The Hotel Florist

How To Do Something You Have No Clue About

01 Oct 2024

Contributed by Lukas

Hey everyone! Welcome to today's episode, "How To Do Something You Have No Clue About." I'll start by sharing my own experience of being asked to do s...

How To Do Something You Have No Clue About

01 Oct 2024

Contributed by Lukas

Hey everyone! Welcome to today's episode, "How To Do Something You Have No Clue About." I'll start by sharing my own experience of being asked to do s...

Prostitute Energy vs. Lover Energy

26 Sep 2024

Contributed by Lukas

Hey everyone! Welcome to today's episode, "Prostitute Energy vs. Lover Energy." We're diving into some intriguing concepts today, starting with what e...

Prostitute Energy vs. Lover Energy

26 Sep 2024

Contributed by Lukas

Hey everyone! Welcome to today's episode, "Prostitute Energy vs. Lover Energy." We're diving into some intriguing concepts today, starting with what e...

How to Speak to Hotels on Instagram When You're Not A Hotel Florist, Yet

24 Sep 2024

Contributed by Lukas

Hey flower friends! Welcome to today's episode, where we'll kick things off with a strategy to grab a hotel's attention online and I'll also explain w...

How to Speak to Hotels on Instagram When You're Not A Hotel Florist, Yet

24 Sep 2024

Contributed by Lukas

Hey flower friends! Welcome to today's episode, where we'll kick things off with a strategy to grab a hotel's attention online and I'll also explain w...

What is Brand Equity?

19 Sep 2024

Contributed by Lukas

Welcome to today's episode where we dive into what it means to build brand equity in your floral business.  We start with the humble origins of my br...

What is Brand Equity?

19 Sep 2024

Contributed by Lukas

Welcome to today's episode where we dive into what it means to build brand equity in your floral business.  We start with the humble origins of m...

How to Value Your Values When Working With New Clients

17 Sep 2024

Contributed by Lukas

Hi Flower Friends, in this episode, we explore the importance of valuing your values when working with new clients. We'll start by discussing why I be...

How to Value Your Values When Working With New Clients

17 Sep 2024

Contributed by Lukas

Hi Flower Friends, in this episode, we explore the importance of valuing your values when working with new clients. We'll start by discussing why I be...

If You Catch Yourself Saying "They Already Have a Florist…"

12 Sep 2024

Contributed by Lukas

In this episode, I share personal challenges faced in my business during 2022 and how I protect my peace during difficult transitions. I recount a val...

If You Catch Yourself Saying "They Already Have a Florist…"

12 Sep 2024

Contributed by Lukas

In this episode, I share personal challenges faced in my business during 2022 and how I protect my peace during difficult transitions. I recount a val...

If You're Worried About Needing a Team First - Listen to This

10 Sep 2024

Contributed by Lukas

In this episode, we tackle the myth that you need a team before you can start pitching your services. Learn how you might be sabotaging yourself and y...

If You're Worried About Needing a Team First - Listen to This

10 Sep 2024

Contributed by Lukas

In this episode, we tackle the myth that you need a team before you can start pitching your services. Learn how you might be sabotaging yourself and y...

You Have to Ask for the Sale

05 Sep 2024

Contributed by Lukas

Welcome to today's episode! If you're an entrepreneur ready to step up your game, this one's for you. We'll dive into why you can't play small anymore...

You Have to Ask for the Sale

05 Sep 2024

Contributed by Lukas

Welcome to today's episode! If you're an entrepreneur ready to step up your game, this one's for you. We'll dive into why you can't play small anymore...

How to Plan Your Designs for the Hotel

03 Sep 2024

Contributed by Lukas

Welcome to today's episode where we are diving into the art of planning your designs specifically for hotels. We'll start by exploring how your relati...

How to Plan Your Designs for the Hotel

03 Sep 2024

Contributed by Lukas

Welcome to today's episode where we are diving into the art of planning your designs specifically for hotels. We'll start by exploring how your relati...

Allowing Yourself to Be Supported and How to Manage Teams

29 Aug 2024

Contributed by Lukas

In today's episode, we will talk about how important it is to let yourself be supported and how to manage your team effectively. We'll talk about why ...

Allowing Yourself to Be Supported and How to Manage Teams

29 Aug 2024

Contributed by Lukas

In today's episode, we will talk about how important it is to let yourself be supported and how to manage your team effectively. We'll talk about why ...

