The term ‘alpha male’ originally referred to the animal kingdom, but online, it's become a weaponised term. With the likes of Andrew Tate and Jordan Peterson gaining global followings, who is actually watching their content? Has the growing industry around alpha male life coaching in Ireland contributed to the rise of toxic masculinity? Host: Tabitha Monahan | Guests: Darragh Nolan and Rory TevlinSee omnystudio.com/listener for privacy information.
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