The Impact Podcast: Social Media Marketing for Small Business Owners
Episodes
#112. The 2 Things New Entrepreneurs "Fail" At First
26 Mar 2026
Contributed by Lukas
Feel like you're a little too aware of what other people in your industry are doing? And like you've got more ideas than you know what to do w...
#111. The Content Plan I'd Use if I Had to Start From Scratch
19 Mar 2026
Contributed by Lukas
So, let’s just imagine that for some reason you lose access to your Instagram account and you have to start all over again online. (Don't freak ...
#110. How 3 Pinned Posts Can Turn Your Instagram Into a Sales Page
12 Mar 2026
Contributed by Lukas
Most small business owners (myself included) have been sleeping on one of the simplest Instagram features ever. But not for long! In today's episo...
#109. The 90 Day Content Rule
05 Mar 2026
Contributed by Lukas
Whatever strategy you’re implementing right now….YOU HAVE TO DO IT FOR AT LEAST 3 MONTHS BEFORE YOU’RE ALLOWED TO QUIT, CHANGE COURSE, OR SAY IT...
#108. Cheers to 7 Years! 7 Years In Business Without Burning Out
26 Feb 2026
Contributed by Lukas
Cheers to 7 Years! 🥂In this episode, I’m celebrating seven years in business and sharing what it’s actually taken to build something sustainabl...
#107. Valentine’s Rapid Fire: Content Turn-ons vs Turn-offs
19 Feb 2026
Contributed by Lukas
In celebration of the holiday over the long weekend, I had to do a themed episode! (Because you know your girl loves a theme.) And so we are talking a...
#106. What to Post When the World is On Fire
12 Feb 2026
Contributed by Lukas
Because… honestly, the world feels like it's on fire. So, how do we show up on social media inside our businesses? Chatting about this in today's ep...
#105. Platform Perfect! How to perfectly use the different social media platforms for your small business.
05 Feb 2026
Contributed by Lukas
Do you know which social media platform has the world's most users? Do you know which business owners should hop on Pinterest ASAP? Do you know wh...
#104. Why Imposter Syndrome Shows Up Right Before Your Breakthrough
29 Jan 2026
Contributed by Lukas
The all-too-familiar entrepreneurial feeling of: “What am I even doing?!” It happens to EVERY online business owner. Constantly shifting, strategi...
#103. Instagram Predictions for 2026
22 Jan 2026
Contributed by Lukas
Talking in today's episode, which type of content will outperform the rest! When it comes to reels, carousels, creator + consumer behaviors, top s...
#102. Taking Advantage of TRIAL REELS
15 Jan 2026
Contributed by Lukas
Trial reels are (dare I say) one of the most phenomenal tools Instagram has ever released for small business owners using social media?! Because they ...
#101. Simplifying Social Media Goals for 2026
08 Jan 2026
Contributed by Lukas
First episode of the year!! Oh, I'm so excited to be podcasting with you today, and I can't wait for another gorgeous year of weekly chats on ...
#100. Redefining the 'New Year' So You Can Thrive
29 Dec 2025
Contributed by Lukas
Girls, are we still in festive mode, or are we moving on to the new year already?? Whatever camp you're in, I'm chatting about my thoughts hea...
#99. A Lovely Guide to THIS WEEK! 5 things "successful" entrepreneurs do the last few days of December
22 Dec 2025
Contributed by Lukas
MERRY CHRISTMAS!!! I'm (obviously) over the moon to be chatting with you ladies today because with 3 days left until the big day, we've got lots of th...
#98. The Sky Isn't Even Your Limit!! A Convo with Susie Tucker
18 Dec 2025
Contributed by Lukas
Revisiting an incredible conversation with the lovely Susie Tucker where she shares some great insights on the difference between "muscling ourse...
#97. Don't Quit Your Business!!! The Case for Staying in the Game of Entrepreneurship
15 Dec 2025
Contributed by Lukas
Entrepreneurship isn’t just something you decide to do once and then stick with forever. It’s something you have to choose again and again, in tim...
