The Higher Ed Marketer
Episodes
State of Capital Campaigns: Internet Giving & Micro-Philanthropy
22 Feb 2022
Contributed by Lukas
Ever since the internet lowered barriers for fundraising, getting the attention of donors has gotten increasingly harder. Many colleges and universiti...
The College Tour: A Peek at Schools Across the Country
15 Feb 2022
Contributed by Lukas
Many prospective students don't have the resources to travel across the country and tour all of the colleges and universities that interest them. What...
Why You Need a Loan Repayment Assistance Program
08 Feb 2022
Contributed by Lukas
To succeed at higher ed marketing, you need to understand the challenges prospective students face. For example, what hurdles do they need to overcome...
How to Leverage Student-Produced, Authentic Content
01 Feb 2022
Contributed by Lukas
Sometimes when marketers get all gung-ho about creating work, especially content that looks “professional,” it can blur the authenticity of the me...
The 5 Elements of an Effective Fundraising Case Statement
25 Jan 2022
Contributed by Lukas
When creating a fundraising plan for your institution, the very first step is developing your fundraising case for support. Bill Stanczykiewicz is the...
Solving For the Right Things in the Right Way: IU Strategies to Retain Students
18 Jan 2022
Contributed by Lukas
Even at a small college, the risk of becoming siloed is high. At a large school with multiple campuses, it’s crucial to emphasize clarity of vision....
The Evolution of University Websites: Becoming Adaptable
11 Jan 2022
Contributed by Lukas
It’s hard to imagine, but some universities needed convincing before integrating a school website in the 1990s. Fast forward to today, not only is a...
How To Win The Loyalty of Your Students w/ Exceptional University Offerings
04 Jan 2022
Contributed by Lukas
With all universities vying for students, creating value through exceptional experiences and differentiated offerings is the only way to stand out. An...
Finding Donors and a Shrinking Higher Education Market
28 Dec 2021
Contributed by Lukas
It’s no secret: The market for higher education is shrinking. And whether that’s a seminary, graduate school, or a small private college, everyone...
Staying Ahead of the Next Big Thing in Higher Ed Marketing
21 Dec 2021
Contributed by Lukas
There’s always going to be a “next big thing” in higher ed marketing. The important thing to remember is it’s not so much what that next big t...
Big Data (& How Higher Ed Marketers Can Use It!)
14 Dec 2021
Contributed by Lukas
There are thousands of marketers across a variety of industries that are leveraging big data to promote products and services, almost in real-time. Bu...
The Authenticity of Peer-to-Peer: Influencer Marketing in Higher Ed
07 Dec 2021
Contributed by Lukas
Prospective students aren’t as responsive to websites, emails, and mailers as they used to be. These days, younger generations are looking more towa...
Mission-Fit Students: Graduate & Seminary Enrollment Marketing
30 Nov 2021
Contributed by Lukas
There’s a degree of simplicity to enrollment marketing in the undergraduate world. The schools have the luxury of buying lists to recruit students. ...
You Need an App: Why a Website Isn’t Enough
23 Nov 2021
Contributed by Lukas
The good news is that you do not need any coding knowledge at all to create a digital place that students have near-constant access to that also makes...
Talk Less, Listen More: The Story Behind the “Heroes Made Here”
16 Nov 2021
Contributed by Lukas
When it comes to marketing leadership roles, it pays to speak less and listen more. Anna-Maja Dahlgren, Director of University Marketing at Loma Linda...
How Schools Are Succeeding w/ One-to-One Video & Tik Tok
09 Nov 2021
Contributed by Lukas
What’s the best way to garner the attention and interest of Gen Z? It’s communicating with them through the channels and mediums that they prefer....
Tribe, Community, Belonging, Trust: Leveraging Peer-to-Peer Connection
02 Nov 2021
Contributed by Lukas
Students don’t actually want technology to replace all human connection. What prospects do want is one-to-one relationships with student ambassadors...
Student Success = Institution Success
26 Oct 2021
Contributed by Lukas
Higher education is like marriage. Once you’re hitched, if you stop investing in the relationship, you can’t be surprised if it doesn’t last. ...
How to Improve Your Institution’s Inclusion Marketing
12 Oct 2021
Contributed by Lukas
Think about your last webinar (or virtual lecture or virtual campus tour). Did you provide captioning? Did you optimize the captioning for Deaf partic...
Small University Presidents: Build Your Social Media Presence
28 Sep 2021
Contributed by Lukas
Big universities have the luxury of spending $1M per year only on advertising. For smaller universities, that’s close to a tenth of our entire opera...
Authenticity: Aligning the Online Message w/ the On-Campus Feel
21 Sep 2021
Contributed by Lukas
A university website is often families’ first look into the university itself. If you haven’t updated your website in three, six, or twelve months...
Message Creation w/ the Caylor Solutions Team
14 Sep 2021
Contributed by Lukas
How do you create upwards of 150 pieces of deliverables for a traditional undergrad campaign designed for enrollment that ranges from direct mail to a...
Video Messages for Engagement w/ Gen Z Students & Families
31 Aug 2021
Contributed by Lukas
We all have an internet connection with several high quality cameras within arm’s reach. The only thing keeping us from sending video communications...
Be Like Disney: Reimagining Campus Visits w/ Dr. Tony Turner
24 Aug 2021
Contributed by Lukas
Disney is renowned for creating a magical experience for each and every guest. Institutions who focus on creating a unique VIP experience for individu...
Omni-Channel Platforms: Automate & Personalize Your Marketing
17 Aug 2021
Contributed by Lukas
The marketing process for higher education is characterized by a substantial level of customer interaction. Omni-channel platforms can help you cut th...
