The Innovative Agency
Episodes
51: Why Niches Are Your Agency’s Path to Innovation w/ David Searns
21 Oct 2019
Contributed by Lukas
Just like a tree grows toward the best sunlight, your agency needs to be open to innovation in order to survive. This is how it worked out for David S...
50: The Surprising Benefits of an Employee Owned Marketing Agency w/ Mark Gale
17 Oct 2019
Contributed by Lukas
Agencies are typically known for lacking in internal communication and being resistant to change. However, today’s guest on the Innovative Agency ...
49: Why Your Individual Purpose Matters to Your Agency w/ Roy Abdo
09 Oct 2019
Contributed by Lukas
Every single person on the planet can and should do what they love to do. That’s a tall order, but if we all took the time to discover our purpose, ...
48: How Your Agency Can Successfully Transition to Agile w/ Andi Graham
01 Oct 2019
Contributed by Lukas
The creative agency industry is constantly evolving. For this reason, it’s good to keep your agency’s strategy fresh. Founder and CEO of Big Sea, ...
47: 3 Steps to Guide Your Agency’s Pricing w/ Andrew Stanten
24 Sep 2019
Contributed by Lukas
Balancing the financial needs of your agency with the practical expectations of your clients can be a tricky tightrope to walk. The best perspectives ...
46: Rethinking Talent: Why Your Agency Doesn’t Need More w/ Chris Kneeland
18 Sep 2019
Contributed by Lukas
Chris wanted to reduce the time it takes to find top talent at his agency. He found it took an average of 36 days to onboard and find talent for proje...
45: Why Agencies Need to Systemize Micro Influencer Marketing w/ Joe Gagliese
12 Sep 2019
Contributed by Lukas
Joe Gagliese has been doing influencer marketing since the very beginning. So, he’s an expert. That’s why I’m so excited he was able to come ...
44: On-Demand Staffing: What Hollywood Can Teach Us About Our Agency w/ Daniel Herndon
03 Sep 2019
Contributed by Lukas
You probably know that I’m really passionate about agencies drawing upon their ideas and resources to create new opportunities — new revenue strea...
43: On-Demand Staffing: What Hollywood Can Teach Us About Agency Business Models w/ Anson Sowby
27 Aug 2019
Contributed by Lukas
Working on a Hollywood set seems like one of the most glamorous gigs out there. But, have you ever considered the logistics it takes to coordinate all...
42: Metabranding...What It Is and Why It Matters for Your Business w/ Olivier Roth
20 Aug 2019
Contributed by Lukas
Is your story woven into every touchpoint of your customer interactions? On this episode of the The Innovative Agency, Olivier Roth, shows us how to ...
41: 4 Ways to Create Experiential Marketing That’s Pure Magic w/ Justin Lefkovitch
14 Aug 2019
Contributed by Lukas
Well-executed experiential marketing can be a seamless, simple transition from reality, to brand engagement. But marketers know the truth: Creating ...
40: One Agency’s Innovative Solution to Attracting and Engaging Talent w/ Adam Kleinberg
08 Aug 2019
Contributed by Lukas
These days it can be very difficult to attract talent — and keep them engaged. People want to see evidence of engagement and purpose where they work...
39: How (& Why) Agency Owners Should Adjust Their Business Model to Generate Additional Revenue
16 Jul 2019
Contributed by Lukas
Sometimes, the most innovative thing an agency can do is really take a hard look at its business model. Even though taking a look at the business mode...
38: The First 3 Questions Every Agency Should Ask Every Client w/ Jeff Swystun
09 Jul 2019
Contributed by Lukas
Let’s get back to the basics of agency work by finding out what differentiates our clients, who their audience is, where to find them, and how to en...
37: How You Might Be Missing Opportunities To Use Video Within Your Agency w/ Ethan Beute
02 Jul 2019
Contributed by Lukas
A lot of you probably already use video in a variety of ways to help your clients reach their goals. But there's a lot of ways that you can use video ...
36: This Is How You Stop ‘Paycheck-to-Paycheck’ Cycle in Your Agency w/ Joe Apfelbaum
25 Jun 2019
Contributed by Lukas
Long-term growth is a key concern of every agency owner (and, really, any entrepreneur). Often times, it can be difficult to switch from hammering out...
35: 4 Questions To Help Your Agency Land New Business, With Fewer Pitches w/ Doug Austin
14 Jun 2019
Contributed by Lukas
The 1 question every agency is constantly chasing: How can we land new business? We can help with that. We interviewed Doug Austin, CEO at Austin Ampl...
34: Everything You Need to Know About The Sasha Group w/ James Orsini
04 Jun 2019
Contributed by Lukas
You’ve heard of Gary Vee. And you’re probably familiar with his newest venture, The Sasha Group. Well, on our most recent episode of The Innovat...
33: How One Agency is Embracing the Future of Work — And Managing a 100% Client Retention Rate w/ Stephanie Olson
28 May 2019
Contributed by Lukas
Our most recent guest on The Innovative Agency podcast was Stephanie Olson. She’s the Founder of We are Rosie, the advertising marketplace of the f...
32: Why Trust is Important in Marketing and How Leadership Principles Can Help You Build It w/ Aaron Templer
21 May 2019
Contributed by Lukas
It's no surprise to anyone listening that, in addition to all the other pressures agencies are under, trust in marketing continues to be challenged. T...
31: 3 Ahas That Will Guide Your Youth Culture Messaging
03 May 2019
Contributed by Lukas
“Youth culture.” Even the phrase is a bit intimidating. But Jeff Fromm has researched the ins and outs of young cohorts as consumers. And not just...
30: Don't Suppress Your Creativity: 3 Reasons You Should Stop Being Risk-Averse w/ Katie Keating and Erica Fite
25 Apr 2019
Contributed by Lukas
Ever feel as if your creative juices are being stifled by risk-aversion? Maybe your marketing gut pushes you toward a messaging approach, but your cli...
29: A 4-Step Process to Helping Your Clients Determine Which Tech Stack They Must Have w/ David Lewis
04 Apr 2019
Contributed by Lukas
There’s a ton of technology out there. Knowing which ones to invest will be the most beneficial for your clients, can be overwhelming for agency own...
28: Why You Should Stop Giving Clients Your Brilliant New Ideas w/ Ian Lurie
19 Mar 2019
Contributed by Lukas
Ian Lurie is a “recovering” lawyer who, a few years out of law school, founded Portent, a Seattle internet marketing agency. Ian was able to harne...
27: Collaboration: What You Need to Know About Being a Great Partner w/ Michael Cardwell
13 Mar 2019
Contributed by Lukas
Everyone likes to believe they’re thinking outside of the box. But are you really thinking creatively? Michael Cardwell, and his team are without a ...
26: Working with Clients to Create Impact, Even When Things are Volatile w/ Rob Shepardson
08 Mar 2019
Contributed by Lukas
Rob Shepardson is an expert at working with clients to make an impact, even in volatile circumstances. Founding Partner at SS+K, Rob and his team lead...
25: Facing the Challenges That Create Successful Independent Agencies w/ Nancy Hill
28 Feb 2019
Contributed by Lukas
You don’t become one of the most influential marketers in the country without a great deal of formative experience. That’s what Nancy Hill, former...