#96. You're Limitless.🫶🏻
11 Dec 2025
Contributed by Lukas
Episode 96!! I'm over the moon about how close I am to reaching my "100 episodes in 2025" goal and also feeling so incredibly reflective...
#95. Website Clarity You Didn’t Know You Needed - with Hailey Fackrell!
08 Dec 2025
Contributed by Lukas
I had such a lovely conversation with Brand + Web Designer, Hailey Fackrell! Her business, Greater Heights Marketing, specializes in helping business ...
#94. Life Like a Business: Dinner Menu Edition!
04 Dec 2025
Contributed by Lukas
Let's get incredibly organized, shall we?! You all KNOW I love a good process and system in my business but I might be 10x more obsessed with them...
#93. The Easiest Way to Decide What To Sell Next!
01 Dec 2025
Contributed by Lukas
From PDF downloads to e-books to mini-courses to group programs to masterminds... it can be so dang fun to dream up and create new product options. Th...
#92. All the Gratitude ♥️
24 Nov 2025
Contributed by Lukas
In this episode, I’m sharing all the gratitude. Chatting about Thanksgiving, Black Friday, why I absolutely love coaching, and giving you the inside...
#91. Every Entrepreneur's Christmas Wishlist!
20 Nov 2025
Contributed by Lukas
In this episode, I’m walking through the things business owners really want! The little upgrades that bring more ease, more joy, and a tiny bit of l...
#90. Here's Why Sales Feel Hard - & How to Fix It!
17 Nov 2025
Contributed by Lukas
The reason small business owners want to be better at social media is not because they want more views or more likes, or more clout. It's because ...
#89. Marketing 101: Scarcity Bias
13 Nov 2025
Contributed by Lukas
Continuing with this series to help YOU feel confident with timeless marketing concepts and support you in applying them to your business, no matter t...
#88. 5 Tools I Can't Run My Business Without!
06 Nov 2025
Contributed by Lukas
And 2 of them are completely free!! If you're newer to online business, these are must-haves that will support your daily business tasks SO much. ...
#87. Consumer Behaviors, Month-by-Month!
03 Nov 2025
Contributed by Lukas
The different months of the year = general behaviors/thoughts/desires of the general public! For example, once August hits and kids are back to school...
#86. Get Lots of Views! Get Lots of Sales!
30 Oct 2025
Contributed by Lukas
Going over the 2 things every small business owner wants more of: views and sales. Sharing which content types to focus on and how to reach your speci...
#85. I'M OBSESSED: Finding Your 'Third' Place
27 Oct 2025
Contributed by Lukas
You know when you see a reel and it just hits you? You can't stop thinking about what they said, all of a sudden you've got a gorgeous new int...
#84. This Feels Revolutionary. Thinking of Motherhood as a JOB
23 Oct 2025
Contributed by Lukas
I could gaslight myself and say this is "obvious" or common sense, but you know what... It's actually not. We, as women, who are caring ...
#83. What Your Favorite Content Creator is doing to post daily!
20 Oct 2025
Contributed by Lukas
Their "job" is to surprise and delight you - and whether they're sharing Day-In-The-Life videos, craft tutorials, political hot takes, o...
#82. Trip Re-cap! Rating Universal Studios Food, Rides, + Travel Tips
16 Oct 2025
Contributed by Lukas
Went to my favorite place ever and had to do a trip review!! I love sharing food recommendations, and I've also added ratings for our favorite rid...
#81. Current Favorites, Sister Chat!
09 Oct 2025
Contributed by Lukas
This episode features the one and only, Kenadee Bronson!! Kenadee is my sister but also an incredible fertility coach and birth doula, and it was so f...
#80. Easily Post to Multiple Platforms as a One-Woman-Show
02 Oct 2025
Contributed by Lukas
Sound impossible? I've got a little trick. I love to start with longer form content (like a podcast, email, blog, or YouTube video) and then transfer ...
#79. 10 Creative Black Friday Promos to Try This Year
25 Sep 2025
Contributed by Lukas
Boring Black Friday sales? Let's not! We can do better than slapping a '30% off' on your website and calling it a day. Instead, get creati...
