to getting more done wasn't more discipline – but better dopamine? In this episode of the Health and Wellness Marketing Show, Uli I...

041: The Power Of Health Coaching With Dr. Sandra Scheinbaum

10 Jun 2025

Contributed by Lukas

What if better patient outcomes weren’t about giving more advice – but about asking better questions? In this episode of the Health and Wellness ...

040: How To Get Booked On Podcasts With Jeremy Ryan Slate

03 Jun 2025

Contributed by Lukas

What if the fastest way to grow your authority and audience didn’t require social media ads – or even your own podcast? In this episode of the He...

039: Unleashing High-Performance With Matt Clark

27 May 2025

Contributed by Lukas

What do NASCAR pit crews and high-performing health teams have in common? A lot more than you think. In this episode of the Health and Wellness Marke...

038: How To Get More "YES" Through Storytelling With Kyle Gray

20 May 2025

Contributed by Lukas

What if the secret to better enrollment and patient engagement wasn’t in your credentials – but in the stories you tell? In this episode of the H...

037: Email Marketing With Robby Fowler

13 May 2025

Contributed by Lukas

Is email marketing still worth it in 2025? Short answer: absolutely – and it might be the single most valuable asset your practice owns. In this e...

036: Community & Group-Based Healthcare With Dr. Michelle Peris

06 May 2025

Contributed by Lukas

What if the secret to patient transformation wasn’t more information – but more connection? In this inspiring episode of the Health and Wellness ...

035: Launching Your Idea With Robby Fowler

29 Apr 2025

Contributed by Lukas

What if launching your idea didn’t require a fancy funnel, perfect course, or massive audience? In this episode of the Health and Wellness Marketin...

034: The Future of Medicine With Dr. Meghan Walker

22 Apr 2025

Contributed by Lukas

What if the true transformation in healthcare starts with reimagining what’s possible beyond “fine”? In this powerful episode of the Health and...

033: Creating A Flow-Channeled Culture With Dr. Lara Salyer

15 Apr 2025

Contributed by Lukas

What if your practice culture helped you avoid burnout – and brought more joy to medicine? In this episode of the Health and Wellness Marketing Sho...

032 - How To Create More Compelling Videos

08 Apr 2025

Contributed by Lukas

Are you struggling to create videos that truly connect with your audience? In this episode of the Health and Wellness Marketing Show, Uli Iserloh sat ...

031 - The DEA Framework For Success With Billy Sticker

01 Apr 2025

Contributed by Lukas

What if success wasn’t just about what you do, but who you become? In this episode of the Health and Wellness Marketing Show, Uli Iserloh sat down w...

030 - Drivers & Drainers For Long-Term Success With Tony Grebmeier

25 Mar 2025

Contributed by Lukas

What’s holding you back from living a truly fulfilled life? In this episode of the Health and Wellness Marketing Show, Uli Iserloh sat down with To...

029 - The Membership Model: A Smarter Approach to Patient Care

18 Mar 2025

Contributed by Lukas

Are you tired of the feast-or-famine cycle in your practice? One month, you have plenty of new patients... and you focus all your time on patient car...

028 - Activating Referrals With Stacey Brown Randall

11 Mar 2025

Contributed by Lukas

Are you leaving referrals on the table? In this episode of the Health and Wellness Marketing Show, Uli Iserloh sits down with Stacey Brown Randall, a...

027 - How To Be Healthy In An Unhealthy World With Pilar Gerasimo

04 Mar 2025

Contributed by Lukas

Is it possible to thrive in a world that seems designed to keep us unhealthy? In this episode of the Health and Wellness Marketing Show, Uli Iserloh...

026: Why You Should Start a Podcast With Danny Ozment

25 Feb 2025

Contributed by Lukas

Ever thought about starting a podcast but weren’t sure if it’s worth it? In this episode of the Health and Wellness Marketing Show, Uli Iserloh s...

025 - Moving Your Personal Brand To Centerstage With Robby Fowler

18 Feb 2025

Contributed by Lukas

Why do some personal brands stand out while others struggle to gain traction? In this episode of the Health and Wellness Marketing Show, Uli Iserloh ...

024 - Building A Personal Brand

11 Feb 2025

Contributed by Lukas

How do you stand out in a world where AI-generated content is everywhere? In this episode of the Health and Wellness Marketing Show, Uli Iserloh and ...

