The IAB UK Podcast
Episodes
Policy Special: all the latest on policy & regulatory affairs in digital advertising
18 Nov 2023
Contributed by Lukas
With one of the more surprising government reshuffles seeing David Cameron make an unexpected return to front-line politics and with an election loomi...
The Future of Work, with Christine Armstrong
15 Nov 2023
Contributed by Lukas
Christine Armstrong is an expert and vlogger on the future of work. A regular on the stage at IAB UK Leadership Summit - and always an audience favour...
The Year of Retail Media
08 Nov 2023
Contributed by Lukas
Hot on the heels of our new event, Retail Media Upfronts, we are joined by Jill Orr, Criteo’s Managing Director for Enterprise in EMEA and Lee Rober...
Realising the potential of Programmatic DOOH, LIVE from The Last Thursday Club
01 Nov 2023
Contributed by Lukas
DOOH accelerated during the pandemic, but its full benefits are only now truly being understood. The UK has been seen to lag behind Europe in untappin...
15 years of Absolute Radio, with Paul Sylvester
18 Oct 2023
Contributed by Lukas
As Absolute Radio celebrates 15 years on air, Content Director Paul Sylvester looks back on a decade and a half of the growth, brand extensions and lo...
ME-EOs, retaining female talent & reshaping work culture, with Nicola Kemp
11 Oct 2023
Contributed by Lukas
In an extended episode of The IAB UK Podcast, Nicola Kemp joins James for a fascinating conversation about the business advantages of embracing flexib...
The power of emotion in advertising, with DAIVID's Ian Forrester
27 Sep 2023
Contributed by Lukas
With the average person being exposed to hundreds of advertising messages every day, how do you insert your brand into the "highlights reel" of a cons...
Sport, Fandom and the Anatomy of Hype, with Amazon Ads
20 Sep 2023
Contributed by Lukas
Kicking off Season 14 of The IAB UK Podcast, and with one week to go until Digital Upfronts 2023 kicks off with Amazon Ads' Upfront, the IAB's CMO Jam...
Transparency in play: How to build trust in gaming & advertising
10 Aug 2023
Contributed by Lukas
Join Venatus as they explore the dynamics of trust in the ever-changing ecosystem of gaming and advertising. They will shed light on the challenges, s...
What do your customers really want from Generative AI?
04 Aug 2023
Contributed by Lukas
As an industry we can get so caught up with shiny new tech that we forget what it means for the most important person, the customer. In this discussio...
Are you smarter than a 10 year old?
27 Jul 2023
Contributed by Lukas
AI, whilst not an alien concept, is still an emerging technology that adults are having to embrace and adapt to. Much like Gen Z have only known a wor...
Game On: how your brand can be a supporter, not just a spectator
19 Jul 2023
Contributed by Lukas
Interest in women’s football is at an all time high, with England’s Lionesses the most supported women’s national side in the world. To understa...
How do we build a better consumer advertising experience for CTV?
17 Jul 2023
Contributed by Lukas
Join Index Exchange and Warner Bros. Discovery as they discuss building a better consumer advertising experience in CTV. In this informative and empow...
Supporting Black women in the ad industry: are you taking action?
05 Jul 2023
Contributed by Lukas
In this episode we delve into the experiences and challenges faced by Black women in the advertising and marketing industry. Lollipop Mentoring CIC is...
Thinking Outside the Box with AMA
29 Jun 2023
Contributed by Lukas
In this session, Gabriel Green, Creative Production Manager at AMA, showcases the power of audio and shares how brands can use Dynamic Creative in inn...
The Future Is Here: How AI Is transforming advertising
22 Jun 2023
Contributed by Lukas
The advertising industry has undergone a massive transformation thanks to the adoption of AI, even before the advent of ChatGPT, the momentum towards ...
Understanding the potential of AI and how it can benefit your storytelling
15 Jun 2023
Contributed by Lukas
In this session you will learn how LADbible Group has been able to utilise the camera for entertainment experiences and how AI is being embraced to en...
The Global Picture with IAB Tech Lab
11 May 2023
Contributed by Lukas
As he visited the UK for its 'Video Everywhere Binge Series', James Chandler sat down with IAB Tech Lab's CEO Anthony Katsur to understand Tech Lab's ...