#78. Biggest Red Flags for Doing a Black Friday Sale This Year
22 Sep 2025
Contributed by Lukas
The #1 question you need to ask yourself right now: Should you even run a Black Friday sale this year?For some businesses, it’s a total game-changer...
#77. Sharing Your Voice "Even When"
15 Sep 2025
Contributed by Lukas
I couldn't go back to regularly scheduled programming yet. Just couldn't. I will soon. But for today, I had to record a few of my thoughts on ...
#76. Five "It Girl" Instagram Story Prompts to Use ASAP
11 Sep 2025
Contributed by Lukas
Instagram Stories are where your most engaged followers hang out. (You know, the ones already curious about your brand and primed to buy.) Stories giv...
#75. Crafting Your Perfect Black Friday Offer
08 Sep 2025
Contributed by Lukas
Black Friday doesn’t have to be chaotic or complicated for small business owners. In this episode, I’m sharing a handful of simple, powerful tips ...
#74. Small Marketing Tasks that have a Big Impact
04 Sep 2025
Contributed by Lukas
Lately, I’ve been thinking about how small, daily actions often yield the biggest long-term results. So, in this episode, I’m sharing 5 simple tas...
#73. Speak Certainty into your Goals
28 Aug 2025
Contributed by Lukas
Episode Links:📲 Follow Brynn on Instagram⭐️ FREE Content Creation Meditation ...
#72. Drastic Movement for Your Online Business
21 Aug 2025
Contributed by Lukas
Heyyy! It feels like it's been a minute since I've podcasted (but it's literally only been a week) - but I just love chatting with you lad...
#71. Romanticizing Fall: Your Month-by-Month Aesthetic & Bucket List for September, October, and November
14 Aug 2025
Contributed by Lukas
Ready to romanticize the best 3 months of the year!? 🍂 In this episode, I’m walking you through a month-by-month guide to fall with ideas for wha...
#70. Take Control of Your Never Ending To-Do List
07 Aug 2025
Contributed by Lukas
If your business to-do list feels like it’s growing faster than you can check things off… you’re not alone. In this episode, we’re talking abo...
#69. Your Business Won’t Burn Down: Taking Time Off in Summer Without the Guilt
31 Jul 2025
Contributed by Lukas
Yes, I’m always preaching consistency, but let’s get one thing straight: consistency does not mean hustle and work until you're so fatigued yo...
#68. Money Doesn’t Make the Rules - You Do! A Powerful Money Mindset Shift for Women in Online Business
24 Jul 2025
Contributed by Lukas
In this episode, we're flipping the script on your relationship with money. We’ll explore how to start treating money like the employee it is: here ...
#67. Hello Idaho! A fresh start, a new space, and embracing this next phase.
17 Jul 2025
Contributed by Lukas
Checking back in from the lovely state of Idaho! Giving you a quick update on the move, the worst part of this whole thing (missing our families!!!), ...
#66. 5 Ways To Market Outside of Instagram
30 Jun 2025
Contributed by Lukas
Ready to expand your reach beyond Instagram? In this episode, I’m sharing five powerful ways to market your business outside of the app, so you can ...
#65. All the Strategies Work! Talking Visibility, ChatGPT, & More with Trish Lynn
26 Jun 2025
Contributed by Lukas
Had such a great conversation with Trish Lynn a few weeks back, and I'm so excited to share it with you all for today's podcast episode! She is a fell...
#64. Take What You Love, Leave What You Don't
23 Jun 2025
Contributed by Lukas
In today's podcast episode, I'm expounding on the thing I say at the beginning of every Instagram Intensive and Private Coaching program: &quo...
#63. Marketing 101: The Psychology of Social Proof & How to Use It On Instagram
19 Jun 2025
Contributed by Lukas
Why do we trust reviews, follower counts, and “as seen in” logos so much? In this episode, we’re diving into the power of social proof. What it ...
