The Innovation Show

Ian Morrison - The Second Curve: Bracing for Changes in Technology, Consumers, and Markets

25 Feb 2024

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The Second Curve: Bracing for Changes in Technology, Consumers, and Markets The podcast sees futurist and author, Ian Morrison, discuss the concept of his book, 'The Second Curve'. This concept delineates how businesses must straddle their existing 'first curve' while preparing for a 'second curve' defined by new technologies, market shifts, and emerging consumer behaviors. Morrison cites examples, like Microsoft and Apple, of successful navigation from the first to second curve and emphasizes the importance of not abandoning the profit potential of the existing business too soon. Concerning organisations, Morrison discusses a shift from mechanistic to more fluid 'organic' forms, referencing shifts to more connected, network-driven models and an importance of corporate culture. He also explains the strategy of 'virtual integration' employed by companies like Apple, contrasting it to traditional integration approaches. Morrison finishes by highlighting the enduring relevance of adaptable, entrepreneurial culture in the success of these transformations. Find Ian here: http://ianmorrison.com 00:00 Introduction: The Dilemma of the Second Curve 00:57 The Journey of the Author: From Geographic Change to Futurism 04:40 The Genesis of the Second Curve Concept 05:41 The Challenges of Navigating the Second Curve 06:47 The Impact of Technological Change on Businesses 09:02 The Role of Forecasting in Navigating Change 11:29 The Pitney Bowes Case Study: Navigating the Second Curve 13:13 The Importance of Timing in Jumping to the Second Curve 13:48 The Role of Innovation in Business Survival 15:18 The Impact of External Changes on Business Strategies 17:06 The Challenges of Adapting to New Business Models 18:37 The Role of Emotional Intelligence and Flexibility in Navigating Change 21:39 The Pitney Bowes Story: A Lesson in Navigating the Second Curve 37:16 The Role of Culture in Navigating the Second Curve 50:15 Conclusion: The Future of the Second Curve IanMorrison #AidanMcCullen #BusinessInnovation #DigitalTransformation #SecondCurve #PitneyBowes #SonyVsDisney #OrganizationalChange #FutureOfWork

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3ª PARTE | 17 DIC 2025 | EL PARTIDAZO DE COPE

01 Jan 1970

El Partidazo de COPE

13:00H | 21 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

12:00H | 21 DIC 2025 | Fin de Semana

01 Jan 1970

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10:00H | 21 DIC 2025 | Fin de Semana

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13:00H | 20 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

12:00H | 20 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

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The Innovation Show

Ian Morrison - The Second Curve: Bracing for Changes in Technology, Consumers, and Markets

This episode hasn't been transcribed yet

Other recent transcribed episodes

3ª PARTE | 17 DIC 2025 | EL PARTIDAZO DE COPE

13:00H | 21 DIC 2025 | Fin de Semana

12:00H | 21 DIC 2025 | Fin de Semana

10:00H | 21 DIC 2025 | Fin de Semana

13:00H | 20 DIC 2025 | Fin de Semana

12:00H | 20 DIC 2025 | Fin de Semana

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