Distilling the AI need-to-knows with Contagious' David Beresford
02 May 2023
Contributed by Lukas
Ahead of AI-themed Engage on 25 May, our CMO James Chandler sits down with Contagious’ David Beresford to cover the agencies and advertise...
Policy Special: all the latest on policy & regulatory affairs in digital advertising
27 Mar 2023
Contributed by Lukas
Regular listeners will be familiar with our regular visits to the world of Policy & Regulatory Affairs, when we invite our IAB UK experts onto the...
Leadership Summit 2023: highlights, optimism and leadership qualities
15 Mar 2023
Contributed by Lukas
IAB UK's annual Leadership Summit returned to Sopwell House last week, bringing together leaders from across digital advertising to debate key challen...
International Women’s Day 2023 with Visible Start & GroupM
08 Mar 2023
Contributed by Lukas
Four years ago, Jacquie Duckworth co-founded Uninvisibility - a company with a singular mission to get midlife women back into work after ex...
The science of sound, with Spotify's Marion Boeri
01 Mar 2023
Contributed by Lukas
In 2022, Spotify Advertising published the first volume of 'Sonic Science' to demonstrate the power of audio by developing a deeper understanding of h...
Diversity Unlocks Discovery Episode 4: Ramadan with Basma Khalifa & Miriam Faber
20 Feb 2023
Contributed by Lukas
In the fourth episode of our 'Diversity Unlocks Discovery' mini-series in partnership with Meta, IAB UK's Director of Transformation Sophia Haynes is ...
Data, insight and creativity: the story of DAX
13 Feb 2023
Contributed by Lukas
To kick off another week in digital advertising, IAB UK's CMO James Chandler is joined by two big names from media company, Global - DAX Strategy Dire...
Highlights from CES and the year ahead in video, with Index Exchange and dentsu
06 Feb 2023
Contributed by Lukas
In a particularly global episode of The IAB UK Podcast, James is joined by Josje van den Bos, dentsu international’s Head of Addressable Media and J...
2023 trends and predictions LIVE from The Last Thursday Club
30 Jan 2023
Contributed by Lukas
Ahead of next week's launch of IAB Compass, our brand new report to help the industry navigate the future of digital advertising, James is joined live...
Diversity Unlocks Discovery Episode 3: Carrie Timms & Clara Holmes
23 Jan 2023
Contributed by Lukas
In the third episode of our Diversity Unlocks Discovery mini-series with Meta, host Sophia Haynes is joined by Meta’s Carrie Timms, Director of Glob...
Looking back at 2022 in digital advertising
13 Dec 2022
Contributed by Lukas
In this final episode of 2022, James is joined by the IAB's Head of Ad Tech, Chloe Nicholls; Head of Marketing, Tom Stevens; and a familiar voice to r...
10 media trends for 2023, with dentsu International’s Dan Calladine
27 Nov 2022
Contributed by Lukas
With 2023 mere weeks away, we’ve got media trends extraordinaire Dan Calladine on The IAB UK Podcast to give us his expert take on the trends set to...
Meet the Founders: Kit Chilvers and Iyrah Williams, Pubity Group
14 Nov 2022
Contributed by Lukas
This episode is the latest in our 'Meet the Founder' series, and this week it's two founders for the price of one as James talks to Kit Chilvers and I...
Attention Special: LIVE at The Last Thursday Club
03 Nov 2022
Contributed by Lukas
Welcome to the first ever live episode of The IAB UK Podcast, recorded at IAB UK HQ in front of an audience of members at our second Last Thursday Clu...
Diversity Unlocks Discovery Episode 2: Fik Woldegiorgis
20 Oct 2022
Contributed by Lukas
In the second episode of our 'Diversity Unlocks Discovery' mini-series in partnership with Meta, host Sophia Haynes speaks to Fik Woldegiorgis, Meta's...
Digital Upfronts Special: 100 years of innovation and storytelling at the BBC
13 Oct 2022
Contributed by Lukas
This week’s episode comes slap bang in the middle of 2022's Digital Upfronts, IAB UK's month long series of unmissable events with some of the bigge...