#62. Leaving Utah + Learning More Lessons About Abundance
16 Jun 2025
Contributed by Lukas
It's official: we're moving! After being a Utahn since the day I was born, in just a week from the time of recording, I'll be an Idahoan! ...
#61. You Don't Have to Go Viral
12 Jun 2025
Contributed by Lukas
Look. I know big numbers on social media are fun. It is the biggest dopamine hit EVER when my clients' posts get hundreds of thousands of views and th...
#60. The Money Mindset Tweak I'm Using Right Now
09 Jun 2025
Contributed by Lukas
Sometimes the biggest shifts come from the smallest tweaks. In this episode, I’m sharing a simple tip that I’ve been using lately that’s genuine...
#59. What YOU can learn from my "failed" product business
29 May 2025
Contributed by Lukas
RIP to the crystal + jewelry shop I ran for a few years.... because it has been put on temporary (or maybe not so temporary) pause. Why? It wasn't con...
#58. Marketing 101: The Halo Effect
26 May 2025
Contributed by Lukas
Ready to start a new series all about timeless marketing principles that will apply to every social media platform and every marketing strategy? I tho...
#57. Finding Your Signature Style: Uplevel Your Wardrobe with Confidence
22 May 2025
Contributed by Lukas
In this episode, we’re diving into how to reconnect with or create your signature style by investing in elevated, high-quality wardrobe staples that...
#56. What I Didn't Expect About Becoming a Mom
19 May 2025
Contributed by Lukas
In this episode, I’m reflecting on my first year of motherhood and answering a listener question: What’s one thing you didn’t expect, good or ba...
#55. Messaging + Motherhood with Copywriter Riley Hooven
15 May 2025
Contributed by Lukas
In this episode, I’m joined by copywriter and messaging expert Riley Hooven for a candid convo on finding your voice in your copy, keeping it real a...
#54. No Clients? No Problem. 4 Strategies to Shift the Momentum
12 May 2025
Contributed by Lukas
If you’ve ever felt that uncomfortable lull between bookings or heard crickets after launching an offer, this episode is for you. I’m sharing 4 su...
#53. Simple But Smart: Instagram Growth Hacks for Women Building Their Brand
08 May 2025
Contributed by Lukas
Wondering how to grow your social media without spending hours online? In this episode, I’m answering a question from an anonymous Q&A and shari...
#52. Boost Follower Engagement and Get Clear on Your Priorities
05 May 2025
Contributed by Lukas
We allll want more likes, right? Let's talk about it. How can you get more interaction on your Instagram account? Hacks out there like hashtags, engag...
#39. Q&A: Tips for New Moms Going Back to Work (A Love Letter 💌 )
04 May 2025
Contributed by Lukas
My second Q&A epsiode and this week I am answering the next question I got which is, "Any tips for new moms about to go back to work? Balancing mo...
#51. Wellness-Rooted Influencer Marketing + Content Creation with Anaïs in Balance
28 Apr 2025
Contributed by Lukas
In this episode, I’m joined by Miami-based content creator and wellness muse, Anaïs from Anaïs in Balance, for a real, inspiring conversation on w...
#50. Celebrating 50 Episodes! The Magic of Milestones + Momentum as a One-Woman-Show
24 Apr 2025
Contributed by Lukas
Talking about the importance of celebrating our wins (big and small) and what it looks like to keep going as a one-woman show in the online business w...
#49. Trust the Nudge: 3 Practical Ways to Follow Your Intuition in Business
10 Apr 2025
Contributed by Lukas
Ever felt that quiet inner nudge when making a big decision in your business? In this episode, I’m sharing 3 practical ways to actually follow your ...
#48. Lessons I Learned from a “No Spend” Week!
03 Apr 2025
Contributed by Lukas
Let's talk MONEY MINDSET! This is one of my favorite topics ever as an entrepreneur because I'm so passionate about financial safety, security, and se...
#47. Day In The Life Reels = AMAZING for Personal Brands! Top Tips to Implement STAT
31 Mar 2025
Contributed by Lukas
Struggling to connect with your audience? It might be time to show up as you! In this episode, we’re talking all about the power of personal brands ...
