Breaking Down the Science of Virality with Brendan Kane
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What is the main topic of this episode?
business owners can kind of think about virality and be like, well, I just want to generate more leads. I want to generate more customers, more purchases for my brand. And they can't kind of correlate it because they think virality is like that pesky teenager down the street that's making dance videos on TikTok. But the reality is, if you think about almost all businesses today have some type of social media presence. And let's just say that on average, you're generating, let's say, 10,000 views a video. Now, people listening to this, I want you to take whatever that number is, 1,000, 10,000, maybe some people are generating 100,000, and then multiply that by 10. Then multiply that by 100. Then multiply that by 100,000. What would that do if that many people were paying attention to what you had to say? Now, the potential of social media is only capped at how big you can dream, how big your business is.
Welcome to The Home Service Expert, where each week, Tommy chats with world-class entrepreneurs and experts in various fields, like marketing, sales, hiring, and leadership, to find out what's really behind their success in business. Now, your host, The Home Service Millionaire, Tommy Mello.
How can businesses leverage social media for virality?
Before we get started, I wanted to share two important things with you. First, I want you to implement what you learned today. To do that, you'll have to take a lot of notes, but I also want you to fully concentrate on the interview. So I asked the team to take notes for you. Just text NOTES, N-O-T-E-S, to 888-526-1299. That's 888-526-1299.
And you'll receive a link to download the notes from today's episode. Also, if you haven't got your copy of my newest book, Elevate, please go check it out. I'll share with you how I attracted and developed a winning team that helped me build a $200 million company in 22 states. Just go to elevateandwin.com forward slash podcast to get your copy. Now let's go back into the interview. All right, guys, welcome back to the Home Service Expert. Today is a really exciting day. I got Brendan Cain in here. He's got three amazing books, One Million Followers, Hookpoint, and The Guide to Going Viral. A lot of us have thought about going viral. I hate the people that say they're influencers, but this guy is the epitome. He's like the influencer.
He's an expert in creative direction, interactive marketing, SEO. He's from Chicago, lived in California, spent some time in Austin, and spends part of his time in Europe and London now. Managing partner at Hookpoint, author of 100 million followers, mentor, tech stars, growth consultant. You know, there's a lot of stuff here, but you're overseeing 300 million in marketing spend and has worked with major corporates like MTV, Paramount Pictures, Ikea, generating over a billion in revenue. He's worked with Taylor Swift, Rihanna, and Adriana Lima, of whom crafted successful digital strategies. I am so excited you're here. Thank you for making the time. Thanks for having me. It's a pleasure to connect with you and everybody that's tuning into this.
Yeah, man. I'm sure the story is amazing, but tell us about yourself. I know this is how every podcast starts, but I want to hear the success, what your passions are, wherever you've been, where you're going, what gets you excited. So I didn't set out to be in marketing. I actually wanted to be a film producer. So I went to film school to hopefully learn the business side of the industry. Showed up at film school, quickly realized they teach you nothing about business there. So I figured the best way to learn about business is start your own. So this was like 2003, 2004. So the most cost-efficient way at the time was to start internet companies. So I started a few internet companies just to learn and experiment. And then when I moved to LA to pursue a career in film, like everybody else, I had to start at the bottom, making coffee and copies and deliveries and And people would ask me, well, why did you move to LA? What do you want to do?
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Chapters
6 chapters
1
What is the main topic of this episode?
0:00–1:12
2
How can businesses leverage social media for virality?
1:12–18:43
3
What is the difference between trends and formats in content creation?
18:43–28:59
4
How can you create a successful content format?
28:59–48:42
5
What performance drivers influence the virality of content?
48:42–51:58
6
How can you measure the success of social media content?
51:58–59:40
Speakers
2 identifiedMore from The Home Service Expert Podcast
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