Defining attention with Oracle's Irina Dzyubinsky
03 Oct 2022
Contributed by Lukas
This week's episode of the IAB UK podcast is about the topic on the lips of everyone in digital advertising: attention. To tackle this topic du jour h...
Understanding the Data Protection and Digital Information Bill
29 Sep 2022
Contributed by Lukas
The Government’s Data Protection and Digital Information Bill was introduced to parliament in July 2022 and includes changes to both UK GD...
The balancing act of ad-supported streaming, with Vevo and The Media Leader
26 Sep 2022
Contributed by Lukas
Welcome back to Season 11 of the IAB UK Podcast. We’re kicking things off with a discussion about ad-supported streaming, the value exchange and how...
Diversity Unlocks Discovery Episode 1: Zehra Chatoo
22 Sep 2022
Contributed by Lukas
Welcome to 'Diversity Unlocks Discovery', a new IAB UK podcast mini-series in partnership with Meta, hosted by the IAB's Director of Transformation, S...
Stay Engaged 2022: 'If music be the food of love, play on'
02 Aug 2022
Contributed by Lukas
This episode explores how Gousto and Spotify used data to match recipe ideas with your favourite tunes. Alongside media agency, the7stars, you’ll he...
Stay Engaged 2022: 'Online Advertising: How it started... how it's going'
26 Jul 2022
Contributed by Lukas
James Chandler, IAB UK’s CMO, takes a meme-focused look at the fortunes and fallacies of online advertising in its 27-year history. Join James as he...
Stay Engaged 2022: 'Let down after lockdown'
19 Jul 2022
Contributed by Lukas
How does the industry need to change in order to stop letting down parents? Emily Roberts, Co-Founder of The Women in Programmatic Network and Senior ...
Stay Engaged 2022: 'It's a Match'
12 Jul 2022
Contributed by Lukas
The ad world can be a bit like swiping through your favourite dating app. Consumers pass on brands every day due to confusing messaging or bad creativ...
Stay Engaged 2022: 'The Future of Omnichannel Buying: A Discussion with Magnite'
05 Jul 2022
Contributed by Lukas
Magnite’s Demand & Publisher team leads host an honest discussion about the future of omnichannel media buying including focusing on the growth ...
Stay Engaged 2022: 'Gaming Inspires the "Walk" from Web 2.0 to Web 3.0'
28 Jun 2022
Contributed by Lukas
Frameplay's Cary Tilds will share her personal story of how taking a leap from big roles like Chief Innovation Officer at GroupM and SVP, Coporate Str...
Stay Engaged 2022: 'User Experience is the Key to Advertiser Success'
21 Jun 2022
Contributed by Lukas
Do you remember when searching the web meant navigating a minefield of unwelcome pop-ups promising to cure your belly fat? While this may still ring t...
Stay Engaged 2022: 'Going Global: The Future of Digital'
14 Jun 2022
Contributed by Lukas
Consumer habits are changing everywhere, whether you’re in Dubai, Singapore, New York or London. As we look to the future, our mission must be to st...
Stay Engaged 2022: 'Honouring the ‘Kind’ in Humankind'
07 Jun 2022
Contributed by Lukas
We live in a complex world, and no we don’t just mean ad tech (but, good point). Leila Sheridan - Head of Brand & Agency at Criteo - is here to ...
Stay Engaged 2022: 'How & Why Audio is Changing Our World - & What it Means for Marketers'
31 May 2022
Contributed by Lukas
AdTonos share the latest smart technologies that allow consumers to interact using speech to order goods and services and ask for help. How do these t...
Stay Engaged 2022: 'First-Party Like it's 1999'
24 May 2022
Contributed by Lukas
TripleLift explores how the digital advertising industry is successfully preparing itself for the deprecation of third-party cookies. Get an intro on ...
Stay Engaged 2022: 'The Emergence of the Workday Consumer: Implications for brands & advertisers'
17 May 2022
Contributed by Lukas
The global pandemic rendered the past two years anything but normal. The way we work and where we work has gone through a transformation, not only in ...
Understanding the Online Advertising Programme
10 May 2022
Contributed by Lukas
In this final episode of Season 9 of The IAB UK Podcast, James talks to the IAB's Policy team - Christie Dennehy-Neil and Beth Rogers - about the Onli...
