137. What Exactly is Programmatic Advertising & How Does It Work?

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Programmatic advertising: Every agency has heard of it. You might have even included it in a recommendation set for clients. However, not many agencies are fluent in it. In this episode, we take some of the mystery out of this high-tech digital marketing solution. Our guide, Lacie Edgeman, Partner at PrograMetrix, explains what programmatic advertising is and why the need to be in the digital space has never been greater. We discuss: - Misconceptions agencies have about programmatic advertising - Tips for how agencies should discuss it with clients - What you need in your Ad Tech stack - Picking a good partner for programmatic solutions Resources mentioned during the podcast: - eBook: Programmatic Agency Partnership Overview To hear more from Innovative Agency owners, listen to The Innovative Agency podcast on Apple Podcasts, Spotify, or on our website. Listening on a desktop & can’t see the links? Just search for The Innovative Agency in your favorite podcast player.

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