023 - The Power Of Magic Words With Majeed Mogharreban

04 Feb 2025

Contributed by Lukas

How can the right words transform your influence, confidence, and business success? In this episode of the Health and Wellness Marketing Show, Uli Is...

022 - The ADDD Productivity Framework

28 Jan 2025

Contributed by Lukas

What if you had to free up 20+ hours a week—how would you do it? In this solo episode of the Health and Wellness Marketing Show, Uli Iserloh introd...

021 - The Big 5 Every Practitioner Should Prepare For

21 Jan 2025

Contributed by Lukas

Are you prepared for life’s inevitable disruptions to your business? In this episode of the Health and Wellness Marketing Show, Uli Iserloh and Mike...

020: The Keys to Conversational Selling With Tom Jackobs

14 Jan 2025

Contributed by Lukas

In this episode of the Health and Wellness Marketing Show, Uli dives into the art of conversational selling with sales expert Tom Jackobs. With decade...

019: The Secret To Delegating Successfully With Karla Singson

07 Jan 2025

Contributed by Lukas

Could more delegation be the key to scaling your health and wellness business? In this episode of the Health and Wellness Marketing Show, Uli sits dow...

018: Planning For Q1/2025 With Mike Kim

31 Dec 2024

Contributed by Lukas

In this episode of the Health and Wellness Marketing Show, co-hosts Uli Iserloh and Mike Kim share a behind-the-scenes look at Mike’s detailed plann...

017: 5 Predictions for Health & Wellness Marketing in 2025

24 Dec 2024

Contributed by Lukas

In this episode of the Health and Wellness Marketing Show, co-hosts Uli Iserloh and Mike Kim share their insights into the future of marketing for hea...

016: Ditch Your Camera Jitters With Jennifer Iserloh

17 Dec 2024

Contributed by Lukas

In this episode, Uli sits down with Jennifer Iserloh, a professionally trained chef, functional wellness expert and media coach, shares her journey of...

015: How To Better Coach Patients With Andrea Nakayama

10 Dec 2024

Contributed by Lukas

How can health practitioners coach patients more effectively? In this episode, Uli dives into this crucial question with Andrea Nakayama, a leader in ...

014: Building Your Dream Practice With Jennifer Wheeler

03 Dec 2024

Contributed by Lukas

In this engaging episode, Uli Iserloh welcomes Jennifer Wheeler, the founder and CEO of MNDSHFT Health, a practice designed around high-level function...

013: Mastering Discovery Calls: From Conversation to Conversion

26 Nov 2024

Contributed by Lukas

In this episode, Uli Iserloh and Mike Kim provide practical, tactical advice for health practitioners looking to master discovery calls and improve th...

012: Increasing Discovery Call Conversions

19 Nov 2024

Contributed by Lukas

In this episode, Uli Iserloh and Mike Kim provide practical, tactical advice for health practitioners looking to turn more discovery calls into commit...

011: Launching & Growing A Successful Practice With Scott Rattigan

12 Nov 2024

Contributed by Lukas

In today’s episode with Scott Rattigan, co-founder of Origins Incubator and Functional Lawyer, we’re unpacking what it takes to launch and grow a...

010: Future-Proofing Your Practice With Tom Blue

05 Nov 2024

Contributed by Lukas

Super excited about my latest podcast episode featuring Tom Blue, a veteran strategist in the functional medicine space. Tom has dedicated most of th...

009: AI Tools For Health & Wellness Marketing

29 Oct 2024

Contributed by Lukas

In this episode, Uli Iserloh and Mike Kim explore the transformative impact of AI tools on health and wellness marketing. They discuss practical appli...

008: Strategic Social Media: From Content To Conversion

22 Oct 2024

Contributed by Lukas

In this episode, Uli Iserloh and Mike Kim dive into the world of strategic social media for health and wellness practitioners. They discuss why many p...

007: Transitioning To A Virtual Practice With Dr. Brian Mowll

15 Oct 2024

Contributed by Lukas

In this episode, Uli Iserloh sits down with Dr. Brian Mowll, founder and medical director of Sweet Life Diabetes Health Centers, to discuss the challe...

006: Smarter Care Delivery Models

08 Oct 2024

Contributed by Lukas

In this episode, Uli Iserloh and Mike Kim explore various care delivery models for health and wellness practices. They discuss the importance of creat...