Debunking the Myth That Being a Hotel Florist Increases Sales

27 Aug 2024

Contributed by Lukas

Welcome to today's episode where we debunk the myth that being a hotel florist automatically increases your sales. We'll explore the common misconcept...

Debunking the Myth That Being a Hotel Florist Increases Sales

27 Aug 2024

Contributed by Lukas

Welcome to today's episode where we debunk the myth that being a hotel florist automatically increases your sales. We'll explore the common misconcept...

You Get to Decide How Life Gets to be For You

22 Aug 2024

Contributed by Lukas

In this episode, we're diving into the powerful idea that you get to decide how life unfolds for you. We'll explore how to prevent burnout by staying ...

You Get to Decide How Life Gets to be For You

22 Aug 2024

Contributed by Lukas

In this episode, we're diving into the powerful idea that you get to decide how life unfolds for you. We'll explore how to prevent burnout by staying ...

Looking for Stability but Lack Confidence? Here's How to Tackle This

20 Aug 2024

Contributed by Lukas

Welcome to today's episode. If you're looking for stability but struggling with confidence, this one's for you. We'll start by talking about why stabi...

Looking for Stability but Lack Confidence? Here's How to Tackle This

20 Aug 2024

Contributed by Lukas

Welcome to today's episode. If you're looking for stability but struggling with confidence, this one's for you. We'll start by talking about why stabi...

How to Transition From Holiday Cash Injections to Sustainable Flower Bars for Events

15 Aug 2024

Contributed by Lukas

In this episode, we're talking about transitioning from those holiday cash injections to creating sustainable flower bars for events. We'll start by d...

How to Transition From Holiday Cash Injections to Sustainable Flower Bars for Events

15 Aug 2024

Contributed by Lukas

In this episode, we're talking about transitioning from those holiday cash injections to creating sustainable flower bars for events. We'll start by d...

Freelancers vs. Employees

13 Aug 2024

Contributed by Lukas

Welcome to today's episode! We'll be discussing the differences between freelancers and employees and what that means for your floral business. We'll ...

Freelancers vs. Employees

13 Aug 2024

Contributed by Lukas

Welcome to today's episode! We'll be discussing the differences between freelancers and employees and what that means for your floral business. We'll ...

What Does Being an "In-House" Florist Mean?

08 Aug 2024

Contributed by Lukas

In today's episode we're talking about what it means to be an "in-house" florist and how you can make it work for you. We'll start by explaining what ...

What Does Being an "In-House" Florist Mean?

08 Aug 2024

Contributed by Lukas

In today's episode we're talking about what it means to be an "in-house" florist and how you can make it work for you. We'll start by explaining what ...

What if You See That The Hotel Already Has a Florist?

06 Aug 2024

Contributed by Lukas

In today's episode, we're talking about what to do if you find out a hotel already has a florist. We'll start with some key questions you can ask to g...

What if You See That The Hotel Already Has a Florist?

06 Aug 2024

Contributed by Lukas

In today's episode, we're talking about what to do if you find out a hotel already has a florist. We'll start with some key questions you can ask to g...

Answering Top Questions on Insurance, Budgets, and Exclusivity Rights

01 Aug 2024

Contributed by Lukas

Hi Flower Friends, welcome to today's episode. We're diving into some of the top questions I get about insurance, budgets, and exclusivity rights in t...

Answering Top Questions on Insurance, Budgets, and Exclusivity Rights

01 Aug 2024

Contributed by Lukas

Hi Flower Friends, welcome to today's episode. We're diving into some of the top questions I get about insurance, budgets, and exclusivity rights in t...

Proposals That Convert Part 2 + 5 Clauses You Need in Your Hotel Floral Contract

30 Jul 2024

Contributed by Lukas

In today's episode of The Hotel Florist Podcast we're continuing our deep dive into creating proposals that convert and adding in the five essential c...

Proposals That Convert Part 2 + 5 Clauses You Need in Your Hotel Floral Contract

30 Jul 2024

Contributed by Lukas

In today's episode of The Hotel Florist Podcast we're continuing our deep dive into creating proposals that convert and adding in the five essential c...

Proposals That Convert

25 Jul 2024

Contributed by Lukas

In today's episode, where we're going to chat about crafting proposals that convert. I'll start by sharing the number one thing I've learned on my jou...

Proposals That Convert

25 Jul 2024

Contributed by Lukas

In today's episode, where we're going to chat about crafting proposals that convert. I'll start by sharing the number one thing I've learned on my jou...

