The Hotel Podcast from Aró
Episodes
Episode 36 - SEO specialist Devangana Rathore on AI Search
26 Mar 2026
Contributed by Lukas
In this timely episode we delve into the way web search is evolving with the rise of AI and platforms such as Claude, Gemini and Perplexity.Aró Digit...
Alan Rowe - Managing Director & Co-Founder of Aró
26 Jan 2026
Contributed by Lukas
In this episode, Alan Rowe, Managing Director and Co-Founder of Aró, joins Richard Blowes to unpack a different way of thinking about hotel tech and ...
Episode 34 - Mario Ovsenjak from Comis Hotel & Golf Resort, Isle of Man
19 Nov 2025
Contributed by Lukas
Mario Ovsenjak took over as general manager (GM) of Comis Hotel and Golf Resort in the Isle of Man in June 2024, moving on from his previous role as G...
Episode 33 - Knock House Hotel - Eithne Cosgrove
03 Sep 2025
Contributed by Lukas
Eithne Cosgrove, director of Sales, Marketing & Revenue at Knock House Hotel, shares insights about our 26-year partnership, which began in May 19...
Episode 32 - A conversation with Louis Murphy from The Dunraven, Adare
29 Jul 2025
Contributed by Lukas
In this video episode, Alan Rowe from Aró Digital sits down with Louis Murphy who is one of the owners of The Dunraven, a luxury 4* hotel in the beau...
Episode 31 - How To Convert Last Minute Summer Vacancies
24 Jul 2025
Contributed by Lukas
For this timely episode, I chat with Aró Digital's new commercial director Ciara Clancy about last minute summer vacancies and her top tips for h...
Episode 30 - A conversation with Jonas Treffers from Aloft Dublin City and Tenters Gastropub
04 Jun 2025
Contributed by Lukas
In this episode Aró's managing director Alan Rowe chats with Jonas Treffers, the General Manager of Aloft Dublin City and Tenters Gastropub.Jonas...
Episode 29 - The design process for our new 5 star client Park Hotel Kenmare
15 Apr 2025
Contributed by Lukas
In this episode I am joined by Erica Hogarty from the Aró Digital design team and Brett O'Mahony from Studio Saol. They worked together, and with the...
Episode 28 - An interview with Paul Broderick from Pembroke Hotel Kilkenny
11 Mar 2025
Contributed by Lukas
Alan Rowe, the MD of Aró Digital, chats with Paul Broderick who is the general manager of Pembroke Hotel Kilkenny. This beautiful property is an inde...
Episode 27 - A December digital health check for your book direct strategy
02 Dec 2024
Contributed by Lukas
In this short episode we are joined by one of Aró's senior account managers, Ciara Keogh. She goes through the items hotels should be checking now t...
Episode 26 - A vision for the future of hospitality with Karen Fleming from The Cashel Palace
07 Nov 2024
Contributed by Lukas
Karen Fleming is the accomplished Sales Director at the renowned Cashel Palace Hotel that is a member of Relais & Châteaux & Ireland's Blue Book. She...
Episode 25 - An interview with Ronan & Brian Hughes from The Abbeyglen Castle Hotel, Clifden
17 Oct 2024
Contributed by Lukas
Nestled amidst the rugged beauty of Connemara, Abbeyglen Castle Hotel is more than just a hotel; it’s a living, breathing narrative spun from the de...
Episode 24 - Lucy Gaffney from Business for Biodiversity Ireland
03 Oct 2024
Contributed by Lukas
Lucy Gaffney is the executive director of Business For Biodiversity Ireland, a government funded initiative to help businesses make a positive impact ...
Episode 23 - An interview with John Ryan from The Ardilaun Hotel, Galway
24 Sep 2024
Contributed by Lukas
For over 60 years, The Ardilaun Hotel has been a cherished gem in the heart of Galway, and it was an honour to sit down with John Ryan, the Managing D...
Episode 22 - How to set your best available rate and get direct bookings with metasearch
30 Aug 2024
Contributed by Lukas
In this episode of the Aró hotel podcast we are joined by Aró's head of digital marketing Jason Franz and hotel marketing expert Lisa Leahy. We di...
Episode 21 - August Strategies To Fuel Festive Season Success
31 Jul 2024
Contributed by Lukas
August is the prime time to gear up for December's celebrations. Whether it's Christmas, Twixmas, or New Year, starting early with your digital strate...
Episode 20 - Forward planning to fill your hotel rooms in Autumn
01 Jul 2024
Contributed by Lukas
In this episode we chat with Lisa Leahy and Seamus Crotty who bring their years of hotel marketing and management experience to bear on the challenge ...
