Splitting the G: Shock at potential Diageo sale of Guinness amid the rise of the 'Guinfluencer'

In recent months a new force has emerged in the online world. Meet the 'Guinfluencer’ - Fans of the stout who review pints, comment on ‘domage’ and ‘shtick’ among other characteristics the black beverage holds. With stout shortages over Christmas causing chaos in the UK, and ‘G’s being split like they are going out of fashion, it feels like what was once the everyman's stout has reached peak public hysteria. But now, whispers are growing louder that Diageo, the global drinks giant and owner of ‘The Black Stuff’, might be looking to sell off the legendary stout. Why now, and what does that mean for the future of the company and its St James’s Gate brewery? Host; Fionnán Sheahan, Guests; Donal O’Donovan and Turtle Bunbury See omnystudio.com/listener for privacy information.

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