The HighLevel Experience

Why Selling Solutions Instead of Tools Is the Key to Client Trust

02 Jun 2026

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92 - Why Selling Solutions Instead of Tools Is the Key to Client TrustVit sits down with HighLevel and AI automation expert Steven Tann to discuss his journey from award-winning chef to building and selling a successful SaaS business. Steven shares how he increased webinar conversions with chatbots, scaled using a single snapshot, and transitioned from custom services to a lean SaaS model. They also explore AI-powered content creation, “vibe coding,” his Salesmate coaching tool, practical restaurant automation strategies, reducing churn through better onboarding, and why your story—not your tools—is what truly sells, all while Steven runs his business from a narrowboat in England.Special Offer 🤩📣Book a free AI/HighLevel strategy call with Steven Tann. Get actionable advice on your SaaS, onboarding, AI content engine, or sales process—no charge for the call.Link: https://steventann.comAbout GUESTNAMESteven Tann is a HighLevel and AI automation expert, author of “You’re Selling AI Wrong (Here’s How to Fix It),” and a go-to advisor who’s helped more than 7,000 agencies.He built and sold a pure SaaS business (156+ subs), consults and coaches agencies, and runs an AI-driven content machine that publishes daily in his own tone.Formerly an award-winning head chef in Australia, now living and traveling by narrowboat across England with his dog.Highlights 🔥Key points we talked about in this pilot episode!👉 [00:03:00] Building Chatbots and Discovering HighLevel - Steven shares his experience with ManyChat and how he transitioned to using HighLevel for better deliverability and functionality during the shift to online events.👉 [00:06:00] Scaling with a Standardized Snapshot - Discussion on how Steven used one universal snapshot to scale his agency, allowing for group training and efficient onboarding across diverse client types.👉 [00:07:00] From Chef to SaaS Builder - Steven and Vit discuss their backgrounds in the culinary industry and how those experiences translate into their current roles in tech and SaaS.👉 [00:13:00] Restaurant Automation and AI Opportunities - Exploring how HighLevel and AI can be leveraged to improve restaurant operations, including mobile wallet passes and in-house ordering systems.👉 [00:19:00] The Power of Giving Away Knowledge - Steven talks about the value of sharing knowledge freely, a lesson he learned from Robb Bailey, and how it has shaped his approach to business and consulting.👉 [00:20:00] Building and Selling a Pure SaaS Business - Insights into Steven's journey of building and selling his SaaS business, focusing on the challenges and strategies for success in a competitive market.👉 [00:33:00] Leveraging AI and Automation in Business - Steven discusses his use of AI for content creation and client engagement, including his Salesmate tool and the concept of "vibe coding" for app development.Our Sponsors:We’re proud to partner with some of the top industry leaders who help make the HighLevel Experience Podcast possible:HighLevelHighLevel is the all-in-one sales, marketing, and automation platform powering thousands of agencies and businesses worldwide. From AI tools to funnels, CRM, workflows, chat, reviews, and more—HighLevel helps you automate, scale, and deliver better results with one powerful system.Click here to get 30-day extended free trial of HighlevelHL Pro Tools - Your All-in-One Agency ToolkitHL Pro Tools helps HighLevel users scale faster with daily coaching, industry-specific snapshots, done-for-you onboarding, branded demos, theme customisers, and white-label resources. It’s the ultimate toolkit for agencies wanting to grow, automate, and stand out — just like we do at the High Level Experience. - Click here to learn more about HL Pro ToolsVAHub PROFree Up Your Time with HighLevel-Pro VAs — $297 Onboarding Fee Waived!Meet VA Hub PRO—the ultimate VA agency built just for HighLevel users. Imagine having a team of skilled “HighLevel ninjas” who handle your GHL tasks flawlessly, freeing you to focus on growth, client meetings, and closing