Episode 19 - The what, why and how of influencer marketing for hotels
19 Sep 2023
Contributed by Lukas
In this deep dive, we talk to Daniel Stewart from influencer marketing agency Tailify to better understand this oft maligned marketing channel. He ex...
Episode 18 - Key Q1 tasks to prep your luxury hotel's digital strategy for 2023
18 Jan 2023
Contributed by Lukas
Welcome to 2023. Although economic uncertainty is swirling around us, the consensus is that this year will be a rewarding one for the hospitality indu...
Episode 17 - Working with Google to increase your hotel revenue
15 Dec 2022
Contributed by Lukas
Although picking the right agency to work with you on your book direct strategy is key, as we have mentioned in previous podcasts this works better as...
Episode 16 - How your branding helps direct bookers choose your hotel
25 Oct 2022
Contributed by Lukas
What is a brand? A logo or a name? Although those are indeed an integral part, it’s so much more. It is everything that touches or gets in front of...
Episode 15 - Four consumer trends hotels should embrace as guests' confidence returns
07 Sep 2022
Contributed by Lukas
At Aró in order to be five star by every measure and maximise online revenue for our luxury hotel clients, we follow the science and collect as much ...
Episode 14 - How to identify and attract the ideal target market for your luxury hotel
10 Aug 2022
Contributed by Lukas
One of the key pillars of a revenue strategy is understanding your target markets. A great way to do this is to create different audience types for yo...
Episode 13 - Synergy between the Aró Internet booking engine and recent online trends
20 Jul 2022
Contributed by Lukas
The top 3 trends in online retail are #1 omnichannel strategies, #2 personalisation and #3 immediacy. A hotel Internet booking engine (IBE) is essenti...
Episode 12 - building a mature digital strategy to help your hotel prosper
07 Jun 2022
Contributed by Lukas
At Aró Digital we are focused on our customers' needs, data driven and dedicated to planning strategies for book direct success. That is why our clie...
Episode 11 - Managing your booking channels to maximise direct bookings
06 May 2022
Contributed by Lukas
Aró Digital's vision is to be the future of luxury by being a global leader & trusted disrupter for independent luxury hotels and resorts. This invol...
Episode 10 - Shifting the needle on book direct for hotels
07 Apr 2022
Contributed by Lukas
Aró Digital's vision is to be the future of luxury by being a global leader & trusted disrupter for independent luxury hotels and resorts. This invol...
Episode 9 - Google's phase out of 3rd party cookies is a marketing opportunity
20 Jan 2022
Contributed by Lukas
While third-party data will now not be accessible, first-party data will become the key solution to all online marketing approaches. It will produce ...
Episode 8 - The Aró Benchmark Score. What it is and how it predicts direct booking performance
09 Nov 2021
Contributed by Lukas
For our leading hotel clients, we perform regular benchmark audits, looking at nearly 200 metrics which affect book direct performance. The higher the...
Episode 7 - The psychology and practice of luxury hotel branding with Pat Kinsley
21 Sep 2021
Contributed by Lukas
Pat Kinsley from Neworld in Dublin chats about branding and how essential it is to drive a company's revenue and profit. In particular we discuss how ...
Episode 6 - Five strategies to drive occupancy through Autumn and into the shoulder season
03 Sep 2021
Contributed by Lukas
Summer has been brilliant, particularly for our Irish hotels, with great staycation business, high occupancy rates and fabulous book direct levels. As...
Episode 5 - Core Web Vitals update
28 Jul 2021
Contributed by Lukas
Core Web Vitals (CWV) is a new update from Google designed to improve user experience on the web. In this episode we explore CWV and why it is importa...
Episode 4 - Marketing and branding for luxury hotels with Lisa Leahy
01 Jul 2021
Contributed by Lukas
We're delighted to welcome Lisa Leahy from Brandlly Marketing for episode 4. She was the marketing director of the luxury Hayfield Family Collection a...
Episode 3 - The Abbeyglen Castle Hotel story with Ronan Hughes
09 Jun 2021
Contributed by Lukas
Abbeyglen is a 4 star castle hotel in Clifden, Ireland. Pre Covid, they filled their rooms for 7 months a year with overseas tour parties. When the pa...
Episode 2 - Managing your online reputation to build your brand and increase your profit
13 May 2021
Contributed by Lukas
In the first of our dynamic updates, we highlight the importance for independent hotels of managing their online reputation. We talk about why it is c...
Episode 1 - Revenue Management with Patrick O'Flaherty
30 Apr 2021
Contributed by Lukas
In the first of our deep dives, we chat with Patrick O'Flaherty from Revenue Plus on the importance of independent hotels having a revenue management ...
An Introduction to the Aró Podcast
24 Apr 2021
Contributed by Lukas
A taste of what's to come