How to Close a Hotel and What to Prepare in Your Contract

23 Jul 2024

Contributed by Lukas

Hey there flower friends, in today's episode we're diving into the essentials of closing a hotel deal and what to prepare in your contract. We'll kick...

How to Close a Hotel and What to Prepare in Your Contract

23 Jul 2024

Contributed by Lukas

Hey there flower friends, in today's episode we're diving into the essentials of closing a hotel deal and what to prepare in your contract. We'll kick...

The 3 Places You Should Be Online

18 Jul 2024

Contributed by Lukas

Hey Flower Friends, in today's episode, we're going to explore the three key places you should be online to connect with hotel decision-makers. We'll ...

The 3 Places You Should Be Online

18 Jul 2024

Contributed by Lukas

Hey Flower Friends, in today's episode, we're going to explore the three key places you should be online to connect with hotel decision-makers. We'll ...

GM vs. Hotel Manager: What's the Difference?

16 Jul 2024

Contributed by Lukas

In today's episode, we're diving into the world of hotel management and clearing up some common confusions. We'll start by breaking down the differenc...

GM vs. Hotel Manager: What's the Difference?

16 Jul 2024

Contributed by Lukas

In today's episode, we're diving into the world of hotel management and clearing up some common confusions. We'll start by breaking down the differenc...

What Happens if the GM "Won't See You"?

11 Jul 2024

Contributed by Lukas

In this short, but impactful episode, we're tackling a common challenge: what to do if the GM "won't see you." We'll start with what to say when they ...

What Happens if the GM "Won't See You"?

11 Jul 2024

Contributed by Lukas

In this short, but impactful episode, we're tackling a common challenge: what to do if the GM "won't see you." We'll start with what to say when they ...

Why I Don't Agree With Giving Away Free Flowers

09 Jul 2024

Contributed by Lukas

Hey flower friends! Welcome to today's episode. We're tackling a hot topic: why I don't agree with giving away free flowers. I'll share why giving thi...

Why I Don't Agree With Giving Away Free Flowers

09 Jul 2024

Contributed by Lukas

Hey flower friends! Welcome to today's episode. We're tackling a hot topic: why I don't agree with giving away free flowers. I'll share why giving thi...

Why My 301st Hotel Install Was My Last

25 Jan 2023

Contributed by Lukas

It has been a very emotional few months for me, so this last episode is definitely going to be on the more personal side.  There have been a lot of u...

Why My 301st Hotel Install Was My Last

25 Jan 2023

Contributed by Lukas

It has been a very emotional few months for me, so this last episode is definitely going to be on the more personal side.  There have been a lot ...

What is The Hotel Florist™ & How to Start Working with Hotels

18 Jan 2023

Contributed by Lukas

I'm excited about this week's episode because it's going to be very practical and a really nice review of how to get started working with hotels. If...

What is The Hotel Florist™ & How to Start Working with Hotels

18 Jan 2023

Contributed by Lukas

I'm excited about this week's episode because it's going to be very practical and a really nice review of how to get started working with hotels. If...

How to Handle Rejection when Pitching to Hospitality Accounts

11 Jan 2023

Contributed by Lukas

 I am really excited about today's episode because as you begin pitching and starting your journey as a hotel florist, you may find yourself coming ...

How to Handle Rejection when Pitching to Hospitality Accounts

11 Jan 2023

Contributed by Lukas

 I am really excited about today's episode because as you begin pitching and starting your journey as a hotel florist, you may find yourself coming ...

Leaving a Full-Time Career for a Blooming Business

04 Jan 2023

Contributed by Lukas

I'm thrilled to interview in this episode, Kelly Carlson of Boone's Blooms.  Kelly went from a full-time sales career of 22 years to opening a floral...

Leaving a Full-Time Career for a Blooming Business

04 Jan 2023

Contributed by Lukas

I'm thrilled to interview in this episode, Kelly Carlson of Boone's Blooms.  Kelly went from a full-time sales career of 22 years to opening a fl...

Why Mentorship is Key in Growing Your Business

28 Dec 2022

Contributed by Lukas

I'm so excited about this episode of The Hotel Florist™ podcast because I get to introduce to you my mentor, Angharad Sage. She has precipitated a m...

Why Mentorship is Key in Growing Your Business

28 Dec 2022

Contributed by Lukas

I'm so excited about this episode of The Hotel Florist™ podcast because I get to introduce to you my mentor, Angharad Sage. She has precipitated a m...

The Best Lessons I have Learned by Taking a Risk

21 Dec 2022

Contributed by Lukas

I have a bit of a confession, this week's episode was going to be super "legit" about how to get your foot in the door when working with hotels, but I...

