The Influencer Marketing Lab
Activity Overview
Episode publication activity over the past year
Episodes
Whalar's Alex North talks measurement and evaluation
26 Feb 2024
Contributed by Lukas
Episode 54 of the Influencer Marketing Lab - a regular podcast tracking the growth spurts and growing pains of influencer marketing. Sign up for the c...
Ogilvy's James Baldwin on a new global B2B influencer marketing report
12 Oct 2023
Contributed by Lukas
Episode 53 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing. Sign up for the co...
Steph Money of ThisThat talks influencer measurement
28 Sep 2023
Contributed by Lukas
Episode 52 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing. Sign up for the co...
Alice Audley from Blogosphere to bCreator
20 Sep 2023
Contributed by Lukas
Episode 51 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing. Sign up for the co...
Esme Rice: Mindshare's Worldwide Influencer Practice Lead
12 Sep 2023
Contributed by Lukas
Episode 50 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing. Sign up for the co...
Sammy Albon - Creator turned Senior Campaign Director
07 Sep 2023
Contributed by Lukas
Episode 49 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.The Influencer Mark...
Verity Park founder of TBH Talent talks creators
29 Nov 2022
Contributed by Lukas
Episode 48 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.This podcast is spo...
Ian Forrester of DAIVID on effective influencer marketing measurement
30 Sep 2022
Contributed by Lukas
Episode 47 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.This podcast is spo...
Abha Gallewale, global social strategy manager at ASICS talks sport creators
21 Sep 2022
Contributed by Lukas
Episode 46 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.This podcast is spo...
Catherine Yeo discusses her new book: The Creator Revolution
27 Jul 2022
Contributed by Lukas
Episode 45 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.This podcast is spo...
Creator Lucy Edwards on ditching tokenism from influencer marketing campaigns
30 Mar 2022
Contributed by Lukas
Episode 44 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.This podcast is spo...
Arron Shepherd Goat Agency co-founder talks $100 billion industry
23 Mar 2022
Contributed by Lukas
Episode 43 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.This podcast is spo...
Tailify's Alan Gray talks about The Psychologist's Guide to Influence
09 Mar 2022
Contributed by Lukas
Episode 42 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.This podcast is spo...
Sedge Beswick, MD of SEEN Connects talks social shopping
02 Mar 2022
Contributed by Lukas
Episode 41 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.This podcast is spo...
Keely Cat-Wells CEO of C Talent talks Inspiration Porn
23 Feb 2022
Contributed by Lukas
Episode 40 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.This podcast is spo...
Matthew Wood talks Influencer Marketing Show, Awards and Community
11 Feb 2022
Contributed by Lukas
Episode 39 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.This podcast is spo...
Lucy Loveridge MD at YMU Social talks digital-first talent management
02 Feb 2022
Contributed by Lukas
Episode 38 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.This podcast is spo...
Jo Burford talks creators, connections & community
26 Jan 2022
Contributed by Lukas
Episode 37 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.This podcast is spo...
BEYONDinfluence's Jeanette Okwu talks global influencer marketing
17 Dec 2021
Contributed by Lukas
Episode 36 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.This podcast is spo...
CMA's Cecilia Parker Aranha talks fighting greenwashing with its Green Claims Code
08 Dec 2021
Contributed by Lukas
Episode 35 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.This podcast is spo...
Beckii Flint of Pepper Studio talks hate followers
29 Jul 2021
Contributed by Lukas
Episode 34 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.This podcast is spo...
Chris Stokel-Walker discusses his new book: TikTok Boom
22 Jul 2021
Contributed by Lukas
Episode 33 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.This podcast is spo...
Philip Brown talks Offset: Formula E's new creator collective
17 Jun 2021
Contributed by Lukas
Episode 32 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.This podcast is spo...
Yusuf Özdalga of QED Investors explains how to fund the creator economy
09 Jun 2021
Contributed by Lukas
Episode 31 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.This podcast is spo...
Kara Peach talks Genfluencer and social responsibility
27 May 2021
Contributed by Lukas
Episode 30 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.This podcast is spo...
Gymshark's Calum Watson talks about building a 100-year brand
19 May 2021
Contributed by Lukas
Episode 29 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.This podcast is spo...
Ogilvy's Imogen Coles explains why in creativity low-fi doesn't mean lazy
12 May 2021
Contributed by Lukas
Episode 28 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.This podcast is spo...
Becky Owen Facebook's head of branded content talks social commerce
05 May 2021
Contributed by Lukas
Episode 27 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.This podcast is spo...