005: Ditch The Pitch: Irresistible Offers

01 Oct 2024

Contributed by Lukas

In this episode, Uli Iserloh and Mike Kim dive deep into the crucial topic of creating irresistible offers for health and wellness businesses. They ex...

004: Declaring Your Area Of Specialization

24 Sep 2024

Contributed by Lukas

In this episode, Uli Iserloh and Mike Kim dive deep into the importance of niching down and declaring your area of specialization in the health and we...

003: Mastering Time, Energy & Money With Meghan Walker

17 Sep 2024

Contributed by Lukas

In this engaging episode, host Mike Kim welcomes Dr. Meghan Walker, a former naturopathic doctor who has successfully transitioned into a renowned ent...

002: How to Streamline Your Clinical Practice

10 Sep 2024

Contributed by Lukas

Are you feeling overwhelmed by the day-to-day operations of your health and wellness practice? In this episode, Uli Iserloh and Mike Kim dive deep in...

001: 3 Reasons Most Practices Remain Stuck In First Gear

03 Sep 2024

Contributed by Lukas

Are you feeling stuck in your health and wellness practice? You're not alone. Many practitioners start with enthusiasm but find themselves grinding ...

000: Relaunching The Health & Wellness Marketing Show

02 Sep 2024

Contributed by Lukas

Are you looking to elevate your health and wellness practice? Welcome to the Health and Wellness Marketing Show, where hosts Uli Iserloh and Mike Kim ...

038: Building Your Dream Practice With Jennifer Wheeler

21 Jun 2023

Contributed by Lukas

How do you build your dream practice? That's the question we're exploring in the latest episode of Getting To YES – examining the key ingredients n...

037: Growing Your Business With One-Day Summits With Dr. Mark Wade

07 Jun 2023

Contributed by Lukas

Online summits have been a proven vehicle to grow your email list, connect with influencers, build your authority, and generate revenue! Personally, ...

036: Launching & Growing A Successful Practice With Scott Rattigan

31 May 2023

Contributed by Lukas

In today’s episode with Scott Rattigan, co-founder of Origins Incubator and Functional Lawyer, we’re unpacking what it takes to launch and grow a ...

035: How To Better Coach Patients With Andrea Nakayama

24 May 2023

Contributed by Lukas

There's a lot of overwhelm when patients experience health challenges… and oftentimes, health practitioners unknowingly add to the overwhelm. In th...

034: The Never Alone Project With Steve Reiter

17 May 2023

Contributed by Lukas

The separation of patients from their families is one of the greatest tragedies due to how the healthcare system responded to COVID-19. Throughout th...

033: The Organized Entrepreneur: Building Systems for a Balanced Life With Chelsea Brinkley

10 May 2023

Contributed by Lukas

“To change your results, you must change your systems. Success is merely a series of systems working together.” (T Harv Ecker) Putting systems in...

032: Transitioning To A Virtual Practice With Dr. Brian Mowll

03 May 2023

Contributed by Lukas

“At least take one big step as often as you possibly can as you're moving towards your goals. It's a lot to ask somebody to shut down their brick an...

031: Moving Your Personal Brand To Centerstage With Robby Fowler

26 Apr 2023

Contributed by Lukas

“If you're thinking, how do I begin to take steps going from being off the side of the stage and getting onto the stage, one thing you need to remem...

030: How To Get More ”YES” Through Storytelling With Kyle Gray

19 Apr 2023

Contributed by Lukas

“We need to be able to connect with people emotionally. Because if we can't do that, then everything, all of the brilliant things that you have to s...

029: Future-Proofing Your Practice With Tom Blue

12 Apr 2023

Contributed by Lukas

“Don't mistake the opportunity for Long COVID with the frustration of dealing with the fast moving world of acute COVID. This is a big opportunity, ...

028: The Evolution of Medicine With James Maskell

05 Apr 2023

Contributed by Lukas

“America's drop in life expectancy is ridiculous compared to the rest of the world. And there's so many things driving that and many of those things...

027: Ditch Your Camera Jitters With Jennifer Iserloh

28 Mar 2023

Contributed by Lukas

Public speaking and being on camera can be a daunting experience for many. Jennifer Iserloh, a professionally trained chef and functional wellness exp...