The Best Lessons I have Learned by Taking a Risk

21 Dec 2022

Contributed by Lukas

I have a bit of a confession, this week's episode was going to be super "legit" about how to get your foot in the door when working with hotels, but I...

Outgrown Fashion Expert turns Full Bloom AIR Florist

14 Dec 2022

Contributed by Lukas

A year and a half ago, Arlene transitioned from the fashion world to the floral world, and in the last six months, she's gone from flower grower to Ar...

Outgrown Fashion Expert turns Full Bloom AIR Florist

14 Dec 2022

Contributed by Lukas

A year and a half ago, Arlene transitioned from the fashion world to the floral world, and in the last six months, she's gone from flower grower to Ar...

From Designing in Luxury Yachts to Blooming a Floral Business

07 Dec 2022

Contributed by Lukas

I am so excited to introduce Rachelle Kruger of Faire Flowers Mallorca.  She is an example of someone tapping into unique revenue streams as a floral...

From Designing in Luxury Yachts to Blooming a Floral Business

07 Dec 2022

Contributed by Lukas

I am so excited to introduce Rachelle Kruger of Faire Flowers Mallorca.  She is an example of someone tapping into unique revenue streams as a fl...

From $75 Arrangements to $15k Holiday Install

30 Nov 2022

Contributed by Lukas

I am excited to share this week's episode of The Hotel Florist Podcast featuring Michelle Christensen of Lady Flora Designs.  One year ago, Michelle ...

From $75 Arrangements to $15k Holiday Install

30 Nov 2022

Contributed by Lukas

I am excited to share this week's episode of The Hotel Florist Podcast featuring Michelle Christensen of Lady Flora Designs.  One year ago, Miche...

Lessons I Learned from Taking a Pause

23 Nov 2022

Contributed by Lukas

After recording what I thought was the last episode of The Hotel Florist Podcast in September of last year, I'm excited to announce that The Hotel Flo...

Lessons I Learned from Taking a Pause

23 Nov 2022

Contributed by Lukas

After recording what I thought was the last episode of The Hotel Florist Podcast in September of last year, I'm excited to announce that The Hotel Flo...

Real Talk and What's Next for The Hotel Florist™

01 Dec 2021

Contributed by Lukas

I'm so excited to share with you today this last episode of the hotel florist podcast.  This episode has been the hardest episode to record and I hav...

Real Talk and What's Next for The Hotel Florist™

01 Dec 2021

Contributed by Lukas

I'm so excited to share with you today this last episode of the hotel florist podcast.  This episode has been the hardest episode to record and I...

What's Trending in Hospitality Floral Design with Thursd

24 Nov 2021

Contributed by Lukas

In this episode, I am chatting with Arnold Wittkamp the founder of Thursd — a great start-up floriculture platform.  At Thursd it is their mission ...

What's Trending in Hospitality Floral Design with Thursd

24 Nov 2021

Contributed by Lukas

In this episode, I am chatting with Arnold Wittkamp the founder of Thursd — a great start-up floriculture platform.  At Thursd it is their miss...

Real Talk: 5 Ways to Attract Hotel Clients on Social Media

17 Nov 2021

Contributed by Lukas

While the general manager or hotel manager probably isn't going to be stalking your Instagram feed, there's a really good chance that the sales and PR...

Real Talk: 5 Ways to Attract Hotel Clients on Social Media

17 Nov 2021

Contributed by Lukas

While the general manager or hotel manager probably isn't going to be stalking your Instagram feed, there's a really good chance that the sales and PR...

Importance of Budgeting for Hotel Partnerships with Financial Design Co.

10 Nov 2021

Contributed by Lukas

I am so excited to share with you this episode with my very own bookkeeper. Stephanie is the founder of financial design, which provides outsource boo...

Importance of Budgeting for Hotel Partnerships with Financial Design Co.

10 Nov 2021

Contributed by Lukas

I am so excited to share with you this episode with my very own bookkeeper. Stephanie is the founder of financial design, which provides outsource boo...

How I Manage My Business so I Can Travel Freely

03 Nov 2021

Contributed by Lukas

I recently put out a poll on Instagram asking what is your number one question that you have, and this one came through: "How do you manage your busin...

How I Manage My Business so I Can Travel Freely

03 Nov 2021

Contributed by Lukas

I recently put out a poll on Instagram asking what is your number one question that you have, and this one came through: "How do you manage your busin...