deals. I’ve seen the impact firsthand with my own VAs, Komal and Eyanda—they’re game-changers. Right now, VA Hub PRO is waiving the $297 onboarding fee. Book your call at highlevelexperience.vahubpro.com.Level Up MarketplaceA cutting-edge platform designed to extend the functionality of HighLevel, offering a wide range of custom apps and workflow actions tailored to meet the diverse needs of agencies and SaaS businesses.As one of the only six global HighLevel developer partners, Level Up Marketplace provides innovative solutions that streamline processes, enhance customization, and enable new revenue streams. Whether you're looking to replace external tools like Zapier with native HighLevel integrations or seeking unique app functionalities to solve specific business challenges, Level Up Marketplace delivers agile, high-quality applications that empower agencies to scale and optimize their operations effortlessly. With a commitment to continuous development and community-driven innovation, Level Up Marketplace is redefining what’s possible within the HighLevel ecosystem.SPECIAL OFFER FOR OUR PODCAST LISTENERS! Use promo code VITMULLER at checkout to get 20% discount on your Level Up Marketplace Subscription! Click Here To Sign UpMy CRM SimUnlimited SMS & WhatsApp for HighLevelGet your SMS & WhatsApp marketing up and running effortlessly in 5 minutes with myCRMSIM + High Level and enjoy unlimited text messaging capabilities without the hassle of A2P registration or per message charges. Use promo code HLE25 to get 25% off any plan my CRM Plan. Click here to get startedLove This Podcast?Please rate and review in your favorite app by clicking hereSubscribe to High Level Experience Newsletter!Subscribe to our newsletter for exclusive updates, strategies, and a front-row seat to the latest GHL feature reviews, all tailored to propel your journey to HighLevel greatness. Join us now and be part of a community that's redefining success in the digital age! 🚀💼🎧✨Click here to subscribeShare your story to be featured on our next episode! Each episode we feature 3 different GHL agencies sharing 1 inspiring story of businesses and impact made for them as a result of using HighLevel. Click here to submit yours!🎤Got a Beef 🥩with HighLevel? Let’s Hear It!🎤Share it in 60 seconds and join our podcast party! It's your chance to make software talk entertaining and maybe, just maybe, spark the next big update. Quick, fun, and a bit cheeky—record your piece, send it over, and let's add some flavor to HighLevel feedback.Supercharge Your Agency with Exclusive Free Resources! 🚀Get the Tools You Need to Protect, Optimize, and Scale Your Business – Absolutely Free!Running a successful agency is challenging, but you don't have to do it alone. In collaboration with Vit Muller GHL Consulting we now offer you a collection of essential resources to help you protect your content, streamline your operations, and set your clients up for success. Click here to explore all the different resources available to your agency absolutely free!Recommended Tools, Add-ons and Services to Power Up🔥 your HighLevel™ SaaS...

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13:00H | 21 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

10:00H | 21 DIC 2025 | Fin de Semana

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12:00H | 20 DIC 2025 | Fin de Semana

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2ª PARTE | 06 ENE 2026 | EL PARTIDAZO DE COPE

01 Jan 1970

El Partidazo de COPE

3ª PARTE | 22 ENE 2026 | EL PARTIDAZO DE COPE

01 Jan 1970

El Partidazo de COPE

3ª PARTE | 04 MAR 2026 | EL PARTIDAZO DE COPE

01 Jan 1970

El Partidazo de COPE

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The HighLevel Experience

Why Selling Solutions Instead of Tools Is the Key to Client Trust

This episode hasn't been transcribed yet

Other recent transcribed episodes

13:00H | 21 DIC 2025 | Fin de Semana

10:00H | 21 DIC 2025 | Fin de Semana

12:00H | 20 DIC 2025 | Fin de Semana

2ª PARTE | 06 ENE 2026 | EL PARTIDAZO DE COPE

3ª PARTE | 22 ENE 2026 | EL PARTIDAZO DE COPE

3ª PARTE | 04 MAR 2026 | EL PARTIDAZO DE COPE

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