#46. 3 Boxes To Check To Start Making Money On Instagram
27 Mar 2025
Contributed by Lukas
Strategic means smart, not complicated. These are 3 super simple things you can "check off" your list when it comes to building a successful online bu...
#45. How to Make Aligned Changes That Deeply Serve Your Clients
24 Mar 2025
Contributed by Lukas
Here’s an inside look into how, why, when, and what to adjust to keep your products high-performing. I’m sharing a few reasons why I changed the s...
#44. Create More Support in Your Life as an Entrepreneur
20 Mar 2025
Contributed by Lukas
You deserve support — lots of it. And you probably need more support than you think you do. Whether you’re also riding the highs and lows of mothe...
#43. Entrepreneurship as a Safe Space Amidst Grief & Loss. Ally Glover's Powerful Motherhood Story.
17 Mar 2025
Contributed by Lukas
I'm beyond grateful to Ally for sharing her story with us today on motherhood, loss, grief, and entrepreneurship. Ally is a fellow social media manage...
#42. You Are Healed Enough for Business Success!!
13 Mar 2025
Contributed by Lukas
If “healing” could be a hobby, it might be mine.🤣 I love to spend time learning about healing, practicing things like meditation, journaling, s...
#41. Entrepreneurship As A Spiritual Practice
10 Mar 2025
Contributed by Lukas
My current learning obsession is Mary Magdalene - and its leading to some cool new thought processes around relationship (and consequently entrepreneu...
#40. 6 Lessons for 6 Years in Business!
05 Mar 2025
Contributed by Lukas
Can you believe it?! 6 years as an entrepreneur! They've been the best and I wouldn't change them for the world. Today I'll be sharing 6 lessons I've ...
#38. Q&A: Adding High End Images to Your Brand
20 Feb 2025
Contributed by Lukas
Had such a blast answering my first Q&A episode! The question received was, "How do you select images and videos for socials and websites that sho...
#37. Keeping Clients Happy + Being On Time ✅
07 Feb 2025
Contributed by Lukas
Am I triggered? Yes I am.😆 But really, maybe it was good because now we have a podcast episode all about client expectations and setting great time...
#36. From Overthinking to Aligned Action.
03 Feb 2025
Contributed by Lukas
Are overthinking and inaction holding you back from real results in your online business? You’re not alone! In this episode of The Impact Podcast by...
#35. Convert Followers to Buyers Through Storytelling
31 Jan 2025
Contributed by Lukas
One of the most powerful marketing concepts ever?! STORYTELLING. Chatting about what it means to "storytell" on Instagram through posts and Instagram ...
#34. Personal Brand, Tenacity within the Pivot, and the Power of the Morning Routine with Ryanne Nicole Designs
27 Jan 2025
Contributed by Lukas
Our Impact Interview today is with my new friend, Ryanne Nicole Designs! Ryanne is a branding strategist with an emphasis on creating a personal brand...
#33: Devotion to Your Business, Removing the Pressure, Posting “Consistently”, and Running Your Business YOUR WAY
23 Jan 2025
Contributed by Lukas
Sharing a little riff today on what it means to be devoted to your practices as a small business owner leveraging social media to share her message wi...
#32. Dealing with Difficult Clients
13 Jan 2025
Contributed by Lukas
Not every client is going to be a dream client, unfortunately. I wish it were that way! But “people problems” are going to come up every once in a...
#31. Three No-No's For Your Instagram Brand
09 Jan 2025
Contributed by Lukas
The visual consistency of your Instagram account matters so much!! Why? Because we want your socials to cut through the clutter and be RECOGNIZABLE to...
#30. Run Your Life Like A Business: Decluttering Edition!
03 Jan 2025
Contributed by Lukas
The concepts and lessons I implement in my business have served me tenfold. Not just inside my LLC but also inside my LIFE! Have you heard the phrase,...