026: Creating A Flow-Channeled Culture With Dr. Lara Salyer

21 Mar 2023

Contributed by Lukas

Burnout is a prevalent issue in the healthcare industry, with a majority of practitioners experiencing its negative effects. That’s why Dr. Lara Sal...

025: The Future Of AI-Powered Marketing With Uli Iserloh

14 Mar 2023

Contributed by Lukas

Artificial intelligence (AI) has been widely adopted since the release of ChatGPT on November 30, 2022… amassing over 100 million active monthly use...

024: Building A Personal Brand With Mike Kim

07 Mar 2023

Contributed by Lukas

Written information is more available than ever before – thanks to the power of AI tools. This means that more people are going to be relying on ind...

023: The Power Of Health Coaching With Dr. Sandra Scheinbaum

28 Feb 2023

Contributed by Lukas

Change cannot be made solely based on ordering someone to do something or just giving them information. People need to first have a strong image of th...

022: Community & Group-Based Healthcare With Dr. Michelle Peris

21 Feb 2023

Contributed by Lukas

“When it comes to integrative medicine, it’s not a quick fix approach. It’s about really having high buy-in and knowing that this is a lifetime ...

021: Drivers & Drainers For Long Term Success With Tony Grebmeier

14 Feb 2023

Contributed by Lukas

“I always tell people today, anywhere you are in your life, you need something in front of you to pull you, otherwise your paths will take you and b...

020: Why You Should Start A Podcast With Danny Ozment

07 Feb 2023

Contributed by Lukas

“All entrepreneurs, all influencers, and all thought leaders should be considering something like a podcast, because it gives you that chance to bui...

019: Five Power Moves For Cash-Based Health Practitioners With James Chester

31 Jan 2023

Contributed by Lukas

“You have to become a community marketer and a community-style engager, and that's the way that people become known and loved and trusted in their c...

018: The Motivation Molecule To Eliminate Procrastination & Skyrocket Productivity With Sachin Patel

24 Jan 2023

Contributed by Lukas

“Dopamine is what helps us initiate movement,” explains Sachin Patel, founder of The Living Proof Institute. Sachin has pioneered a revolutionary ...

017: The Secrets To Delegating Successfully With Karla Singson

17 Jan 2023

Contributed by Lukas

“The reason why people fail in delegating or outsourcing is not because they didn't have the money or the business. It's usually missed expectations...

016: How To Be Healthy In An Unhealthy World With Pilar Gerasimo

10 Jan 2023

Contributed by Lukas

“Health doesn't happen in a vacuum. It happens in community and society,” explains Pilar Gerasimo, founding editor of Experience Life Magazine. Pi...

015: Unleashing High-Performance With Matt Clark

03 Jan 2023

Contributed by Lukas

“It is more about the mindset than a skill level,” explains Matt Clark, NASCAR pitcrew challenge champion and high-performance coach. While at NAS...

014: The Power Of Pre-Decision With Teresa McCloy

27 Dec 2022

Contributed by Lukas

“Get up on the balcony three or four times a year, on a retreat or a weekend or a day-long thing to pre-decide as much as you can,” explains Teres...

013: Activating Referrals With Stacey Brown Randall

20 Dec 2022

Contributed by Lukas

“If you understand the science behind how referrals work, you can build a strategy around that,” explains Stacey Brown Randall, speaker and award-...

012: Creating Connection Through Copy With Marisa Shadrick

13 Dec 2022

Contributed by Lukas

“Every story should have a point, and every point should have a story,” explains Marisa Shadrick, award-winning branding and copywriting expert. F...

011: Making Behavior Change Simple And Sustainable With Linda Fogg-Phillips

06 Dec 2022

Contributed by Lukas

“Rewards do not create habits. It is the instant attachment of a positive emotion that creates the habit,” explains Linda Fogg-Phillips, director ...

010: Conversations That Convert With Mary Kathryn Johnson

29 Nov 2022

Contributed by Lukas

“One conversation seriously can help you leap forward in your business,” explains Mary Kathryn Johnson, owner of Bot Academy and host of the CEO M...

009: The Keys To Conversational Selling With Tom Jackobs

22 Nov 2022

Contributed by Lukas

“You have to have a real conversation with customers, so it won't feel like you're trying to sell them anything, and they won't feel like they're be...