Helping brands authentically mark Ramadan and Eid, with Meta and Modest Visions
25 Apr 2022
Contributed by Lukas
As Ramadan 2022 nears its end and Eid al-Fitr approaches, James Chandler is joined by Meta's Zehra Chatoo and Modest Visions' Co-Founder Dina Basharah...
IAB Engage from the Archives: Ken Fawes Listening Party from Engage 2017 and Stay Engaged 2020
21 Apr 2022
Contributed by Lukas
As we prepare for Engage 2022 at The Londoner Hotel on 26 April, we're diving back into the Engage archives to listen to some of our all-tim...
IAB Engage from the Archives: Steven Bartlett, Engage 2018
20 Apr 2022
Contributed by Lukas
As we prepare for Engage 2022 at The Londoner Hotel on 26 April, we're diving back into the Engage archives to listen to some of our all-tim...
IAB Engage from the Archives: Stacey Dooley, Engage 2018
19 Apr 2022
Contributed by Lukas
As we prepare for Engage 2022 at The Londoner Hotel on 26 April, we're diving back into the Engage archives to listen to some of our all-time favourit...
Clean Rooms 101 with Permutive's Joe Root
11 Apr 2022
Contributed by Lukas
If you have even the most passing interest in digital advertising identity and targeting and a curiosity about what happens once third party cookies a...
Tackling the Talent Crisis with Manchester Metropolitan University and Microsoft Advertising
04 Apr 2022
Contributed by Lukas
This week'e episode is focused on the industry’s talent crisis and how IAB UK members in the North West in particular are feeling the effects, exace...
Policy Special: Understanding the ASA’s digital advertising pilot
28 Mar 2022
Contributed by Lukas
The Advertising Standards Authority (ASA) has launched a new pilot with IAB UK members - including Adform, Amazon Ads, Google, Index Exchange, Meta, T...
Meet the Founder: Sue Fennessy, WeAre8
21 Mar 2022
Contributed by Lukas
Peel back the sales pitch and carefully crafted PowerPoint deck and it’s always a founder's story that is the most intriguing. This week’s episode...
IAB UK Leadership Summit 2022 Special
17 Mar 2022
Contributed by Lukas
After a year off, Leadership Summit, the IAB's annual gathering for industry leaders, returned to Sopwell House on the 10-11 March 2022, bringing seni...
International Women's Day 2022 Special with Zara Gregory
08 Mar 2022
Contributed by Lukas
This week’s episode is a special interview for International Women’s Day with Zara Gregory, Global Business Director at Anomaly London and member ...
Meet the Founder: Gurman Hundal, MiQ
28 Feb 2022
Contributed by Lukas
Across the IAB's membership of some 300 companies, it is the individual stories that are often the most interesting to tell, and today's episode is no...
Clicks, cookies & attention: National Anti-Click-Through Rate Day special
14 Feb 2022
Contributed by Lukas
To mark National Anti-Click-Through Rate Day 2022, James Chandler speaks to Playground XYZ’s Head of EMEA, Ben Dimond, to discuss clicks, cookies, a...
Inside media planning in 2022, with Blis' Diane Perlman
07 Feb 2022
Contributed by Lukas
For our latest episode, IAB UK's CMO James Chandler chats to Blis' CMO Diane Perlman about their newest e-guide 'The insider report: by media planners...
Policy Special: the latest policy & regulatory affairs news in digital advertising
31 Jan 2022
Contributed by Lukas
In the first Policy Special of 2022, Christie Dennehy-Neil and James Davies of IAB UK's Policy & Regulatory Affairs Team bring you up to speed on ...
An introduction to Unified ID 2.0 with The Trade Desk's Phil Duffield
24 Jan 2022
Contributed by Lukas
In this week's episode, James talks to The Trade Desk’s UK Vice President, Phil Duffield about Unified ID 2.0, one of the solutions being developed ...
Cutting through 2022 trends with Carat, Havas Media, Zenith and Total Media
17 Jan 2022
Contributed by Lukas
After a short break for Christmas, the IAB UK Podcast is back for Season 9 and in this episode we're doing what we do best in January: looking to the ...
2021 Wrapped: looking back on a year of recovery, resetting and reintroduction
09 Dec 2021
Contributed by Lukas
In this final episode of Season 8 of The IAB UK Podcast, and the last episode of the year, James is joined by three familiar IAB expert voices to look...
