The HeyCreator Show
Episodes
Bad Writing Advice: The ‘Post Truth’ Episode
19 Dec 2016
Contributed by Lukas
So much bad advice … Funny thing — you can ask for people’s favorite words of advice, and you’ll get a decent number of answers. But ask for t...
Get Ready Now for a Creative and Productive 2017
12 Dec 2016
Contributed by Lukas
See ya, 2016! We’re starting 2017 early this year. This year has been a rollercoaster … so I’m proposing we kick 2017 off early. To get where yo...
The 4 Pillars Every Online Business Is Built On
05 Dec 2016
Contributed by Lukas
Ever thought about launching an online course … or some other digital product or service? Here are the four most important elements you need to put ...
Orbit Media’s Latest Survey of 1000 Bloggers
28 Nov 2016
Contributed by Lukas
It’s time again for Andy Crestodina’s annual survey of 1000(+) bloggers. Take a listen and see how your site measures against the trends … For t...
Have You Already Missed the Podcasting Gold Rush?
14 Nov 2016
Contributed by Lukas
Is it too late to start a podcast? Should we all just shut up and listen quietly, rather than launching something that isn’t great? So, Ryan Holiday...
Getting More Traffic, Links, and Shares to Your Content
07 Nov 2016
Contributed by Lukas
“Help! No one is reading my content!” We have some thoughts … Whether your site is big or small, we all want more engaged visitors who are readi...
5 Quick Wins for Content Marketers
31 Oct 2016
Contributed by Lukas
Content marketing is a long game … but that doesn’t mean we can’t create some quick wins. Strategic content marketing is all about long-term res...
Announcing: An Intriguing New Tool for Collaborative Content
24 Oct 2016
Contributed by Lukas
Smart content producers know that we can produce a lot more (and better) content when we collaborate. But collaboration brings its own set of headache...
A New Book to Make Content Marketing Easier
17 Oct 2016
Contributed by Lukas
There’s a word that comes up a lot when we talk about content marketing: Intimidating. It’s easy to get intimidated at the prospect of creating a ...
Behind the Scenes at Copyblogger: Our New Email Approach
10 Oct 2016
Contributed by Lukas
Here’s a great problem to have: Producing so much high-quality content that your audience gets overwhelmed. But the thing is … it’s still a prob...
The ‘Obligatory’ Structure of Effective Content
03 Oct 2016
Contributed by Lukas
Fiction needs what editor Shawn Coyne calls “obligatory scenes” — the elements that satisfy audience expectations and make the book a must-read....
7 Powerful Content Strategies Borrowed from Advertising Masters
26 Sep 2016
Contributed by Lukas
The Copyblogger blog was founded on a simple but powerful idea — that our content (blogs, podcasts, video) can be strengthened by adapting technique...
How to Handle Demographic and Psychographic Segmentation (without Looking Like an Idiot)
15 Sep 2016
Contributed by Lukas
A common newbie marketing mistake is trying to talk to everyone. There are all kinds of buzzwords around speaking to a specific audience — segmentat...
Ethics, Professionalism, and Good Manners for Content Marketers
08 Sep 2016
Contributed by Lukas
There’s a lot of great content out there … and then there’s the topic of today’s podcast. Sonia looks at the good, the bad, and the ugly. Ther...
3 Questions that Can Haunt Creative Professionals
01 Sep 2016
Contributed by Lukas
Sonia’s back on the podcast this week with suggestions on how to address three challenges that pop up often in our communities. When we’re talking...
How to Give and Get Exceptional Testimonials, Part Two
25 Aug 2016
Contributed by Lukas
Did you realize that making it a habit to give testimonials regularly can pay off in some powerful ways? Giving a testimonial is a service to others, ...
How to Give and Get Exceptional Testimonials, Part One
18 Aug 2016
Contributed by Lukas
In an age where we’re faced with too many choices, testimonials help us trust enough to make a decision to buy. Are you using this powerful tool in ...
Are You Leaving Money on the Table with Weak Headlines?
11 Aug 2016
Contributed by Lukas
Your headline is the epic gateway to your content. Are you doing everything you can to pull your readers across the threshold? Tune in to hear from tw...
Content Marketing for Nonprofits
04 Aug 2016
Contributed by Lukas
Are the rules of content marketing different for nonprofits? We talk with Help One Now founder Chris Marlow to find out. Content marketing has explode...
The One-Two Punch that Creates the Most Successful Copywriters
28 Jul 2016
Contributed by Lukas
In the copywriting world, some of us are poets and some of us are killers. The really great ones are a blend of both. William Maynard once said, Most ...
Pokémon Go: The Good, the Bad, and the Ugly
21 Jul 2016
Contributed by Lukas
Whether you love it or hate it — Pokémon Go is the biggest global hit in a long time. Is it worthwhile to try and find a Poké-marketing angle? We’...
5 Suggestions When You’re Writing About Controversy
14 Jul 2016
Contributed by Lukas
Expressing deeply held values in your content can have powerful results. But what happens when the conversation becomes controversial? There’s no ...