The Higher Ed Marketer

Stop Sending Bad Emails! Higher Ed Marketing Insights from "Mailed It!"

18 Mar 2025

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Season 6 - Episode 198Why does no one read your university emails? Ashley Budd and Dayana Kibilds, co-authors of Mailed It!, join us to break down the biggest mistakes higher ed marketers make—and how to fix them.In this episode, we get tactical about what actually works in email marketing for enrollment, advancement, and alumni engagement. From crafting subject lines that get clicks to making emails feel more personal (without being creepy), Ashley and Dayana share practical, real-world strategies to improve open rates, engagement, and conversions.We also explore the evolving role of AI in email marketing, how to balance transactional emails with meaningful content, and what the future of email looks like for universities. 📩 If you're sending emails in higher ed, you don’t want to miss this one!🎧 Listen to Learn:✅ The biggest mistake: universities sending overly transactional emails.✅ How email marketing is shifting back to relationship building.✅ How to make email personalization feel like a one-on-one conversation.✅ Why AI should support—not replace—human touch in email marketing.✅ Why segmentation is essential for higher ed email success.Join us as we discuss:02:33 - Personalization Matters06:01 - Email Segmentation Strategies09:57 - Leveraging AI for Email Personalization14:57 - Revamping Email so They Get Read20:45 - Mastering Subject Lines (2 Second Rule)26:09 - The Importance of Conciseness in Email Communication37:33 - Practical Tips for Immediate Email Marketing Improvement---To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for The Higher Ed Marketer in your favorite podcast player.The Higher Ed Marketer Podcast is powered by Caylor Solutions—your go-to partner for higher ed mission-fit marketing strategies, enrollment, and branding needs—and sponsored by Ring Digital, your ad targeting people.Hosted by Ausha. See ausha.co/privacy-policy for more information.

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13:00H | 21 DIC 2025 | Fin de Semana

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Fin de Semana

10:00H | 21 DIC 2025 | Fin de Semana

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12:00H | 20 DIC 2025 | Fin de Semana

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2ª PARTE | 06 ENE 2026 | EL PARTIDAZO DE COPE

01 Jan 1970

El Partidazo de COPE

3ª PARTE | 22 ENE 2026 | EL PARTIDAZO DE COPE

01 Jan 1970

El Partidazo de COPE

3ª PARTE | 04 MAR 2026 | EL PARTIDAZO DE COPE

01 Jan 1970

El Partidazo de COPE

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The Higher Ed Marketer

Stop Sending Bad Emails! Higher Ed Marketing Insights from "Mailed It!"

This episode hasn't been transcribed yet

Other recent transcribed episodes

13:00H | 21 DIC 2025 | Fin de Semana

10:00H | 21 DIC 2025 | Fin de Semana

12:00H | 20 DIC 2025 | Fin de Semana

2ª PARTE | 06 ENE 2026 | EL PARTIDAZO DE COPE

3ª PARTE | 22 ENE 2026 | EL PARTIDAZO DE COPE

3ª PARTE | 04 MAR 2026 | EL PARTIDAZO DE COPE

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