Real people, real tech, real lives: introducing IAB UK's Real Living 2021
18 Nov 2021
Contributed by Lukas
This week, IAB UK launched the final part of our Real Living research into the behaviour of shoppers, gamers, listeners and viewers over the past year...
Exploring Ethical Advertising with Mindshare and Taboola
11 Nov 2021
Contributed by Lukas
In our latest episode, we get stuck into ethical advertising as James is joined by Stacey Delaney, Taboola’s UK & Nordics Country Manager and De...
Meet the Founder: Sophie Hind, Voiceworks.ai
04 Nov 2021
Contributed by Lukas
This week's episode continues our 'Meet the Founder' series, in which we speak to founders of IAB UK member companies about the highs and lows of star...
Connected TV Week Special: Amazon Ads and Johnson & Johnson
28 Oct 2021
Contributed by Lukas
This week’s episode marks the finale of IAB UK's 2021 Specialism Weeks, focused throughout the year on Ecommerce, Gaming, Audio and - this week - Co...
Nestle's Road to Net Zero with Steve Pollack
21 Oct 2021
Contributed by Lukas
With COP26 just over a week away, we turn our attention to the climate crisis in this week's episode as James chats to Steve Pollack, Head of Media Co...
The Value of Targeted Advertising in Europe, with Dr Daniel Knapp
14 Oct 2021
Contributed by Lukas
In this week’s episode James talks to Dr Daniel Knapp, Chief Economist at IAB Europe, about his recent paper, The Wider Socio-Economic and Cultural ...
"Nobody listens to a podcast by accident" with Global's Faye McDowall
07 Oct 2021
Contributed by Lukas
In this special episode to coincide with IAB UK's third annual Podcast Upfronts, James gets a sneak preview from one of this year's partners, Global's...
The changing world of influencer marketing, with TRIBE, Rocket, Lana 'The Stylish Voyager' & Evan Edinger
30 Sep 2021
Contributed by Lukas
In this episode, James welcomes back Rocket CEO James Erskine & Beth Oddy, UK Client Director at TRIBE to get into what’s changed in the world o...
Policy Special: HFSS ad ban update and proposed changes to GDPR
23 Sep 2021
Contributed by Lukas
In this latest edition of our Policy Special series, the IAB's Christie Dennehy-Neil and James Davies get into what advertisers and members can expect...
Measuring online audience with UKOM and Ipsos iris
16 Sep 2021
Contributed by Lukas
This week, James talks to UKOM’s CEO Ian Dowds and Tasneem Ali, Client DIrector at Ipsos about Ipsos iris, their new partnership to measure the size...
Audio Week Special: in-game audio with AudioMob
09 Sep 2021
Contributed by Lukas
Our first episode of season 8 is part of Audio Week 2021, the third of four emerged and emerging specialism weeks also covering E-commerce, Conne...
Stay Engaged x Oh What Now: Where did it all go wrong for ad-funded quality publishing?
20 Aug 2021
Contributed by Lukas
Ad-funded journalism once held the powerful to account. It looked out for our safety. It helped us to navigate the thousands of entertainment options ...
Stay Engaged 2021: 'Leading From the Heart' with British Heart Foundation's Claire Sadler
19 Aug 2021
Contributed by Lukas
In this episode, join IAB UK’s Sophia Haynes as she chats to the British Heart Foundation’s Executive Director for Marketing, Fundraising and Enga...
Stay Engaged 2021: 'Too Many Ds on the Dance Floor' with Red Apple Creative
18 Aug 2021
Contributed by Lukas
In the past year 8D has been the new buzzword in audio, with clients suddenly asking to learn more about 8D and how they could leverage it for their c...
Stay Engaged 2021: 'Accelerating Brand Growth' with Facebook and Essence
17 Aug 2021
Contributed by Lukas
Recent research by Kantar and the University of Oxford, featuring in episode 8 of Stay Engaged, showed digital channels to be effective brand builders...
Stay Engaged 2021: 'Data-Inspired Creativity' with LADbible Group
16 Aug 2021
Contributed by Lukas
In this session, LADbible Group’s Anna-Lee Bridgstock and David Milsom get to the root of the hotly debated question: Does data kill creativity? Tog...
