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The Hypnotist

Think Like David Goggins - Hypnosis To Be Unstoppable - Modelling Excellence Monday

01 Jun 2026

Transcription

Transcript generated automatically by AI and may contain errors.

Chapter 1: What is the main topic discussed in this episode?

0.031 - 6.72 Adam Cox

Hi, it's Adam here. And today is the very first Modeling Excellence Monday.

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Chapter 2: What is the concept of Modeling Excellence in this episode?

6.76 - 30.33 Adam Cox

And when I say modeling excellence, it actually comes from NLP, which stands for Neuro Linguistic Programming. And NLP is linked to hypnotherapy, but is kind of different. And where it overlaps is that the founders of NLP, which was John Grinder and Richard Bandler, modeled a very famous hypnotherapist called Milton Erickson.

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31.01 - 57.682 Adam Cox

And lots of the language patterns of Milton Erickson became the Milton model. But what fascinated me about NLP in the early days, and we're going back decades, maybe 30 years or so when I first discovered neurolinguistic programming, was this idea that success leaves clues and you can actually model the belief systems and the strategies from high performers.

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58.703 - 83.375 Adam Cox

So that if someone had a particular strategy for motivation, if you elicited their strategy and you figured out what they did, then you could replicate that and have a similar level of motivation. It doesn't just apply to motivation. So because that was my early fascination with NLP, I thought I would introduce a feature on the podcast called Modeling Excellence Mondays.

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84.196 - 117.978 Adam Cox

And each Monday, I'm going to find a world-class expert or thinker or someone with a particular resource state or capability and we're going to distill and elicit the strategies. And then I'm gonna turn them into a hypnosis session so that you get the ability to install an essence of that individual. And today we're going to start with a person who has become an archetype.

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118.219 - 125.635 Adam Cox

They've become a symbol of relentless drive. And that person is David Goggins.

126.155 - 147.781 David Goggins

So the mind has a governor, like a car. If you're driving a car and the car has a governor on it, the car may say 130 miles an hour, but the governor's set for 91. Once that governor sets in, you get to 91, that car starts doing this. The car wants to go. The car wants to go, but that fucking factory said, uh-uh, we're not going past 91.

148.722 - 156.111 David Goggins

We have a factory, a nice governor in our brain, and it's a survival mechanism. It protects us from pain and suffering.

156.614 - 182.279 Adam Cox

And I think most people that have discovered David Goggins at some level, it might be on a podcast episode, it might be on a TV interview or through his world record attempts, are struck by a very unique mindset. Most humans, and I know this as a therapist, try to avoid discomfort.

182.68 - 208.273 Adam Cox

If things are difficult, if things are uncomfortable, if things require too much work, most, and I would say over 80%, would seek to avoid those kind of things. David Goggins is wired slightly different in the sense that he's like a moth to a flame. The difficult, the challenging thing is the appeal.

Chapter 3: How does David Goggins exemplify the 40% Rule?

1939.036 - 1968.03 Adam Cox

Maybe it was someone you lost and you moved through. A challenge you didn't think you could handle and then you did. That difficult day you got through. A morning you showed up when everything in you wanted to stay in bed. A conversation you had the courage to have. I want you to think of just a moment. A victory.

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1971.47 - 2012.8 Adam Cox

observe that moment and then step into it you allow the moment to be relived as you allow yourself to feel what it felt like to come out the other side of that difficulty and now find another absolute memory of proven resilience You did the difficult thing. You got through the other side. You turned the wall into the stepping stone.

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2017.005 - 2058.227 Adam Cox

Step into it, and then imagine every moment of getting through adversity, solving a difficult problem, coming through an injury and not allowing it to deter you. Every hardship survived, and every night that felt impossible became morning. Every time, you were underestimated and kept going anyway. When you chose courage instead of fear,

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2060.435 - 2107.232 Adam Cox

and take all of these memories and put them in a giant cookie jar, a mental store of every difficult thing you've ever done. And just know you can reach into the jar, and whenever you need a reference, the next time you're facing a challenge, Just know you can reach into that cookie jar, pull out a memory, giving you irrefutable evidence that you can cope. The proof is there, waiting.

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2109.554 - 2164.224 Adam Cox

It always was, but now you're just collecting it together in one place. A cookie jar of memories So you know. It's time to leave the cookie jar and now think of a face. A face of someone who doubted you. Someone who underestimated what you were capable of. And maybe they said it out loud. Or maybe you could just tell it was in their eyes, in their tone of voice, in the way they treated you.

2166.867 - 2211.942 Adam Cox

Being dismissed. Maybe an assumption about what you're truly capable of. They doubted you. And just notice how that felt. I wonder what you could do with that feeling. Some people call it defiance, a polarity response. But what if, when others give you doubt, you turn it into raw energy?

2213.896 - 2242.283 Adam Cox

when the world sets a ceiling on you you can allow that ceiling to limit you or fuel you and what if by doing the very thing that people don't believe you can do you get to take their soul and not in anger not in bitterness

2245.3 - 2285.079 Adam Cox

but with a quiet, absolute defiance the kind that doesn't need to announce itself the kind of defiance that shows up, that does the work that ability to let the results speak for themselves because when people write you off and you do the very thing they don't think you can That's powerful. That defiance can be a superpower.

2287.302 - 2339.668 Adam Cox

And not as vengeance or rage, but as something deeper, colder, more certain. That part of you that will not obey and comply with the boxes they tried to put you in. What if every doubt placed on you is a gift? What if every person who wrote you off is a donor? You are going to take that energy convert it completely pour it into the work into becoming the version of yourself they couldn't imagine

Chapter 4: What is the significance of the Accountability Mirror?

2910.593 - 2948.721 Adam Cox

And very soon I will count from 1 to 10 to awaken you, and you will awaken refreshed, with clarity, with a new feeling of power, focus and determination so take a deep breath in through your nose and out through your nose wiggle your fingers wiggle your toes connect and calibrate into the here and the now

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2950.152 - 3009.066 Adam Cox

as I now count from 1 to 10, to awaken you, starting to count, 1, 2, 3, waking up, 4, 5, 6, more alert, 7, 8, open your eyes, open your eyes, 9, 10, wide awake, wide awake, wide awake, Thank you so much for joining me on today's episode of The Hypnotist.

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3009.046 - 3031.286 Adam Cox

And if you would like to listen to this episode where it's just the hypnosis, so no intro, no outro, no explanation, just the hypnosis and completely ad-free, there will be a link in the description where you can subscribe at a very low cost and only get access to the hypnosis. So if that's of interest, please check that out.

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3031.786 - 3038.412 Adam Cox

Thank you again for being a regular listener of The Hypnotist, and I'll see you again soon for more.

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