The 5 Steps of Storytelling at Notre Dame w/ Jim Small
10 Aug 2021
Contributed by Lukas
Storytelling is arguably the most powerful form of communication. The art of crafting a story that creates a desire to do something is more straightfo...
Breathing Life into Higher Education w/ Experiential Storytelling
13 Jul 2021
Contributed by Lukas
With the shift to online schooling and a decrease in enthusiasm for liberal arts, it’s more important than ever to emphasize how the story told by i...
Transition, Reaction, & Tapping Student Expertise w/ Mary Barr
06 Jul 2021
Contributed by Lukas
Marketers know that there’s always something to learn during a transition. Rather than sticking rigidly to the strategy that no longer applies, mark...
Proven Strategies to Help the Next Generation Thrive w/ Mark McCrindle
29 Jun 2021
Contributed by Lukas
Generation Z is sitting in your classroom right now. Next up? Generation Alpha — the children of the Millennials. Alphas constitute the largest gene...
Finding Unique Identifiers: Marketing & Small Colleges w/ Dan Sanchez
22 Jun 2021
Contributed by Lukas
With so many competing small colleges, it’s important to highlight what makes a specific college special. Whether it be ocean front property, close ...
Our Top Ten Tips from Ten Extraordinary Episodes
15 Jun 2021
Contributed by Lukas
Whether you're brand new to listening, or have been here since the beginning, you don't have to search for the best nuggets of information… because ...
Accessible Admissions Starts with Reducing Friction
08 Jun 2021
Contributed by Lukas
When you’re looking at changing the “way we’ve always done it,” you’re working to remove barriers and ultimately move your organization forw...
Why You Should Be Outcome-Oriented in Community College Marketing
01 Jun 2021
Contributed by Lukas
Marketing for community colleges has long focused on affordability and transferability. But in this episode, Jeffrey Fanter, VP Marketing & Commu...
Dog Tours & Tik-Tok Sessions: Getting Creative with College Tours
25 May 2021
Contributed by Lukas
COVID has hit higher education recruiting hard. People have spent so much time on Zoom calls that colleges and universities are having to get far more...
The Magic Is in the Messaging: Content Creation for Higher Ed Marketing
18 May 2021
Contributed by Lukas
Content is where marketing is headed. How can marketers in higher education mass produce content that is relevant, applicable, and interesting to pro...
Campus Campaigns That Work: How to Include Donor Stories in Your Marketing
11 May 2021
Contributed by Lukas
Earlier this year Kenyon College received a record-breaking $100 million gift from an anonymous donor. Kenyon’s marketing department was then faced...
More Than Just Words: How Your Marketing Strategy Can Promote Equity
04 May 2021
Contributed by Lukas
Those universities that prepared to go virtual and did it well are now reaping the benefits of the trust that they earned from parents and students. W...
Show, Don’t Tell: The Power of Video in Higher Ed Marketing
27 Apr 2021
Contributed by Lukas
Small to medium sized colleges, a lot of them private, all experience the challenge of trying to differentiate from public and other private schools. ...
Messaging for the Individual: How Data Can Help You Create Engaging Stories (Part 2)
20 Apr 2021
Contributed by Lukas
How do we help uncover and explain the most informative and persuasive information to prospective students? How do we tell stories that get them excit...
Messaging for the Individual: How Data Can Help You Create Engaging Stories (Part 1)
13 Apr 2021
Contributed by Lukas
How do we help uncover and explain the most informative and persuasive information to prospective students? How do we tell stories that get them excit...
When Crisis Hits: Reputation Management in Higher Education
06 Apr 2021
Contributed by Lukas
A single headline-making crisis can permanently alter how the public perceives your institution. In the face of a crisis, your reputation is on the l...
Using your Distinctiveness as a Selling Point
30 Mar 2021
Contributed by Lukas
When you’re not a large public university, you have to market yourself in a different way. Especially if you’re a faith-based institution, a singl...
Building Stronger Relationships Using Data w/ JP Spagnolo
23 Mar 2021
Contributed by Lukas
Marketing revolves around relationships. And the best way to strengthen those relationships and connect with prospects on a deeper level is through da...
Enrollment Marketing: How to Leverage a Mascot Program
16 Mar 2021
Contributed by Lukas
Butler University has a unique target audience for one of their marketing campaigns — the pets of prospective students. Kristi Lafree, Director of ...
Creating an Adaptable Brand Promise in the Age of Social Media
09 Mar 2021
Contributed by Lukas
On today’s episode, Bart Caylor, President & Founder at Caylor Solutions Inc, and Troy Singer, Senior Account Executive at Think Patented, chat ...
How a Multi-Platform CRM can Drive Marketing Insights
02 Mar 2021
Contributed by Lukas
On today’s episode, Bart Caylor, President & Founder at Caylor Solutions Inc, and Troy Singer, Senior Account Executive at Think Patented, have ...
From TikTok to Print Ads: Innovative Marketing in Higher Education
23 Feb 2021
Contributed by Lukas
Marketing has never been more important for institutions than it is right now. How are you able to recruit prospective students during a pandemic? How...
Driving Affinity Through Innovative Marketing at Universities
09 Feb 2021
Contributed by Lukas
From the private sector to Purdue, Ethan Braden has already created a legacy that university marketers across the U.S. admire. On today’s episode,...
The Higher Ed Marketer Origin Story
09 Feb 2021
Contributed by Lukas
The Higher Ed Marketer explores the incredible accomplishments colleges and universities across the world see when creativity meets execution. On to...