Stay Engaged 2021: 'Travel in the age of staying at home' with TUI's Toby Horry
13 Aug 2021
Contributed by Lukas
There is almost certainly no sector that has been harder hit over the last 18 months than the travel industry. With flights grounded and hotels across...
Stay Engaged 2021: 'Whatever is going to happen is only going to happen faster' with Anomaly
12 Aug 2021
Contributed by Lukas
A lot has been written about how the pandemic accelerated a lot of behaviours from work to education, but history suggests that the real acceleration ...
Stay Engaged 2021: 'No Silver Bullet' with Kantar
11 Aug 2021
Contributed by Lukas
Is there one perfect media plan that covers off all brand outcomes? Can channels be easily substituted to meet the same marketing objectives? In this ...
Stay Engaged 2021: 'Synthetic voice and the future of audio advertising' with A Million Ads
10 Aug 2021
Contributed by Lukas
Synthetic voice is the next exciting frontier in digital audio advertising, opening up a huge range of creative possibilities for brands. Featuring a ...
Stay Engaged 2021: 'Commissioning where it matters most' with YouTube Originals
09 Aug 2021
Contributed by Lukas
In this daily offstage session, YouTube's Luke Hyams and Zoë Clapp discuss UK specific YouTube Original ‘A Seat At The Table’ with its star Jack ...
Stay Engaged 2021: 'Live like Common People' with Jed Hallam and Sarah Sutton
06 Aug 2021
Contributed by Lukas
The Advertising Association’s recent All In Report found that 20% of UK advertising professionals attended fee paying schools versus a national aver...
Stay Engaged 2021: 'What first-party data means for the return of travel' with Tripadvisor
05 Aug 2021
Contributed by Lukas
In today’s session, Justin Reid and Katie Spagnuolo reflect on the past 18 months and how Tripadvisor’s global advertising business quickly pivote...
Stay Engaged 2021: 'You've got to try this dish, it sounds amazing' with Acast
04 Aug 2021
Contributed by Lukas
In this episode, Acast's Jack Preston and Dr Rupy Aujla of The Doctor's Kitchen Podcast take a closer look at recent stand-out podcast campaigns from ...
Stay Engaged 2021: 'Journalistic Integrity on the Open Internet' with Quantcast's Somer Simpson
03 Aug 2021
Contributed by Lukas
The internet has been a forum for the open expression of ideas, but the news is now as divided as our political parties. In this offstage session, Som...
Stay Engaged 2021: 'Rising StAR' with Havas Media's Marek Wrobel
02 Aug 2021
Contributed by Lukas
Emerging technologies are transforming media and marketing, but this is not a linear process – there are successes and disappointments, hype and ‘...
Gaming Week Special: the future of games with Admix
10 Jun 2021
Contributed by Lukas
This week’s episode is part of Gaming Week, the second of four emerged and emerging specialism weeks also covering Ecommerce, Connected TV and ...
Policy Special: what the Queen's Speech means for digital advertising
20 May 2021
Contributed by Lukas
Welcome to our second Policy Special episode, in which the IAB's Policy and Regulatory Affairs team extraordinaire, Christie Dennehy-Neil and James Da...
Meet the Founder: Amy Williams, Good-Loop
13 May 2021
Contributed by Lukas
In the third of our 'Meet the Founder' series, James sits down with Amy Williams, Founder & CEO of Good-Loop, an ethical advertising platform whic...
Rediscovering the lost art of listening with John Sutherland
29 Apr 2021
Contributed by Lukas
This week's guest is former Met Police Commander John Sutherland. John recently spoke at Leadership Series - the virtual incarnation of our annua...
What's up, what's down: revealing Digital Adspend 2020
22 Apr 2021
Contributed by Lukas
Welcome to a special episode of the IAB UK Podcast to celebrate the launch of Digital Adspend 2020. In this episode, James reveals some of the headlin...
Stories of Ramadan with Miriam Faber and Basma Khalifa
15 Apr 2021
Contributed by Lukas
To mark the start of Ramadan, James is joined by Miriam Faber, Facebook's Content and Campaigns Lead for Northern Europe, and Basma Khalifa, the direc...