Exploring Gifta: the brand-to-influencer gifting logistics company
22 Apr 2021
Contributed by Lukas
Episode 26 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.This podcast is spo...
Charlotte Williams talks influencer pricing
08 Apr 2021
Contributed by Lukas
Episode 25 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.This podcast is spo...
Tom Augenthaler talks B2B influencer marketing
31 Mar 2021
Contributed by Lukas
Episode 24 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.This podcast is spo...
From YouTube Microcelebrity to Mainstream Star with Dr Kathryn Murphy
24 Mar 2021
Contributed by Lukas
Episode 23 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.This podcast is spo...
Talking TikTok music with Emma Harman President of Whalar, EMEA
02 Mar 2021
Contributed by Lukas
Episode 22 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.This podcast is spo...
Profile of Happy Yolk, & the Egg that cracked Instagram
24 Feb 2021
Contributed by Lukas
Episode 21 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.This podcast is spo...
Profile of Dominic Smales & the future of social talent
16 Feb 2021
Contributed by Lukas
Episode 20 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.This podcast is spo...
Profile of Max Osborne, co-founder of ThisThat
10 Feb 2021
Contributed by Lukas
Episode 19 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.This podcast is spo...
Profile of Brendan Gahan, Partner at Mekanism
03 Feb 2021
Contributed by Lukas
Episode 18 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.This podcast is spo...
Reality TV stars versus social media influencers
27 Jan 2021
Contributed by Lukas
Episode 17 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.This podcast is spo...
Profile of Rahul Titus, head of influence, Ogilvy
20 Jan 2021
Contributed by Lukas
Episode 16 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.This podcast is spo...
Profile of Cody Eastmond, senior director at Science Magic Inc.
17 Dec 2020
Contributed by Lukas
Episode 15 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.This podcast is spo...
Profile of Dr Sevil Yesiloglu and new influencer marketing book
10 Dec 2020
Contributed by Lukas
Episode 14 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.This podcast is spo...
Profile of Emily Trenouth head of influencer marketing at MediaCom
02 Dec 2020
Contributed by Lukas
Episode 13 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.This podcast is spo...
Profile of Billion Dollar Boy CEO Edward East
19 Nov 2020
Contributed by Lukas
Episode 12 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.This podcast is spo...
How influencers are shaping popular culture with Vik Khagram of BCW
11 Nov 2020
Contributed by Lukas
Episode 11 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.This podcast is spo...
Influencer marketing in South Africa with Anne Dolinschek of Nfluential
04 Nov 2020
Contributed by Lukas
Episode 10 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.This podcast is spo...
Demystifying influencer marketing disclosure regulations with Rupa Shah of Hashtag Ad Consulting
28 Oct 2020
Contributed by Lukas
Episode 9 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.This podcast is spon...
Games industry is bigger than music & movies combined but it's not a vertical
21 Oct 2020
Contributed by Lukas
Episode 8 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.This podcast is spon...
Transparency as competitive advantage within influencer marketing
14 Oct 2020
Contributed by Lukas
Episode 7 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.This podcast is spon...
Virtual Influencers and the metaverse with Dudley Nevill-Spencer
07 Oct 2020
Contributed by Lukas
Episode 6 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.This podcast is spon...
Democratizing philanthropy with the help of influencers
01 Oct 2020
Contributed by Lukas
Episode 5 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.This podcast is spon...
Molly-Mae Hague: evolution of the influencer with Mark Dandy of Captivate Influence
23 Sep 2020
Contributed by Lukas
Episode 4 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.This podcast is spon...
What 2020 influencer marketing can learn from 1999 Digital with Guild and Econsultancy founder, Ashley Friedlein
16 Sep 2020
Contributed by Lukas
Episode 3 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.This podcast is spon...
Evolution of storytelling formats with The Fifth's, MD, Oliver Lewis
09 Sep 2020
Contributed by Lukas
Episode 2 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.This podcast is spon...
Think alpha consumers, not micro influencers - with Golin EVP, Executive Director Jim Lin
01 Sep 2020
Contributed by Lukas
Episode 1 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing. This podcast is spo...
Influencer Marketing Lab trailer (short version)
02 Jul 2020
Contributed by Lukas
Podcast description: Influencer Marketing LabInfluencer marketing works. The sector has grown x20 in the last five years and is now valued at $10 bill...
Influencer Marketing Lab trailer
02 Jul 2020
Contributed by Lukas
Podcast description: Influencer Marketing LabInfluencer marketing works. The sector has grown x20 in the last five years and is now valued at $10 bill...