#29. Be The Best Boss You've Ever Had! ~ Calendar Edition
20 Dec 2024
Contributed by Lukas
Business feels better when you do these 3 simple things: and trust me - because they've made all the difference in the world for me! I'm such a fan of...
#28. Setting (Healthy) Social Media Goals
17 Dec 2024
Contributed by Lukas
Look. I know social media can oftentimes feel like a big numbers game and the comparison trap is REAL. We see like counts and follower numbers and the...
#27. How to Involve Your Partner in Your Business
12 Dec 2024
Contributed by Lukas
Hey, hey! Welcome back to another episode of The Impact Podcast! Today, we are talking about how to involve your partner/spouse/significant other in y...
#26. Your "Me Time" is Your Biz??
09 Dec 2024
Contributed by Lukas
My business is an absolute lifeline to me feeling like ME. And how powerful is that? Diving into this topic today and the sheer gratitude we can feel ...
#25. Welcome Back! Birth + Postpartum Summary & What's Coming
06 Dec 2024
Contributed by Lukas
HI!!! Oh my goodness I'm so excited to be back behind the mic. I ✨unintentionally✨ took a 9-month break due to an early delivery and intense postp...
#24: How to Use Threads for Your Business and Practice Sustainable Social Media Marketing with Laura Heckman
05 Apr 2024
Contributed by Lukas
I was so honored to chat with Social Media Manager and Coach, Laura Heckman about all things social media! We talked about her content creation proces...
#23. How to Sustainably Grow Your Instagram Account
29 Mar 2024
Contributed by Lukas
This ep is for the business owner who is ready for her IG account to grow, but would rather do that without burnout, fatigue, and too much trial and e...
#22. Harmonize Health + Your Relationship with God with Avie Jane
25 Mar 2024
Contributed by Lukas
I had a lovely conversation with Avanlee Jane, a Christian Mindset + Nutrition Coach about the 3 pillars of her work: mindset, movement, and nutrition...
#21. Gender Plot Twist?! My Reaction
22 Mar 2024
Contributed by Lukas
Weirdest moment of my life... I share all about how we found out, processing everything, spiritual intuition in motherhood, and pivoting quickly for o...
#20: 5 Ways I’m Eating for Pregnancy!
12 Feb 2024
Contributed by Lukas
Telling you this crazy cool food hack I’ve found, my thoughts on caffeine in my pregnancy, different food preferences, and MORE in today's podca...
#19: 3 Rules for Posting on IG (& pregnancy update & all about our gender reveal!)
06 Feb 2024
Contributed by Lukas
Here's how I stay consistent with my social media posts, while also staying sane! Because yes, starting the goal of posting every single day to yo...
#18. The 50+ Things We Did to Optimize Fertility
30 Jan 2024
Contributed by Lukas
And somehow it all worked! I truly believe that by engaging in so many different practices - holistic healing and working with a diverse group of prac...
#17. I'M HAVING A BABY!!! After 3 years TTC ♥️
24 Jan 2024
Contributed by Lukas
THANK YOU for listening to this episode. It was so healing for me to share our story and I hope it can help someone out there feel validated and seen ...
#16. Spiritual Gifts, Divine Feminine, & More with Intuitive Healer, Aubrey Dawn Jones
06 Jan 2024
Contributed by Lukas
FOLLOW AUBREY HERE
#15. Money making tasks, energy leaks, + essentialism for the girl doing A LOT for A LITTLE.
17 Nov 2023
Contributed by Lukas
Is your business strategy actually just busy work that is keeping you stuck on a hamster wheel? Step off the hamster wheel! We do this through essenti...
#14: To the girl ready for her biz to take flight!
21 Oct 2023
Contributed by Lukas
We know the what, why, and when of your business. (AKA: you're sharing your gifts to serve the world and you'd love to be successful NOW.) But...
#13. Let's Make it Official! Business Registration, Tax Season Prep, Contracts, and more with Kiley Steed of Wild Lotus Consulting
14 Oct 2023
Contributed by Lukas
Today we are talking the not-so-fun but oh-so-important parts of business: getting registered, licensed, insured, and protected with contracts, tax se...