Outlook on the 2022 Wholesaler Industry with Yes Exclusive Flowers

27 Oct 2021

Contributed by Lukas

I am so excited about this week's episode with two incredible women that are known as yes exclusive weddings and events, which is a boutique planning ...

Outlook on the 2022 Wholesaler Industry with Yes Exclusive Flowers

27 Oct 2021

Contributed by Lukas

I am so excited about this week's episode with two incredible women that are known as yes exclusive weddings and events, which is a boutique planning ...

We're Going to Kenya to Smell the Roses with Wander Africa

20 Oct 2021

Contributed by Lukas

In May 2022 The Hotel Florist is going back to Kenya for a flower power safari experience and YOU are invited. I am so excited to share with you this...

We're Going to Kenya to Smell the Roses with Wander Africa

20 Oct 2021

Contributed by Lukas

In May 2022 The Hotel Florist is going back to Kenya for a flower power safari experience and YOU are invited. I am so excited to share with you this...

Limiting Beliefs that are Keeping You Small

13 Oct 2021

Contributed by Lukas

If you've been listening to the podcast a while now, you know that this podcast is a mix of really helpful perspectives from industry leaders and disr...

Limiting Beliefs that are Keeping You Small

13 Oct 2021

Contributed by Lukas

If you've been listening to the podcast a while now, you know that this podcast is a mix of really helpful perspectives from industry leaders and disr...

How to Source Dried Florals with Best Fronds

06 Oct 2021

Contributed by Lukas

Best Fronds is an environmentally conscious dried-floral supplier specializing in palms sourced from Arizona & San Diego. Everything they do revolves ...

How to Source Dried Florals with Best Fronds

06 Oct 2021

Contributed by Lukas

Best Fronds is an environmentally conscious dried-floral supplier specializing in palms sourced from Arizona & San Diego. Everything they do revol...

Time is Money

29 Sep 2021

Contributed by Lukas

In this episode, we are talking all about how Time is Money.  We are breaking it down with data exactly what your time is worth, so you can feel more...

Time is Money

29 Sep 2021

Contributed by Lukas

In this episode, we are talking all about how Time is Money.  We are breaking it down with data exactly what your time is worth, so you can feel ...

I Watched Your Masterclass, Now What?

22 Sep 2021

Contributed by Lukas

"Hey Franceska, I watched your masterclass and I have a few questions…" In this episode, I am answering questions that I received from listeners who...

I Watched Your Masterclass, Now What?

22 Sep 2021

Contributed by Lukas

"Hey Franceska, I watched your masterclass and I have a few questions…" In this episode, I am answering questions that I received from listeners who...

What you didn't Know about Branding as a Hotel Florist with Creme Brands

15 Sep 2021

Contributed by Lukas

Kathryn is a designer-meets-strategist specializing in capturing that "must-have" factor for your brand. We discuss how your brand is not just your we...

What you didn't Know about Branding as a Hotel Florist with Creme Brands

15 Sep 2021

Contributed by Lukas

Kathryn is a designer-meets-strategist specializing in capturing that "must-have" factor for your brand. We discuss how your brand is not just your we...

5 Tips to Land Hotel Partnerships With Your Floral Business

08 Sep 2021

Contributed by Lukas

In this episode, I am so excited to share with you my top 5 tips for landing hotel partnerships.  These 5 tips I share will help you get started reac...

5 Tips to Land Hotel Partnerships With Your Floral Business

08 Sep 2021

Contributed by Lukas

In this episode, I am so excited to share with you my top 5 tips for landing hotel partnerships.  These 5 tips I share will help you get started ...

Answering the Top Questions I Get Asked!

01 Sep 2021

Contributed by Lukas

Today I am dedicating this entire episode to answering questions.  Questions that I have received from YOU, questions and concerns I have received i...

Answering the Top Questions I Get Asked!

01 Sep 2021

Contributed by Lukas

Today I am dedicating this entire episode to answering questions.  Questions that I have received from YOU, questions and concerns I have receiv...

My (5) Must-Have Clauses to Include in Your Hotel Contracts

25 Aug 2021

Contributed by Lukas

In this episode, I am sharing my 5 Must-Have Clauses to include in your hotel floral contracts. We all know we should have a contract when working wit...

My (5) Must-Have Clauses to Include in Your Hotel Contracts

25 Aug 2021

Contributed by Lukas

In this episode, I am sharing my 5 Must-Have Clauses to include in your hotel floral contracts. We all know we should have a contract when working wit...